I’m writing a series of posts over at Colourlovers for HP and what follows below is an excerpt from today’s post. I’m also doing some fun video interviews with real small business called Local Color.
So often content producers have no real plan. If they write a blog they simply decide that day what they plan to write. First off, this makes the writing process more difficult and makes repurposing much harder.
Effective reuse comes from planned reuse. The best tip I can give you is to sit down once a month or so and create an editorial calendar. This allows you to create some goals, but it also allows you to think big picture about what needs to be written to create a body of work that will have multiple uses.
You can always slip hot topics into your calendar on the fly, but you’ll find that if you do keyword research for your industry and use that list for topic focus, you’ll get far more bang for what you write and you won’t feel nearly as much pressure always trying to come up with topics.
Organicism is a philosophical orientation that asserts that reality is best understood as an organic whole. So, now you know I know how to use Wikipedia, but the word Organicism has such a true ring to it for the small business. Small businesses do have brands, can take full advantage of branding, but not like BigCo. A big brand can create the impact it’s after with slick ads, spokesperson celebrities and decals on NASCAR winners.
Yes, if you have a small business, even a one-person shop, you have a brand. Many small business owners don’t think this way, but when you grasp what a brand really is, I think it may become a clearer. Read the rest of my thoughts on the 
By Pamela Slim of ![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_c.png?x-id=54c40537-f4b1-44f2-9625-4829df73a1a8)
So, get the 
I did a live interview with Seth Godin recently and exposed one audience to the 
The statement above embodies for many the changed landscape of marketing. Bigco started to embrace this over the course of the last few years and now it’s time for Smallco to aggressively do the same.
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which can also be known as the owner of the business or top sales person turned into the marketing person. But, here’s a little flash – anyone associated with your business that comes into contact with a prospect or customer is performing a marketing function. So the question is – are they prepared to carry out that function well?