Author of Word of Mouth Marketing Visits Referral Week

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This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010

Marketing podcast with Andy Sernovitz (Click to listen, right click and Save As to download – subscribe now via iTunes

Andy Sernovitz, founder of the Word of Mouth Marketing Association (WOMMA) and author of Word of Mouth Marketing chatted with me for this special episode of the Duct Tape Marketing Podcast.

The difference between referrals and word of mouth
How word of mouth happens
How to create word of mouth campaigns
Simple examples of small businesses word of mouth success

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Posted by: Referral Week on Mar 08, 10 | 6:06 am
Category: Podcast, make a referral week | Tags: , Marketing, word of mouth

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« The Referral Multiplier Effect | Home | A Simple Way to Increase Referrals 300% »

Scott Webb

This is such a great podcast and really gets the gears going.
Darren Scott Monroe

EXCELLENT John thank you!
Adam Platzer

A good word of mouth book is called Conversational Capital. Check it out.
ducttape

Thanks Adam - I'll have a look
bob

Great podcast. Thanks!
Jason Shindler

What a great theme of posts. I'm excited to see what's next. Referrals are really important to growing service businesses.

http://blog.curvine.com/wordpress

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