Elevating Customer Experience a Must When Marketing Luxury Brands

It’s no secret that luxury brand buyers’ needs are quite different from those of traditional buyers. With more resources and generally less time available than the average consumer, competition for their money and attention is fierce. So how do you amp up your brand and make it stand out to the luxury customer?

Cutting through all the noise in marketing and advertising nowadays means ditching the old school practice of simply promoting the characteristics and features of your product. Today’s luxury buyer is not sold on solely the benefits of what you are selling but on the overall brand experience; an experience that must be conveyed at every possible touchpoint whether digitally, on a customer service call or in person. Capture the attention of luxury buyers by focusing on these three aspects of your brand experience.

Know Your Audience

This may sound like a no-brainer, but it is a practice ignored by brands all too often. Not all luxury buyers are driven by the same motives or respond the same way to marketing tactics, and failure to tailor your efforts to your specific audience’s needs could be costly.

kuhlman cellars

Example: Kuhlman Cellars

Those who book tastings at this Texas winery are not the average wine guzzlers, but rather aficionados with an appreciation for learning the ins and outs of wine making and tasting. They knew that their visitors would be more impressed with the high level of knowledge their staff possessed about their products and the industry than showy, grandiose surroundings. Rather than compensating with over-the-top interiors as many high-end wineries do, they chose to keep their tasting rooms simple and keep the focus on creating a personalized learning experience tailored to their visitors’ interests.

Tell a Story

Today’s luxury buyers also favor substance over style, meaning they are more likely to connect with a brand that has the marketing savvy to tell a story and align with their personal values rather with a brand that relies on its product’s flashiness. Your customers are educated, so treat them that way by ramping up your content and avoiding gimmicks and commodity marketing language.

5th and west

Example: Fifth & West

Future downtown Austin luxury high rise Fifth & West is one of the area’s most exciting residential ownership opportunities, and their marketing tactics needed to express this landmark development to potential residents on every level. While stunning renderings of the building certainly spoke for themselves, any accompanying copy needed to speak to the carefulness and thoughtfulness put into every aspect of the project. Vivid yet concise language and even quotes from interior architect Michael Hsu in marketing pieces effectively conveyed the heightened luxury living residents would experience. In fact, more than 60 percent of residences had been sold within three months of groundbreaking.

Convenience is Key

Now that you have hooked your customer with your brand experience and story, give them the ability to interact with your brand in a way that is most convenient for their demanding lifestyle. Providing ample options to suit their unique needs during every stage of the buying cycle allows them to shop and make decisions in a manner of their choosing. Accomplish this by pushing the creative envelope and utilizing technology in a way that both accommodates your buyers’ unique needs and provides that Wow Factor.

lexus of austin

Example: Lexus

Lexus of Austin’s launch party for two new vehicle models needed to set the standard for how grand and technology-centered the event would be. The invitation’s attention-grabbing, animated graphics captured invitees’ interest and created an interactive experience while allowing readers to gather information about the event and RSVP with ease. Convenience? Interactivity? Wow Factor? Check, check, check.

Fine-tuning your marketing efforts to focus on the needs and preferences of luxury buyers is a surefire way to create deeper connections with your audience and build loyalty. Doing so is the difference between your brand being uninspiring and being unforgettable.

Maria OrozovaMaria Orozova is the President and Creative Director of The MOD Studio, a boutique marketing and design agency based in Austin and the creative powerhouse behind many local and national brands. www.theMODstudio.com

Content Creation is Dead – Long Live Storytelling!

Photo via BlogMutt's CEO, Scott Yates

Photo via BlogMutt’s CEO, Scott Yates

Since the first cave drawings, storytelling has been an integral part of society and the intellectual evolution of man. And that’s what we always called it: storytelling.

And then the Internet happened.

And somewhere along the way, storytelling started getting replaced by “content creation”—a term that didn’t exist before the Internet. Google’s Ngram viewer (a tool that charts the usage of words in printed sources from 1800–2008) shows the precipitous rise of the words “content creation” around 1993-1994. This was also the time web browsers like Internet Explorer and Netscape launched.

Coincidence?

As companies started coming online and search engines became the de facto discovery tool for prospective customers, the battle for keyword relevance on SERPs grew. Content volume outperformed content value, and that’s when we stopped telling stories and started creating content.

