Comments on: 5 Ways to Make Culture a Marketing Strategy http://www.ducttapemarketing.com/blog/2009/12/15/5-ways-to-make-culture-a-marketing-strategy/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: OutImpact http://www.ducttapemarketing.com/blog/2009/12/15/5-ways-to-make-culture-a-marketing-strategy/#comment-411718 OutImpact Sun, 24 Jan 2010 04:22:16 +0000 http://www.ducttapemarketing.com/blog/?p=4772#comment-411718 Great topic and I loved the YouTube video.<br><br>I think it all flows into the lines of thinking we are as professionals....work with people you like/support, do what you love, and pay attention to how they align themselves in their cause marketing because all three are transparent when you're business. I allign my business practice the same way I choose to support various companies as a consumer.<br><br>Design, professional approach, green are all important, but at the end of the day, we all have to feel good about who we support and let's not forget the power of convenience which is such a huge selling point on it's own (iphone, kindle/nook, twitter, etc.), with our hits and wallet.<br><br>Cheers,<br>Bambi Weavil<br><a href="http://OutImpact.com" rel="nofollow">OutImpact.com</a> - Making a positive impact in the gay community. Make yours. Great topic and I loved the YouTube video.

I think it all flows into the lines of thinking we are as professionals….work with people you like/support, do what you love, and pay attention to how they align themselves in their cause marketing because all three are transparent when you're business. I allign my business practice the same way I choose to support various companies as a consumer.

Design, professional approach, green are all important, but at the end of the day, we all have to feel good about who we support and let's not forget the power of convenience which is such a huge selling point on it's own (iphone, kindle/nook, twitter, etc.), with our hits and wallet.

Cheers,
Bambi Weavil
OutImpact.com – Making a positive impact in the gay community. Make yours.

]]> By: Jeffrey Summers http://www.ducttapemarketing.com/blog/2009/12/15/5-ways-to-make-culture-a-marketing-strategy/#comment-410815 Jeffrey Summers Sun, 20 Dec 2009 20:59:06 +0000 http://www.ducttapemarketing.com/blog/?p=4772#comment-410815 Actually, I'm sort of relieved John you don't agree. I was beginning to wonder if we disagreed on much. = )<br><br>Being "Green" has absolutely nothing to do with any of the drivers for a consumer to choose his accounting services. While it may be an admirable personal value of the accountant to be a responsible human being, it doesn't add value to his services. <br><br>It also doesn't add enough value to prevent a client from switching services, were he to discover another accountant more capable of handling his affairs.<br><br>All things being equal with all choices for accountants in a specific area, if the client has a passion for "green" as much, then it may influence their decision to use his services. But then there would be bigger problems associated with such a commodity service and being "Green" wouldn't be my first point of distinguishing between my choices. Actually, I'm sort of relieved John you don't agree. I was beginning to wonder if we disagreed on much. = )

Being “Green” has absolutely nothing to do with any of the drivers for a consumer to choose his accounting services. While it may be an admirable personal value of the accountant to be a responsible human being, it doesn't add value to his services.

It also doesn't add enough value to prevent a client from switching services, were he to discover another accountant more capable of handling his affairs.

All things being equal with all choices for accountants in a specific area, if the client has a passion for “green” as much, then it may influence their decision to use his services. But then there would be bigger problems associated with such a commodity service and being “Green” wouldn't be my first point of distinguishing between my choices.

]]> By: ducttape http://www.ducttapemarketing.com/blog/2009/12/15/5-ways-to-make-culture-a-marketing-strategy/#comment-410814 ducttape Sun, 20 Dec 2009 19:20:51 +0000 http://www.ducttapemarketing.com/blog/?p=4772#comment-410814 I don't know that I completely agree with that - there are businesses that believe deeply in ecologically sound practices and become known as the "green" accountant,for example, attracting clients that share this passion. I don't know that I completely agree with that – there are businesses that believe deeply in ecologically sound practices and become known as the “green” accountant,for example, attracting clients that share this passion.

