What Does Cash Flow Have To Do With Marketing?

Cash flow and marketing are attached at the proverbial hip – Marketing is all about growing your business, but quite often, even when things are rocking along, you can’t grow your business without effective cash flow planning.

When the economy make a move towards uncertainty, fully understanding the relationship between strong cash flow and strong marketing becomes even more crucial.

OPEN American ExpressJoin me Tuesday, June 24 at 4pm CDT as I host Cash Flow – the Lifeblood of America’s Small Businesses. How to Manage Through Times of Economic Uncertainty with the help of Raymond Joabar, Senior Vice President of Lending and Network Development for OPEN – Sign up here

We will discuss cash flow planning, cash flow pitfalls, smart growth, maximizing cash flow, and how to effectively measure cash flow. I promise to make this seemingly boring topic engaging!

This free webinar is brought to you by OPEN from American Express®

Award winning brand marketer talks about small business

Marcy Shinder

In this week’s episode of the Duct Tape Marketing podcast I went to a really big business that is doing a great job marketing to small business. Marcy Shinder, VP of Brand Marketing and Strategy for OPEN from American Express, spent some time talking about the ways AMEX is connecting with small business.

B2B Magazine named Shinder one of its top marketers of the year. In her roll Shinder spends a great deal of time networking and building trust with small business owners. It’s a pretty refreshing approach for a big company and comes through in OPEN’s entrepreneurial approach to business.

You can find out more at OPENForum.com as well.

The Plum Card from American Express OPEN

American Express OPEN President Susan Sobbott, announced today a new credit card from American Express called the Plum Card from American Express OPENThe Plum Card.

First off, the card offers some interesting terms. Remember the old 2% 10, Net 60? In other words you get 60 days to pay off the balance or take a 2% discount if you pay the balance in 10 days.

That’s all well and good, but the coolness factor may be what makes some sign-up – the card is as you can see in the photo, plum colored. I think it’s a great marketing play.

Oh, and the Inc 500 companies in attendance at the announcement all got an iPhone, not that’s what I call a nice conference souvenir. (I don’t know if they also get to claim the $100 rebate being offered by Apple.)

More from Inc 500

Pre-conference photos

On my way to General Sessions:

  • Great Entrepreneurial Minds: Unlocking the Secrets of Small Business Growth with Susan Sobbett, President of OPEN from American Express and,
  • Marketing in a Digital World: How to Leverage Technology and New Media to Build Lust for Your Brand
    Mark Jarvis, CMO, Dell

Inc 500 companies I want to know more about

Inc 500 ConferenceI’m in Chicago this week and will be blogging while I attend the Inc.com 500 Conference

As you probably already know, Inc recognizes the top 500 fastest growing companies in America based on 3 year revenue growth. The conference, presented with OPEN from American Express, Principal Financial Group and Dell, is a celebration of entrepreneurship and recognition event for the 500 honorees.

Here are couple Inc 500 class of 2007 entries that look very interesting.

  • Bill Me Later – #6 – Bill Me Later is a convenient and secure new payment method designed for purchasing on the web or over the phone.
  • Zorch International – #28 – New approach to branded promotional products
  • Right Media – #46 – Interactive ad network now owned by Yahoo!
  • Wpromote – #62 – Search marketing firm
  • Vibes Media – #92 – Interactive mobile marketing – the phone’s the thing
  • Instinct Marketing – #199 – Doing some nice things with local search and CRM
  • AbsorbentInk – #216 – Another promotional products company
  • eROI – #402 – Lead generation firm using email and other e forms of marketing
  • DirectoryM – #458 – Local online directories

More to come!

Success secrets of the fastest growing companies

Inc 500I will be in Chicago next week at the Inc 500 Conference covering as many emerging companies as I can. I want to find out what makes them tick and share that with you here.

    Three places you will find me:

  • The conference is sponsored in part by OPEN from American Express, which will host a session called called Great Entrepreneurial Minds.
  • Dell CMO, Mark Jarvis, will deliver a session called Marketing in a digital worldCheck out SB360
  • Scott Cook, founder of Intuit, speaks about the future of small business in America (nice article in Inc this month)

I also plan to get a word with Chip and Dan Heath, authors of Made to Stick and Jack Stack, godfather of open book management.

If you’re a Duct Tape reader and plan on attending the event (maybe you’re even one of the Inc 500!) I would love to meet you. Drop me a line.

Chat Live with Sen. John Kerry

OPEN from American Express and Slate.com are hosting a live chat with Sen. John Kerry, Chair for the U.S. Senate Committee on Small Business and Entrepreneurship, Thursday Aug 2 at 2pm Eastern on Slate Biz Box.

Surf on over now and pose your questions for the Senator. The live chat should offer an interesting view of the mix of politics and entrepreneurship using a form of new and social media.

BizBox is growing resource for small business and while you are there stop on in to the “Ask an Expert” page and pose a marketing question too.