Small Business Marketing Blog from Duct Tape Marketing

NB: This is step 5 of a 5 step series – Step into 2008 with more fun.

Everything I’ve outlined in the previous steps in this series points to the evolving small business concept of “marketing as a conversation.” Well, few things are as effective at pulling this concept together as blogging. (Click to see the [...]

NB: This is step 4 of a 5 step series – Step into 2008 with more fun.

In the previous step in this series I asked you to use the conversations you had with your customers to craft your marketing story to help illustrate how your firm was unique. (Click to see the entire series)
Today I [...]

NB: This is step 3 of a 5 step series – Step into 2008 with more fun.

In the first two steps in this series I asked you to determine who makes an ideal customer for your business and to discover, by asking, what that ideal customer was actually saying internally about your company/product/service. The point [...]

NB: This is step 2 of a 5 step series – Step into 2008 with more fun.

In step one of this series I asked you to take a good hard look at who makes an ideal customer for your business.
Today, we are going find out what that ideal customer really values about your business and [...]

NB: This is step 1 of a 5 step series – Step into 2008 with more fun.

Firing customers sounds like such a harsh thing to speak of, but really, the concept is very customer friendly when you think about it in the right context.
When I say fire I don’t mean the jerk that abuses your [...]

Over the course of the next 5 posts or so I am going to outline a five step plan aimed at helping you have more fun when it comes to marketing your business in 2008.
You are in the marketing business, no matter what you sell, no matter what you think, might as well get used [...]