3 Steps to Set up eCommerce Tracking in Google Analytics

Ecommerce- Tracking

photo credit: technource

To all the eCommerce store owners, if you haven’t set up eCommerce tracking in Google Analytics then you are not taking your online business seriously. I think that you all have heard the word “eCommerce Tracking” but don’t have an exact idea what it is and how it is beneficial for business. In short, it is a feature offered by Google analytics that allows admins to track transactions on a web store. Due to this feature, one can establish the right strategy to increase ROI. It generates tracking information like from where a customer purchase product, time, how much customers spend on purchases, etc.

Why e-Commerce Tracking should be Enabled in Google Analytics for your Online Store

As mentioned above, it allows you to track online transactions, but what kind of data? These all are the reasons why eCommerce store should have set up eCommerce tracking:

  • Total revenue of online store
  • Each product revenue
  • Number of specific product sold
  • Total transaction
  • Total number of products sold in a particular date range
  • No of unique purchase made
  • Date-wise revenue generation
  • Time of transaction occurs

From these data types, one can easily find out which product is being sold well and which one isn’t. Through this tracking, we get valuable insight of our eCommerce store at just one click & use it in marketing efforts to gain maximum return on Investment (ROI) with less effort. By having exact information about revenue generation from the store, we can justify it and put it in line with our desired expectation. For example, if you are not getting good results from particular products then you can set discounts and offers on it to get ROI from it.

For any eCommerce business, it is necessary that visitors come again & purchase new products from your store. E-Commerce Tracking helps in Re-marketing strategies to target specific audience and enhance conversions because this feature gives data about returning customers and their transactions.

We have discussed what is it and why it is beneficial, but the main question is how do we implement in Google analytics?

Steps to Implement E-Commerce Tracking in Google Analytics:

Step 1. Create a Google Analytics Account: This is simple to create with your Google account. If you have already one then let’s move ahead.

Google-Analytics-Admin

Step 2. Go to the Desired profile account. Sign into your account, choose the desired profile account and go the “Admin” Section which is shown in the top right side. 

Google-Analytics-ecommerce-tracking

In the third column on the right side, you can see the “Ecommerce tab”, click on it and set it to “YES”. Now you are allowed to see the information about transactions.

ecommerce-tracking-Google-Analytics

Step 3: See it on your Reporting: Click on Reporting tab on the top of page. In the left sidebar, you will see the tab “conversion → eCommerce” and you are in the area of E-Commerce Tracking. This is where you can analyze the data of product purchase, sales performance, transactions, time to purchase, etc that helps a business owner make better decisions for the next business strategy and steer online business the right way.

Ecommerce-Overview-Google-Analytics

Remember this:

Before going ahead, it is important to add the eCommerce command between the analytics code. This is must to load the eCommerce plugin into your website. Otherwise your eCommerce tracking won’t work. Here is your e-commerce command:

Syntax: ga(‘require’, ‘ecommerce’, ‘ecommerce.js’);

Put it below this code: ga(‘create’ , ‘UA-your id’, ‘auto’), otherwise you will not able to see tracking. See the below image to put this command properly in analytics code:

ecommerce-command

Over to You:

Most online store owners are aware of Google analytics and use it for search analytics, real time traffic, and user behavior but not about E-Commerce Tracking. After reading this post, you should be aware about this and your next step will be to set up E-Commerce Tracking in your online store. If need help, contact an eCommerce SEO Agency, and they can do it in no time. If you are a Google analytics nerd and wish to add more about this topic, we welcome you to add your ideas in the comments.

 

chiranjivChiranjiv Joshi is working in Technource and has contributed this post on behalf of Technource –  Professional SEO services provider to help eCommerce Owners. He is passionate about writing post of eCommerce marketing. He spends most of his time in researching & implementing the new organic tactics related to Internet marketing.

The Components of a Good Marketing Strategy

There is hardly a small business owner who is not obsessed with this term: marketing strategy. That’s the main aspect that makes the difference between successful entrepreneurs and those that fail. It’s strange how everyone cares about discovering the perfect marketing techniques for their business, but we don’t bother realizing what marketing strategy really means.    

Let’s start from the fundamentals. Marketing strategy is a collection of techniques that enable a particular organization to direct its resources towards the best opportunities in terms of increasing sales and achieving sustainable advantage over the competition. A company’s marketing strategy consists of long-term activities that contribute towards developing strong brand awareness.

