The Duct Tape Marketing Podcast Archive

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Why Leaders Eat Last with Simon Sinek

Marketing Podcast with Simon Sinek

Simon Sinek

For this week’s episode of the Duct Tape Marketing Podcast, we’ll revisit my conversation with Simon Sinek, author of Start With Why and the most recent Leaders Eat Last.

First off, if you’ve not read either of these books, I suggest you get both. In Start With Why Sinek echoes many of themes surrounding purpose that I’ve been preaching for years. Leaders Eat Last is a bit of a follow up in that once you have your “why” you must go to work on attracting and leading with whom that why resonates. As Sinek explains, the title of the book is drawn from a long-standing, yet undocumented, policy in military mess halls in which leaders by rank eat last. Perhaps the primary point in the book is that the true art of leadership isn’t about ruling with power, it’s about helping others get what they want.

Sinek compares that act of parenting to leadership. In a perfect world, a parent wants what’s best for a child, helps them reach their full potential and doesn’t always get to be their best friend in the process. But the key here is trust. When we trust a leader, even if we don’t actually like spending time with them, we will follow them.

Sinek uses the success of the 12 Step Program widely used in Alcoholics Anonymous to make another point about true leadership. Over the years, AA has found that if people successfully move through the first eleven steps but fail to embrace the twelfth, they often fall back into old habits. The final step asks them to help another alcoholic find recovery. The message and perhaps paradox of leadership is that in the end it is simply the act of helping others get what they want.

Questions I ask Simon:

  • How is your title inspired by the military?
  • What makes you a leader?
  • How does leadership, or lack thereof affect job satisfaction?

What you’ll learn if you give a listen:

  • How Simon found his focus and passion and discovered how to facilitate trust between leaders and their employees
  • How to practice leadership
  • What makes a healthy workplace culture

How To Create a Thriving Virtual Company

The Invisible Organization by Mitch Russo

The Invisible Organization by Mitch Russo

Marketing Podcast with Mitch Russo

It’s never been easier to build a business without an office, without or without a full-time staff and stocked with the best talent from around the world.

The online world, coupled with software and services made for virtual collaboration, communication, and management, have made the virtual organization a real and viable business model.

To some extent most every company uses virtual tools today for project management, client meetings, HR functions and 3rd party collaboration.

Now, smart business owners are setting up businesses with the intention of running virtually from end to end from anywhere an Intenet connection can be had.

My guest for this week’s episode of the Duct Tape Marketing podcast is Mitch Russo, consultant, former CEO of Tony Robbins/Chet Holmes Co. and author of the new book The Invisible Organization: How Ingenious CEOs are Creating Thriving, Virtual Companies. We discuss his new book and his experiences in his many business ventures.

In Russo’s book, you’ll learn just how to create a virtual organization or at the very least run a more nimble business from where you are today.

Questions I ask Mitch:

·      Why must business owners stay nimble in expanding their business and eliminating overhead?

·      Who should consider an invisible organization? Employees? CEOs? Customers?

·      What kinds of tools do you use to track your employees’ productivity in an invisible organization?

What you’ll learn if you give a listen:

·      Why you must re-think what a company is to embrace going virtual

·      How to take your business and turn it into a virtual business

·      How to build a healthy culture in a virtual company

 

Freelancing in the Cloud

Kate Kendall via twitter

Kate Kendall via Twitter

Marketing Podcast with Kate Kendall

Running a thriving business, with or without employees has become so much easier today. You have at your fingertips, through the use of marketplaces and technology, access to the greatest talent available in the world. You can hire that talent virtually or rent  that talent by the hour to get that very specific request filled.

The Producer Model as I’ve taken to calling it (h/t to Brian Clark) allows anyone with a game plan and some hustle to assemble teams of talent to take on much larger projects and competitors while staying nimble enough to pivot towards the next promising opportunity.

Tapping talent marketplaces for programming, legal, design and pretty much anything you might need on your team is a great way to build a thriving business while you work from anywhere in the world.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Kate Kendall, CEO of CloudPeeps and founder of The Fetch. We discuss content marketing and the need for small businesses that may not have the resources to hire full-time marketing help.

Questions I ask Kate:
• How do you get the most out of freelance or remote work?
• How does CloudPeeps work?
• Do people go to CloudPeeps to fill positions permanently?

What you’ll learn if you give a listen:
• Why investing in a marketplace startup model is difficult and why you must plan long-term
• Why the “Remote Work” movement is catching steam
• Why freelancing sites like CloudPeeps must evolve to scale

Why Your Business Must Focus on Google Local Listings

Mike Blumenthal

Mike Blumenthal

Marketing Podcast with Mike Blumenthal

If you run a business that relies on local customers then you’ve probably come to the conclusion that being found online – even though a purchase may be made offline – is paramount to your success.

All the sales expertise, brilliant product demos and awesome packaging won’t amount to much if you’re not actually in the game.

As consumers, we’ve created and adopted all manner of ways to filter out unwanted sales messages, even those we may actually need to hear.

The key then for local businesses is to do everything in their power to show up early in the buyer’s journey by placing great emphasis on things that will help you show up in the search engines – particularly in Google Maps and on mobile devices.

This includes doing things like creating local content, focusing on reviews and making sure your listings in directories are accurate and up to date.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Mike Blumenthal, one of the North America’s leading Google local search experts and creator of the Understanding Google Places and Local Search blog.

Questions I ask Mike:

  • Why is Google search so important for local business owners?
  • How do you get into the Google Local 5,7,3 pack?
  • What is the difference between local and organic ranking?