Storytelling’s Triumphant Return

As search engines become more discerning about content quality and consumers more shrewd about how they spend their time online, storytelling works and content creation doesn’t.
There’s simply too much out there to read and not enough time to read it. And wouldn’t you rather read a story instead of something called “created content”? Stories are what make us uniquely human and different from monkeys. Content creation sounds like storytelling between two search engine algorithms.

Tell Your Story

It sounds obvious, but only you can tell your story. So many marketing articles talk about having a content strategy. Having goals. Having an editorial calendar. Having a call to action.

First: Tell your story. Then worry about all that.

It doesn’t matter if you’re Patagonia or Joe’s Plumbing Service. Every company, of every size, has a story to tell. Potential customers get jaded with clickbait, listicles, and inaccurate information every day. Article headlines over promise. Content underwhelms. Rinse. Repeat. Customers want something to sink their teeth into. Something meaty and unique.

Start with a Belief

Good storytellers don’t need an MFA in creative writing. Telling your story starts with a belief. A belief in your business and your customers. Your belief justifies your company’s existence. Every piece of communication should contain elements of your belief.

Ted Manasa offers this definition of belief to get you started: A brand is a belief in a better world that differs from your competitors’ worlds and is a world that your customers want to live in.

Belief is the glue that holds a good story together. Ever sit in a movie and see something happen that was so unbelievable it negatively impacted your opinion of the whole thing? That’s the power of belief. And the same rules hold true for your business. Customers have to believe you before they’re going to buy from you.

Act on Your Belief

Since the Mad Men-era, we’ve been inundated with get-rich-quick schemes, “As Seen on TV” cure-alls and healthy-looking people in cigarette ads. We’ve become cynical consumers.

The companies who act on their beliefs end up telling the most authentic and compelling stories. Some of the most discerning consumers aren’t just buying a product anymore. They’re buying a belief system. A product gets prospective customers in the door. A belief system keeps them there.

Don’t Forget the Human Element

The best stories have a human element. Without a personal connection, a story is just information. Don’t forget about the human element when you communicate to customers on your blog, through your newsletters, videos or on social media. Remember to believe in a better world that differs from your competitors and your customers also want to live in. Show them this world so they can believe in it too.

Become a Great Storyteller

Start with a belief. Act on your belief by showing customers the world you believe in. Make your belief a reality in your eyes and your customers’ eyes. This is accomplished through your customer service, the emails you send, the blogs you write, the product you sell, and the relationships you develop.

Every outbound piece of communication should have an element of your belief within it. Successful companies use each element as an opportunity to show customers a better world than the one they live in today.

patrick armitagePatrick Armitage is the Director of Marketing at BlogMutt—a content writing service helping businesses and agencies get their blogging done. Follow his miscellany (@Pat_Armitage) and all things BlogMutt (@BlogMutt) on Twitter.

Why Your Brand Must Own a Single Word

Let’s just start with the fact that every business has a brand – regardless of size, product category or market share.

A brand is the collective perception of those that interact with your business – good, bad or indifferent though they may be, they still put their stamp on the overall experience and promise.

So, the only real question is how do you intentionally guide that stamp and promise so that people have an experience in line with what you want it to be.

In my mind, the ultimate mark of brand success is when the community that interacts with your brand, in any fashion, comes to define it using a single word. This takes work, it may take money, but it certainly takes systematic consistency.

If we are to define a brand, as I have above, as the collective perception of those that interact with your business, then it’s safe to say you must consider elements beyond the traditional marketing identity set.

Further, if we are to point the brand towards a single word, every element of the experience must be filtered through the lens of that word.

The first task then is to determine what that word is or should be. It’s an important first step because it must have the legs to support everything you do – perhaps every decision you make.

Ask your community

A great starting point is to measure what you community thinks your promise is today in their view. Start by casually asking 8-10 or your ideal clients what one word they would use if asked to describe your business to a friend.

You may find some consensus or you may find that your brand promise is apparently as muddy a farm pond in July. (For reference this is when the cows like to go swimming.)

If your brief research projects validates a word for you then your job is to simply exploit that word. If, however, you end up with soup variety, you must back up and determine where your brand promise is lacking or worse, careening off track. Start by mapping all the actual and potential touchpoints you have with prospects and clients and see if you can inject the promise of a single word into each.

Decide on owning a word

I decided long ago that the word I wanted to own was practical. First off, I saw an opportunity in the world of marketing because small business owners thought marketing was anything but practical. To me, this spelled an opening that I could charge into.

The fact that I actually enjoyed making seemingly complicated things simple was all the more reason to own practical.

