Small Business Marketing Blog from Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s stickyTonight at midnight Facebook will allow businesses with fan pages to reserve a branded URL, but I just learned you must have over 1,000 fans to do so. Currently the Duct Tape Marketing fan page on Facebook needs a few more to top 1,000. Just for fun [...]

A lot of marketers get both confused and fed up with all the talk about things like new media, social media, inbound marketing, user generated content, and the age of conversation. I mean, how is a person suppose to apply all these somewhat vague and hard to pin down terms and trends. Well, there’s no [...]

Join Seth Godin and me Monday, June 8th at 9am PDT/Noon EDT for a discussion with best selling author Keith Ferrazzi. Ferrazzi’s first book, Never Eat Alone, is on my must read list for business owners and his latest, Who’s Got Your Back, belongs on that list as well.
We will talk about why your future [...]

Sort of silly short post here - I was wondering what you do to get totally focused on something you need to do? (Please list your favorite tip in the comments here.)
I was reading this month’s Inc magazine and a quote from Matt Mullenweg founder of Automatic kind of stopped me - “When you’re coding, [...]

The web has changed many things about business, but one thing’s for sure, it’s dramatically enhanced our ability to collaborate with every important constituency group.
Let me explain this idea of collaboration as a business strategy. In the past, it was generally considered very natural for small business owners to collaborate with partners and the occasional [...]

I don’t know what it is really, I can get all the info I could possibly cram into my brain right there on my phone, but I still subscribe to lots of magazines.
I suppose there are psychological reasons attached to this, but there are some very practical ones as well. I tend to read much [...]

On Wednesday, May 20th at 9am PDT/Noon EDT I will be joined for a live webinar panel discussion by Ken Yancey, Jr, CEO of SCORE, Tim Berry, founder of Palo Alto Software, and Rich Sloan author of StartUpNation to talk about starting a business. Collectively, this group has poured over thousands of business plans, seen [...]

While many metrics help marketers determine the success of things like messaging, lead campaigns, and brand awareness there is one all-important metric that I believe, if captured, is the key to unraveling every marketing challenge that you face.
The measurement that matters over all others is something I’ve begun calling the Customer Success Quotient (CSQ). In [...]