What you’ll learn if you give a listen:

  • Why it is so critical to make sure all of your business information must be accurate and up-to-date
  • How reviews help your local search rankings
  • How social media and offline marketing helps search results

Proven Strategies for Local Lead Generation

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Marketing Podcast with Mark Z. Fortune and Kevin Jordan

Every local-based business wants to improve their local lead generation process. Leads are the life-blood of your marketing efforts. The best salespeople can convert those leads into sales, but without leads even the best sales force on the planet can’t bring you more business.

That is why lead generation is one of my favorite subjects to discuss, and the topic of a new book from a group of my friends and Duct Tape Marketing Certified Consultants called Local Lead Generation: Proven Tips to Help Grow Your Business.

My guests for this week’s episode of the Duct Tape Marketing Podcast are Mark Z. Fortune and Kevin Jordan, Certified Duct Tape Marketing Consultants and co-authors (among others) of The Small Business Owner’s Guide to Local Lead Generation: Proven Strategies and Tips to Grow Your Business. We discuss the new book, how to improve your total online presence.

Questions I ask Mark and Kevin:

  • What are some of the common mistakes small business owners make?
  • How do I get customers to visit my website?
  • Why shouldn’t you just buy traffic with pay-per-click?

What you’ll learn if you give a listen:

  • Why it is so critical to focus on local search and local lead generation
  • How reviews draw customers into your store
  • What the role of social media is in local search

We’re All On The Same Side in Sales

Marketing Podcast with Ian Altman

same side sellingThere was a time, a really long time, where selling was compared to winning a game, outflanking your opponent or capturing your prey. And maybe when the seller held a few of the cards there was some truth to the analogies.

But then the Internet came along and gave the buyer most of the power. They could now source any supplier, determine who really delivered on their promises and just what the price should be. So what’s a hunter to do now? Get on the same team as the buyer. Become a source of value and insight in helping the buyer determine the best approach for them. That’s the essence of Same Side Selling.

My guest for this week’s episode of the Duct Tape Marketing podcast is Ian Altman, owner of Grow My Revenue, author of Upside Down Selling and co-author of Same Side Selling: A Radical Approach to Break Through Sales Barriers with Jack Quarles. We discuss his new book, and this radical paradigm shift in selling.

Questions I ask Ian:

  • What do you mean by “Same Side Selling?”
  • Why should you “get to the truth” of a sale?
  • How would you sell value over price?

What you’ll learn if you give a listen:

  • Why you should focus on solving problems when trying to make a sale.
  • Three different sales personas, and which persona you should strive for.
  • Why sometimes you should occasionally walk away from a sale.

This week’s episode of the Duct Tape Marketing Podcast is brought to you by MarketingProfs. Do you have the write stuff? Unleash your inner writer by downloading the latest MarketingProfs marketing writing kit for free! Visit: http://mprofs.com/ducttape

Click here to download the transcript of this episode.

Transcription Services by GMR Transcription

Focus on Yourself to Go Further

Brian Clark via @brianclark on Twitter

Brian Clark via @brianclark on Twitter

Marketing Podcast with Brian Clark

This week I sat down and had a long chat with my old friend Brian Clark. We talked for about an hour (we only recorded about 25 minutes worth) and it reminded me just how important it is to take the time to connect and reconnect with every important relationship.

If you give the recording a listen what you’ll find is less of an interview and more like two good friends talking about stuff that matters to them.

As I’m sure most of you know, Brian is the founder of Copyblogger and producer of the Rainmaker Platform.

In this episode, we talk about his latest venture is Further – a curated newsletter of tips for living a better life. And we discuss the past, present and future of content marketing and Brian’s many ventures in marketing.

I think it’s a huge testament to growth to see how Clark has evolved both professionally and personally and Further is a manifestation of that growth

Questions I ask Brian:

  • What makes the Rainmaker Platform special?
  • Why take the time on a new feature that isn’t business oriented?
  • How do you use neuroscience to make yourself feel better and more effective at work?

Things you’ll learn if you give a listen:

  • How content creators change their view of content distribution over time
  • How Brian refocused his life from business and to more important things
  • Why not everything is about making money

This week’s episode of the Duct Tape Marketing Podcast is brought to you by MarketingProfs. Do you have the write stuff? Unleash your inner writer by downloading the latest MarketingProfs marketing writing kit for free! Visit: http://mprofs.com/ducttape 

Classic Podcast: How to Differentiate Your Business

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Marketing Podcast with Bernadette Jiwa

For this week’s episode of the Duct Tape Marketing Podcast, we’re turning the clock back to 2013 and one of the most popular, and one of my favorite interviews of all time. We’re revisiting my chat with Bernadette Jiwa, and we talk about her then new book Make Your Idea Matter. Since speaking to her, she has published three more books including The Fortune Cookie Principle, Difference and her latest, Marketing: A Love Story. You can visit her very popular marketing blog, The Story of Telling here: http://thestoryoftelling.com/

Jiwa is someone you should be following if you’re not. She created her brand by doing one thing very well – creating content people love.

She’s the leading voice these days on differentiating your business and someone that has proven you can build a large and loyal following through content.

Questions I ask Bernadette:

  • How writing a book based on a blog is different than writing a “Big Idea” book
  • How do you define branding in a small business setting?
  • How can a single moment play into the definition of your brand?

What you’ll learn if you give a listen:

  • How to differentiate your business and not be boring
  • How to decide on what to write
  • How your customers are involved in the creation of your brand 

This week’s episode of the Duct Tape Marketing podcast is MarketingProfs. Do you have the write stuff? Unleash your inner writer by downloading the latest MarketingProfs marketing writing kit for free! Visit: http://mprofs.com/ducttape