Using Posterous to Dispatch Content

posterousBy now you’ve likely heard of the online content publishing tool posterous. If not, it’s billed as the dead simple place to post anything – just email us.

Anyone can set up a posterous site and add just about any form of content by simply sending an email to your account. If you want to create a blog, you can get started in about 2 minutes. Families and groups can create a site and start adding all manner of information and pictures without any technical know how at all. You can make your posterous site private if you like, get fancy with professional looking themes and create custom domains. The tool can easily act, as it does for growing numbers, (Here’s Steve Rubel’s Stream built entirely on posterous) as an online business hub.

The feature that I don’t think gets enough attention though is the tool’s ability to easily auto post content of all sorts to many of the social networking platforms you may use as part of your online presence. Note: I’m not suggesting you spray every bit of content automatically to every piece of online real estate. I am suggesting you look at posterous as your dispatch center for placing content from one source.

Here’s how you can do this.

Posterous allows you to tell it where you want your content posted when you send your email. If you’ve enabled your social media sites such as Flickr, Facebook and Twitter (there are more than 30), you can publish to posterous and tell it to send the video to Facebook as well. Or you can add a picture and have it automatically added to Flickr and Facebook.


To publish content to posterous you send an email to [email protected] To add services you just add to the email as such – [email protected] Or you can simply send it to one service by sending the content to [email protected]

Of course there’s a posterous iPhone app that posts picture and videos directly from the camera as well – PicPosterous

For many people, particularly those that rely on email as their primary communication and storage tool, this is a great way to create and curate content.

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  • Ike Pigott

    It's also a great tool for those working in the public health arena.

  • Todd Lohenry

    John, it looks like we're both discovering the power of posterous simultaneously. Here's now it fits into my workflow;

  • kenharperii

    Hi John!

    Posterous sounds like a convenient and efficient way to share share some new content with a selection of social media platforms.
    Also a good suggestion that too much of anything (e.g. truckloads of your content on every platform) may not be appreciated by your readers.

    Good stuff!

    Thank you.

  • randyjames

    That's cool! Thanks John for sharing! I'll try posterous to start delivering some content out there to all my networks.
    It would be interesting to add Q&As like as well.

  • Can Koklu

    This is exactly why and how I've been using my “blog”..
    What I really love is the Posterous bookmarklet that automagically embeds videos found on a site.
    Also, they recently updated their web-based WYSIWYG editor..
    Best blogging service out there IMHO.

  • Can Koklu

    I did have one issue though.. I tried creating a new Posterous page and the Facebook connection application couldn't differentiate between the two blogs.. i.e. regardless of which blog I posted something on, the story appeared on both my personal Facebook feed (which was supposed to display feeds from my blog) and the Facebook page for my business account.. But I do understand that this was a complicated setup.

  • gailclark

    Sounds a really interesting resource . . . I'll be taking a look

  • Andy @ FirstFound

    That's a brilliant resource. I'll admit, I'd never paid much attention to posterous. Looks like I missed out.

  • Ike Pigott

    Hi John…

    Sorry to have posted my link. It was to an actual case study of how to use Posterous.

    I didn't realize the custom here was to post a generic link to my SEO company, as a way to leach off your Google juice.

    Next time I will pay attention, and try to do better.


  • Melissa

    Hi John,

    Nice post! If Google “Posterous”, you receive more than 6 million hits! It looks this social media platform has really taken off.

  • ducttape

    Yes, I think it's here to stay for sure. Particularly as it's become more of a utility

  • ducttape

    Love case studies – yes some of the SEO folks are the worst comment spammers going.

  • Ken Harper II

    Hi John!

    I enjoy reading your informative articles. Always get a different perspective or learn something new.
    I apologize for including a link back to our site in my earlier comment text. Different blogs have different comment protocols.
    Thank you for sharing a wealth of good information.
    Take care.

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  • Steve

    Pretty nice tool. I heard about it recently on the Affiliate Thing with Shawn Collins. Lisa really likes it from what I recall. I like that it posts real content to my streams. Makes up for all the spammy stuff I automatically post from my blogs.