How Big Things Are Getting Done Today

Marketing Podcast with Erica Dhawan

There was a time when people toiled away in remote suburban garages hammering out their big idea. Many of the world’s greatest companies and innovations happened this way, but today there’s a decidedly different option available known as connectional intelligence.

Connectional intelligence, or the capability to consistently deliver breakthrough innovation and results by harnessing the value of relationships and networks, is being used by organizations to solve complex problems and innovate growth and may just be one of the most powerful ways to get really big things done today.

We see connectional intelligence at play in the way people connect with intention in social networks to build a business or create a wave of social change, but developing this form of connecting is something that organizations are just now learning how to tap for everyday innovations.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Erica Dhawan, a speaker, strategist and co-author of the book – Get Big Things Done: The Power of Connectional Intelligence

During our interview Dhawan shares a story of an organization that had a formulation problem with one if its products and although they employed a host of chemists they eventually decided to put the problem out to the science world and a physicist showed them that the problem wasn’t a chemical formulation one and they quickly solved the problem with his input.

For me, this concept is something that can inform any idea. I’ve developed a marketing system and brand and now taken that to other independent marketing consultants as way spread this idea. The thing I’ve learned is that the connectional intelligence of the group, as it grows, is surely making the idea better as well as bigger.

Now that we have the tools to connect so easily around the world, the key is to get very, very intentional about building the highest quality relationships around your big ideas.

Some of the questions I asked Erica:

  • What is connectional intelligence?
  • What are some ways people can activate their connectional intelligence?
  • How do you create connectional intelligence internally within your organization?

What you’ll learn if you give a listen:

  • How to connect with people in order to get big things done
  • How businesses leverage this idea of connectional intelligence to build trust
  • How our understanding of connectional intelligence will change the way businesses operate in the future

This episode of the Duct Tape Marketing Podcast was brought to you by VeriSign and the Make Your Idea Internet Official Contest. Register a new .COM domain name with a participating registrar during the contest entry period and enter for an opportunity to win up to $35,000! Learn more about the contest and its rules at www.verisigncontest.com

 

Marketers Who Use Science and Data Win

Marketing Podcast with Neil Patel

Neil PatelI’ll get straight to it today – my guest for this week’s episode of the Duct Tape Marketing Podcast is Neil Patel, founder of online tools and services such as Crazy Egg, KISSMetrics, and HelloBar.

Like so many things that are truly useful, Patel created his tools, and eventually his companies, in order to solve a need he had in his own marketing efforts.

Along the way, he has become, in my opinion, one of the best marketing and conversion experts on the planet because he excels at testing and analyzing data. In the end, that the secret to most effective marketing.

You can growth hack and try this and that to create demand but meticulously analyzing and eventually improving every element of your marketing efforts is the secret to success.

Patel’s Crazy Egg tools helps marketers understand website visitor behavior in order to make it as easy as possible for the user to do what they want to do on your site. KISSMetrics helps you understand who is visiting your site and how effective your marketing efforts are at converting them to customers. (Just visiting his sites is a lesson in conversion.)

There are many, many tools aimed at helping you use science and data to win, but unless you make the effort to understand and employ them you are simply guessing in your attempts to successfully market your business.

As a bonus, I would be remiss if I didn’t point out one of the greatest free sources of information online: Pate’s free QuickSprout University online training courses rival most paid training – go get them!

Some of the questions I asked Neil:

  • Are blogs still an effective approach for business?
  • What advice do you give for marketers to target mobile users?
  • When should you consider mobile PPC advertising?

Some of what you’ll learn if you give a listen:

  • Traffic, conversion and conversion optimization
  • How and why to use Crazy Egg to maximize conversion rate
  • When and why to use more powerful analytics services than Google Analytics

Why Your Goal Setting Attempts Fail

Marketing Podcast with Michael Hyatt

“This year is going to be different!”

Have you ever said that to yourself as you start a new year?

A lot of people do.

Unfortunately, the stats prove that although people have good intentions, things rarely ever change. The way most people set New Year’s resolutions just doesn’t work.

In fact, the average person makes the same New Year’s resolution ten separate times without success.

Even worse, a full 25% of people have abandoned their New year’s resolutions after just one week!

Crazy right?

But here’s another fact…

There is always a small percentage of people who do get what they want each year.

They aren’t any smarter or have any special skills than you or I.

But they do approach things differently.

What do they do?

Michael HyattMy guest for this week’s episode of the Duct Tape Marketing Podcast is New York Times best-selling author Michael Hyatt. We talk about goal setting and success throughout this 25 minute discussion.

In addition, on Wednesday, January 7th, Michael will be delivering a special presentation called:

Get What You Want This Year: 5 Secrets for Finally Accomplishing Your Biggest Goals

It’s designed to help YOU make this, your best year ever.

Listen, there are a million things competing for your attention. Whether it’s work competing with family commitments or upcoming appointments and deadlines stealing time from what’s important.

It’s like no matter what you do, you always feel stretched to find time for the things that matter… and the important things are falling through the cracks.

Unless you have a winning approach, you’ll likely become one of those “stats”.

Instead, make 2015 your year.

Make this the year that you identify what’s important and then create a bullet proof plan to make it happen.

Learn more about Michael’s Best Year Ever Program here

Join Michael today for a free webinar and learn how to make 2015 your best year ever.

The Role of Luck in a Startup

Marketing podcast with Mikkel Svane

When you look at a seemingly successful company – say one that went from meager to startup to household name to public phenomenon – it’s easy to gloss over what it took to get from the garage to the board room.

ZenDeskMy guest for this week’s episode of the Duct Tape Marketing Podcast is Mikkel Svane, founder and CEO of Zendesk.

From humble beginnings: “Zendesk was started in a Copenhagen loft by three friends who used an old kitchen door as a desk. They wanted to bring a bit of zen to the chaotic world of customer support. And they wanted to do it with software that was nice to look at and easy to use.”

Today Zendesk is a publicly traded company located in San Francisco with customers worldwide and a market cap around $1.65 billion.

Svane chronicles the ZenDesk story in his new book Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business.

Perhaps most notable in the story is the role Svane assigns to luck. Many great companies are often in the right place at the right time, but of course it’s what they do with that timing that makes the difference.

Zendesk was started at a time when the voice of the customer movement was still a bit of a whisper. With the mainstream adoption of social media, customer service became a public affair and companies large and small had to get very serious about providing higher levels of service in the instantaneous and often public manner in which the customer now demands.

Zendesk met the market demand with a product that brought together both customer and market with the fusion of design and functionality that was perfect pitch.

It’s both interesting and inspiring to hear founders talk in such humble terms about how they took side gigs to pay the bills when far too often what we see today is simply the fruit of luck and hustle coming together.