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How to Find Part Time and Intern Help and Gigs

Marketing podcast with Cari Sommer (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Image TheNickster via Flickr

The trend towards virtual work and virtual workers has grown so large that a robust industry has developed around the location and placement of part-time, project oriented workers. Small business can and does benefit from the fact that organizations, such as Elance and Odesk or crowd sourced services such as crowdSPRING and 99Designs, can help them get some of what they need from every corner of the globe at very affordable prices.

Urban Interns, founded in 2009 by New Yorker Cari Sommer and Lauren Porat, has created a marketplace focused on connecting companies with talented candidates looking for internships, part-time jobs, freelance work and contract positions. The company was started in New York City to with a focus on interns and has grown to serve virtual and on site needs across the country.

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The 4-Hour Entrepreneurial Body

Marketing podcast with Tim Ferriss (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

This time of year the Internet, media and bookstores are filled with books, stories and advice on losing weight and getting in shape so the timing of this week’s Duct Tape Marketing Podcast should be right in sync.

Tim FerrissMy guest, Tim Ferriss, is the author of the wildly popular 4-Hour Workweek and the newly released 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman.

Some might wonder, beyond the fact that Tim’s books are two of the hottest selling in recent years, why I would do a show on weight and conditioning. Owning a business is not for wimps. It’s physically and mentally demanding and I’ve often thrown in posts about the relationship of exercise, eating right, getting enough sleep and staying on top of your game mentally as these are so important if you want to run and grow your business in the long run. And, if you’ve put 50 astern, as I have, it becomes a competitive must.

The book starts with a quote from Virgin’s Richard Branson – when asked what business owners could to to become more productive he stated plainly – exercise.

It should come as no surprise that Tim’s latest book is also stirring a bit controversy. Tim’s methods are often considered odd and his tone can be a seen as cocky, but there’s little denying that he’s built a following that verges on worship and his devotees are singing his praises for the results they’ve achieved using his teachings.

This book, while seemingly an odd follow-up to the 4-Hour Workweek is actually a return to Tim’s roots in the exercise and nutrition industry and probably the book Tim has always wanted to write. (Ironically, the success of the 4-Hour Workweek made it possible.) You can find additional book related content at the 4-Hour Body site.

Since the age of 18 Ferriss has recorded every workout and meal and turned himself into a human guinea pig running test after test and challenging much of the conventional nutrition wisdom. He outlines much of what he has accomplished and presents many quick fix solutions and backs up his research with academic journals and sources.

Like the 4-Hour Workweek some will balk at much of the advice that feels counterintuitive – he actually seems to suggest losing weight by eating more and exercising less in one chapter – but I think you’ve got to look at the big idea here and that is the idea of taking your health, diet and exercise into your own hands and start playing with what works for you and you only.

Self-testing and tracking your diet and exercise using online tools such as Daily Burn and an iPhone is how you find the right balance for optimal performance whether you’re trying to run an actual marathon or the one found inside the walls of the typical small business.

I like this book, but understand you’re free to take parts of it with a grain of salt. The book presents new ideas and challenges old ones and brings the idea of “self-hacking” or open source wellness to the forefront once again. Given people’s fascination with diet related books my guess is this book will sell more than the 4-Hour Workweek.

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or Android app and listen to the show as well as about ten past shows on your phone.

Has the Definition of a Job Changed Forever?

Marketing podcast with Scott Gerber (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

job search

Image: Ed Yourdon via Flickr

The current generation of students graduating from college is finding that the combination of a massive evolution in how companies go to work and the current economic downturn has altered the view of what a job is forever.

My guest for this episode of the Duct Tape Marketing Podcast, Scott Gerber, thinks that’s just fine and in his new book urges Gen Y and anybody else that will listen to Never Get a Real Job.

Gerber’s take on the traditional job is that it’s like putting all your eggs in one basket and handing the basket off to someone else you no longer control how the eggs are handled. As someone that’s owned my own business for over 25 years I guess I would have to agree.

Gerber has created something he calls the Young Entrepreneur Council as a tool to help the Gen Y generation of workers figure out how to be more entrepreneurial rather than continue to try and fight their way into a system that Gerber claims doesn’t want them.

The Young Entrepreneur Council is billed as an advocacy group made up of many of the world’s top young entrepreneurs, business owners and thought leaders. It’s mission is to teach young people how to build success.

While Gerber is not necessarily suggesting that every young person’s only option is starting a company he is saying that you need to take control and become a self sufficiency expert and start getting much more proactive about your financial future rather than handing out resumes.

Gerber’s book, Never Get a Real Job, is a very practical, hands on guide for how to actually live the dream of never getting a real job by someone that’s done it. Some may find the language and informal style off putting, but he is clearly talking to a specific audience the way one friend would advise another.

Check out Scott’s Never Get a Real Job site to learn more.

I love the topic of the changing landscape and, as a parent of four of these Gen Y types, I suggest that you also check out this fabulous piece by business coach Pam Slim – Mentor the Next Generation or Risk Irrelevance

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or Android app and listen to the show as well as about ten past shows on your phone.

