Trust Me: Four Steps to Authenticity and Charisma

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Trust – can’t get enough of that as a brand, business, or person these days. Everyone knows that, but what they may not know is that there are things each of is doing that may be unintentionally eroding trust – particularly when it comes to the topic of speaking and presenting.

In this episode of the Duct Tape Marketing podcast Nick Morgan, author of Trust Me, talks about trust, authenticity and charisma and how anyone can use it to their advantage as a public speaker.

Charisma is a tricky thing, but I love his definition: The expression of emotion. It’s a tool that can be learned and practiced.

Pay close attention to his thoughts on using or not using PowerPoint.

Check out a recent blog post from Nick: 10 Commandments of Public Speaking

Nick Morgan shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. He presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a more persuasive and charismatic communicator and leader.

The four steps of Nick’s system
1) Openness
2) Connection
3) Passion
4) Listening

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Posted by: John Jantsch on Nov 05, 09 | 4:04 am
Category: Marketing Strategy, Podcast, Public Relations | Tags: , Nick Morgan

Comments

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The Communicator

Most people these days don't trust marketing firms or advertising agencies. Many firms are just trying to make a quick buck. Read "The Trust Manifesto" at http://www.famefoundry.com/1085/the-trust-manif...

@FFcommunicator

RedHotFranchises

You earn your reputation by the things you do every day, acting with integrity is important in any kind of Business.

draalsaadoon

He presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a more persuasive and charismatic communicator and leader.

The four steps of Nick’s system
1) Openness
2) Connection
3) Passion
4) Listening

***
Greetings

I saw Prof.S.Al AbdulRahman ,in his higher leadership courses wrote :
(*) Flexible thinking.
(*) Stellar Communication.
(*) Humility.

Many thanks for all.

All the best.

A.Al Saadoon

Greetings,

I

Danielle Douglas

I agree with RedHotFranchises. In addition, I think a great example of what the author is talking about is Oprah Winfrey (The Oprah Effect) who is able to bring significant success to other entrepreneurs just by her mere endorsement. WHY? Because she has gained the trust of her audience members and is believed to be a credible source.

ducttape

she can move some serious amount of product with that trust too!

Nigel Burke

But do you think that charisma is something you are born with or something you can learn? I've read a few books about this subject and I think a lot of it comes down to being aware of yourself. When you know what to look for, you can spot it.

There's some people that look like they will never get charisma too.

ducttape

I think it starts with what you define charisma as. We often think of the motivational speaker type for the definition, but over time I think you learn the charisma can come in any package that's authentic and engaging in any way.

Marly

Looks like an interesting book. I might have to check it out. Of the list of items, I particularly like the fourth. But I will confess, that is the hardest, especially in public speaking! Thanks for your post. Interesting site.

tconnor11

I agree with what he said about Powerpoint and unloading too much information on the audience. If a speaker's objective is to persuade, then too much information can reduce the effectiveness of the message.

tconnor11

I agree with what he said about powerpoint and unloading too much information on the audience. If the speaker's objective is to persuade, too much information can cloud the message.

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