Comments on: Color As Branding Element http://www.ducttapemarketing.com/blog/2010/07/13/color-as-branding-element/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ducttape http://www.ducttapemarketing.com/blog/2010/07/13/color-as-branding-element/#comment-414147 ducttape Mon, 16 Aug 2010 17:35:46 +0000 http://www.ducttapemarketing.com/blog/?p=6324#comment-414147 Great point - particularly as we all do more globally Great point – particularly as we all do more globally

]]> By: Britt King http://www.ducttapemarketing.com/blog/2010/07/13/color-as-branding-element/#comment-414146 Britt King Mon, 16 Aug 2010 13:43:04 +0000 http://www.ducttapemarketing.com/blog/?p=6324#comment-414146 Interesting topic, John. One thing I couldn't help thinking about during the emotion and symbolism behind the color red was that, for some eastern cultures, the color red is NOT used to emote passion, rage, and love but instead represents something completely different.<br><br>A German engineering company I worked with invited their Korean partners to tour their facility and mistakenly printed a welcome sign that included the names of those taking the tour -- in red -- which, I'm told, is only used when the person has died.<br><br>Maybe something to consider when choosing a color to represent your business if your target customers are from eastern cultures. Interesting topic, John. One thing I couldn't help thinking about during the emotion and symbolism behind the color red was that, for some eastern cultures, the color red is NOT used to emote passion, rage, and love but instead represents something completely different.

A German engineering company I worked with invited their Korean partners to tour their facility and mistakenly printed a welcome sign that included the names of those taking the tour — in red — which, I'm told, is only used when the person has died.

Maybe something to consider when choosing a color to represent your business if your target customers are from eastern cultures.

]]> By: Will Franco http://www.ducttapemarketing.com/blog/2010/07/13/color-as-branding-element/#comment-414119 Will Franco Tue, 10 Aug 2010 23:10:23 +0000 http://www.ducttapemarketing.com/blog/?p=6324#comment-414119 We have discovered that deep blues increase the conversion of landing pages. We have discovered that deep blues increase the conversion of landing pages.

]]> By: Mike http://www.ducttapemarketing.com/blog/2010/07/13/color-as-branding-element/#comment-413918 Mike Thu, 22 Jul 2010 21:26:39 +0000 http://www.ducttapemarketing.com/blog/?p=6324#comment-413918 For use of colors in branding, i like each concept of google based brands For use of colors in branding, i like each concept of google based brands

]]> By: Bob Boucher http://www.ducttapemarketing.com/blog/2010/07/13/color-as-branding-element/#comment-413890 Bob Boucher Tue, 20 Jul 2010 21:05:09 +0000 http://www.ducttapemarketing.com/blog/?p=6324#comment-413890 Great stuff. Check out fast food restaurants, all of which are intentionally bathed in heavy reds and oranges with the intent of stimulating appetites. BUT, those colors are also hard to look at for long periods, so you tend to eat fast (or just drive thru), making room for new fast-foodies. AND, they use yellow near the exits, because it makes you feel happy. So: Eat a lot, eat fast, leave smiling.<br>Conversely, prisons and jails use low-intensity colors - light pastel blues, greys, etc. - obviously as de-stimulants. <br>Amazing stuff. Thx. Great stuff. Check out fast food restaurants, all of which are intentionally bathed in heavy reds and oranges with the intent of stimulating appetites. BUT, those colors are also hard to look at for long periods, so you tend to eat fast (or just drive thru), making room for new fast-foodies. AND, they use yellow near the exits, because it makes you feel happy. So: Eat a lot, eat fast, leave smiling.
Conversely, prisons and jails use low-intensity colors – light pastel blues, greys, etc. – obviously as de-stimulants.
Amazing stuff. Thx.

]]> By: Lloyd Burrell http://www.ducttapemarketing.com/blog/2010/07/13/color-as-branding-element/#comment-413879 Lloyd Burrell Tue, 20 Jul 2010 14:39:28 +0000 http://www.ducttapemarketing.com/blog/?p=6324#comment-413879 Hi, here's the original post: <a href="http://www.ducttapemarketing.com/blog/2010/07/13/color-as-branding-element/#comment-62515125" rel="nofollow">http://www.ducttapemarketing.com/blog/2010/07/1...</a> Hi, here's the original post: http://www.ducttapemarketing.com/blog/2010/07/1…

]]> By: Lynnewhiteside http://www.ducttapemarketing.com/blog/2010/07/13/color-as-branding-element/#comment-413833 Lynnewhiteside Fri, 16 Jul 2010 21:17:55 +0000 http://www.ducttapemarketing.com/blog/?p=6324#comment-413833 synthetic perpectives? there is no problem with color, it is what it is and, as you said, they manifest on their own. color may be a small market to some, to others it opens up a whole new world and changes everything. <br>can you give me the original post. thanks... synthetic perpectives? there is no problem with color, it is what it is and, as you said, they manifest on their own. color may be a small market to some, to others it opens up a whole new world and changes everything.
can you give me the original post. thanks…

]]> By: ducttape http://www.ducttapemarketing.com/blog/2010/07/13/color-as-branding-element/#comment-413820 ducttape Fri, 16 Jul 2010 16:55:40 +0000 http://www.ducttapemarketing.com/blog/?p=6324#comment-413820 Thanks - funny how many other felt the same, who knew? Thanks – funny how many other felt the same, who knew?

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