3 Steps to Set up eCommerce Tracking in Google Analytics

Ecommerce- Tracking

photo credit: technource

To all the eCommerce store owners, if you haven’t set up eCommerce tracking in Google Analytics then you are not taking your online business seriously. I think that you all have heard the word “eCommerce Tracking” but don’t have an exact idea what it is and how it is beneficial for business. In short, it is a feature offered by Google analytics that allows admins to track transactions on a web store. Due to this feature, one can establish the right strategy to increase ROI. It generates tracking information like from where a customer purchase product, time, how much customers spend on purchases, etc.

Why e-Commerce Tracking should be Enabled in Google Analytics for your Online Store

As mentioned above, it allows you to track online transactions, but what kind of data? These all are the reasons why eCommerce store should have set up eCommerce tracking:

  • Total revenue of online store
  • Each product revenue
  • Number of specific product sold
  • Total transaction
  • Total number of products sold in a particular date range
  • No of unique purchase made
  • Date-wise revenue generation
  • Time of transaction occurs

From these data types, one can easily find out which product is being sold well and which one isn’t. Through this tracking, we get valuable insight of our eCommerce store at just one click & use it in marketing efforts to gain maximum return on Investment (ROI) with less effort. By having exact information about revenue generation from the store, we can justify it and put it in line with our desired expectation. For example, if you are not getting good results from particular products then you can set discounts and offers on it to get ROI from it.

For any eCommerce business, it is necessary that visitors come again & purchase new products from your store. E-Commerce Tracking helps in Re-marketing strategies to target specific audience and enhance conversions because this feature gives data about returning customers and their transactions.

We have discussed what is it and why it is beneficial, but the main question is how do we implement in Google analytics?

Steps to Implement E-Commerce Tracking in Google Analytics:

Step 1. Create a Google Analytics Account: This is simple to create with your Google account. If you have already one then let’s move ahead.

Google-Analytics-Admin

Step 2. Go to the Desired profile account. Sign into your account, choose the desired profile account and go the “Admin” Section which is shown in the top right side. 

Google-Analytics-ecommerce-tracking

In the third column on the right side, you can see the “Ecommerce tab”, click on it and set it to “YES”. Now you are allowed to see the information about transactions.

ecommerce-tracking-Google-Analytics

Step 3: See it on your Reporting: Click on Reporting tab on the top of page. In the left sidebar, you will see the tab “conversion → eCommerce” and you are in the area of E-Commerce Tracking. This is where you can analyze the data of product purchase, sales performance, transactions, time to purchase, etc that helps a business owner make better decisions for the next business strategy and steer online business the right way.

Ecommerce-Overview-Google-Analytics

Remember this:

Before going ahead, it is important to add the eCommerce command between the analytics code. This is must to load the eCommerce plugin into your website. Otherwise your eCommerce tracking won’t work. Here is your e-commerce command:

Syntax: ga(‘require’, ‘ecommerce’, ‘ecommerce.js’);

Put it below this code: ga(‘create’ , ‘UA-your id’, ‘auto’), otherwise you will not able to see tracking. See the below image to put this command properly in analytics code:

ecommerce-command

Over to You:

Most online store owners are aware of Google analytics and use it for search analytics, real time traffic, and user behavior but not about E-Commerce Tracking. After reading this post, you should be aware about this and your next step will be to set up E-Commerce Tracking in your online store. If need help, contact an eCommerce SEO Agency, and they can do it in no time. If you are a Google analytics nerd and wish to add more about this topic, we welcome you to add your ideas in the comments.

 

chiranjivChiranjiv Joshi is working in Technource and has contributed this post on behalf of Technource –  Professional SEO services provider to help eCommerce Owners. He is passionate about writing post of eCommerce marketing. He spends most of his time in researching & implementing the new organic tactics related to Internet marketing.

Growing Your Business with Email Marketing Templates

email marketing

photo credit: Flickr

Which templates generate the best engagement? What kind of ‘asks’ will get you closer to your goals? By the end of this article, you will be able to write a killer email template that will get your contacts opening your emails in a heartbeat.

As a digital marketer who works primarily within the startup space, I am constantly under the gun to create low-budget marketing initiatives that drive growth but are still simple enough for a single (often non-marketing) person to carry out. I often turn to email marketing due to its straightforward nature. The right email templates can help you execute various email campaigns far more efficiently, but drafting an effective template can be a major stumbling block; there are just so many variables to keep in mind, like the length of the email and avoiding a sales-like tone.

