Marketing podcast with Laura Fitton (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
A number of years ago Hubspot created something called the Website Grader, a tool that graded a number of important aspects about a website and concocted a score or grade based on those factors.
Although no tool can really accurately measure the effectiveness of a website, the tool had a nice marketing bent to it and was a pretty simple way to help someone understand the most important elements of their site.
About a month ago Hubspot upped the game and came out with what they are calling Marketing Grader. The tool still focuses on your website, but it also considers a number of offsite considerations that have a great deal to do with success on the web these days.
Things like Facebook, Klout and Twitter use are considered and the overall integration of social in general. Again, no tool will ever be perfect, but I highly recommend running your site through this tool.
The report it produces breaks your grade into three topics – top of the funnel – what you’re to attract visitors, middle – what you’re doing to convert that traffic, and analytics – what you’re doing to measure the effectiveness of your marketing.
In addition to simply grading your site, you’ll be offered action items for things that need attention and every element measured comes with a handy tip that talks about best practices for the item. Simply going through and reading those tips would be beneficial for many people.
For this week’s episode of the Duct Tape Marketing Podcast I visit with Hubspot’s Inbound Markeitng Evangelist Laura Fitton. Fitton, who some may know as @Pistachio, does a great job in this interview explaining the ins and out of the Marketing Grader.
Franchises have been with us now for more than half a century and in that time the model has produced fabulous business ownership and fabulous business flops.
I’ve been recording podcast interviews since some time in 2005 and it’s one of my favorite things to do. The show has opened some pretty cool doors and allowed me to meet some very cool people.
There certainly are those that believe Google has landed a game changer with their social network Google+ and those that are ready to claim it’s a nice niche platform for techie kind of people.
and Google+ evangelist
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Starting a business has never been easier. The Internet and host of free and low cost apps mean that pretty much anyone can start something for very little money.
Lots of marketers question the ROI of this tool or the impact of using social media in this way, when the real filter in marketing is and always has been the ability to create and foster relationships.
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