]]> By: Jeffrey Summers http://www.ducttapemarketing.com/blog/2009/12/15/5-ways-to-make-culture-a-marketing-strategy/#comment-410813 Jeffrey Summers Sun, 20 Dec 2009 16:57:35 +0000 http://www.ducttapemarketing.com/blog/?p=4772#comment-410813 I agree 100% about replacing "Green" with "Cause Marketing". "Green" isn't a strategy unless you're in the business of selling "Green". I agree 100% about replacing “Green” with “Cause Marketing”. “Green” isn't a strategy unless you're in the business of selling “Green”.

]]> By: Jeffrey Summers http://www.ducttapemarketing.com/blog/2009/12/15/5-ways-to-make-culture-a-marketing-strategy/#comment-410776 Jeffrey Summers Sun, 20 Dec 2009 15:59:06 +0000 http://www.ducttapemarketing.com/blog/?p=4772#comment-410776 Actually, I'm sort of relieved John you don't agree. I was beginning to wonder if we disagreed on much. = )<br><br>Being "Green" has absolutely nothing to do with any of the drivers for a consumer to choose his accounting services. While it may be an admirable personal value of the accountant to be a responsible human being, it doesn't add value to his services. <br><br>It also doesn't add enough value to prevent a client from switching services, were he to discover another accountant more capable of handling his affairs.<br><br>All things being equal with all choices for accountants in a specific area, if the client has a passion for "green" as much, then it may influence their decision to use his services. But then there would be bigger problems associated with such a commodity service and being "Green" wouldn't be my first point of distinguishing between my choices. Actually, I'm sort of relieved John you don't agree. I was beginning to wonder if we disagreed on much. = )

Being “Green” has absolutely nothing to do with any of the drivers for a consumer to choose his accounting services. While it may be an admirable personal value of the accountant to be a responsible human being, it doesn't add value to his services.

It also doesn't add enough value to prevent a client from switching services, were he to discover another accountant more capable of handling his affairs.

All things being equal with all choices for accountants in a specific area, if the client has a passion for “green” as much, then it may influence their decision to use his services. But then there would be bigger problems associated with such a commodity service and being “Green” wouldn't be my first point of distinguishing between my choices.

]]> By: ducttape http://www.ducttapemarketing.com/blog/2009/12/15/5-ways-to-make-culture-a-marketing-strategy/#comment-410774 ducttape Sun, 20 Dec 2009 14:20:51 +0000 http://www.ducttapemarketing.com/blog/?p=4772#comment-410774 I don't know that I completely agree with that - there are businesses that believe deeply in ecologically sound practices and become known as the "green" accountant,for example, attracting clients that share this passion. I don't know that I completely agree with that – there are businesses that believe deeply in ecologically sound practices and become known as the “green” accountant,for example, attracting clients that share this passion.

]]> By: Jeffrey Summers http://www.ducttapemarketing.com/blog/2009/12/15/5-ways-to-make-culture-a-marketing-strategy/#comment-410772 Jeffrey Summers Sun, 20 Dec 2009 11:57:35 +0000 http://www.ducttapemarketing.com/blog/?p=4772#comment-410772 I agree 100% about replacing "Green" with "Cause Marketing". "Green" isn't a strategy unless you're in the business of selling "Green". I agree 100% about replacing “Green” with “Cause Marketing”. “Green” isn't a strategy unless you're in the business of selling “Green”.

]]> By: tmastermind http://www.ducttapemarketing.com/blog/2009/12/15/5-ways-to-make-culture-a-marketing-strategy/#comment-410739 tmastermind Thu, 17 Dec 2009 08:18:40 +0000 http://www.ducttapemarketing.com/blog/?p=4772#comment-410739 I can't believe you've related culture to internet marketing which makes this post ever unique as well. Combining those short reviews, I can say that the relationship with these aspects into real-life experiences can really be an eye opener to every internet marketer in considering that business is not only about earning and the effectiveness of online resources but how people can deal with it. Let me congratulate you for sharing this post and the humanness of defining culture's effect to business. I can't believe you've related culture to internet marketing which makes this post ever unique as well. Combining those short reviews, I can say that the relationship with these aspects into real-life experiences can really be an eye opener to every internet marketer in considering that business is not only about earning and the effectiveness of online resources but how people can deal with it. Let me congratulate you for sharing this post and the humanness of defining culture's effect to business.

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