Comments on: Marketing in the Age of Google http://www.ducttapemarketing.com/blog/2010/05/20/marketing-in-the-age-of-google/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Alessandra Cimatti http://www.ducttapemarketing.com/blog/2010/05/20/marketing-in-the-age-of-google/#comment-413478 Alessandra Cimatti Sat, 19 Jun 2010 12:11:49 +0000 http://www.ducttapemarketing.com/blog/?p=6022#comment-413478 I was talking with a small business owner yesterday. Their website is practically useless. She understands that, and she has asked her high school son to redo it, as an exercise! She said that one important thing she wanted to add to the site was a page on the company history. They have no idea whatsoever what they are missing by not going with professionals who not only build the site but can take into account SEO, content marketing, etc. Meanwhile, they are suffering from low orders and their only marketing activity is cold-calling. I was talking with a small business owner yesterday. Their website is practically useless. She understands that, and she has asked her high school son to redo it, as an exercise! She said that one important thing she wanted to add to the site was a page on the company history. They have no idea whatsoever what they are missing by not going with professionals who not only build the site but can take into account SEO, content marketing, etc. Meanwhile, they are suffering from low orders and their only marketing activity is cold-calling.

]]> By: Donna Templeton http://www.ducttapemarketing.com/blog/2010/05/20/marketing-in-the-age-of-google/#comment-413302 Donna Templeton Wed, 02 Jun 2010 21:21:19 +0000 http://www.ducttapemarketing.com/blog/?p=6022#comment-413302 I have been working to embrace Internet marketing for two years now and have found it to be a long road full of learning...but worth it. I'm amazed at how many fellow small business owners that I know who continue to shun this avenue of marketing...still relying soley on word of mouth, flyers and 'old school' techniques. In today's economy, I'm seeing that my fellow small business owners who embrace the web and keeping their heads above water and even thriving...while others who refuse to accept Google and all it's associated realities are slowly sinking. I have been working to embrace Internet marketing for two years now and have found it to be a long road full of learning…but worth it. I'm amazed at how many fellow small business owners that I know who continue to shun this avenue of marketing…still relying soley on word of mouth, flyers and 'old school' techniques. In today's economy, I'm seeing that my fellow small business owners who embrace the web and keeping their heads above water and even thriving…while others who refuse to accept Google and all it's associated realities are slowly sinking.

]]> By: chingichongs http://www.ducttapemarketing.com/blog/2010/05/20/marketing-in-the-age-of-google/#comment-413120 chingichongs Sat, 22 May 2010 08:42:10 +0000 http://www.ducttapemarketing.com/blog/?p=6022#comment-413120 It seems that that group has control anyway... Case in point: At least half of the people reading this had to google "w3 committee" to find out what it is.<br><br><a href="http://www.articlesbase.com/health-articles/force-factor-reviews-do-force-factor-supplements-work-2369634.html " rel="nofollow">Force Factor Supplement</a> It seems that that group has control anyway… Case in point: At least half of the people reading this had to google “w3 committee” to find out what it is.

Force Factor Supplement

]]> By: jonathan rodriguez http://www.ducttapemarketing.com/blog/2010/05/20/marketing-in-the-age-of-google/#comment-413118 jonathan rodriguez Sat, 22 May 2010 06:14:38 +0000 http://www.ducttapemarketing.com/blog/?p=6022#comment-413118 I am buying this book ASAP I am buying this book ASAP

]]> By: lizinIllinois http://www.ducttapemarketing.com/blog/2010/05/20/marketing-in-the-age-of-google/#comment-413113 lizinIllinois Fri, 21 May 2010 19:01:48 +0000 http://www.ducttapemarketing.com/blog/?p=6022#comment-413113 I would disagree, to an extent. I do think online marketing is becoming increasingly important. In fact, I think it's vital. But there are some age groups for whom, believe it or not, going online is not the first, second or even third way to locate something they need. I'm thinking primarily of older people. They're going to go to more traditional sources first: phone books, for example, or perhaps they'll see an ad on television. (On the other hand, as I've argued to a boss, they have kids for whom the Internet is always first!) It's a balancing act. And, say, lawyers -- while they have to have web sites, they also have to network like crazy, by and large. I do work for an attorney, and watch other attorneys struggle with this, and I assure you networking is one of their main methods of getting business. <a href="http://www.lucyrosen.com/Lucyspeaks.html" rel="nofollow"> Lucy Rosen</a> is considered the Queen of Networking, and obviously considers it a key to business success. For anyone looking for more help (I surely am), she has a book coming out, "Fast Track Networking." I am looking forward to her tips, hints, stories and do's and don'ts. I'm considering it my "must read" for June. I would disagree, to an extent. I do think online marketing is becoming increasingly important. In fact, I think it's vital. But there are some age groups for whom, believe it or not, going online is not the first, second or even third way to locate something they need. I'm thinking primarily of older people. They're going to go to more traditional sources first: phone books, for example, or perhaps they'll see an ad on television. (On the other hand, as I've argued to a boss, they have kids for whom the Internet is always first!) It's a balancing act. And, say, lawyers — while they have to have web sites, they also have to network like crazy, by and large. I do work for an attorney, and watch other attorneys struggle with this, and I assure you networking is one of their main methods of getting business. Lucy Rosen is considered the Queen of Networking, and obviously considers it a key to business success. For anyone looking for more help (I surely am), she has a book coming out, “Fast Track Networking.” I am looking forward to her tips, hints, stories and do's and don'ts. I'm considering it my “must read” for June.

]]> By: Neal Gilbert http://www.ducttapemarketing.com/blog/2010/05/20/marketing-in-the-age-of-google/#comment-413111 Neal Gilbert Thu, 20 May 2010 19:10:59 +0000 http://www.ducttapemarketing.com/blog/?p=6022#comment-413111 Great podcast, will the book be available as an audio book? Great podcast, will the book be available as an audio book?

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