How To Steal The Show Every Time

Screen Shot 2015-10-06 at 10.36.41 AMMarketing Podcast with Michael Port

Life is pretty much a performance. You perform when you meet someone. You perform when you network. You perform when you interview for a job. You perform when you pitch a deal. And you certainly perform when you get up on stage and give a speech.

The question, of course, is – how do you perform better?

I don’t mean perform as in ham it up or be something you’re not – I mean perform in a way that allows you to effectively communicate your meaning and your message.

If life is a show then your goal is toe steal the show!

My guest for this week’s episode of the Duct Tape Marketing Podcast is speaker, business consultant and author of Book Yourself Solid and his newest book Steal the Show: How to Guarantee A Standing Ovation for All the Performances In Your Life. We discuss speaking engagements and how to engage with the crowd and eventually get more bookings.

Michael is a former actor turned consultant who has returned to his roots with Steal the Show and the companion training programs he and his partner Amy Mead conducted called Heroic Public Speaking.

I’ve watched Michael train individuals on how to be better performers and I have to tell you there are few more gifted at helping people perform at a higher level by simply being more of who they are.

If you want to be a better communicator, salesperson or even highly paid speaker, get Steal the Show.

Questions I ask Michael:

  • Why did you transition from acting to be a public speaking coach?
  • How does someone amplify his or her success as a public speaker?
  • How should you rehearse for a speaking event?

What you’ll learn if you give a listen:

  • How every event in your life is, in a way, a performance
  • The secret to reducing anxiety in your public speaking events
  • Why you should prepare bits, or short sections addressing common topics to string together into a longer performance

Finding and Selling to a Hidden Influencer

The Challenger Customer

Marketing Podcast with Matthew Dixon

The way people buy has changed just about everything about sales and marketing today.

The way people buy in B2B has grown so complex that just understanding the buying landscape is half of the battle.

My guest today for the Duct Tape Marketing Podcast is Matthew Dixon, co-author of The Challenger Customer: Selling to the Hidden Influencer That Can Multiply Your Results. We talk about influencers, why they matter to your marketing goals, and how to reach them for the best results.

In his previous work, the Challenger Sale, Dixon and his co-authors presented research that overwhelmingly suggested a new way to prospect and sell and even a new way to view sales hiring.

In this addition to the Challenger series, they talk about the need to identify and work with the “hidden influencer” in every B2B selling environment.

Questions I ask Matthew:

  • What is a hidden influencer?
  • How do you identify and engage a hidden influencer?
  • How does a salesperson insert themselves in the customer journey earlier?

What you’ll learn if you give a listen:

  • How buyers have changed, and how salespeople must change with them.
  • How to approach businesses that use network-based decision-making.
  • The different groups of stakeholders to identify.

How to Build a High Performance Culture

Marketing podcast with Lindsay McGregor Turns out that building a high performing business culture is all about motivation. The problem is that most companies use the wrong motivation. Recent research suggests that people are most motivated by workplaces that give…

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