http://www.ducttapemarketing.com/blog/2009/10/15/survey-finds-small-business-adopting-social-media-rapidly/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ducttapemarketing.com/blog/2009/10/15/survey-finds-small-business-adopting-social-media-rapidly/#comment-410826 Dr. Len Schwartz Thu, 29 Oct 2009 21:50:49 +0000 http://www.ducttapemarketing.com/blog/?p=4303#comment-410826 I enjoyed reading this article. I think part of the reason why small businesses use sites such as Twitter and Facebook, despite being low cost, is to find other professionals to share information with and become an expert in the field. Some of the blogs displayed on Twitter offer useful information and allows for professional advice or opinions if warranted. I enjoyed reading this article. I think part of the reason why small businesses use sites such as Twitter and Facebook, despite being low cost, is to find other professionals to share information with and become an expert in the field. Some of the blogs displayed on Twitter offer useful information and allows for professional advice or opinions if warranted.

]]> http://www.ducttapemarketing.com/blog/2009/10/15/survey-finds-small-business-adopting-social-media-rapidly/#comment-410028 Dr. Len Schwartz Thu, 29 Oct 2009 17:50:49 +0000 http://www.ducttapemarketing.com/blog/?p=4303#comment-410028 I enjoyed reading this article. I think part of the reason why small businesses use sites such as Twitter and Facebook, despite being low cost, is to find other professionals to share information with and become an expert in the field. Some of the blogs displayed on Twitter offer useful information and allows for professional advice or opinions if warranted. I enjoyed reading this article. I think part of the reason why small businesses use sites such as Twitter and Facebook, despite being low cost, is to find other professionals to share information with and become an expert in the field. Some of the blogs displayed on Twitter offer useful information and allows for professional advice or opinions if warranted.

]]> http://www.ducttapemarketing.com/blog/2009/10/15/survey-finds-small-business-adopting-social-media-rapidly/#comment-409980 richardbuettner Thu, 22 Oct 2009 20:39:56 +0000 http://www.ducttapemarketing.com/blog/?p=4303#comment-409980 Nice post - thanks!<br>However there are a lot of different research about SMBs and social media going on at the moment. This one (<a href="http://www.reuters.com/article/idUSTRE59759L20091008" rel="nofollow">http://www.reuters.com/article/idUSTRE59759L200...</a>) says the adoption is rather low and three-quarters say they have not found social media helpful for generating business leads or expanding business in the past year. <br>Taking into consideration that social media is still very young (e.g. 75% of all Twitter users joined 2009) and not even the big corporations have fully embraced it, considerable adoption for SMBs will take at least one more year. Nice post – thanks!
However there are a lot of different research about SMBs and social media going on at the moment. This one (http://www.reuters.com/article/idUSTRE59759L200…) says the adoption is rather low and three-quarters say they have not found social media helpful for generating business leads or expanding business in the past year.
Taking into consideration that social media is still very young (e.g. 75% of all Twitter users joined 2009) and not even the big corporations have fully embraced it, considerable adoption for SMBs will take at least one more year.

]]> http://www.ducttapemarketing.com/blog/2009/10/15/survey-finds-small-business-adopting-social-media-rapidly/#comment-409932 marywhitecornel (MaryWhiteCornell) Tue, 20 Oct 2009 00:27:25 +0000 http://www.ducttapemarketing.com/blog/?p=4303#comment-409932 small business are turning to social media to build sales http://tinyurl.com/yzvyth7 small business are turning to social media to build sales http://tinyurl.com/yzvyth7

]]> http://www.ducttapemarketing.com/blog/2009/10/15/survey-finds-small-business-adopting-social-media-rapidly/#comment-409930 ZacharySkinner (Zachary Skinner) Mon, 19 Oct 2009 22:46:19 +0000 http://www.ducttapemarketing.com/blog/?p=4303#comment-409930 RT <a rel="nofollow" href="http://twitter.com/Jeff_Long">@Jeff_Long</a> REPORT: 55% of small businesses aren't on social networks http://tinyurl.com/yzvyth7 RT @Jeff_Long REPORT: 55% of small businesses aren’t on social networks http://tinyurl.com/yzvyth7

]]> http://www.ducttapemarketing.com/blog/2009/10/15/survey-finds-small-business-adopting-social-media-rapidly/#comment-409927 ducttape Mon, 19 Oct 2009 16:06:43 +0000 http://www.ducttapemarketing.com/blog/?p=4303#comment-409927 It's funny how people seem to find time to do all kinds of things once they realize one of two things a) I get a ton of benefit when I do it or b) I'll go out of business if I don't. It's funny how people seem to find time to do all kinds of things once they realize one of two things a) I get a ton of benefit when I do it or b) I'll go out of business if I don't.

]]> http://www.ducttapemarketing.com/blog/2009/10/15/survey-finds-small-business-adopting-social-media-rapidly/#comment-409924 sazbean Mon, 19 Oct 2009 15:52:27 +0000 http://www.ducttapemarketing.com/blog/?p=4303#comment-409924 From a web strategy viewpoint, I thought the following two points, concerning the "biggest complaints" were very interesting: “too costly” (26%) and “there’s not enough time to do it well and still run a business” (15.9%). The costly part is interesting because internet advertising is usually more cost effective than other types of advertising. Of course, this may just be due to the general penny-pinching that many SMBs do. The time factor is interesting too because I hear that all the time. I think that we, as consultants, may have some more work to do in terms of educating SMBs on the advantages of advertising and marketing online. It sounds like we also need to provide them with some tools and information on how to make things easier for them to use. Thanks for the post! From a web strategy viewpoint, I thought the following two points, concerning the “biggest complaints” were very interesting: “too costly” (26%) and “there’s not enough time to do it well and still run a business” (15.9%). The costly part is interesting because internet advertising is usually more cost effective than other types of advertising. Of course, this may just be due to the general penny-pinching that many SMBs do. The time factor is interesting too because I hear that all the time. I think that we, as consultants, may have some more work to do in terms of educating SMBs on the advantages of advertising and marketing online. It sounds like we also need to provide them with some tools and information on how to make things easier for them to use. Thanks for the post!

]]> http://www.ducttapemarketing.com/blog/2009/10/15/survey-finds-small-business-adopting-social-media-rapidly/#comment-409913 Lou Sun, 18 Oct 2009 06:02:24 +0000 http://www.ducttapemarketing.com/blog/?p=4303#comment-409913 The problem for many companies is time and knowledge. Social media takes time to figure out for most people. Setting up a Facebook business page or customizing a decent Twitter page takes time. Then someone has to dedicate time to posting useful information on these pages to see results. Most small businesses don't have staff to dedicate to such endeavors. Moreover, what's the next big thing? Sure Twitter is big now, but what about a year from now. Staying on top of the latest and greatest way to communicate limited information is a challenge for most small businesses. The problem for many companies is time and knowledge. Social media takes time to figure out for most people. Setting up a Facebook business page or customizing a decent Twitter page takes time. Then someone has to dedicate time to posting useful information on these pages to see results. Most small businesses don't have staff to dedicate to such endeavors. Moreover, what's the next big thing? Sure Twitter is big now, but what about a year from now. Staying on top of the latest and greatest way to communicate limited information is a challenge for most small businesses.

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