How to Succeed at Facebook Advertising (or How to Fail)

KusmichMarketing Podcast with Nicholas Kusmich

There are lots of experts and gurus out there telling you now is the time to get on Facebook advertising. While some are treating it like the next get rich wave most agree – to be successful you need to create to target precisely and create personal experiences.

In other words, if you ad is promoting something to do with SEO, your content or landing page better specifically offer some great SEO info and value.

Further, if you want to succeed using Facebook ads you have to understand that you are guiding people on a journey and most Facebook traffic won’t convert overnight – it’s a process of education and relationship building.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Nicholas Kusmich, founder of NicholasKusmich.com, creator of the Art of Lead Generation, Intensive and the Alliance Group. We discuss Facebook marketing, lead generation and lead conversion.

Questions I ask Nicholas:

  • When can Facebook advertising be successful?
  • What do you mean by Contextual Congruence?
  • How can you generate new leads on social media?

What you’ll learn if you give a listen:

  • Where Facebook advertising fits into a marketing funnel.
  • How to think about leads that come in from social media.
  • Where to look for your ideal audience on social media.

You can find out more about Nicholas at www.nicholaskusmich.com or visit nicsblog.com/secret to dive deeper into this topic.

Lead Conversations to Replace Lead Funnels

danny-iny

Marketing Podcast with Danny Iny

The term “lead funnel” seems to be getting a lot of love from the Internet marketing set. Today it seems as though there are dozens of marketers promoting products and courses teaching this age old tactic cloaked in a new set of tools.

While the idea of a lead funnel makes a great deal of sense – you get people who are interested in an idea and get them more and more excited about your solution as the answer to their idea.

The problem I have is  more in the execution.

You don’t have to look much farther than the language of the lead funnel crowd – terms like lead magnets and trip wires give you the sense that this whole marketing thing is just a big game of cat and mouse and that prospects simply need to be tricked into buying.

For over a decade now I’ve presented the idea of The Marketing Hourglass as a replacement for the marketing funnel and as a way to more accurately represent the journey our prospects and clients want to experience.

Vital to this way of thinking is the realization that building know, like and trust sufficient to turn a prospect into a customer requires a level of engagement more like a conversation with a friend than guerilla warfare tactic.

My guest on this week’s episode of the Duct Tape Marketing Podcast is Danny Iny, founder of Mirasee Marketing, host of the Business Reimagined podcast and the bestselling author if multiple books including Engagement From Scratch. We discuss the power of a name, the value of storytelling in marketing, and better ways to reach your target audience.

Iny is quietly sparking a change in the marketing conversion world by teaching the art of the narrative conversation as the best way to communicate and build long-term marketing relationships.

In our conversation we cover a lot of ground, but mostly we agree that if you actually pay attention to and care about what your prospects care about, marketing is a lot more fun.

Questions I ask Danny:

  • How did you reach the name Mirasee Marketing for your business?
  • Is there a storytelling formula you can follow for your marketing?
  • Is a conversational tone in your marketing materials critical?

What You’ll Learn if You Give A Listen:

  • The value of storytelling in marketing
  • How to create the interest and desire for your product before you sell it
  • Why crafting a cool story isn’t going to sell someone something they don’t want

Not All Prospects Are Created Equal

Marketing Podcast with Scott Oldford  When  marketers create one size fits all marketing campaigns they turn away about 80% of their market. Now, your numbers may vary, but the point is that even if someone is a perfect match for…

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