Small Business Marketing Blog from Duct Tape Marketing
Small business marketing blog
That crazy Seth Godin is at it again. He is the undisputed king of viral marketing and just keeps proving over and over again how to get permission and deliver more than promised.
He has created what some will call the ultimate marketing resouce.
He calls it Bull Market :: Companies that can help you make things happen.
You can Download Bull Market here and find 400+ pages of some of the greatest marketing websites on the plantet…including, of course, the Duct Tape Marketing Weblog.
One of the most productive marketing activities you can engage in is routine contact with your referral network.
You should have a contact manager database to help you in this process but you can also do it with a sheet of paper and gut feeling….
Continue Reading
When it comes to your gravy, lumps are bad. But when it comes to direct mail lumps may just be the answer.
Getting your mail noticed and then opened IS the first challenge of direct mail and really all marketing.
A great option for small business just might be something I call “Lumpy Mail”Continue Reading
You know what the problem is with most small business marketing?
It doesn’t ask you to do anything. It doesn’t offer you a reason
to act.
Pick up any publication that caters to small business and what
you will find are a bunch of ads that promote great customer
service or leading supplier of blah blah blah or 15 years of
service to the market.
Continue Reading
Recently I have been experimenting with audio
on the web and have found some very interesting
uses.
I’ve created an audio postcard for you to listen
to. This technology, as I wrote about last week is
a great way to get and post your client’s audio
testimonial right on your site.Continue Reading
You know what the problem is with most small business marketing?
It doesn’t ask you to do anything. It doesn’t offer you a reason
to act.
Pick up any publication that caters to small business and what
you will find are a bunch of ads that promote great customer
Continue Reading
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, you’ve spent about 80% of your advertising dollar. So from there it’s pretty easy to make a case that the headline is the most important part of any ad.
Yet, a very large percentageContinue Reading
Yellow Page advertising is a unique animal. On one hand, placing an ad in the local Yellow Pages makes complete sense. Unlike someone thumbing through a magazine, most people who pick-up the Yellow Pages are looking to buy.
On the other hand, when they turn to your section, they are immediately greeted with the ads of most of your competitors right there along side your ad.Continue Reading
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