The Duct Tape Marketing Podcast Archive

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Why Backlinks Still Matter for SEO

Brian_Dean_Headshot

Marketing podcast with Brian Dean

SEO has certainly evolved over the last few years. I actually wrote about the marriage of search, content and social as far back as 2009, but today, it’s just a given that SEO, content and social media go hand in hand.

My guest this week on the Duct Tape Marketing Podcast is Brian Dean, internationally recognized business leader, SEO expert and founder of Backlinko, a great site for learning how to do SEO right today.

Dean is a true kindred spirit in that everything he produces is actionable and practical. Although he’s only been writing about SEO for a few years, his site has become a real go-to for me to find very useful ideas on building traffic, getting links and ranking for keywords.

He’s also a master at capturing leads so pay attention to all of the offers he makes and how he makes them when you visit Backlinko.

Questions I ask Brian:

  • How has SEO changed over the last 5-6 years?
  • What do you need to focus on today to get new backlinks?
  • Does On-Page Optimization still matter?

What you’ll learn if you give a listen:

  • Why backlinks are still such an important factor to your SEO
  • Why great content is still the key to achieving backlinks
  • Why focusing on one great piece of content works even better than a blog post a day

For more info on Backlinko and want to take advantage of a special offer exclusively for Duct Tape Marketing System listeners, click here: http://backlinko.com/ducttape

This episode of the Duct Tape Marketing podcast is brought to you by Sidekick by Hubspot. Duct Tape Marketing Podcast listeners can get a free month by visiting http://getsidekick.com/ducttape 

Selling on LinkedIn: What Goes Wrong?

Marketing Podcast with Mike Montague

Mike Montague

Mike Montague

Despite the awesome power of LinkedIn for B2B lead mining I see very few people using it well.

Because so many people simply spam folks a lot of people have actually started to ignore LinkedIn as a lead generation source.

Like everything worth doing, it takes work to do it well.

If you put in the work to research and connect in meaningful ways LinkedIn can be the most potent marketing network out there.

Think about it – people turn to Facebook to be entertained. They turn to Twitter for quick hits and links. They turn to LinkedIn to find a job, make a connection or do business with a supplier.

The problem is that most people just d0n’t want to put in the work it takes to develop a relationship based on value. I’m not suggesting it’s easy – I’m simply saying if you do it right, it’s worth it.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Mike Montague, public speaker, author and certified trainer at Sandler Training. He is also a contributor to the LinkedIn and Sandler book: LinkedIn – The Sandler Way. We talk about social selling, particularly on LinkedIn.

Questions I ask Mike:

  • How do you create a hot sales list on LinkedIn?
  • Where do you find more people to connect with on LinkedIn?
  • How do you nurture a relationship to the point to where you can ask for a meeting?

What you’ll learn if you give a listen:

  • Why you don’t need a bunch of followers on LinkedIn.
  • How LinkedIn has changed over the years.
  • How and how not to use groups.

This episode of the Duct Tape Marketing podcast is brought to you by Sidekick by Hubspot. Duct Tape Marketing Podcast listeners can get a free month by visiting http://getsidekick.com/ducttape

Your Attention Span is Shorter than a Goldfish!

Got Your Attention? How to Create Intrigue and Connect with Anyone

Got Your Attention? How to Create Intrigue and Connect with Anyone

Marketing Podcast with Sam Horn

Grabbing someone’s attention in the world of infobesity is harder than ever – and yet, if you don’t do it, nothing happens.

Networking in ways that help you connect rather than repel is more important than ever – and yet, most people simply detest the idle small talk that pervades the typical networking event.

My guest for this week’s episode is Sam Horn, “The Intrigue Expert” and author of the book Got Your Attention? How to Create Intrigue and Connect with Anyone. We talk about the short attention span of your customers and how to capture it.

Horn is smart, funny and perhaps one of the best connectors I know. Her book POP! sits on that shelf in my office reserved for the few books I turn to often for inspiration.

