5 of the Best Tools to Track and Measure Your Domain’s Social Impact

No matter what type of business you own, it is definitely in your best interests to not only have a website but to also take the time to track your domain’s social impact. After all, a website alone no longer provides a strong enough Internet presence to push your site toward the top of Google’s search engine ranking. Additionally, without a positive and big social impact, you will end up missing out on a large percentage of your potential customers.

The best place to start is by selecting a domain name that is going to be easy to remember and spell, which is also highly descriptive of your business. In other words, if you have a law firm in Chicago, you might want to consider having ChicagoLaw as at least one of your domain names. Next, it is important to put certain key tools in place to help you ensure that you are getting the most out of your potential social impact.

1. Analytics


 Image by Yoel Ben-Avraham, via Flickr   

 Google Analytics are well-known and loved by website owners of all types because they can sync up with Google AdWords, they provide a lot of information for free and they can be linked into many enterprise software platforms that offer more robust tools. Analytics will give you a good snapshot of how many of your site’s visitors started on Facebook, Twitter or Google Plus, and this is a big piece of the social impact puzzle. Keep in mind that Google determines your site’s influential rating and search engine ranking in part by the links between your social media pages and website.

2. Tracking Your Social Media Popularity


Image permission by Nadja Shiller, Searchmetrics

Analytics will show you how many people visit your site after seeing a link on social media, but this is only one piece of the puzzle. Enterprise software such as the Searchmetrics Suite is able to truly capture the impact that your efforts are having on your company’s social media presence. Searchmetrics analyzes the performance of each social media site and provides useful tweaks for improving visibility, monitoring brand perception and optimizing your overall cross-network performance.

3. Increasing Your Overall Influence


Image by See-ming Lee, via Flickr   

As previously mentioned, Google ties your social media popularity into your domain’s overall influence score. So how can you boost this score without spending a lot of time and money? The answer is simple: utilize Klout to see real-time updates on your level of influence. Additionally, Klout suggests sharable content that is well-written and should be of great interest to the people within your social network. This is a good way to get your followers to share your content, which in turn will boost the total number of people who see your company’s name.

4. Discover Who is Talking About Your Company


Social Mention screenshot via Google search

Being able to track social mentions gives you a huge advantage. Placing an emphasis on this will give the ability to see how many people are engaged by your product or service, and you will have the opportunity to respond in a timelier manner to positive and negative comments. Instead of having someone spend a significant amount of time Googling your business name to find the latest posts, you can use Social Mention to see everything in one place. This tool will also tell you the overall strength, sentiment, passion and reach of all of the social posts that mention your company.

5. Determine How Impactful Your Twitter Accounts Are


It is common for businesses to run multiple Twitter accounts, but this makes it difficult to truly track their impact on your domain. TwitterCounter is a tool that takes care of this problem, and it also makes it easy to determine if your tweets are having the desired impact. An extra feature of this tool is that you can connect more easily with followers who have a high level of social media influence in order to more easily spread the word about your brand.

As you can see, there are many ways to track your domain’s overall social media influence. Fortunately, the five options listed above offer a nice combination of features, and they can even give you necessary information that will help you increase the power of your social media reach.


Holly's Picture 3Holly Chavez is a content creator and owner of a small online business. She turns to tools that track her domain’s social impact for meaningful statistics for her social media marketing. She also uses them as a part of the fundamental resources needed in order to push her website’s presence to the top of Google’s search engine rankings.


The 5 Top Customer Metrics You Need To Track

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Metrics are the lifeblood of almost every successful business. Understanding who your customers are, what they need and how you can serve them is the key not just to growing a business, but keeping the clients you have happy.

Fortunately, the Internet makes collecting metrics remarkably simple. From web analytics to financial tools, it’s possible to analyze your current and potential clients at every step. However, this deluge of data can be overwhelming. While tools can and will collect just about every available detail, not all of the information is useful.

Here are 5 customer metrics that your business should definitely track if you want to grow your business and improve your customers’ experience. I believe these 5 metrics are the most important ones for successful learning:

1. The Funnel

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With customer acquisition, every business has a new customer “funnel”, a process that customers go through to sign up. With most funnels, a large number of customers start at the first step (such as visit a site) and fewer complete each subsequent step.  It’s important to track how many potential customers pass through each part of the funnel to see where the major choke points are. Are many customers asking for a free trial but not continuing? Are many landing on a web page but not completing the needed form?

Finding the choke points in your funnel can help convert more customers and lead to a much smoother acquisition process. You can measure funnels with Mixpannel, clicktale, appsee, Google analytics, Heap and many more.

2. Cost Per Acquisition

Marketing is one of the largest expenses for many small businesses. However, not all marketing is created equal and a lot of it can simply take your money without any appreciable benefit.

The easiest way to determine what works and what doesn’t is to perform a cost per acquisition analysis. Simply add up how much you spend on marketing in a month and divide it by the number of new customers you acquire. If that number is greater than the amount you expect to receive from a customer, you are losing money on your marketing.

Once you’ve done that, it’s important to drill down further and see what the cost per acquisition of each campaign is so you can hone your efforts and lower your marketing costs. There are also online calculators that allow you to measure the CPA of your ads.

3. Lifetime Value

The lifetime value of a customer is simply how much you expect to earn from the customer over the course of their time with you. Here is a nice infographic that explains it.

For a subscription-based service, this is simply the average monthly revenue multiplied by the average subscription length. For a sales-oriented business, it would be the average sale multiplied by the average number of sales.

Not only is this useful for comparing to your cost per acquisition, but it is a useful metric by itself as it showcases ways to grow this value. Whether it’s finding ways to keep customers longer or simply getting more revenue from them while they are with you.

4. Customer Satisfaction

Customer satisfaction can be difficult to track, but it is a crucial step as satisfaction not only determines how long customers are with you and how much they spend, but how likely they are to recommend you.

Surveys and polls are the easiest way to collect satisfaction metrics through focus group. One-on-one interviews can help drill down to discover specific issues that you can improve. There are a few more ways, but you should also try to be creative with the way you track the customer satisfaction.

5. Churn

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Churn is simply the number percentage of customers who leave during a certain period of time. It’s calculated by looking at the customers you have at the start of a period and seeing what percentage are not there at the end of it.

Obviously you want a low churn number, but you definitely want one that’s lower than the number of incoming customers. There are a few ways to improve your churn (feedback, testing and more).

Churn can also signal other problems. For example, if you have a high churn but low satisfaction, it could be a sign a competitor is luring customers away.


When it comes to metrics, it’s easy to be overwhelmed but by focusing on the ones that matter most, you can quickly parse what’s important and provide your customers, both potential and current, the best experience possible, so you can increase your revenues.

Simply put, that’s what metrics are about, finding ways to improve your business.


316982_10150423068035281_368995881_nThis post was written by Lior Levin who works for ily and also serves as a marketing consultant for rss api company called Superfeedr.


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