Contact Us


The Referral Engine

The Referral Engine Book

Duct Tape Marketing

Duct Tape Book

Free Social Media for Business ebook

Social Media for Small Business
John Jantsch Marketing Coach
About John Jantsch

Recent Posts

Entire Archive

  • Categories

  • Categories
  • How Local Businesses Use Social Media

    Google Buzz

    So many local businesses assume social media is just for people wanting to reach the masses around the world – right, just like using email and having a web site used to be.

    local meets socialUsing social media to grow your local business is one of the most powerful marketing tactics going right now. Think about it, you’ve already established a level of trust in a community and now you can use technology to help build deeper engagement and deeper relationships with the folks that you already do business with. On the flip side, social media makes it much easier to build awareness with people in your community that you might never find, but who you could turn into a customer, because you could jump in the car and go meet in person.

    Using online to leverage offline and offline to make online more rewarding is a practice I won’t get tired of talking about. I wrote a column for AMEX OpenForum this week called – 5 Ways to Grow Your Local Business with Social Media – if this topic sounds interesting, go check it out for some how to advice and examples.

    Like this post? Share it with others
    • Facebook
    • Twitter
    • LinkedIn
    • del.icio.us
    • Sphinn
    • Google Bookmarks
    • StumbleUpon
    • Digg

    Posted by: John Jantsch on Dec 21, 09 | 2:02 pm
    Category: AMEX OpenForum, Local Search, Social Media | Tags:

    View Comments
    • Yes, Social media is really power ,it also make world become smaller
    • I agree John,

      Social media is a powerful tool to use in building relationships with your local customers. But too many businesses are approaching social media wrong. They need to understand the mindset shift. It's not just another way to advertise their specials to their customers.

      Doug
    • John, I agree... Social media is all about leverage. It's about recognizing your offline marketing assets... location, relationships with clients and vendors, goodwill, standing in community, etc.... and using the tools online to spread the word and reach more potential customers.
    • Social media has proved a powerful method of connecting people and driving local business in Charlottesville, VA. Realtor, doctor, airport , newspaper, window washer, cookie maker, restaurant owner - you name it and they're on Twitter and Facebook making connections and growing their business locally.
    blog comments powered by Disqus


    Popular Searches

    Small Business Marketing Magazines


    Free - No strings attached - Business and Marketing Magazine Subscriptions

    Target Marketing
    CRM
    Internet Retailer
    eWeek
    Electronic Publisher
    Print Media and more


    Creative Commons License
    This work is licensed under a Creative Commons
    Attribution-NonCommercial
    -NoDerivs 2.5 License
    .
    Subscribe



    Subscribe to the Duct Tape Podcast
    subscribe via iTunes

    Duct Tape Marketing System

    Duct Tape Marketing System

    Duct Tape System - Complete small business marketing system in 14 workbooks and 4 audio CDs.


    Marketing Plan Pro powered by Duct Tape Marketing

    Marketing Plan Pro

    The Duct Tape Marketing System now comes as Marketing Planning Software. We teamed up with Palo Alto Software, the makers of Business Plan Pro, to bring you the most powerful small business marketing plan tool going. More info here . . .


    Referral Flood by John Jantsch

    Referral Flood by John Jantsch

    Referral Flood - How to create a flood of new business without spending one dime on advertising - by John Jantsch

    Subscribe to my weekly newsletter

    First Name * Last Name * Email *

    Connect Socially