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David Allen Live on Duct Tape Marketing

Join me Thursday, April 17th at Noon CDT for a live one on one interview with David Allen, author of the perennially popular – Getting Things Done – The Art of Stress-free Productivity. We will how to be more productive, how to get more of the right things done and how small business owners can relieve stress.

You may enroll for the live session with David Allen here

This series is presented by the Duct Tape Marketing Coach Network and sponsored by GotVMail – the entrepreneur’s phone system.

Coaching the small business

Coaching or consulting or training or otherwise trying to provide services to small business owners can be simultaneously the most rewarding and the frustrating work you can do. Small business owners have the same needs as their much larger counterparts, they just don’t have the same budgets and, perhaps equally as challenging, the same attention spans.

An entire industry, called coaching, is steadily discovering the small business beast and looking for ways to work with, provide service to and make a living doing it. I have even created my own coaching network, called Duct Tape Marketing Authorized Coaches armed with a true small business system to address the growing demand for small business marketing help.

In a recent episode of the Duct Tape Marketing podcast I visited with Diane Brennan, coach and president of the International Coaching Federation (ICF), the largest coaching industry group with over 14,000 members and 150 local chapters. The ICF certifies coaches in core methodologies and helps individuals and businesses find coaches to work with.

In this session Brennan acknowledged that there are differences between coaching and consulting, but that the same individual could succeed doing both. My experience tells me that is very true. In fact we often refer to Duct Tape coaching as hybrid coaching – marrying a success system with the accountability of a coach.

One final note of truth – the best coaches hire coaches too.

Start-up Success Tour

Vision to VentureNext month I am participating in a workshop tour called Vision to VentureThe Event for Women Entrepreneurs. The 5 city tour is sponsored by Microsoft Office Live Small Business and will involve a day long presentation of strategies for start-up success.

I will share the stage with my friends Susan Solovic Wilson of SBTV.com, Rich Sloan of StartUpNation.com, and Karen Dayan of Microsoft.

I sure hope to meet some Duct Tape Marketing Women Entrepreneurs in each stop on the tour.

    Tour cities and dates include:

  • St. Louis – April 2
  • San Diego – April 15
  • Miami – April 22
  • Austin – April 24
  • Seattle – May 9

The event is $59 and you can sign up here.

What to do in a down economy


Nice little widget from Jim Blasingame’s Small Business Advocate radio show.

I was on Jim Blasingame’s radio show this morning and the big topic of the show was “what to do in a down economy?” First, we aren’t in a down economy unless you listen to CNN, your business isn’t dependent upon the consumer confidence index, you just need a few more ideal customers, and second, you do the same thing you do in a rockin economy – target, differentiate and raise your prices – have a listen Jim has a great following.

Completely low tech and I love it

Card CuesEvery now and again in this web 2.0 world it’s refreshing to come across something that gets your attention and is decidedly not web 2.0.

One of the staples of some Duct Tape Marketers is the business card strategically placed on community boards in coffee shops and grocery stores. It’s not the right play for every business perhaps, but it’s dirt cheap and can gain some nice exposure for those in the home services business.

A reader of mine passed an ingenious little tool on to me to aid this tactic. The product is called Card Cues. The simple little device allows you to place up to 40 cards in a pre-configured little card holder and pin the entire little package to the bulletin board without taking but a little more room than a traditional business card.

A package of 10 costs you about a buck apiece with shipping. Just go get some. (If you are in the printing business they will sell you some templates that you can personalize for customers.)

The Microsoft Small Business Summit

Mark your calendar. Entering its third year, the Microsoft Small Business Summit, a nationwide, online event that runs for four days is coming. This year it runs from March 24 through March 27. Summit registrants can participate online from home or office.

I have been asked to kick the summit off with a session on small business marketing so I hope that lots of Duct Tape Marketing readers will be joining me live online on March 24th at 9am PDT!

MS Small business summit

The summit offers advice from entrepreneurial peers and small business experts on topics ranging from sales, marketing, productivity, mobility, security, financial management and startups.

Over the four days, a variety of panelists will speak, including Cheryl Broussard, financial advisor and author of Sister CEO; Duct Tape Marketing’s John Jantsch; Louis Barajas, author of Latino Journey to Financial Greatness and Small Business, Big Life.

The summit is free and registration is open now. Make sure to register even if you can’t make the live events as you will get access to the archived recordings months after the event.

Come hear the one thing?

Meatball SundaeSeth Godin’s latest book, Meatball Sundae – Is your marketing out of sync?, is, like most of Seth’s books, asking you to ask yourself the tough questions.

So for one day come hear a panel of experts talk about the “One Thing That Will Make or Break Your Marketing Efforts in 2008.”

On Tuesday, January 22 at 2pm ET, I will join NY Times bestselling author, Seth Godin, along with Chris Anderson, and Tim Ferriss for a panel discussion focused on helping you discover the one thing that will make or break your marketing efforts this year.

Click Here to Register

  • Seth Godin is the author of Meatball Sundae and others
  • Tim Ferriss is the author of The 4-Hour Workweek
  • Chris Anderson is the author of The Long Tail and Editor-in-Chief at Wired magazine

Register and post your questions, I hope to hear from you on the call.

Friday roundup of stuff

That’s not a very catchy title is it?

Oh well, I just wanted to share a couple things that may be of interest.