After working on a multitude of email campaigns, I’ve identified the golden standard for marketing email templates. Read on to learn what kind of email templates can help you grow your business.

1. The Initial Email

Your opener is, perhaps, the most important part of your entire outreach and can often determine whether you gain a new client / contact, or end up on their block list. The trick is to research your contact, know what they care about, and appeal to their interests in the first two sentences of the email. For example, let’s say I am promoting my own content and want an influencer to post it on their site and link back to me. I might begin my email by referencing an article I liked on *their* website that is also relevant to the content I am promoting.

Consider the following template (items in brackets are custom fields):

Hi, [Tim the Trainer]

I was just reading your recent article on [ferret Frisbee training]. I found it to be extremely insightful and will be adding these methods to my ferret’s training regime!

I work for a ferret training firm in Cambridge, MA and I recently wrote a step-by-step guide to cooking the best ferret food that I think your audience would love. The food is very cheap to make, extremely nutritious, and my two ferrets love it.

Let me know if you would be interested in checking it out! 
   
Warm regards,

Drew

Notice that I am not asking for anything; only offering to add value to my contact. That’s a key component to the golden initial email— do not include a link or attachment to your content, and don’t ask for anything other than to help them. This builds rapport with your contact.

Also, make sure to keep your initial email brief, personal, and use a specific call-to-action (CTA). In just 5 sentences, I was able to:

  1. Establish a personal connection
  2. Introduce my content
  3. Pitch the value of hosting my content


The faster that you can accomplish these 3 things in your opening email, the better your chances of keeping people’s attention.

2. Positive Response Email

So, let’s say that Tim the Trainer liked the idea of your ferret food article and wants to hear more. Congrats, you are in! Now you can send them a link to check out your content as promised, and you can encourage them to share it with their audiences by— once again— offering your help. See below:

Tim,


Thanks for the reply, you can check it out here:

The Best Ferret Food of All Time- http://www.affordableferretfood.com/diu

If you decide to share this on your site, I’d be happy to write a custom intro to the post for you. 

Looking forward to your feedback!

3. Rejection as an Opportunity

email marketing

photo credit: flickr

Suppose that Tim responds but only to let you know that he will not be posting your content. This email actually opens the door to some great opportunities; though the current article might not get published on Tim’s website, chances are that he will have many useful connections within your target group and would be willing to refer you. Since you’re coming from a referral, these connections are likely to respond favorably to you.

I respond to these types of rejections by asking for an introduction to a colleague who might be a better fit, creating an opportunity out of a rejection.

Hey Tim,

Thanks for giving my article a look. Do you know anyone who would be a better fit for this type of content? I would also be interested in producing an article that would fit well with your website. I have been considering the following topics:

  • Top 5 summer ferret toys of 2015
  • Make your own ferret toys at home
  • Ferret toys that you may want to avoid this season

Would you be interested in posting about any of these topics?

Best,

Drew

Notice that this follow-up template also pitches a few custom articles tailored to this particular website. I don’t offer this service to just any of our publishing prospects but, if the right, high-authority website presents the opportunity, it never hurts to take it.

4. The 1-Week Rule             

Screen Shot 2015-12-03 at 1.29.32 PMIf a contact has not responded within one week’s time, I send out an email reminder. Whatever their reason, if you haven’t heard back within a week, the chances that you will never hear back are pretty high, so at this point you have nothing to lose by following-up. I often see the best responses to my follow-up when I use the following template:

Hi Tim,

Hope all is well! It’s been a week and I had not heard back from you yet, so I wanted to follow-up regarding the addition of my Ferret Food Article at http://www.affordableferretfood.com/diu to your list of helpful resources. 

It would be fantastic to hear your feedback on the content.

Thanks again – I appreciate your time and look forward to hearing from you soon!

All the Best,

Drew


[Note: I DO include the link to our resource in the follow-up because, at this point, it doesn’t hurt to make your content readily available and possibly expedite the process.]

Passing the Torch

These are some of the core components to a successful email template, but every case is different, so keep experimenting to see what works best for your unique space. I have given you the tools that you need, now it is up to you to build something memorable!

 

DrewDrew Frayre is a digital marketing analyst at Chimaera Labs . He manages SEO, web analytics, and content marketing for clients in the tech space.