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Is Facebook Still Likeable?

Marketing podcast with Dave Kerpen (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

The title to today’s post is a thought that’s making the rounds these days as Google announced that their new social network, Google Plus, added 10 million users in the first two weeks of limited beta launch.

A great deal of the conversation is decidedly skewed as much of the buzz is coming from hard core social media users and those predisposed to move away from Facebook, but none the less, this is a valid question.

I asked my Facebook followers if Google Plus had impacted their time on Facebook and over 50% claimed they were not yet Google Plus users. At the root of the question, however, is the issue of time. No matter what happens we only have so much budget for business building activities such as social networking and something is going to have to give. It’s like a family budget, if you buy a new car you might not go on vacation – it doesn’t mean the auto industry has targeted the travel industry, but they’ve impacted them anyway.

I think the same is true as people consider their available social time budget – something’s gotta give – it’s yet to be seen clearly what that something is, but it may not be as obvious as another social network such at Facebook.

For some perspective I turned to a guy that’s still very bullish on Facebook. Dave Kerpen, author of LikeableHow to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) .

In this interview, Kerpen addresses the obvious success of Google Plus, but is quick to point out that Facebook’s place is still firmly rooted in the hundreds of millions of users that spend hours on the network every day. Kerpen’s take is that people don’t want to create yet another network on another social platform.

Kerpen also points to the killer targeting aspects of Facebook’s platform as reason enough to still engage and use the network. Kerpen emphatically states, “You know what’s cooler than 750 million people on Facebook? Being able to target the 750 that are your perfect prospects.” He goes on to tell a story about how he targeted a birthday wish ad that only his wife could see.

My take is that we have some interesting times ahead and we may very likely see a shift in audiences coming.

So, what’s your take?

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