http://www.ducttapemarketing.com/blog/2010/03/11/how-to-use-surprise-to-generate-word-of-mouth/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ducttapemarketing.com/blog/2010/03/11/how-to-use-surprise-to-generate-word-of-mouth/#comment-412377 Scott Gould Sat, 13 Mar 2010 19:11:33 +0000 http://www.ducttapemarketing.com/blog/?p=5528#comment-412377 It's all expectation management! Exceeding expectations creates surprise. Meeting expectations creates satisfaction. Failing expectations is sacrifice. It's all expectation management! Exceeding expectations creates surprise. Meeting expectations creates satisfaction. Failing expectations is sacrifice.

]]> http://www.ducttapemarketing.com/blog/2010/03/11/how-to-use-surprise-to-generate-word-of-mouth/#comment-412364 Cindy Fri, 12 Mar 2010 19:23:34 +0000 http://www.ducttapemarketing.com/blog/?p=5528#comment-412364 Great article! It is so true that it's the little things that make a difference. I have a professional organizing and cleaning business and am just in the process of giving all my regular clients a "little something extra." It's something that I promote and it's also something that they ask me about on a regular basis. It's small, but will make a huge impact on daily life after a while..............thanks for the post. Great article! It is so true that it's the little things that make a difference. I have a professional organizing and cleaning business and am just in the process of giving all my regular clients a “little something extra.” It's something that I promote and it's also something that they ask me about on a regular basis. It's small, but will make a huge impact on daily life after a while…………..thanks for the post.

]]> http://www.ducttapemarketing.com/blog/2010/03/11/how-to-use-surprise-to-generate-word-of-mouth/#comment-412357 enrolled agent study guide Fri, 12 Mar 2010 12:02:25 +0000 http://www.ducttapemarketing.com/blog/?p=5528#comment-412357 Great article. There were some interesting and useful points, and I really enjoyed it-- if not just for the ten minutes of daydreaming about Oprah giving me a car that it inspired. :o) Great article. There were some interesting and useful points, and I really enjoyed it– if not just for the ten minutes of daydreaming about Oprah giving me a car that it inspired. )

]]> http://www.ducttapemarketing.com/blog/2010/03/11/how-to-use-surprise-to-generate-word-of-mouth/#comment-412353 enrolled agent course Fri, 12 Mar 2010 04:38:45 +0000 http://www.ducttapemarketing.com/blog/?p=5528#comment-412353 The element of surprise is something that customers would love. A small gesture or simplest thought could mean more business opportunities if done right. The element of surprise is something that customers would love. A small gesture or simplest thought could mean more business opportunities if done right.

]]> http://www.ducttapemarketing.com/blog/2010/03/11/how-to-use-surprise-to-generate-word-of-mouth/#comment-412348 shaneketterman Fri, 12 Mar 2010 00:04:19 +0000 http://www.ducttapemarketing.com/blog/?p=5528#comment-412348 Awesome Post Lisa. I have been saying for awhile now that "surprise marketing" is about engagement with your customers...a lost art that is hopefully making a huge return thanks to social media. Awesome Post Lisa. I have been saying for awhile now that “surprise marketing” is about engagement with your customers…a lost art that is hopefully making a huge return thanks to social media.

]]> http://www.ducttapemarketing.com/blog/2010/03/11/how-to-use-surprise-to-generate-word-of-mouth/#comment-412347 Angie Glotzbach Thu, 11 Mar 2010 21:54:27 +0000 http://www.ducttapemarketing.com/blog/?p=5528#comment-412347 So true! I did business with an electrician because he left me a small/cute chocolate in a box with his estimate (which was a tad higher than his competitors). It's an excellent reminder that it's the little things that really do make a huge difference and should be front of mind always. People are starved for excellent customer service and appreciate the "little extras," especially in this online-driven world. So true! I did business with an electrician because he left me a small/cute chocolate in a box with his estimate (which was a tad higher than his competitors). It's an excellent reminder that it's the little things that really do make a huge difference and should be front of mind always. People are starved for excellent customer service and appreciate the “little extras,” especially in this online-driven world.

]]> http://www.ducttapemarketing.com/blog/2010/03/11/how-to-use-surprise-to-generate-word-of-mouth/#comment-412342 lindamiles Thu, 11 Mar 2010 19:53:22 +0000 http://www.ducttapemarketing.com/blog/?p=5528#comment-412342 I loved this article! As well as you mention, I think there are opportunities when small things can make people happy, at least for that moment and that will make that person remember you and your business. It's just about being there and caring about your customers, looking for the chance to surprise them, give something away or just show how grateful you are for their visit! I loved this article! As well as you mention, I think there are opportunities when small things can make people happy, at least for that moment and that will make that person remember you and your business. It's just about being there and caring about your customers, looking for the chance to surprise them, give something away or just show how grateful you are for their visit!

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