Comments on: Word of Mouth Versus Key Influencers

By: business marketing

business marketing — Sat, 13 Mar 2010 14:10:59 +0000

very interesting, many people only focus on the major influences and forget or ignore the common word of mouth advertising which more effective and efficient if your message well designed and relevant messages.

By: Adrian Swinscoe

Adrian Swinscoe — Fri, 12 Mar 2010 18:41:38 +0000

Guy,
Completely agree with your analogy “let a hundred flowers blossom” and admire your honesty.

Like my Mum used to say "Be careful, not to put too many eggs in one basket".

Adrian

By: Darren Scott Monroe

Darren Scott Monroe — Fri, 12 Mar 2010 14:09:39 +0000

Yes it is ironic you said that Guy LOL. But I agree that people listen to people. Not hype or sponsors but people. Seems like the furthest I ever got in life was by being myself not kissing a big bad bloggers butt. Real people do real things. Hey remember the A list was once a B and C list blogger. Find your B and C List bloggers and build with them NOW.

By: enrolled agent study guide

enrolled agent study guide — Fri, 12 Mar 2010 11:59:44 +0000

Of COURSE word-of-mouth is a better means of advertising. I think people, in general, are much more apt to buy a product recommended by a close friend rather than some hot celebrity spokesperson. Moreover, I think companies KNOW this, and that's why they spend so much time trying to replicate the success of simple word-of-mouth with things like “unpaid testimonials” and “real-life user feedback.” People are relational in nature, and they're more apt to trust someone with whom they have a personal relationship.

By: enrolled agent course

enrolled agent course — Fri, 12 Mar 2010 04:36:29 +0000

Really good article! I agree with most of the comments, each person can have an influence in another. There is no need to search for key influencers because we all the power within to make a difference and influence lives.

By: David Siteman Garland

David Siteman Garland — Thu, 11 Mar 2010 21:23:08 +0000

Well said. Everyone has become an influencer. Regardless of whether your community is 2, 200, 2,000, 2,000,000.

If you influence one person. You are an influencer.

By: mbrewer

mbrewer — Thu, 11 Mar 2010 17:33:44 +0000

Valid point -

"I agree. I think that most key influencers are pompous, insecure jerks who take themselves way too seriously."

It's interesting to watch what a little attention does to a persons ego. It's interesting to watch the mind's door go from open to closed when one garnishes a following. It's the quickest way to get unfollowed in my opinion.

To the point of the post - it really boils down to sending out good actionable content to all participants. Give them something cool to talk about and they will.

Thanks for the post...