In our interview, Horn reveals a very powerful 3 step process for grabbing attention that can be used in any networking situation as well as a vehicle for creating great web page or ad copy.

Questions I ask Sam:

  • How does one become an “Intrigue Expert?”
  • How do you actually capture someone’s attention
  • How can you apply these ideas to sales copy.

What you’ll learn if you give a listen:

  • Why keeping someone’s attention is so difficult
  • How to make an elevator connection, not make an elevator speech
  • A simple 3-step way to capture intrigue and attention every time

This episode of the Duct Tape Marketing podcast is brought to you by Sidekick by Hubspot. Duct Tape Marketing Podcast listeners can get a free month by visiting http://getsidekick.com/ducttape

Be Less Busy And More Productive

Busy-cover2Marketing Podcast with Tony Crabbe

I think a lot of entrepreneurs fall into the trap of being busy and calling it being productive. Busy is really easy – productive is really hard.

Busy is checking email, reading Facebook and listening to podcasts. Now, some of that may actually be productivity inducing, but real productivity is probably more like focusing on important strategic relationships, finishing that new product or completing the proposal for that new client.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Tony Crabbe, business psychologist and author of the new book Busy: How to Thrive in a World of Too Much. We discuss his new book and how to avoid the distractions of modern work.

Technology and social networks certainly make it easy to lose the focus on your highest payoff work so it’s important to build habits that support priorities over busywork.

Questions I ask Tony:

  • Are we really busier than ever or does it just seem that way?
  • How can someone manage time better?
  • What about social media, how does that affect us psychologically?

What you’ll learn if you give a listen:

  • How technology makes you feel busier and under more pressure
  • How these trends in behavior and technology affect productivity
  • How to analyze and prioritize your tasks to be more productive

This episode of the Duct Tape Marketing podcast is brought to you by Sidekick by Hubspot. Duct Tape Marketing Podcast listeners can get a free month by visiting http://getsidekick.com/ducttape

How to Dominate LinkedIn Marketing

Sean-Jackson-lg700

Sean Jackson

Marketing Podcast with Sean Jackson

LinkedIn holds such awesome promise, particularly for B2B marketers. So why are so few people actually taking advantage of it?

My guest for this week’s episode of the Duct Tape Marketing Podcast is Sean Jackson, the CFO and Partner at Copyblogger media and host of The Missing Link, a podcast about all things LinkedIn. We talk about marketing on LinkedIn, why content marketers are missing the boat on the platform, and what marketers and business owners should do to take advantage of LinkedIn.

Sean spends a great deal of time interviewing folks who have cracked the code on successful LinkedIn marketing and the tips he shares in this interview are priceless.

Seriously – I don’t say this often, but this could be the most profitable twenty minutes of content you consume in a while.

Questions I ask Sean:

  • How do you do business on LinkedIn without being pushy or spammy?
  • How can you tap into the power of groups?
  • What should content marketers be focusing to get the most out of LinkedIn marketing?

What you’ll learn if you give a listen:

  • Why LinkedIn is unique and deserves your time and effort
  • How to use the Pulse network and why LinkedIn users go there to be entertained
  • How to use LinkedIn ads and get great ROI

This episode of the Duct Tape Marketing podcast is brought to you by Sidekick by Hubspot. Duct Tape Marketing Podcast listeners can get a free month by visiting http://getsidekick.com/ducttape

The One Thing Every Entrepreneur Must Have

Rocket FuelMarketing Podcast with Mark Winters

Most true entrepreneurs are dreamers, hustlers and some might say visionaries. They see the world differently, constantly look for new ideas and find innovation kind of a hobby.

The also drive people that work for them a little crazy.

Working for an entrepreneur is a little like driving down the highway about 6o miles and hour with no steering wheel.

What every wildly successful entrepreneur has found, either by accident or crisis, is that they need a yin to their yang – or what Gino Wickman and Mark Winters call an Integrator.

