Small Business Marketing Blog from Duct Tape Marketing
Small business marketing blog
Tom Ehrenfeld’s answer
John Jantsch This is such an important marketing idea and few
businesses get it fully. (me too) Some of the greatest community building
I have experienced is when I get my clients together somehow…either by
way of referral networking or even in pure social settings.
Tom Ehrenfeld’s answer
John Jantsch I love Tom’s answer…I’m just going to shut-up and
listen!
Tom Ehrenfeld, author of the startup garden will answer the following questions on this blog on Wednesday – 21st.
the startup garden, by the way, is a wonderful book for any “start-up” entrepreneur as well as those who have thrashed around a bit already.
The list of further reading is worth the price of the book.
You are invited to weigh in with your comments on each of Tom’s insights.
Here are the questions that Tom is going to answer…Continue Reading
This week I am participating in a very interesting project – A blog book tour.
I will be interviewing Tom Ehrenfeld, author of the startup garden on this blog on Wednesday, July 21st. Make sure you visit that day as I will have entries throughout the day.
The tour made stops at other blogs along the way. Check out the interviews on these fantastic weblogs and you will be up to speed.
July 14th – re:invention
July 15th – The Entrepreneurial Mind
July 16th- Small Business Blog
July 19th – Small Business Trends
July 20th – Wantrepreneur
The final stop on the tour is 800-CEO-READ (which by the way is where
you can purchase a copy of the book.)
You know the web is a great way to create and distribute some great
content but, you know, something is missing. Fact is, it can be a cold place to hang out.
As more and more people realize that they are interacting with this
thing called a computer all day long they may begin to respond to ways
to also get contact from it.
I think that’s one of the reasons blogs have become so popular…they
promote contact.
I’ve been doing some testing on this theory and the results are staggering.
I’ve actually realized 300% website conversion rate increases with the addition
of a simple contact device. That device is Audio
The conversion is universal, whether the action to buy, subscribe or move
to the next step.
What about audio on a blog?
Whatever you do, don’t press that funny looking blue button below.
The single greatest complaint I get from small business owners when it
comes to referral marketing is that they don’t seem to get the kinds of
referrals they want or prefer. (You know, the A clients, as oppossed to
what I call Deferrals)
I think the reason for this is pretty simple and, in fact, is at the heart of
most of your marketing woes.
Continue Reading
If you want to make an impact on your target market, you must get them
in the habit of seeing and hearing your marketing message or offer.
That’s one of the challenges for the small business owner. How do you
create a big enough noise without breaking the bank.
Two academic marketing terms are useful here: Reach and Frequency.
Generally the idea is to strike a balance between “reaching†enough of
your target market “frequently†enough to make an impact.
But, for most small business owners, this type of formula thinking isn’t
very helpful.
Here’s a really common question I get. Which is better, email or snail mail. And my answer is always the same – Yes.
With rare exception, small business marketers need to use every tool they can get their grubby little paws on to reach out and get permission from their prospects.
And that means…Continue Reading
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