Small Business Marketing Blog from Duct Tape Marketing

Marketing podcast with Mike McLaughlin (Click to listen, right click and Save As to download – subscribe now via iTunes

Social media has certainly changed marketing, but few people are addressing just how dramatically it’s changed sales. In this interview we hit that subject pretty head on.
My guest for this episode of the Duct Tape Marketing [...]

Marketing podcast with Leo Babauta (Click to listen, right click and Save As to download – subscribe now via iTunes

Leo Babauta is the publisher of the very popular Zen Habits blog and author the Power of Less.
Leo is not my typical marketing/business expert type guest but Leo’s personal story and the subject he writes about [...]

Marketing podcast with Nick Morgan (Click to listen, right click and Save As to download – subscribe now via iTunes
Trust – can’t get enough of that as a brand, business, or person these days. Everyone knows that, but what they may not know is that there are things each of is doing that may be [...]

Marketing podcast with David Allen (Click to listen, right click and Save As to download – subscribe now via iTunes
Getting all the stuff you’ve got to manage done as a business owner, might be the greatest challenge of all. Then of course all the new social media stuff comes along and the job of managing [...]

Hubspot co-founders Brian Halligan and Dharmesh Shah have synthesized, condensed and packaged what I believe is one heck of a book on the new reality of lead generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs is written in a style that makes it extremely accessible to the smallest of businesses and gets [...]

Marketing podcast with Dan Schawbel (Click to listen, right click and Save As to download – subscribe now via iTunes
Dan Schawbel has turned himself into the leading voice on personal branding for Gen-Y. Want to know how a guy, while at the time still in college, took on and seemingly won such an important marketing [...]

Marketing podcast with Joanna Van Vleck (Click to listen, right click and Save As to download – subscribe now via iTunes
I’ve said on numerous occasions that technology and social media pay the largest dividends for small business when employed to co-create value for all involved. In other words, an innovative use of technology that increases [...]

Marketing podcast with crowdSPRING cofounders Ross Kimbarovsky and Mike Samson – click to listen or right click and Save As to download
I know, I know – another goofy made-up word, but hey, it’s Friday so outsourcing design to the crowd became croutsourcing.
The point is that the web has certainly made it much easier to find [...]