An Integrator is that person that knows how to implement the plan, lead the troops and hold everyone accountable for achieving the stated business plan objectives – including the entrepreneur. The Integrator is a bit like an operations manager on steroids. Sure they naturally handle a great deal of the operations kind of stuff, but their real role is arbitrator, communicator and referee.

My guest on this week’s episode of the Duct Tape Marketing Podcast is Mark Winters, co-author of the book Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business. We discuss his new book and more about the dynamics of Entrepreneur Operating Systems.

The simple, yet brilliant approach of the Visionary and Integrator is the missing piece for most businesses.

Questions I ask Mark:

  • What is this “Essential Combination?”
  • How does a visionary find the perfect integrator for their business?
  • How does the relationship between visionary and integrators work?

What you’ll learn if you give a listen:

  • Why company owners tend to be visionaries
  • The differences between the visionary and integrator roles in a business
  • The 5 rules you must keep in mind when adopting this operating system

Why Leaders Eat Last with Simon Sinek

Marketing Podcast with Simon Sinek

Simon Sinek

For this week’s episode of the Duct Tape Marketing Podcast, we’ll revisit my conversation with Simon Sinek, author of Start With Why and the most recent Leaders Eat Last.

First off, if you’ve not read either of these books, I suggest you get both. In Start With Why Sinek echoes many of themes surrounding purpose that I’ve been preaching for years. Leaders Eat Last is a bit of a follow up in that once you have your “why” you must go to work on attracting and leading with whom that why resonates. As Sinek explains, the title of the book is drawn from a long-standing, yet undocumented, policy in military mess halls in which leaders by rank eat last. Perhaps the primary point in the book is that the true art of leadership isn’t about ruling with power, it’s about helping others get what they want.

Sinek compares that act of parenting to leadership. In a perfect world, a parent wants what’s best for a child, helps them reach their full potential and doesn’t always get to be their best friend in the process. But the key here is trust. When we trust a leader, even if we don’t actually like spending time with them, we will follow them.

Sinek uses the success of the 12 Step Program widely used in Alcoholics Anonymous to make another point about true leadership. Over the years, AA has found that if people successfully move through the first eleven steps but fail to embrace the twelfth, they often fall back into old habits. The final step asks them to help another alcoholic find recovery. The message and perhaps paradox of leadership is that in the end it is simply the act of helping others get what they want.

Questions I ask Simon:

  • How is your title inspired by the military?
  • What makes you a leader?
  • How does leadership, or lack thereof affect job satisfaction?

What you’ll learn if you give a listen:

  • How Simon found his focus and passion and discovered how to facilitate trust between leaders and their employees
  • How to practice leadership
  • What makes a healthy workplace culture

How To Create a Thriving Virtual Company

The Invisible Organization by Mitch Russo

The Invisible Organization by Mitch Russo

Marketing Podcast with Mitch Russo

It’s never been easier to build a business without an office, without or without a full-time staff and stocked with the best talent from around the world.

The online world, coupled with software and services made for virtual collaboration, communication, and management, have made the virtual organization a real and viable business model.

To some extent most every company uses virtual tools today for project management, client meetings, HR functions and 3rd party collaboration.

Now, smart business owners are setting up businesses with the intention of running virtually from end to end from anywhere an Intenet connection can be had.

My guest for this week’s episode of the Duct Tape Marketing podcast is Mitch Russo, consultant, former CEO of Tony Robbins/Chet Holmes Co. and author of the new book The Invisible Organization: How Ingenious CEOs are Creating Thriving, Virtual Companies. We discuss his new book and his experiences in his many business ventures.

In Russo’s book, you’ll learn just how to create a virtual organization or at the very least run a more nimble business from where you are today.

Questions I ask Mitch:

·      Why must business owners stay nimble in expanding their business and eliminating overhead?

·      Who should consider an invisible organization? Employees? CEOs? Customers?

·      What kinds of tools do you use to track your employees’ productivity in an invisible organization?

What you’ll learn if you give a listen:

·      Why you must re-think what a company is to embrace going virtual

·      How to take your business and turn it into a virtual business

·      How to build a healthy culture in a virtual company