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The video below, staged by the Business Marketing Association (BMA) during their annual conference, should be shown to every business marketer alive. It’s an update on the classic McGraw Hill ad known widely as “Man in a Chair.”

I saw this a few months ago, but I was prompted to bring it to your attention by a tweet from Lee Odden – @leeodden: Audience Q: Where’s ROI of social media? My A: Wrong question. Social is a platform, not a tactic #pubcon

Marketing is, in my book, getting someone who has a need to know, like, and trust you – social media has become an important trust building platform, but you’ve still got to deliver the goods back at the ranch too!

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Posted by: John Jantsch on Nov 12, 09 | 6:06 am
Category: Marketing Strategy, Social Media | Tags: , BMA, lee odden

Comments

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Ken Montville

I hat throwing out "Excellent post" but this was an excellent post. The video was right on target.

joezuccaro

Thanks for reminding me; my BMA memership lapsed. It's a great organization and anyone in B2B should be a member.

SocialSteve

Totally agree ... Old School Marketing Principles + Leveraging New Technologies = Business Success!

Thanks,
Social Steve

gjduke

John,

This is a post all business, all marketers, all customers would benefit from watching. It confirms we want to do business with those we "know, like, & trust!"

Thank you for your leadership, your "system" which provides so much value to others, and your time to share items with valuable insight to us.

ducttape

Hey thanks - the really cool thing is I love doing it!

Blazing Articles

BMA rocks and your right B to B will always be the same it always comes down to a few core fundamentals.

ducttape

Would love to hear why you think BMA rocks, not question that, just specifics on what it's meant for you.

Michael Locke

Awesome! Thanks for this. I love the line "Social is a platform, not a tactic". Man do I need to show this to the company I work for. :) ...in a hurry.

topherthoughts

Brilliant... I've got to go update my Linked In profile!

tconnor11

Social media marketing is important to increase brand awareness, but it's also necessary for a business to demonstrate it is keeping up with advancing technology.

Keith German

As a business startup entrepreneur I took away from this two key words - Unlearn. Relearn. These words exemplify my exciting opportunity for personal and professional growth today. Admittedly, I'm amazed at how much I took for granted when working for others - esp. in the areas of $ and knowlege resources. Thanks John!

tycoon cashflow

It's all about social media nowadays right? I saw a presentation by Gary Vaynerchuk the other day and now I'm reading more about eversince!

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