Comments on: A Convenient Truth

By: Megan

Megan — Wed, 28 Jul 2010 20:11:36 +0000

good stuff! you inspired me... http://blog.hrinsights.com/2010/07/28/the-evolu...

By: mrmuser1234

mrmuser1234 — Tue, 27 Jul 2010 07:34:30 +0000

People will go out of their way to find an easier path. The path of least resistance is the road most traveled for people. It makes sense that folks would rather pay 2.99 for an app then go to itunes and download it... its easier, and simpler!!

I think as humans we have grown in a direction of complexity. We try to make things complicated. Maybe it makes us feel more significant..... ???

I own multiple companies and our theme is to always keep things simple. Even in the selling profession keeping the message simple and convenient always leads to more sales. A confused mind never makes decisions.

Love it!!!

By: Beth Sager

Beth Sager — Tue, 27 Jul 2010 06:40:45 +0000

I agree completely that in today's busy world convenience rules. Speaking to your point about finding ways to service clients on their terms is why I offer a menu approach to the services we provide. It helps them determine what is important to their business and what fits their budget.

I do try to have several ways clients can contact me. Personally, I hate calling someone for information, which is why I put my rates on my website for one thing. I am going to add the IM however.

It is a great idea and one I hadn't thought of.

Thanks!

Beth

By: ducttape

ducttape — Tue, 27 Jul 2010 02:56:14 +0000

Great feedback Dominic but I would suggest what they are doing “Smarten Up” their offerings because they were unnecessarily complicated in an effort to sound smart. I learned that lesson with Duct Tape Marketing long ago. Keep it real, that's what people want.

By: Drubino

Drubino — Tue, 27 Jul 2010 02:50:41 +0000

Hi John,
Very good points you raise about Convenience and Reduction of Commitment. While you're discussing this in relation to buying a tangible item or service, we can easily apply it to Education and Mentorship as well .

Simplicity is certainly the key, not only for ourslelves as coaches but also for our clients in their businesses as well.

We've also noticed that when our clients really ( Dare I say...) "dumb down" product offerings to their clients, increased sales soon follow.

Dominic Rubino
www.focalpointcoaching.com

By: Underground Elephant

Underground Elephant — Tue, 27 Jul 2010 02:08:26 +0000

Great post, thanks for the info making the business convenient is the way to go.

By: JayTurn

JayTurn — Tue, 27 Jul 2010 00:01:44 +0000

Nice post John. I like the way you have actually taken the angle of making your business more convenient rather than selling products or services that may be more convenient. Your advice becomes applicable to every business owner automatically. How convenient :p

By: ducttape

ducttape — Mon, 26 Jul 2010 22:49:53 +0000

I think it's happening already – Zappos is one of the more expensive options out their, but people buy from them like crazy