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Winning the Game of Search with Tools

Winning the game of organic search comes down to three essential activities.

1. Figuring out what to write about in order to rank well for your key terms – Keyword research
2. Figuring out what others are doing that currently rank above you – Competitive research
3. Figuring out how to build authority for your content in the eyes of search engines – Link and networking research

While there are potentially dozens of elements that go into each of the points above for the most part this is the game. This also explains why content and social are foundational aspects of SEO today.

In an effort to do all that figuring out above you must employ a toolset that makes it easy to do keyword research, optimize every bit of content, spy on competitors and network to increase links and authority for your content.

Below is a list of tools I use for these activities. I wonder if you might add or share your favorites.

SEO Tools for Small Business
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John Jantsch

SEO Tools for Small Business

List of the best SEO tools for small business marketing.

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  1. 1  BoostSuite - Website Marketing Optimization for Small Businesses

    BoostSuite - Website Marketing Optimization for Small Businesses

    BoostSuite is a web marketing optimization product for small businesses. Unlike current web marketing optimization products that bewilder and discourage small business users, BoostSuite allows novice web marketers to build more website traffic and convert more online visitors into customers and leads for their businesses. BoostSuite takes only three minutes to set up, is easy to learn, and can be used by anyone.

  2. 2  SEMrush: service for competitors research, shows organic and Ads keywords for any site or domain

    SEMrush: service for competitors research, shows organic and Ads keywords for any site or domain

    SEMrush is created by SEO/SEM professionals for SEO/SEM professionals. We have the knowledge, expertise, and data to help you take your projects to the next level. We collect massive amounts of SERP data for more than 95 million keywords and 45 million domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more.

  3. 3  Positionly

    Positionly

    SEO Software that tracks search engine rankings, analyze competitors and check backlinks with simplicity by Positionly

  4. 4  InBoundio - Simple Inbound Marketing Software

    InBoundio - Simple Inbound Marketing Software

    InBoundio is a simple inbound marketing software targeted towards individuals and small businesses

  5. 5  Scribe: Content Optimization Software for Online Marketing

    Scribe: Content Optimization Software for Online Marketing

    Tina Marie Hilton My skepticism of Scribe was short lived. Not only has the traffic to my site increased when using Scribe, but the content I've created using it continued to get better traffic than when I was creating without it.

  6. 6  WordPress SEO Plugin

    WordPress SEO Plugin

    Get more visitors to your WordPress site! WordPress SEO is the most complete WordPress SEO plugin that exists today for WordPress.org users. It incorporates everything from a snippet preview and page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between.

  7. 8  MOZ: Try out PRO: The Web's Most Popular SEO and Social Monitoring Software - Moz

    MOZ: Try out PRO: The Web's Most Popular SEO and Social Monitoring Software - Moz

    The Help Hub - Everything you need to know about Moz.

  8. 9  Raven Tools: SEO Software, Social Media, PPC & Marketing Tools by Raven

    Raven Tools: SEO Software, Social Media, PPC & Marketing Tools by Raven

    I've never seen it in a rule book, but I'm pretty sure a good community manager is never supposed to be in a bad mood. Not publicly, at least. So it surprised me when I had a bad day, shared this photo on Raven's Facebook ...

  9. 10  SpyFu: Search Marketing Research & Tracking | SpyFu SEM Tools

    SpyFu: Search Marketing Research & Tracking | SpyFu SEM Tools

    SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they've shown up on Google: every keyword they've bought on Adwords, every organic rank, and every ad variation in the last 6 years.

  10. 12  WordTracker: Free Keyword Research Tool

    WordTracker: Free Keyword Research Tool

    SEO your site with Wordtracker's free keywords tool and training videos

  11. 13  Ubersuggest: Keyword suggestion tool - Google suggest scraper - Übersuggest

    Ubersuggest: Keyword suggestion tool - Google suggest scraper - Übersuggest

    Get thousands keywords ideas in a minute with this amazing keyword suggestion tool: Übersuggest is Google Suggest on steroids!

  12. 14  Ahrefs: Site Explorer & Backlink Checker

    Ahrefs: Site Explorer & Backlink Checker

    Site Explorer & Backlink Checker Huge index of links, data updates every 15 minutes, friendly interface and rich data analysis have made Site Explorer the world's most strong tool for checking links. The tool can show links (including new and internal), linking domains, anchors, and best pages of a domain.

  13. 15  SEO and Site Architecture Tool

    SEO and Site Architecture Tool

    SEO and Site Architecture Tool, designed for SEO's, developers and website managers.

  14. 16  IT Valley Pakistan

    IT Valley Pakistan

    Investing in the IT sector of Pakistan is the most wise decision anyone can take, surprised, don't be, in the last few years IT is the only sector that has boomed in the country, where it takes billions of Rs to startup a company or a factory, a software house can be started as low as 1 million Rs and the outcome of that company is 100 times more than the investment.

  15. 17  SEO

    SEO

    Tools For Optimization

  16. 18  SEO Rank Monitor

    SEO Rank Monitor

    SEO Rank Monitor tracks and analyzes all our users’ search engine rankings, and store them altogether in a user-friendly dashboard where they can check their SEO results.

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