Upgrade your Business Performance by Tracking this Metric

photo credit: A Good Feeling via photopin

photo credit: A Good Feeling via photopin

I’m going to ask you three questions that are integral to the health of your business.

And how you answer them will tell a lot about where you need to spend your time.

Let’s get started.

Can you tell me the average total revenue per customer for your business?

What about the cost to acquire a new customer?

According to John’s article The Most Important Marketing Metrics these are all metrics your business should be aware of.  And as a reader of Duct Tape Marketing I’m guessing you’ve got them covered.

Now: Could you show me how many workouts you completed last month?

Not as easy right?

Now I know what you are thinking – workouts are fitness.  But that would be your first mistake to lump them into different categories.

Today’s driven; business-focused executive lifestyle focuses on priming your body for success.  It sucks, but how you look says a lot about who you are and what you might be able to achieve.

Owning the room is part principles, part preparation, and part presence.

You know the level you want to take your business to.  And tracking the right marketing metrics will help you build that business. But as Tony Robbins said, “What good is having powerful goals if you don’t have the energy to carry them out?”

Here’s how adding exercise to your day can help prime your body and mind for success.

Increase productivity with daily exercise.

Exercise helps you build that energy and endurance. It also improves mood and sleep and reduces stress and anxiety.  But you already knew that.  So what else makes it essential for the business owner?

We can all agree that Virgin CEO Richard Branson gets a lot done.  His #1 tip for enhancing productivity: Daily exercise.  He believes he’s twice as productive on days he exercises.

Exercise enhances productivity by boosting your mental performance.  When you exercise you stimulate the release of Insulin Growth Factor (IGF) and increase levels of brain-derived neurotrophic factor (BDNF).

I’m going to keep the science to a minimum here but here’s why those two are important: Both IGF and BDNF help protect existing brain neurons and aid in the creation of new neurons.

Not only is Richard slowing the decline of his mental performance as he ages – he’s also increasing his working memory and enhancing his ability to learn new skills.

There’s a reason he’s still on top at age 64.

Build C-level confidence.

Exercise involves learning new skills.  When you learn new skills you develop confidence.  And confidence helps you develop a presence that suggests what you’re capable of.

When you push yourself every day in the gym you’ll reach goals.  You swam faster today. You squatted more weight than last week.  In fact, I’d argue that just showing up is a win.

Reaching these goals helps you experience daily wins – and provides a physiological lift.

It’s the reason Media Strategist Ryan Holiday suggests exercise as something you should do every day.

“So that no matter what happens that day–at work, at home, in the economy–you can have something that went well.”

And exercise helps you develop the kind of confidence that says: “ I’ve been here before and I pushed through. I know I won’t quit.”

Here’s why: exercise teaches you how to become comfortable with being uncomfortable. And at times, both life and business are uncomfortable. But you’re ready. You’ve been through worse.

The right kind of exercise for you.

Here’s the good news: the method of exercise you choose isn’t that important.

Research has shown benefits from both aerobic and resistance training.

According to Teresa Liu-Ambrose, an associate professor in the Brain Research Center at the University of British Columbia, “it’s advisable to incorporate both aerobic and resistance training. It seems that each type of exercise selectively targets different aspects of cognition.”

It’s most important that you’re doing something.  Maybe you like yoga, or Crossfit or running or swimming. Great. All of them will get the job done.

Start simple.

Of course, there are ways to optimize your training.  I use a variety of methods with my guys at Ward Fitness Systems:  heavy resistance training, metabolic training, and energy system training.

None of those are important right now. You just need to get started – optimize later.

If you’re new to exercise start simple. Remember, this is an additional activity you’re adding to your existing obligations.  Begin with a goal that seems too easy. Maybe you’ll start with 5 minutes of exercise per day?

Use this as your introduction to the behavior.  Once you start seeing results you’ll find it easy to add more exercise to your week.

Or follow the lead of the executives I work with and outsource your physical performance enhancement to a coach.

But start tracking this metric: Exercise sessions completed per month.  And before you know it this one small change will begin to produce disproportionate results for you and your business.

BJ-WardBJ Ward is the founder of Ward Fitness Systems. He helps today’s top executives and entrepreneurs develop the strength to succeed through his online and in-person coaching programs. Find out more at wardfitnesssystems.com/blog.

Benefits of Outsourcing Marketing Activities


photo credit: Flickr

In the beginning, startup companies are always trying to fix everything by themselves. Their marketing strategies are usually made by self-thought marketing experts, who also work in some other company sectors. This strategy is time-consuming and company owners will realize sooner or later that marketing is one of the key sectors for securing company’s growth. This turning point can lead to two different scenarios, one is they hire a professional marketing expert and the other is they decide to fully or partially outsource their marketing sector.

Both of these scenarios can lead to success, and the outcome mostly depends on what kind of company we’re talking about. Smaller startup companies that provide quality products or services should stick to what they do best. Additional hiring, and forming a team of marketing experts can drastically lower their budget, and that’s why outsourcing their marketing strategy and letting agency experts deal with all the marketing hardships is definitely a good thing to do. In this article, we’re going to review some of the benefits that outsourcing marketing agencies offer to their clients.

It Costs Less

Outsourcing marketing teams recently became very common among startup companies. This practice is especially good for product based businesses, since forming a marketing team with talents that have the same level of competence as the ones that work for marketing agencies can cost well over six figures per year, which is the price that most of the smaller companies are not able to pay.

Marketing agency costs are much lower, and their rate is usually much smaller than only one executive salary. For this price startup companies get an experienced team of marketing experts, which is definitely a bargain. In addition to this, companies also don’t need to pay for ad and software costs, since these are usually covered by the agency.

It Provides Fresh Insight

A lot of employees are very reluctant when it comes to talking about company’s sales, marketing strategies or anything that has something to do with company’s trends. Who would blame them? In larger corporate enterprises, sharing an opinion that’s different than the one that superior has, can lead into all kinds of troubles. Marketing agency experts don’t have a problem with that, they will always provide an honest and uncensored opinion about company’s business.

It’s Less Time Consuming

To see the full benefit of outsourcing company’s marketing team, people should think about how much time they’ll need to hire and train talents to have the same level of competency as the experts who work for marketing agencies. This can be very time-consuming and it requires a lot of CV reading, tests and interviews for the hiring part and lot of explaining, practicing and research for the training part in which the chosen candidate needs to get familiar with the company’s products and services and what’s even more important with habits and behavior of company’s target audience.

Since marketing agency experts usually have a lot of experience with different fields of marketing, there’s a big possibility that the agency has an expert who already worked in the respective industry, and who already knows a lot about the products on the offer as well as about the target audience that’s interested in buying them.

It Eliminates Turnover

In addition to requiring a long and sometimes expensive training, entry level marketing personnel usually doesn’t get attached to their first position within the company. When they gain more experience in the industry, most of the experts tend to look for another position, often in different companies. It is also important to know that currently, with the rise of digital marketing, there’s a lack of qualified and experienced marketing staff, so marketing sector employees often get a lot of good offers from other enterprises. High employee turnover rates can affect company’s business in a bad way since it requires additional time and funds to hire and train new experts.

GeorgeAnthony - headshotGeorge Anthony is a marketing manager, outdoor and travel enthusiast and a basketball fan. Avid reader of business related material, with a desire to share his knowledge as much as possible. Recent work of Reborn Group inspired him to write this article. You can connect with George here and here

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