A rose by any other name

One of the first elements of a brand promise might be your organization’s name and colors – so, in my case it was essential that we projected practical with leanings toward trust. This is an area that often leads to trouble because so many businesses are named without any thought of a brand promise – Acme Plumbing, a name likely chosen to get listed earlier in the phone directory comes to mind.

Style is a promise

Once past the obvious logos and typefaces the real impact of design starts to show. A sense of style says as much about the personality of a brand as it does about a person. Think about those people you know that always look sharp, not overly dressy, just somehow more tailored. That’s what paying for good design delivers. You don’t always know just why you like it, but you know it makes you feel good about something.

Cliche as it may be to point out, Apple, for example, is a design company as much as a tech company.

Decisions need a filter

Perhaps the most valuable element of this way of thinking is that it makes it easier to decide what to build, how to market it, how to talk about it, who to hire, and how to prioritize.

Every time I write a blog post I think practical. Every time we create a course or product, every time we take on a sponsor, and yes, every time we look for fit in who we hire.

This is how you build the brand promise into something you can keep rather than something that sounds kinda good.

Culture is brand

Finally, every way, shape and form your business comes into contact with your prospects and customers a marketing function is being performed. That’s every email, every phone call, every sales pitch, every help desk request and maybe even every cocktail reception down at the Chamber.

The brand promise is something your people must live as well. Obviously this starts with teaching, but it must be reinforced as you edit email templates with your people, as you go over responses to customers as you design powerpoint decks.

The most important job of the leader of an organization of any size – including an army of one – is to build, project and protect the brand promise and that begins and ends with using your one word as the basis for everything you teach your staff to do – it’s how you create more decision makers and leaders and that may just be the best brand promise you can make.

Experiential Design: the Importance of Cohesive Event Branding

Today’s Guest Post is by Tori Atkinson – Enjoy!

Event branding offers companies, organisations and collectives a chance to massively amplify awareness – using experiential design best practices to offer an impactful and unforgettable experience. Through the power of distinctive, dynamic design, businesses can harness the immense potential of event branding – but it’s only through an intelligent and cohesive approach that you’ll experience the full effect.

Here’s how it’s done.

The Campaign Trail

The success of any event depends on how you execute the countdown. This phase is often neglected by businesses and organisations during the run-up to the big day – but taking the time and initiative to plan the preliminary elements, with a focus on cohesive design, is the key to ensuring the best possible results on the day of the event.

A strategic approach to event branding involves the creation of elements designed solely to build awareness and maximise the hype prior to the event itself. Considering how professional event design could enhance your invitations, tickets and even social media pages during the proverbial drumroll will generate as much interest as possible – boosting attendance and creating some welcome buzz around the event during the weeks or months beforehand.

Try it: bring some design cohesion to your event campaign materials by using one consistent tagline across the invite emails, print media and physical or online tickets to create a sense of recognition. Using one core aesthetic theme throughout, like one unifying symbol or colour scheme, adapt and embellish this as you see fit across the various design elements so that all materials are complementary without being visually identical.

From the Drawing Board to the Big Day

Event branding is an involved, ongoing process that starts with the drawing board and develops and evolves continually until the day of the big event. A sense of cohesion is crucial to experiential design – as no event will have the aesthetic or conceptual impact it should have without some harmony among its various parts. From the initial design stages to the production of event elements, the overarching concept should ring loud and clear across the campaign.

Ensuring that the unifying idea behind your event isn’t forgotten along the way will prevent the core message from being lost or diluted. So whether it’s pre-event advertising, the all-embracing branding or the experiential design itself, keeping a firm grip on the concept of the event will guarantee that it’s cohesive, connected and delivers on every promise.

Our work with 100%Design involved creating a holistic campaign design and carrying this concept throughout all elements made to support, promote and populate the event. Settling on an idea of ‘inspiring connections’ that tied everything together, we were able to guarantee total cohesion across the event branding.

Try it: keep a rigid focus on the overall purpose and concept of your event and create every element with this in mind. Promotional materials give you a chance to hint at your concept in a more abstract way, whereas the event itself is where you can bring these abstractions into the tangible, three-dimensional world.

‘Inspiring Connections’ was a theme that simultaneously offered inspiration for the pre-event promo design and informed the way the actual event was populated and presented. All elements of the event served as a translation or physical representation of this key concept.

