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Smarter Faster Cheaper Podcast

Marketing podcast with David Siteman Garland (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Those three words – smarter, faster, cheaper are certainly the rallying cry for these times and a welcome dose of marketing reality for those trying to build a business.

David Siteman GarlandFor this episode of the Duct Tape Marketing Podcast I visit with David Siteman Garland, creator of Rise To The Top and author the new book Smarter, Faster, Cheaper - Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business.

David is a great example the new kind of business owner that is profiting from a consistent focus on content creation and networking, or as he calls it digital schmoozing, online.

Smarter marketing means finding ways to do things that work in the long term and create a win for customers rather than simply spending more to get more eyeballs.

Faster marketing means doing things today, in real time, and not fretting over every detail or old school rule about how things are done. Experimentation is the order of the day.

Cheaper marketing means finding ways to do things with little or no money. Even if you have the budget, there are so many smarter, faster ways to do things that cost next to nothing these days and why wouldn’t you grab and use these resources.

This book has the best insights of over two years of research, 200 interviews, thousands of conversations, and personal experiences all designed to help you and your business on your own terms – and without having to spend your life savings in the process!

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or Android app and listen to the show as well as about ten past shows on your phone.

Do Small Businesses Need to Communicate Mission

Marketing podcast with John Spence (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Awesomely SimpleMany small business owner don’t pay much heed to some of the routinely accepted practices of large organizations. Things like mission statements, culture and branding seem like tools for that distant future when they get big.

Here’s my take – small businesses have the very same needs when it comes to planning and may actually benefit more from a focus on vision and culture because they can actually do more to influence it directly.

My guest for this week’s episode of the Duct Tape Marketing Podcast is John Spence. John is a consultant, speaker, trainer and author of several books including Awesomely Simple. John has developed a reputation for helping very large organizations break down and communicate their vision and values. (You can pick up some free resources from the book here)

I bumped into John at an event where I was speaking and it occurred to me that his message was one that more small businesses should hear.

In this session we talk about:

  • The need to create a vision for your business
  • Why communicating values can help attract the right customers
  • How you culture may well be your brand
  • The value of attracting the best talent (suppliers, vendors, and partners)

John’s book is a quick read and shines a light on some topics that small businesses can ill afford to sit out.

Are You Living The Life Other People Expect You To

Marketing podcast with Chris Guillebeau (Click to play or right click and “Save As” to download – Subscribe now via iTunes

My guest for this week’s episode of the Duct Tape Marketing podcast is Chris Guillebeau.

The Art of Non-ConformityChris writes, travels, and helps people take over the world. His site hosts The Art of Non-Conformity blog and the diary of his travel adventures in 150 countries and counting.

The title of this post is a central theme that runs through his book The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World – according to Chris you don’t have to live the life that other people expect you to.

Rather than change people’s thinking he is helping people give themselves permission to be who they want to be.

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Talking Small Business With the New York Times

Marketing podcast with Loren Feldman (Click to play or right click and “Save As” to download – Subscribe now via iTunes

The world of traditional publishing has changed dramatically over the years and more and more publications are looking for ways to expand their coverage of small business as a way to pick up additional readers in this growing area.

On that note, my guest for this episode of the Duct Tape Marketing podcast is Loren Feldman, Small Business Editor of the New York Times. The Times, a long established publication, has picked up its coverage of small business dramatically, particularly in the online space.

The You’re the Boss blog is a great home for information written for and, in some cases, by small business. It is further billed as a place where business owners can compare notes, ask questions, get advice, and learn from one another’s mistakes.

One of my favorite projects on the site is a user generated video feature called “How I Saved My Company.” Readers are asked to submit videos where they talk a little about their business, explain how they got into some form of trouble and how they saved their business. These are some pretty candid stories and offer inspiration and a chance to get a bit of exposure for you business on the site.

When asked the “What’s the best way to pitch a story to Loren” question – he offered:

  • Make sure you’ve read what were doing here and
  • Give me something fresh, something I haven’t seen

Many folks are claiming that print is dead and when asked Feldman offered that in his world that the New York Times is no longer a primarily print publication. According to Feldman, the New York Times publishes far more words online than in print.

The world of print has certainly changed and as someone that enjoys the occasional magazine and newspaper I hope the evolution of small business coverage continues to grow.

Real Time is the Right Time

Marketing podcast with David Meerman Scott (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Real-time marketing and business management is upon us. Companies that get the notion of instantly creating and responding, almost as a business behavior, are taking advantage of opportunities as they happen and engaging customers at the speed they’ve come to expect.

The days of annual planning and execution as a ritualistic process are thing of the past. Companies must plan and implement almost instantly – companies big and small. The good news is that by adopting the right mindset and the right set of monitoring tools, even the smallest of organizations can beat the competition to opportunities happening in real-time.

Real-Time Marketing and PR - David Meerman Scott

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Great Presentations Start With Resonance

Marketing podcast with Nancy Duarte (Click to play or right click and “Save As” to download – Subscribe now via iTunes

I’ve been thinking and talking a lot of late about the topic of making great presentations because I think the ability to help people understand your ideas and come to your point of view is probably the most important business skill you can develop.

My guest for this episode of the Duct Tape Marketing is Nancy Duarte, CEO of Duarte Design and author of slide:ology – The art and science of creating great presentations and resonate – Present visual stories that transform audiences, two of the best books I’ve encountered on creating presentations.

According to Duarte, presentations are the most persuasive medium available for conveying ideas and yet it is also one of most reviled because people do it so poorly.

Duarte’s entire approach is centered around getting people to think more like designers – a term that comes from the Latin root to designate – by arranging images and words in a hierarchy to strike balance and harmony and amplify a message in ways that words alone cannot.

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Rocket Lawyer Simplifies Small Business Legal Needs

Marketing podcast with Charley Moore (Click to play or right click and “Save As” to download – Subscribe now via iTunes

contractContracts, agreements, liens, non-disclosure, incorporation, non-competes, and a host of intellectual property issue are just some of the issues that small businesses may find the need for legal services. While hiring legal counsel to guide you through potential hurdles is often a wise thing to do many small businesses simply ignore many of the issues of legal protection until something happens that causes them to need an attorney.

Rocket Lawyer has created what I think is a great solution for small business. Much of the work of a law firm in simple matters consists of constructing proper legal documents that spell out details and provide protection. Rocket Lawyer has created a library of thousands of personal and professional legal documents and built a platform that walks the user through a series of questions to determine the best document and then construct if from the answers.

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Consider eBay as a Small Business Sales Channel

Marketing podcast with Lin Shearer (Click to play or right click and “Save As” to download – Subscribe now via iTunes

I spent a significant amount of time with eBay sellers this year as I participated in a four city event called eBay OnLocation. One of the things that became abundantly clear during my interaction with eBay sellers is that the myth that eBay is just a bunch of folks selling stuff out of their attic is just that – a myth.

ebay prostoresWhile there certainly are people that look to eBay for selling the odd treasure, the focus of eBay of late has been on equipping the professional seller – including businesses that are turning to eBay as a new sales channel for their products and services.

One of the nicest services that eBay offers its sellers, that is also available to anyone wanting to start an ecommerce store, is ProStores.

For this episode of the Duct Tape Marketing Podcast I interviewed Lin Shearer – Senior Marketing Manager of eBay ProStores.

ProStores is pretty much a turn-key store, with real time payments and tons of interactive functionality with the push of a button. Obviously, eBay data and product feeds integrate easily but, so does any product data or Excel file.

If you’re looking for an easy way to add ecommerce or looking for a way to get started with eBay as a sales channel, ProStores might be one of the best