How to Create Influence with Your Writing

Jon Morrow via Twitter

Jon Morrow via Twitter

Marketing Podcast with Jon Morrow

The bar for content that gets shared, clicked and moved on is much higher today than it used to be.

In order to stand out, you must move beyond simple blog posts to content that includes severe depth, original data, stunning design or moving drama.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Jon Morrow, one of the original CoppyBlogger writers, former associate editor of CopyBlogger and founder of Smart Blogger. We’ll discuss content marketing, writing, and discovering creative voice through thought.

The four D’s are part of what Jon shares as his secret to creating great contend and the most important of these is drama.

If you want to influence someone make them feel something.

My favorite tip from the interview is how Jon gets himself in the exact state that he wants the reader to feel – the target emotion – before he sits down to write a dramatic post.

Questions I ask Jon:

  • How does someone go from Real Estate to blogging?
  • What are the 4 Ds you much use to make your content superior?
  • How do you get a blog up and running?

What you’ll learn if you give a listen:

  • How a disability has helped focus Jon’s life on what matters
  • Why you should focus on an emotion you want your customers to feel rather than a topic when starting a blog post
  • What you should focus on more than traffic stats.

Visit Jon’s site at www.smartblogger.com

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.

Keyword Research Beyond SEO

Marketing Podcast with Brian DeanBrian_Dean_Headshot.png

Keyword research has long been the primary tool for search engine optimization plans. The idea was that you found out what people in your industry were searching for and you optimized your site and pages to try to show up on page one – pretty simple.

Today, I believe that content is the primary tool for optimizing  your effectiveness is just about every channel your clients use – it’s the key to SEO, social media sharing, referrals, email marketing and even online and offline advertising.

Without great content, you’re limited in your marketing in many, many ways.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Brian Dean, internationally renowned marketing and SEO expert and founder of Backlinko. We discuss the relationship between marketing and SEO, keyword research, and the impact of backlinks on your keyword rankings.

Questions I ask Brian:

  • How can you use keyword research beyond SEO?
  • How do you reach out to publishers for backlinks without being ignored?
  • How do you earn someone’s email?

What you’ll learn if you give a listen:

  • How to hack the Google keyword planner to find keywords your competitors can’t find
  • Tips and tricks for picking the correct keyword on which to bid
  • How to leverage a content upgrade to improve your conversion rates.

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.

How to Master the Art of People

art of peopleMarketing Podcast with Dave Kerpen

Ask most any business owner and they will tell you that one of the hardest parts of growing a business is managing people.

Entrepreneurs are typically visionaries and that trait doesn’t always come with natural leadership skills.

The fact is that there are few simple habits that will allow you get more of what you want if you work to embrace them.

Now, I’m not talking about manipulation, I’m simply talking about creating greater influence by paying attention to how others think, feel and act and adopting a better way of interacting with all of the folks you come into contact with day to day.

Everyone need work in this area – myself very much included.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Dave Kerpen, co-founder and chairman of Likeable Media, an award-winning social media and word-of-mouth marketing firm. He is also the founder and CEO of Likeable Local, a great social media management tool. We discuss his new book The Art of People: 11 Simple People Skills That Will Get You Everything You Want, people skills, and how entrepreneurs can manage their employees better.

If you ever get the chance to meet Kerpen you’ll immediately learn why he is so qualified to write this book – Dave is a people person.

I recently visited his office in New York and it was abuzz with peopleness. (Not sure that’s a word but I like it.)

The Art of People is structured in a way that makes it very easy to read and digest. Chapters are short and to the point and each ends with action steps.

Questions I ask Dave:

  • Are people skills learnable?
  • How can someone improve upon his or her people skills?
  • What are the advantages of having an advisory board?

What you’ll learn if you give a listen:

  • How to become a better manager and a better leader of the people you work with.
  • How famous business leaders have overcome poor leadership skills.
  • Why the “Golden Rule” really doesn’t apply to leadership today.

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.

Am I an Entrepreneur with ADD or Because of It?

shankman

Peter Shankman via Twitter

Marketing Podcast with Peter Shankman

As a growing number of people are diagnosed with ADD and ADHD those same people are starting to look for better ways to understand and manage what has been categorized as a significant disorder.

In fact, rather than bombing the diagnosis with drugs, some are starting to question if it’s a disorder at all.

My guest on this week’s episode of the Duct Tape Marketing Podcast is Peter Shankman, entrepreneur, best-selling author, and advocate for entrepreneurs with ADD and ADHD. He created the site Faster than Normal: Unlocking the Gifts of ADD and ADHD. We discuss the entrepreneurial spirit, and how “disorders” like ADD and ADHD can be viewed as gifts.

I have no research to back this claim, but my guess is that entrepreneurs are blessed with just a touch more ADHD than the general population – it’s a productivity tool when managed.

My wife often points to the fact that the way I think, work, and act at times looks an awful lot like the characteristics of ADHD. I guess one question that I would love to explore is whether I’m an entrepreneur with ADHD or because of it. It’s pretty easy to get good at omni-tasking when you own a business.

Anyone who has met Shankman in real life knows that he is a great spokesperson for those trying to reframe the gift of ADHD.

Questions I ask Peter:

  • Why does the world view these as disorders?
  • What gifts do you view as superpowers?
  • How do you avoid the pitfalls of ADD and ADHD?

What you’ll learn if you give a listen:

  • How to embrace your differences as gifts
  • How Peter has changed his lifestyle to improve his productivity
  • How your health can impact your ability to run your business

If this subject interests you, you should check out the Distraction Podcast at distractionpodcast.com, Peter’s mastermind group at shankminds.com, or FasterThanNormal.com.

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.