Why You Must Get Scrappy with Your Marketing

Nick WestergaardMarketing Podcast with Nick Westergaard 

With so many marketing options these days, it’s hard to stay focused on what works. While small business owners have always taken advantage of their small, scrappy ways, today it’s a must just to keep any sense of momentum going.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Nick Westergaard, a strategist, speaker and educator, Chief Brand Strategist at Brand Driven Digital, and author of the new book Get Scrappy: Smart Digital Marketing for Businesses Big and Small. We talk about digital marketing and getting the most bang for your buck with your marketing tactics.

Westergaard has always taken a very practical approach to the sometimes wild world of branding and for that, I’m a fan.

Questions I ask Nick:

  • What do you mean by getting “scrappy” with your marketing?
  • How do you balance experimenting with new channels without taking on too much?
  • How do you find what matters and measure it?

What you’ll learn if you give a listen:

  • Why you should avoid the channel mindset.
  • Why you should view content as the voice of strategy.
  • When you should or shouldn’t jump on to a new content channel.

If you want to find out more about Nick, visit nickwestergaard.com.

Click here to find out more and buy Nick’s book Get Scrappy: Smart Digital Marketing for Businesses Big and Small

Are You Born for This?

ChrisGuillebeau

Marketing Podcast with Chris Guillebeau

Doing what you were born to do – that’s got to be the ultimate goal of anyone right?

And yet, how many, in the words of Thoreau, “lead lives of quiet desperation.”

Where does one figure out what they want to be when they grow up? Is it in a cabin in the woods?

Today it’s more likely by paying attention as you tackle the ever loving heck out of life. You don’t learn by thinking, you learn by doing and reflecting.

My guest for this episode of the Duct Tape Marketing Podcast is Chris Guillebeau, founder of the World Domination Summit, New York Times bestselling author of The Happiness of Pursuit, The $100 Startup and the new book Born for This: How to Find the Work You Were Meant to Do. We discuss inspiration, finding your ideal career and the World Domination Summit.

Cliché as it may sound I do believe Guillebeau may indeed be doing the work he was born to do as he build communities of revolutionary truth seekers look to do what they were born to do.

Questions I ask Chris:

  • How can you find fulfillment within an organization of which you’re already a part?
  • How do you balance taking risks with your financial obligations?
  • What is the World Domination Summit?

What you’ll learn if you give a listen:

  • How travelling and service work are valuable to finding your ideal career path.
  • Why you shouldn’t seek a Eureka moment, you should instead focus on a process of discovery.
  • Why traditional marketing tactics like a book tour can help with community building.

If you want to find what you’re meant to do, take the quiz at bornforthis.com/quiz. To find out more about Chris, visit his website at chrisguillebeau.com. To find out more about the World Domination Summit, visit worlddominationsummit.com 

Is There Such a Thing As Work-Life Balance?

Marketing Podcast with Carrie Wilkerson

Carrie Wilkerson via Twitter

Carrie Wilkerson via Twitter

Ah, yes, balance, now there’s a goal.

But as a small business owner is it even possible?

No, I don’t think so, at least not in the traditional 2 + 2 = 4 kind of way.

Balance for me is less about accounting for where you spend your time and more about how you spend your time and how that makes you feel.

So in that sense, you sure better love the work you are doing because you may spend more time at the best and worst job on the planet.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Carrie Wilkerson, speaker, consultant, author of the bestselling book The Barefoot Executive, and founder of CarrieWilkerson.com. We discuss work-life balance, managing stress and taking control of your life.

Questions I ask Carrie:

  • What does it mean to have the perfect work-life balance?
  • How can you remove the guilt cloud of the “Should-have-dones” off your mind?
  • How can you avoid the fear of missing out?

What you’ll learn if you give a listen:

  • How modern lifestyle changes have added to this concept of work-life balance
  • Why work stress may affect women more than men
  • How to implement the discipline necessary to be more productive

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.

How to Create Influence with Your Writing

Jon Morrow via Twitter

Jon Morrow via Twitter

Marketing Podcast with Jon Morrow

The bar for content that gets shared, clicked and moved on is much higher today than it used to be.

In order to stand out, you must move beyond simple blog posts to content that includes severe depth, original data, stunning design or moving drama.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Jon Morrow, one of the original CoppyBlogger writers, former associate editor of CopyBlogger and founder of Smart Blogger. We’ll discuss content marketing, writing, and discovering creative voice through thought.

The four D’s are part of what Jon shares as his secret to creating great contend and the most important of these is drama.

If you want to influence someone make them feel something.

My favorite tip from the interview is how Jon gets himself in the exact state that he wants the reader to feel – the target emotion – before he sits down to write a dramatic post.

Questions I ask Jon:

  • How does someone go from Real Estate to blogging?
  • What are the 4 Ds you much use to make your content superior?
  • How do you get a blog up and running?

What you’ll learn if you give a listen:

  • How a disability has helped focus Jon’s life on what matters
  • Why you should focus on an emotion you want your customers to feel rather than a topic when starting a blog post
  • What you should focus on more than traffic stats.

Visit Jon’s site at www.smartblogger.com

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.