Photo by Shaw+Skerm

Photo by Shaw+Skerm

Attendee Journeys

Creating a sense of togetherness throughout your event branding is especially important where the attendee journey is concerned. Whatever the ultimate aim of your event is – whether it’s to increase brand exposure, raise awareness on a given topic or drive sales and subscriptions – the journey an attendee takes from entrance to exit needs to be subtly and strategically designed.

With all elements of the event working in synergy, the journey from A to B should be seamless – that way, your audience will have the most immersive and engaging experience possible. Maintaining a sense of perspective throughout the event branding process guarantees results. It’s by keeping one eye on the big picture, exploring how different elements interact and how they work to communicate your core message, that you’ll deliver a meaningful and memorable event.

Try it: when designing the event itself, keep all primary components connected by enforcing one overriding aesthetic theme – whether that relates to colour, form or the message your displays communicate. Guaranteeing that all elements contribute to the central theme in a way that’s clear to all attendees will ensure you leave a powerful and lasting impact.

Tori AtkinsonTori Atkinson is a creative design blogger for Shaw+Skerm – providing professional event branding services to SMEs and organisations throughout London.

How to Make Your Brand Matter

Today’s Guest Post is by Duct Tape Marketing Consultant Georgie Gallagher, Enjoy!

Every business has a brand – even if it thinks it doesn’t.

Your local coffee shop has a brand. Your local accountant has a brand. Your local vet has a brand. And your business has a brand.

I can see you rolling your eyes. Isn’t branding just a lot of 90’s marketing hype? Does a brand really matter in today’s world?

Yes, your brand does matter. In fact, it matters a lot. Why? Because in a world where we’re bombarded by thousands of messages a day, your business needs to stand for something to set it apart from the pack. What’s more, understanding your brand means that you control how people experience your business. This is your brand, and you’re in the driving seat.

But let’s not get ahead of ourselves. Let’s begin by understanding what a brand is.

What is a brand?

Here’s what it’s not. It’s not your brand name. It’s not your registered trademark. And it’s not your great logo you spent $10,000 on. It’s much more than that.

I love this definition by the father of branding, Al Ries. It’s stayed with me through the years while working with B2B and B2C clients.

“A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.” – Al Ries

I like to think of it as that little piece of someone’s mind that you own – it’s all that person’s collective thoughts and experiences that pop up when they think of your business. We have the same process when we think of people. Some people make us happy. Some challenge us. Some are downright annoying. You want your brand to be one of the good guys.

Your brand is the look and feel of your business. It’s how people experience you as a company. It’s your promise to people – a kind of silent understanding about what you’ll deliver when you do business with them. And it helps create your unique identity.

But aren’t brands just for big business?

Absolutely not.

latte coffee on wood with space.Take the café that’s buzzing. It’s interesting. The guy taking orders gives you a great smile and good-humoredly banters with you. The girl making coffee is an artisan at her craft. Everyone’s busy. The tables are packed but clean. The service is fast and fun. There’s atmosphere. There are great magazines. There are quirky and fun things to look at. And you feel like you’re a part of something special, part of a club.

What you don’t necessarily realize is that this is all crafted as part of a well-orchestrated brand.

These guys know exactly what they stand for – great coffee, great food and great service in a fun, quirky atmosphere that people just love. EVERYTHING in their business is about delivering on this brand promise. From the quirky service and funky music tracks to the handwritten thank you with a chocolate-coated coffee bean on your bill, every detail has been attended to and shapes your experience.

Building your brand

So how can you go about creating your unique brand? What’s your business’s unique stamp on the world? How are you going to build a business that gets talked about and referred?

Here are four guiding questions that may help you develop your brand.

What are the real benefits of dealing with you? Do you deliver anything unique or special? Is there something over and above your competitors that you could offer? I’m looking for REAL benefits here. Think like your client or customer – why are they using you?

What’s your brand style? Are you professional, aspirational, quirky, fun, friendly or something else? How can you deliver this style with every client interaction and communication offline and online?

Branding - sign series for business terms.What are your brand values? You may value professionalism, the environment, people, your community or something else. How will your business live up to these values? How will this alter your clients’ experience with you? Be honest and true. Today’s social media savvy consumers will not tolerate falsehoods.

What is your essence? What is your reason for being? Why does your business exist? This is the toughest question you can ask business owners. But if you can nail this, you really do have a driving force that can shape your entire business offering. It’s a very powerful thing.

Once you answer these questions, then you need to work out how you can deliver and create a seamless brand experience.

There are some fantastic ideas on delivering on a brand promise for a huge variety of businesses in this eBook created by some very clever marketers at Duct Tape Consulting – download it now.

