Is There Such a Think As Work-Life Balance?

Marketing Podcast with Carrie Wilkerson

Carrie Wilkerson via Twitter

Carrie Wilkerson via Twitter

Ah, yes, balance, now there’s a goal.

But as a small business owner is it even possible?

No, I don’t think so, at least not in the traditional 2 + 2 = 4 kind of way.

Balance for me is less about accounting for where you spend your time and more about how you spend your time and how that makes you feel.

So in that sense, you sure better love the work you are doing because you may spend more time at the best and worst job on the planet.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Carrie Wilkerson, speaker, consultant, author of the bestselling book The Barefoot Executive, and founder of CarrieWilkerson.com. We discuss work-life balance, managing stress and taking control of your life.

Questions I ask Carrie:

  • What does it mean to have the perfect work-life balance?
  • How can you remove the guilt cloud of the “Should-have-dones” off your mind?
  • How can you avoid the fear of missing out?

What you’ll learn if you give a listen:

  • How modern lifestyle changes have added to this concept of work-life balance
  • Why work stress may affect women more than men
  • How to implement the discipline necessary to be more productive

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.

How to Create Influence with Your Writing

Jon Morrow via Twitter

Jon Morrow via Twitter

Marketing Podcast with Jon Morrow

The bar for content that gets shared, clicked and moved on is much higher today than it used to be.

In order to stand out, you must move beyond simple blog posts to content that includes severe depth, original data, stunning design or moving drama.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Jon Morrow, one of the original CoppyBlogger writers, former associate editor of CopyBlogger and founder of Smart Blogger. We’ll discuss content marketing, writing, and discovering creative voice through thought.

The four D’s are part of what Jon shares as his secret to creating great contend and the most important of these is drama.

If you want to influence someone make them feel something.

My favorite tip from the interview is how Jon gets himself in the exact state that he wants the reader to feel – the target emotion – before he sits down to write a dramatic post.

Questions I ask Jon:

  • How does someone go from Real Estate to blogging?
  • What are the 4 Ds you much use to make your content superior?
  • How do you get a blog up and running?

What you’ll learn if you give a listen:

  • How a disability has helped focus Jon’s life on what matters
  • Why you should focus on an emotion you want your customers to feel rather than a topic when starting a blog post
  • What you should focus on more than traffic stats.

Visit Jon’s site at www.smartblogger.com

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.

Keyword Research Beyond SEO

Marketing Podcast with Brian DeanBrian_Dean_Headshot.png

Keyword research has long been the primary tool for search engine optimization plans. The idea was that you found out what people in your industry were searching for and you optimized your site and pages to try to show up on page one – pretty simple.

Today, I believe that content is the primary tool for optimizing  your effectiveness is just about every channel your clients use – it’s the key to SEO, social media sharing, referrals, email marketing and even online and offline advertising.

Without great content, you’re limited in your marketing in many, many ways.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Brian Dean, internationally renowned marketing and SEO expert and founder of Backlinko. We discuss the relationship between marketing and SEO, keyword research, and the impact of backlinks on your keyword rankings.

Questions I ask Brian:

  • How can you use keyword research beyond SEO?
  • How do you reach out to publishers for backlinks without being ignored?
  • How do you earn someone’s email?

What you’ll learn if you give a listen:

  • How to hack the Google keyword planner to find keywords your competitors can’t find
  • Tips and tricks for picking the correct keyword on which to bid
  • How to leverage a content upgrade to improve your conversion rates.

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.

How to Master the Art of People

art of peopleMarketing Podcast with Dave Kerpen

Ask most any business owner and they will tell you that one of the hardest parts of growing a business is managing people.

Entrepreneurs are typically visionaries and that trait doesn’t always come with natural leadership skills.

The fact is that there are few simple habits that will allow you get more of what you want if you work to embrace them.

Now, I’m not talking about manipulation, I’m simply talking about creating greater influence by paying attention to how others think, feel and act and adopting a better way of interacting with all of the folks you come into contact with day to day.

Everyone need work in this area – myself very much included.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Dave Kerpen, co-founder and chairman of Likeable Media, an award-winning social media and word-of-mouth marketing firm. He is also the founder and CEO of Likeable Local, a great social media management tool. We discuss his new book The Art of People: 11 Simple People Skills That Will Get You Everything You Want, people skills, and how entrepreneurs can manage their employees better.

If you ever get the chance to meet Kerpen you’ll immediately learn why he is so qualified to write this book – Dave is a people person.

I recently visited his office in New York and it was abuzz with peopleness. (Not sure that’s a word but I like it.)

The Art of People is structured in a way that makes it very easy to read and digest. Chapters are short and to the point and each ends with action steps.

Questions I ask Dave:

  • Are people skills learnable?
  • How can someone improve upon his or her people skills?
  • What are the advantages of having an advisory board?

What you’ll learn if you give a listen:

  • How to become a better manager and a better leader of the people you work with.
  • How famous business leaders have overcome poor leadership skills.
  • Why the “Golden Rule” really doesn’t apply to leadership today.

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.