Comments on: Your Market Is a Person

By: Mike

Mike — Thu, 22 Jul 2010 21:30:25 +0000

Here i will like to add repeat business, if you are getting ur client repeat orders, it means you have actually marketed the correct person with your services

By: ducttape

ducttape — Fri, 16 Jul 2010 16:50:36 +0000

Sure, it's a tough choice made tougher during slow times, but long term I'm guessing you are better off without them if you've focused your attention fully on attracting the right customers.

By: ducttape

ducttape — Fri, 16 Jul 2010 16:42:23 +0000

Many small businesses could simply take stock of the kinds of companies and people they like to work with. That notion alone could be a tremendous insight.

By: VBP OutSourcing

VBP OutSourcing — Fri, 16 Jul 2010 00:11:10 +0000

This is a great post. Every company knows what demographic they would like to target, but few understand the personality behind it. Prospective customers are much more likely to be receptive to companies that treat them like real people and cater to the individual and corporate personality. Business owners should take a moment to stray their focus from the quantity of clients they are serving, and spend a little time developing quality business relationships.

www.blogs.vbpoutsourcing.com

By: SEO India

SEO India — Thu, 15 Jul 2010 16:06:35 +0000

Great Post

By: Stephen Eugene Adams

Stephen Eugene Adams — Wed, 14 Jul 2010 22:06:03 +0000

John,
Great article. Couple of comments.

Years ago, I got rid of a few customers that were bogging up my operation and distracting from the profitable work. As you can imagine, I would really like to get some of this work back. Its interesting what a change in the economy does with your perspective.

Second, we have been doing what we call demographic profiling of our clients' best customers for a few years and it is one of the most successful services that we sell. We analyse our clients customer lists and run them through 25 filters. This gives our clients a good view of who they should focus their future marketing towards. We reduced the volume of mailings and digital contacts while, at the same time, improving response rates through personalized contacts with targeted prospects.

By: Alan - Small Business Coach

Alan - Small Business Coach — Tue, 13 Jul 2010 20:35:46 +0000

Great article, John.

I'm amazed, sometimes, at business owners who are still "selling to the world" and not narrowing on a niche. And of those that do attempt to narrow to a niche, they don't know how to find them or describe them.

Knowing who they are, where they are, and what they struggle with, want and need, along with the emotional triggers will help develop a marketing message that has your marketing excited rather than just ho-hum that'd be nice responses.

By: liaponni (Lia Pontarelli)

liaponni (Lia Pontarelli) — Tue, 13 Jul 2010 01:47:55 +0000

Your Market Is a Person – http://www.ducttapemarketing.com/blog/2010/07/08/your-market-is-a-person/