Until next time…

Georgie GallagherGeorgie Gallagher is the founder of Wildmoon, a specialist consultancy focusing on brand development, marketing strategy, marketing communications and strategic content marketing for SMB’s. Georgie’s a Duct Tape Marketing consultant and a CPM of the Australian Marketing Institute.

Like this article? Follow her on her blog here, or connect with her via Twitter or LinkedIn.

 

Grow your Personal Brand to Benefit your Business

It’s guest post day here at Duct Tape Marketing – Enjoy this post from Chris Bibey.

Growing your personal brand is easier said than done, however, this can go a long way in benefiting your business.

What can you do to set your small business apart from the competition? If you are just another “egg in the basket,” you will find it difficult to take your company to the next level.

Rather than rely on the “same old” marketing strategy as the rest of your industry, it is time to take a unique approach. And for some, this means putting more resources into growing their personal brand.

According to the U.S. Small Business Administration, there are approximately 23 million small businesses in the United States. If you don’t have a strategy for outdoing your competition, you could find yourself treading water for years to come.

Your Personal Brand

If you are the face of your company, it is essential that you grow your personal brand. Doing so will go a long way in showing your market that the person in charge knows the business inside and out.

Here is the question you need to answer: what are the best ways to grow your personal brand? There are many answers, with these three sticking out in the crowd:

help others

1. Go out of your way to help others. If I could only choose one strategy for growing my personal brand, this would be it.

You won’t always get paid for going out of your way, but this has nothing to do with the results. I am never shy about jumping on a phone call, connecting with an interested party via email or even meeting in person.

Simply put, this generosity will pay off in the long run.

2. Build your online following. In today’s day and age, there is no better way to grow your personal brand than through a strong online following. This has treated me well in the past, despite the fact that my social media presence is anything but robust.

Remember, you don’t need tens of thousands of followers, friends, or connections to grow your personal brand. What you do need is the ability to provide guidance, advice, and information to those who care about what you have to say.

Many years ago, back when I was first getting started with LinkedIn, I took the time to strike up conversations with every new connection. Doing this eventually led me to a conversation with the founder of Brosix, an instant messaging company. Shortly after that, the team reached out to me after checking out my experience online, and it led to a strong business relationship.

3. Always provide value. Remember, everything you “put out there” is going to reflect on both you and your business. If you aren’t providing information of value, you might as well take a step back for the time being.

This doesn’t mean every tweet and blog post should be earth shattering. What it does mean is that you should think twice before you update your social media profiles or blog. Also, don’t throw around advice, such as on a phone call, without thinking about what you are saying. The other party is likely to implement the advice you suggest. Do you want to steer him or her down the wrong path?

Final Thoughts

The time has come to strongly consider the benefits of growing your personal brand. If you follow the three tips above, it could have a profound effect on your business in 2015.

chris bibeyChris Bibey is a corporate blog specialist based in Pittsburgh, Pennsylvania. He specializes in providing content and consulting services to organizations of all sizes, ranging from start-ups to publicly traded companies.

Building an Exceptional Brand Begins with a Purpose

Today’s guest post comes from Alan Twelkemeier – Enjoy!

Screen Shot 2015-02-05 at 10.59.34 AM

(L) Always® – Like a girl   (R) Hardees®  – Au Natural

If you watched SuperBowl 2015 you might have noticed a shift. Not in the momentum of the game, or in one of Katy Perry’s wardrobe changes. The shift was in the marketing. There were more brands talking less about product and more about family, people and social impact than ever.

The starkest example came before the big game when GoDaddy pulled their controversial puppy sale ad and replaced it with an ad supporting a business owner who was missing the game because he was hard at work. In fact, according to USA Today’s Admeter, 8 out of 10 of the SuperBowl’s top ads (including the no. 1 and no. 2 spot) had inspirational or awareness-related themes. This inspired some cynical ad critics to call Superbowl XLIX the “Touchy Feely Bowl”.

This shift in advertising isn’t just about sugar and spice and Daddy’s that are nice (see Dove’s Real Strength). It’s about an attempt to connect with people where brands have always sought to live – in their hearts. Because when you have someone’s heart, you have their mind and when you have both, you have their money. If this sounds like a diabolical plan to take advantage of the consumers emotions for the sake of profit, you might be right.

However, for some brands this shift isn’t occurring because they are only driven by the almighty dollar. They’ve also recognized that communicating why they do what they do can power great profit and great profit can power a greater purpose.

