The following steps are taken from the Referral Flood
Marketing Program. Referral Flood is an insider’s shortcut
to referral marketing and features over 4 hours of audio
training, 54 real-world referral marketing systems, and a
host of referral marketing tools, letters, postcards and forms.

Step #1 – Create a referral target market(s) – you must
create a target list of companies and individuals who can be
motivated to refer. This can be clients or a network of related
businesses.

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Anne Holland and her staff at Marketing Sherpa are some of the
hardest working media folks you will ever encounter. The shear
volume of quality content they crank out in their various newsletters
and such is breathtaking.

Recently, they contacted me to talk about referral marketing. For
a limited time you can view my interview with them.

When you’re there, I suggest you get on several of their email
newsletter lists. And did I mention that the reader’s of Marketing
Sherpa recently voted this blog Best Small Business Marketing
Weblog. . . I’m sure I mentioned that before though!

Thanks

One of the best ways to find out what would motivate
a referral source to cough up a great referral is also one of
the best ways to find out almost anything about your
targeted market. Ask them!

You know it’s so funny how often small business
owners will make sweeping marketing decisions
based on a) something they saw a competitor
do or b) something they dreamed up waiting at a stoplight.Continue Reading

You can tune into my weekly small business marketing radio
broadcast each every Thursday at 9:00 am central (GMT -6)
on the web at 1510.com.

This week I will be interviewing:
Michael Gerber – author of the popular E-Myth series of books

Michelle Miller – WonderBranding and author of The Natural Advantages
of Women.

Should be a great show…later this month I will have Brian Tracy, and
Mark Victor Hansen on with me.

Got a question you’de like me to ask one of these bright thinkers? Put
it in the comments section and you too can participate!

One of the simplest, yet most effective marketing tips I can give you
is to urge you to create a marketing calendar.

Committing your intended actions to paper creates some sort of
magical pull that forces you to complete the task. Much like a
”to do” list, a marketing calendar can be a simple list of the
marketing functions or actions that you need to complete on a
month-by-month basis.

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