There’s No Reason to Overpay Your Taxes


Marketing Podcast with John Pollack

One of the biggest expenses in any small business is taxes. Now, some would say small business owners pay an unfair share of the tax burden, particularly in light of the fact that every politician seems to be for the ”little guy” come election time – but that’s another story.

The fact is there are many things you can do to legally minimize your tax expense – it’s written right into the tax code – but many accountants simply fill out the tax forms without any thought about tax planning.

As sure as you have a plan for your growth, you must have a vision for minimizing expenses – that’s how profit happens.

My guest for this week’s episode of the Duct Tape Marketing podcast is John Pollack, CEO of Financial Gravity Holdings and President of Pollock Advisory Group, a registered advisory firm. We talk about taxes and finance, and how small businesses can keep more of the money they earn.

Questions I ask John:

  • What are the common ways that businesses are overtaxed?
  • What are some laws that can help a business owner save a bit of money on taxes?
  • How should someone approach an audit from the IRS?

What you’ll learn if you give a listen:

  • The basics of tax planning
  • How to focus on trying to take advantage of existing laws to pay less in taxes
  • How to tax hack and find a law written for you in the 7000 pages of tax code

The Science of Marketing with Neil Patel

Marketing Podcast with Neil Patelpatel.jpg

If you’re not following pretty much everything that comes out of Neil Patel’s Quicksprout, well, you’re missing one of the richest veins of pure gold online.

Patel founded, operated, sold, and recreated several very successful ventures and shares a ton of lessons learned in what amounts to a university level course in online marketing.

Patel is all about conversion and metrics and it shows not only in his own work in the companies he created.

This week I revisit one of my favorite interviews from earlier this year when I spoke to Neil Patel, founder of online tools and services such as Crazy Egg, KISSMetrics, and HelloBar, and one of the leaders in using metrics and data in Marketing.

Some of the questions I asked Neil:

  • Are blogs still an effective approach for business?
  • What advice do you give for marketers to target mobile users?
  • When should you consider mobile PPC advertising?

Some of what you’ll learn if you give a listen:

  • Traffic, conversion and conversion optimization
  • How and why to use Crazy Egg to maximize conversion rate
  • When and why to use more powerful analytics services than Google Analytics

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