Comments on: The Referral Multiplier Effect http://www.ducttapemarketing.com/blog/2010/03/08/the-referral-multiplier-effect/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: techy http://www.ducttapemarketing.com/blog/2010/03/08/the-referral-multiplier-effect/#comment-412351 techy Fri, 12 Mar 2010 04:08:01 +0000 http://www.ducttapemarketing.com/blog/?p=5421#comment-412351 I agree with your thoughts on viral marketing by encouraging consumers to share the content. With the likes of Twitter, Digg etc., its easier than ever to spread content and make it go viral. Of course, it could turn the other way round too.<br>So its very important to figure out innovative ideas to engage with consumers. <br><br>I use <a href="http://www.getmemedia.com/" rel="nofollow">http://www.getmemedia.com/</a> to check out various innovative strategies on social media, WOM etc . Great resource for any marketing team. I agree with your thoughts on viral marketing by encouraging consumers to share the content. With the likes of Twitter, Digg etc., its easier than ever to spread content and make it go viral. Of course, it could turn the other way round too.
So its very important to figure out innovative ideas to engage with consumers.

I use http://www.getmemedia.com/ to check out various innovative strategies on social media, WOM etc . Great resource for any marketing team.

]]> By: JASON http://www.ducttapemarketing.com/blog/2010/03/08/the-referral-multiplier-effect/#comment-412350 JASON Fri, 12 Mar 2010 02:52:26 +0000 http://www.ducttapemarketing.com/blog/?p=5421#comment-412350 Not sure I completely agree with this. While removing registration will increase readership, it might increase readership with the wrong audience, and you'll lose out on getting the email addresses of the audience you were looking for. I can see some circumstances where this would be helpful, and others which would not be helpful. Not sure I completely agree with this. While removing registration will increase readership, it might increase readership with the wrong audience, and you'll lose out on getting the email addresses of the audience you were looking for. I can see some circumstances where this would be helpful, and others which would not be helpful.

]]> By: AhSin Ang http://www.ducttapemarketing.com/blog/2010/03/08/the-referral-multiplier-effect/#comment-412296 AhSin Ang Tue, 09 Mar 2010 08:17:46 +0000 http://www.ducttapemarketing.com/blog/?p=5421#comment-412296 I fully agree with your statement that "free information made available on the Web creates a referral multiplier effect."<br><br>I wished that all the manufacturers, etc out there especially those in the Technology arena will listen to this piece of advice in today's new world where more and more are giving without any string attached. <br><br>Givers Gain, that what we at BNI believed in.<br><br>@angahsin @BNIraffles I fully agree with your statement that “free information made available on the Web creates a referral multiplier effect.”

I wished that all the manufacturers, etc out there especially those in the Technology arena will listen to this piece of advice in today's new world where more and more are giving without any string attached.

Givers Gain, that what we at BNI believed in.

@angahsin @BNIraffles

]]> By: Jim Johns http://www.ducttapemarketing.com/blog/2010/03/08/the-referral-multiplier-effect/#comment-412295 Jim Johns Tue, 09 Mar 2010 05:26:29 +0000 http://www.ducttapemarketing.com/blog/?p=5421#comment-412295 So, I have a small business and when I get a new prospect that claims to be a referral, I always ask who referred them. One, I like to know that they are truly a referral, and two, I like to thank the referer. Occasionally, I can't make the connection when they drop a name (we are small so I remember most every order) so I ask them again. When I still can't make the connection, I get suspicious that they will ask for a deal. Nine times out of ten, when they are twice verified like this, they will ask for a deal. I consider them viral posers. I do give these folks a deal, but I usually require more written communication and payment up front. So, I have a small business and when I get a new prospect that claims to be a referral, I always ask who referred them. One, I like to know that they are truly a referral, and two, I like to thank the referer. Occasionally, I can't make the connection when they drop a name (we are small so I remember most every order) so I ask them again. When I still can't make the connection, I get suspicious that they will ask for a deal. Nine times out of ten, when they are twice verified like this, they will ask for a deal. I consider them viral posers. I do give these folks a deal, but I usually require more written communication and payment up front.