Accelerate Your Startup

Marketing podcast with Brad Feld (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Do More FasterOne of the best ways to get your new business up and going fast is to learn from those that have been there, done that.

For this episode of the Duct Tape Marketing Podcast I visit with venture capitalist and entrepreneur Brad Feld, cofounder of TechStars, managing director of Foundry Group,  and coauthor of the new book Do More Faster: TechStars Lessons to Accelerate Your Startup.

TechStars is a mentorship-driven startup accelerator with operations in four U.S. cities. Once a year in each city, it funds about ten Internet startups with a small amount of capital and surrounds them with around fifty top Internet entrepreneurs and investors. Historically, about seventy-five percent of the companies that go through TechStars raise a meaningful amount of angel or venture capital.

The book, Do More Faster, is organized into seven themes: Idea and Vision, People, Execution, Product, Fundraising, Legal and Structure, and Work and Life Balance. A great deal of the content is contributed by TechStars participants and mentors.

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or Android app and listen to the show as well as about ten past shows on your phone.

The Content Inspiration and Creation Rules

Marketing podcast with Ann Handley and C.C. Chapman (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Ann HandleyCC ChapmanThe need to produce lots of educational content is a given these days – I’ve written about both how to find inspiration and how to create a systematic approach to content generation in recent posts.

I think, perhaps, most people get this idea so the focus is turning squarely on practical ways to get this done. For this week’s episode of the Duct Tape Marketing Podcast I visit with Marketing Profs Chief Content Officer, Ann Handley and Internet Marketing Expert and Founder of Digital Dads, C.C. Chapman about their new book Content Rules.

The title of the book has an obvious double meaning – as in these are the rules and dude, content ruuuules (think Wayne and Garth) – and it’s one of the first books that really does lay out the path for how, when and why to produce content that will help you achieve your marketing objectives in this information crazed world we find ourselves living.

And since this is a book and podcast about content I thought I would share a list of other content about the book:

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or Android app and listen to the show as well as about ten past shows on your phone.

Smarter Faster Cheaper Podcast

Marketing podcast with David Siteman Garland (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Those three words – smarter, faster, cheaper are certainly the rallying cry for these times and a welcome dose of marketing reality for those trying to build a business.

David Siteman GarlandFor this episode of the Duct Tape Marketing Podcast I visit with David Siteman Garland, creator of Rise To The Top and author the new book Smarter, Faster, Cheaper - Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business.

David is a great example the new kind of business owner that is profiting from a consistent focus on content creation and networking, or as he calls it digital schmoozing, online.

Smarter marketing means finding ways to do things that work in the long term and create a win for customers rather than simply spending more to get more eyeballs.

Faster marketing means doing things today, in real time, and not fretting over every detail or old school rule about how things are done. Experimentation is the order of the day.

Cheaper marketing means finding ways to do things with little or no money. Even if you have the budget, there are so many smarter, faster ways to do things that cost next to nothing these days and why wouldn’t you grab and use these resources.

This book has the best insights of over two years of research, 200 interviews, thousands of conversations, and personal experiences all designed to help you and your business on your own terms – and without having to spend your life savings in the process!

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or Android app and listen to the show as well as about ten past shows on your phone.

Do Small Businesses Need to Communicate Mission

Marketing podcast with John Spence (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Awesomely SimpleMany small business owner don’t pay much heed to some of the routinely accepted practices of large organizations. Things like mission statements, culture and branding seem like tools for that distant future when they get big.

Here’s my take – small businesses have the very same needs when it comes to planning and may actually benefit more from a focus on vision and culture because they can actually do more to influence it directly.

My guest for this week’s episode of the Duct Tape Marketing Podcast is John Spence. John is a consultant, speaker, trainer and author of several books including Awesomely Simple. John has developed a reputation for helping very large organizations break down and communicate their vision and values. (You can pick up some free resources from the book here)

I bumped into John at an event where I was speaking and it occurred to me that his message was one that more small businesses should hear.

In this session we talk about:

  • The need to create a vision for your business
  • Why communicating values can help attract the right customers
  • How you culture may well be your brand
  • The value of attracting the best talent (suppliers, vendors, and partners)

John’s book is a quick read and shines a light on some topics that small businesses can ill afford to sit out.

Are You Living The Life Other People Expect You To

Marketing podcast with Chris Guillebeau (Click to play or right click and “Save As” to download – Subscribe now via iTunes

My guest for this week’s episode of the Duct Tape Marketing podcast is Chris Guillebeau.

The Art of Non-ConformityChris writes, travels, and helps people take over the world. His site hosts The Art of Non-Conformity blog and the diary of his travel adventures in 150 countries and counting.

The title of this post is a central theme that runs through his book The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World – according to Chris you don’t have to live the life that other people expect you to.

Rather than change people’s thinking he is helping people give themselves permission to be who they want to be.

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