Process and Planning in Stories

Marketing Podcast with Kim McDonald

Some people learn by reading, some by doing and some by seeing.

Storytelling4And yet, a great deal of planning and process developed by organizations comes in the form of the dry written word only.

I happen to be one of those visual learners. If given the choice between a map and set of directions, I’ll take the map every time.

If given the choice between a story to illustrate a point and an explanation, I’ll take the story every time.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Kim McDonald, author of Storytelling4 Entrepreneurs Workbook.

Storytelling4 is an innovative, creative approach to planning and communicating your business strategy. The Storytelling4 Entrepreneurs Workbook is a visual planning guide for today’s fast-paced, “no-time-to-read” business environment.

As the name implies the workbook helps entrepreneurs turn strategy into stories and pictures. Stories captivate and images often simplify – simple, captivating strategy is often the missing piece for business owners.

Use this workbook to create your elevator pitch, sales presentation, ad message and overall strategy in the language that attracts customers and employees alike. She even shows you how to turn the numbers into a story.

McDonald’s approach is one that should appeal to entrepreneurs of all stripes.

5 Most Popular Podcasts of 2013

photo credit: Bill Selak via photopin cc

photo credit: Bill Selak via photopin cc

Podcasting saw a huge renaissance in 2013 as major content producers woke up to the ease or production and portability afforded the spoken word. It didn’t hurt that Apple made the podcast app a default app of the iPhone IOS either.

I’ve been podcasting since some time in 2006 and I still find it one of the best ways to gain access to people of influence.

In continuing my year end wrap up I present the most popular podcast episodes throughout 2013. These were judged most popular by virtue of the number of downloads each received.

1. People Don’t Share Brochures, They Share Stories – In this August episode author Jonah Berger talks about what makes something go viral – Contagious: Why Things Catch On

2. Reboot Your Business and Your Life – For this May show I spoke with Mitch Joel about the future of business – Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends

3. How I Podcast and Why I Think You Should – In May I did a solo show talking about how I do my show and why I think others should podcast – great tool for though leadership and sales! (You can hear a replay of this one by clicking the playing above.)

4. Nobody Talks About Boring Businesses – For this March show I spoke with Bernadette Jiwa about how to make your ideas stand out – Make Your Idea Matter: Stand out with a better story

5. How to Play More and Work and Why You Must – For this March show I spoke with Jonathan Fields – check out his The Good Life Project for some real inspiration.

You can find the entire year of podcasts here.

So, who would you love to hear me interview in 2014?

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