]]> By: Jason Shindler http://www.ducttapemarketing.com/blog/2010/03/08/the-referral-multiplier-effect/#comment-412292 Jason Shindler Mon, 08 Mar 2010 19:11:05 +0000 http://www.ducttapemarketing.com/blog/?p=5421#comment-412292 Not sure I completely agree with this. While removing registration will increase readership, it might increase readership with the wrong audience, and you'll lose out on getting the email addresses of the audience you were looking for. I can see some circumstances where this would be helpful, and others which would not be helpful. Not sure I completely agree with this. While removing registration will increase readership, it might increase readership with the wrong audience, and you'll lose out on getting the email addresses of the audience you were looking for. I can see some circumstances where this would be helpful, and others which would not be helpful.

]]> By: davidmeermanscott http://www.ducttapemarketing.com/blog/2010/03/08/the-referral-multiplier-effect/#comment-412291 davidmeermanscott Mon, 08 Mar 2010 18:53:46 +0000 http://www.ducttapemarketing.com/blog/?p=5421#comment-412291 John - thanks for the opportunity to do the guest post. <br><br>Mike - There are two different goals at work here. Do you want tons of people to talk about you and send your referrals to their friends, colleagues and family members? Or do you want some email addresses? <br><br>If you really want to collect email addresses, I recommend having a secondary offer (at the end of a free white paper or ebook) that does have registration. Maybe for a webinar. The people who sign up are more of a warm lead because they have already read your paper. But you don't put the brakes on your referral engine. <br><br>David John – thanks for the opportunity to do the guest post.

Mike – There are two different goals at work here. Do you want tons of people to talk about you and send your referrals to their friends, colleagues and family members? Or do you want some email addresses?

If you really want to collect email addresses, I recommend having a secondary offer (at the end of a free white paper or ebook) that does have registration. Maybe for a webinar. The people who sign up are more of a warm lead because they have already read your paper. But you don't put the brakes on your referral engine.

David

]]> By: The Franchise King http://www.ducttapemarketing.com/blog/2010/03/08/the-referral-multiplier-effect/#comment-412290 The Franchise King Mon, 08 Mar 2010 18:51:00 +0000 http://www.ducttapemarketing.com/blog/?p=5421#comment-412290 Thank you so much for discussing the "no registration gates required" idea. I JUST put up a free download on my main blog, The Franchise King Blog, that has some great, free, use them now, types of tips for prospective franchise owners. I did this with NO email registration required. <br><br>I thought twice about it, and then then said to myself, "what the heck!"<br><br>Thank you for helping me feel that I'm not totally (just partially) nuts for doing it this way.<br><br>You do great work, David.<br><br>Keep on keepin on. Thank you so much for discussing the “no registration gates required” idea. I JUST put up a free download on my main blog, The Franchise King Blog, that has some great, free, use them now, types of tips for prospective franchise owners. I did this with NO email registration required.

I thought twice about it, and then then said to myself, “what the heck!”

Thank you for helping me feel that I'm not totally (just partially) nuts for doing it this way.

You do great work, David.

Keep on keepin on.

]]> By: Mike Anderson http://www.ducttapemarketing.com/blog/2010/03/08/the-referral-multiplier-effect/#comment-412288 Mike Anderson Mon, 08 Mar 2010 18:28:54 +0000 http://www.ducttapemarketing.com/blog/?p=5421#comment-412288 Great post and a real conundrum. We want email addresses to create direct marketing lists to sell product later, but we also want our readership to increase to get hits on our site.<br>I don't disagree with you, but this is slight paradigm shift (I finally got to use that phrase in a sentence).<br>Mike - <a href="mailto:michael_e_anderson@yahoo.com" rel="nofollow">michael_e_anderson@yahoo.com</a><br><a href="http://www.directyourcareer.com" rel="nofollow">http://www.directyourcareer.com</a> Great post and a real conundrum. We want email addresses to create direct marketing lists to sell product later, but we also want our readership to increase to get hits on our site.
I don't disagree with you, but this is slight paradigm shift (I finally got to use that phrase in a sentence).
Mike – michael_e_anderson@yahoo.com
http://www.directyourcareer.com

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