Small Business Marketing Blog from Duct Tape Marketing

When I first started my business, several decades ago, I was determined to tell people that, mine was an integrated marketing firm. To which, I generally received polite nods and the occasional more truthful – “What the heck is integrated marketing anyway?”
Well, c’mon I would mutter, “everyone knows it’s a management strategy and meta-discipline focused [...]

Marketing podcast with Mike McLaughlin (Click to listen, right click and Save As to download – subscribe now via iTunes

Social media has certainly changed marketing, but few people are addressing just how dramatically it’s changed sales. In this interview we hit that subject pretty head on.
My guest for this episode of the Duct Tape Marketing [...]

In case you missed my post on Friday I offered one signed copy of One these seven books: Trust Agents by Chris Brogan and Julien Smith, New Community Rules by Tamar Weinberg, Six Pixels of Separation by Mitch Joel, Web Analytics 2.0 by Avinash Kaushik, Duct Tape Marketing by well, me, Whuffle Factor by Tara [...]

In a fit of collaboration goodness I would like to gift one set of seven awesome books to the person that most creatively answers the following: I get the biggest return for my business using social media when I [fill in the blank]
I’m the only judge and I’m going to pick the answer I [...]

About once a week I amuse the grammar troops by torturing some aspect of the language in my writing. Hey, I don’t do it on purpose and I love that I’m able to provide an otherwise cuddly group of individuals with a steady flow of chuckles.
I’ve had this post in the back of my [...]

This whole social media thing for small business can be confusing, I know, I speak to groups of small business owner routinely and hear things like – “I’m overwhelmed, I’m tired of the hype, what do I do first, how do I find the time.”
Update: The good news is a lot of people really want [...]

So much about the world we live and work in has changed. I suppose every generation feels that to some extent, but now it’s my turn to acknowledge it. I’ve owned my business for over twenty years and the changes in how we market, interact, collaborate, congregate, follow and lead have changed unalterably.
And with it, [...]

I’ve had the distinct pleasure of working with my friends at Palo Alto Software to play a part in creating a unique bit of software called Start, Run, and Grow Your Business. This low-cost tool is full of advice, tutorials and free stuff for every phase of getting your business going.
The software is available [...]