This isn’t the kind of growth that is built around a purpose and measured with YouTube views and social shares. You can get that kind of short-term brand equity with string bikinis, dancing babies and screaming goats.

The connection between a company’s profit, its maturity and its brand perception is irrefutable. More and more organizations are following in the footsteps of industry leaders like Coca-Cola, Procter & Gamble, and Apple because they recognize that the power of their profits lies in the translation of their purpose.

This kind of brand equity is built on top of an organization’s purpose. It’s constructed slowly through awareness, emotion, and ultimately the loyalty of both the employees who produce the goods and services and the consumers who choose ‘their brand’ every single time because they understand the why behind the product.

Most brands still find it difficult to turn “touch feely” into brand equity because they are missing a key ingredient. Creating an ad that makes a potential customer feel good in that moment doesn’t work if they can’t relate the message back to the brand that made them feel that way.

However, organizations that have the vision to align their products and services with a purpose will experience extraordinary growth in Profit, in Culture, and in Impact. These companies are more than profit driven organization or purpose-driven organizations, they are Growth Driven Organizations.

Screen Shot 2015-02-05 at 10.58.03 AMAlan Twelkemeier is a co-founder at UnityMark, a marketing consultancy and ad agency that helps develop Growth Marketing Strategies for companies and non-profits that want to make an impact.

 

How You Turn Your Employees Into Brand Marketers

Think for a minute about your best customers. Not only do they represent returning business, but the best customers refer you to their family, friends and business partners. They rate your business highly on Google and interact with you in social networks. Essentially they are marketers for your business, helping promote you and maximizing your marketing efforts. Everyone can use more customers like these.

Brand Ambassadors

photo credit: via photopin (license)

But your best customers are hard to come by, and even the best companies occasionally have customers that aren’t happy. What if I could tell you there is a surefire way to increase your number of people that are assisting your marketing efforts, much like your ideal clients?

Look around you, all of your employees are resources that you can use to maximize your marketing efforts. We at Duct Tape Marketing believe in many simple principles, one of which is that marketing is everyone’s job. Whether you are in finance or HR, you’re representing and marketing your company. It doesn’t even take a conscious effort; just a positive viewpoint on where you work goes a long way.

That is why you should engage your employees and co-workers in your marketing efforts. Your employees should be your best customers and your biggest fans. Here are some easily implemented ways you can engage your employees and turn them into your brand marketers.

Promote a Positive Work Environment

This seems like a no-brainer, but can be difficult to achieve. You want your employees to love working for you, so they can’t wait to tell their friends and family about what you do and what makes your company special. Create a positive work environment by offering great perks or promoting after-work activities. If you’re a product-based company, offer free or discounted products to your employees and their family and friends. Even something as simple as branded T-Shirts or coffee mugs for your employees can turn into conversations outside of the workplace.

Show Your Employees What It Is Like To Be your Customer

At Duct Tape Marketing, we ask companies to examine their customer journey; the path every customer takes from the moment they discover your product through the sale and post-sale support. Visually, this should look like an hourglass; customers get to know, like and trust your company before buying, and then eventually repeating and referring you.

I suggest you walk each and every one of your employees through this process, treating them exactly as you would any other customer. That way, your employees will not only know what makes your customer journey special, but also how to describe it to anyone who asks. You can even do this during the new employee on-boarding process.

Social Sharing

Businesses are always looking for ways to keep their employees from wasting time on social media, but are always looking for more social sharing of their business posts. Why not ask your employees to follow and share your social media posts? Not only is this a great way to expand your audience in general, it hones in on your employees’ friends and family who are likely to have a positive existing view of your company.

Have Everyone Blog

Blogs are a great way to draw in good leads, but sometimes it can be tough to create enough content to keep your blog up-to-date. Try asking your employees to assist you in writing posts, or even set up a monthly or weekly employee post program. Regular blog posts from your employees can help give your blog a different viewpoint and voice while strengthening your readers’ connection to your company. In addition, ask your employees to share their posts with their friends and family in person or on social media.

These are just some simple thoughts I had to turn your employees into marketers. I know many of these reasons are why I love working at Duct Tape Marketing. Have you had any employee marketing efforts that have been effective? Let me know in the comments below!

Alex-Boyer-Photo-150x150-e1420769709443Alex Boyer is a Community Manager and Content Ninja for Duct Tape Marketing. You can connect with him on Twitter @AlexBoyerKC