Now that we have a clear definition of the term, it’s time to get into the details: when can you be sure that you have a good marketing strategy? Pay attention to the following components, and you’ll get there:

1. Target Audience

Who are you trying to reach through your marketing efforts? Who falls into the category defined as the perfect customer? This is the first step in every marketing strategy: identify your target audience. This doesn’t mean you’ll ignore potential buyers who don’t fit into the criteria you set at this stage. Everyone interested in your products and services will still be able to get them, but you should definitely narrow your marketing efforts to the category of people you are most likely to attract.

Levi’s, for example, aims to attract young, vibrant people who love the mix of modern and classic. That’s the customer their whole marketing strategy is focused on.

Marketing Strategy

photo credit: Levi’s Instagram Profile

When you identify the interests of your target customer, you’ll adjust the overall style of your marketing strategy in a way that suits this category of users. You’ll create the perfect TV ads, you’ll write blog posts in a language they understand, and you’ll easily connect with them via social media.

2. Awareness

The ultimate goal of any business is to gain more trust with current clients and achieve better brand awareness among the target audience. Some of the classic ways to boost the awareness for your brand include advertising (TV, newspapers, magazines, and online) and word of mouth. These tactics are not outdated as many contemporary marketers think. You should still consider them as part of your content marketing strategy.

Marketing Strategy

photo credit: Newsworks

In the current market conditions, the concept of building brand awareness is mostly determined through online marketing techniques. This means that your business needs a website, as well as a blog where you will post high-quality articles related to your niches. Videos, podcasts, infographics, images, and presentations are also important. Visual and audio content creates lasting impressions.

3. Unique Advantages

Your brand has to offer a unique advantage if you want your target audience to choose it over competitors’ offers. What are the main things that distinguish your product/service from the similar offer on the market? If you cannot identify such advantages, you better think of them as soon as possible. Then, you’ll focus your marketing strategy on promoting them.

If, for example, you’re promoting new photo editing software, you’ll face huge competition and you’ll have to attract the audience with unique features. The customer wants effectiveness, speed, great choice of filters and editing options, and unique flare that will make the photos different from the mainstream trends. If the description of your offer gets the attention of your target audience, you’ll be one step closer to achieving the goals of your marketing campaign.

Don’t make things too complicated. Elaborate commercials are annoying and counterproductive. You need to identify one or two things that make you different and promote them as much as possible. Is your product cheaper and better than everything else on the market? Well, that’s all your potential clients need.

4. Communication with Your Clients

It’s important to know when and how to communicate with your audience. You cannot simply create social media profiles and use them whenever you have time for them. The connection you develop with your customers is a key aspect for the success of your marketing strategy. Social media is certainly important, but you have to use it strategically. Consider paid advertising on Facebook, Twitter, and other platforms. These ads will be featured in front of a huge audience, so you’ll easily attract a base of followers with this method.

Marketing Strategy

When you obtain a decent number of followers, you’ll need to maintain successful communication with them. Don’t make it all about your business. You’ll certainly promote your products and services as the best choice on the market, but you should focus your attention on the needs and wants of your followers. Identify the problems they have and show how your business is a proper solution.

Monitor the activity of your audience and make sure to publish updates during traffic peak times!

5. Activities

Okay, you identified your target audience, you started building brand awareness, you have a unique offer and you understood the importance of proper communication. Now you’re left with one factor that connects all previous elements of a good marketing strategy: activities.

You need to inform your target audience about the advantages of your business through a series of activities that include advertising, online presence, seminars, webinars, promotions, giveaways, interviews, and other smart ways of using media. Each and every action you take must maintain the relation with your marketing strategy.

A Successful Marketing Strategy Takes Time and Commitment

 

There are no shortcuts to achieving the ultimate goals of your business through a proper marketing strategy. You should be ready to invest a lot of time, effort, patience, and finances in this goal. When you pay attention to the key elements of a good marketing strategy, it will be easier for you to develop a logical, effective plan that will lead your business to success.

 

kenn —2Kenneth Waldman is a professional content writer with over 5 years of experience and also a blog editor at essay writing service EssayMama.com. His expertise includes education, marketing, freelancing. You can get in touch with him on Linkedin.

 

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