The Most Highly Achievable Business Resolution of All

Look, it’s the last day of 2012 and you are likely either thinking about what you’re gonna do to make next year better or you’re sick of hearing people talk about what you should do to make next year better.

Either way, the notion of resolutions has surely occurred at some level. But, here’s the deal, and we all know this by now, resolutions are a sucker’s game. The minute most of us make a resolution to change something, we’ve actually cemented any chance of actually doing it somewhere deep into a place nobody wants to go.


photo credit: bulliver via photopin cc

Resolutions are made up of the stuff we kind of know we should do better, but have no real resolve to do – basically dooming ourselves to failure.

But there is a secret to success in the resolution business – aim lower. That’s right, lower your expectations to something highly achievable and you’ll never be disappointed again.

Here’s a list of highly achievable resolutions that I plan to adopt to get my new year started down the road to success. Feel free to steal any of these as you own.

  • I will spell check the red underlined words in my emails before I hit send
  • I will almost never Tweet while standing at a urinal
  • I will not try to sneak a souvenir snow globe on an International flight
  • I will never put a QR code on a highway billboard sign
  • I will ignore friend requests from high school classmates (unless they have become reality TV stars)
  • I will punch any form of communication with the word synergy in it in the face
  • I will not eat any food that is served in an airport (French fries of course don’t count as they are served in other places too)

Hopefully, my mild attempt at humor will still allow me to make my real point.

Don’t make resolutions, change your game entirely.

Raise your expectations. Expect more from everything. Expect more from yourself. Expect more from and for others. Expect greater results for your customers, personal growth for your staff and even expect more positive interaction with the people and things you currently find difficult.

That’s the real secret to success – simply expect more of it every day. This is perhaps the most highly achievable resolution of all.

Happy New Year!

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • Stan Bush

    Saw your suggestion on G+ for Brogan to come read this. I wasn’t sure what DTM was (because I’m slow like that). So I went to your G+ profile and was pretty surprised, especially given the fact that I’m on the second or third listen of “The Referral Engine”. (I’m slow like that.) I see you gave your self some wiggle room on number two with ‘almost’ being the operative word. Gee. Did I just use the term ‘wiggle room’ when commenting on that resolution in particular? Seriously, I like your stuff…but I lived in KC. I got married there. And unless you send me a care package with Bryant’s BBQ and Lamar’s Donuts, I’m going to go to the Books A Million stores and buy all your books to keep anybody else from getting them. (Like I said…I’m slow like that). BTW… The donuts have to be from the Lamar’s on Holmes. Everybody knows the others stores aren’t as good.
    ps… Stroud’s Chicken with some Cinnamon Buns would earn you extra credit.

    • ducttape

      Stan yes the Lamar’s on Holmes is the only real Lamars! You know I haven’t been to Stoud’s since they moved, not sure why but some pan fries with gravy sound kind of good right now!

  • OBVAVirtualAssistant

    Happy New Year! I thought I might as well get a head start on articulating my new year’s resolutions for 2013 but after reading this blog I think I do need to change the game entirely. Thanks for the share.

  • Rosie Taylor

    I started adopting Chris Brogan’s famous “3 Words” for the year a while back and it felt so much better than resolutions. This year, I’m doing something more in tune with what you’ve written here and that is to simply reach for more as a person and as a business… even if it means breaking a few violin strings. Thanks for your insight. It was perfectly timed. Happy New Year, John!

    • ducttape

      Go get em Rosie!

  • Samuel

    Funny points :)

    Aim lower and work like hell!