3 Steps to Set up eCommerce Tracking in Google Analytics

Ecommerce- Tracking

photo credit: technource

To all the eCommerce store owners, if you haven’t set up eCommerce tracking in Google Analytics then you are not taking your online business seriously. I think that you all have heard the word “eCommerce Tracking” but don’t have an exact idea what it is and how it is beneficial for business. In short, it is a feature offered by Google analytics that allows admins to track transactions on a web store. Due to this feature, one can establish the right strategy to increase ROI. It generates tracking information like from where a customer purchase product, time, how much customers spend on purchases, etc.

Why e-Commerce Tracking should be Enabled in Google Analytics for your Online Store

As mentioned above, it allows you to track online transactions, but what kind of data? These all are the reasons why eCommerce store should have set up eCommerce tracking:

  • Total revenue of online store
  • Each product revenue
  • Number of specific product sold
  • Total transaction
  • Total number of products sold in a particular date range
  • No of unique purchase made
  • Date-wise revenue generation
  • Time of transaction occurs

From these data types, one can easily find out which product is being sold well and which one isn’t. Through this tracking, we get valuable insight of our eCommerce store at just one click & use it in marketing efforts to gain maximum return on Investment (ROI) with less effort. By having exact information about revenue generation from the store, we can justify it and put it in line with our desired expectation. For example, if you are not getting good results from particular products then you can set discounts and offers on it to get ROI from it.

For any eCommerce business, it is necessary that visitors come again & purchase new products from your store. E-Commerce Tracking helps in Re-marketing strategies to target specific audience and enhance conversions because this feature gives data about returning customers and their transactions.

We have discussed what is it and why it is beneficial, but the main question is how do we implement in Google analytics?

Steps to Implement E-Commerce Tracking in Google Analytics:

Step 1. Create a Google Analytics Account: This is simple to create with your Google account. If you have already one then let’s move ahead.

Google-Analytics-Admin

Step 2. Go to the Desired profile account. Sign into your account, choose the desired profile account and go the “Admin” Section which is shown in the top right side. 

Google-Analytics-ecommerce-tracking

In the third column on the right side, you can see the “Ecommerce tab”, click on it and set it to “YES”. Now you are allowed to see the information about transactions.

ecommerce-tracking-Google-Analytics

Step 3: See it on your Reporting: Click on Reporting tab on the top of page. In the left sidebar, you will see the tab “conversion → eCommerce” and you are in the area of E-Commerce Tracking. This is where you can analyze the data of product purchase, sales performance, transactions, time to purchase, etc that helps a business owner make better decisions for the next business strategy and steer online business the right way.

Ecommerce-Overview-Google-Analytics

Remember this:

Before going ahead, it is important to add the eCommerce command between the analytics code. This is must to load the eCommerce plugin into your website. Otherwise your eCommerce tracking won’t work. Here is your e-commerce command:

Syntax: ga(‘require’, ‘ecommerce’, ‘ecommerce.js’);

Put it below this code: ga(‘create’ , ‘UA-your id’, ‘auto’), otherwise you will not able to see tracking. See the below image to put this command properly in analytics code:

ecommerce-command

Over to You:

Most online store owners are aware of Google analytics and use it for search analytics, real time traffic, and user behavior but not about E-Commerce Tracking. After reading this post, you should be aware about this and your next step will be to set up E-Commerce Tracking in your online store. If need help, contact an eCommerce SEO Agency, and they can do it in no time. If you are a Google analytics nerd and wish to add more about this topic, we welcome you to add your ideas in the comments.

 

chiranjivChiranjiv Joshi is working in Technource and has contributed this post on behalf of Technource –  Professional SEO services provider to help eCommerce Owners. He is passionate about writing post of eCommerce marketing. He spends most of his time in researching & implementing the new organic tactics related to Internet marketing.

How to Strike the Right Content Balance for Maximum Reach

BrodyDorlandArticleImage

photo credit: Shutterstock

Every marketer knows the name HubSpot. Thanks to its blog posts, webinars, e-books, video content, and social media, HubSpot has established itself as a go-to resource in the industry. The company’s success serves as a case study in how to leverage content to grow a company.

Audiences today have unprecedented control over what they consume. They can customize their media experiences, and they have little tolerance for irrelevant content. Marketers must not only be creative in what they present to audiences, but also in how they deliver it.

HubSpot accommodates all of its readers by producing high-quality content across several platforms. At DivvyHQ, we also market to marketers, so we know the importance of diversity. An interesting mix of information and delivery methods attracts new customers, retains current clients, and educates your community.

Striking the right content balance comes down to knowing your audience. Any two customers might have radically different interests and ways of interacting with your brand. Once you know the individuals in your community, you can create a content strategy that resonates with each of them.

Great Strategies Begin With Infrastructure

Content isn’t worth much until you understand your audience. Before you put pen to paper (or fingers to keyboard), develop buyer personas based on your market research. These customer profiles should dictate every aspect of your strategy.

Don’t write a single line of content until you’ve built the right infrastructure. Let the following principles guide your content planning:

  • Sustainability: Before starting a company blog, video series, and monthly webinars all at once, ask whether you have the manpower to follow through on all three. If you’re a small company with a one-person marketing shop, you may want to stick to weekly blog posts or a quarterly webinar for now. Sustainable quality trumps one-off quantity.
  • Frequency: Establish a publishing schedule, and stick to it. Put out valuable content on a consistent basis so your audience comes to rely on your insights.
  • Experimentation: Small teams often have ideas for five marketing channels and the resources for one. Start with the strategy most likely to resonate, and test others as your capabilities grow. By incorporating new tactics slowly, you maximize your results while maintaining quality and frequency.  

Variety Is the Spice of Content

Once you set a publishing schedule, build variety into your publishing platforms and the content itself. Here are the three key areas in which you want to diversify your approach:

 

  • Your Mission: Each content channel may serve a different purpose. Maybe you’re using email to promote a product, a blog post to educate, and a tweet to entertain. Whatever the end goal, the content and tone should reflect each channel’s mission.

 

  • The Format: Know whether your audience favors long-form articles or videos — or both. Let your research guide the types of content you produce to ensure you’re reaching your entire community with the format they’ll love.

 

  • The Channel: Identify which delivery vehicles stand the best chance of reaching your audience. Do your top prospects frequent Twitter or Pinterest? Are they more likely to act on an email or a video ad?  Marketers have access to countless media platforms, so experiment with a mix of channels, and document which ones best engage your target market.

People expect brands to create content that speaks to them on the platforms they prefer. You strike the right balance by knowing your audience and learning how best to communicate with them. The more adaptable you are as a marketer, the more likely you are to connect meaningfully with audiences on behalf of your company.

 

Brody-DorlandBrody Dorland is the co-founder of DivvyHQ, the ultimate content planning and production workflow tool for high-volume teams.