Illuminate the Path Forward

illuminateMarketing Podcast with Nancy Duarte and Patti Sanchez

Great leadership involves great storytelling – it’s simply a proven fact.

Storie create emotion and the greatest way to influence someone is to move them.

There’s been a lot written about this topic over the last few years, but few people know how to craft a great story and use that story in a business context than Nancy Duarte.

I great presentation moves people to action and Duart has created some of the greatest presentation of all time. Now she and her business associate take what they’ve learned in helping leaders craft stories and turned it into a complete leadership style.

My guests for today’s episode of the Duct Tape Marketing Podcast are Nancy Duarte, persuasive presentation expert and founder of Duarte and author of Resonate and Slide:ology, and Patti Sanchez, Chief Strategy Officer of Duarte. Together, they wrote the bookWe discuss leadership, communications, persuasion, and how to inspire a group of people to action.

Questions I ask Nancy and Patti:

  • What’s the difference between Inspiration and Movement?
  • How do you identify which stage of leadership your business is in?
  • How have your personal experiences affected your view on leadership?

What you’ll learn if you give a listen:

  • How communication can affect your business’ growth day-to-day
  • Where many businesses may fall off in their progress toward better communication
  • Why some companies have internal and external struggles and how to reconcile the two

To purchase Nancy and Patti’s book Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols, head to Amazon.com or Duarte.com/Illuminate

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go tofreshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.

 

Will Your Product Launch Fly?

Will It Fly?Marketing Podcast with Pat Flynn

You have a great idea for a product or service. You sweat and toil and crank out your shiny new baby and launch it to the world. Only thing is, it turns out the world doesn’t need that thing you just spent several months of your life building. Now what?

Sure, you can get lucky and build something that fills a need so big you create the next Uber or Airbnb, but those are rare. Today, a much more stable approach is to think in terms of business development, product creation or course creation as more of a collaborative approach.

If you want to build a sure thing – build it with a market hungry to buy it once you build it just for them.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Pat Flynn, founder of Smart Passive Income and author of the new book Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money. We discuss product testing, planning for a successful product launch and audience building.

Flynn has been showing people how to build low-risk, high-profit businesses for a number of years now and his practical approach to launching a business is a plan that anyone can follow.

Questions I ask Pat:

  • Why should you test a product before spending too much money developing it?
  • How do you prepare for the evolution of your idea?
  • How do find and build your audience for a new product?

What you’ll learn if you give a listen:

  • How a quote from Henry Ford informs Pat’s views on Entrepreneurship.
  • The 4 stages of launching a product.
  • How you can get early adopters to help develop your product.

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.

How to Become a Millionaire Slowly

Marketing Podcast with Jaime Tardy

the-eventual-millionaire

In a recent post, I wrote about the idea of making choices about how you optimize your business and then using that focused choice as a tool for making daily decisions.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Jaime Tardy, founder of The Eventual Millionaire and author of The Eventual Millionaire:How Anyone Can Be an Entrepreneur and Successfully Grow Their Startup. We talk about growth, building a business, and how to be happy doing what you love.

Tardy’s take on how she built her business while keeping a keen eye on how this shaped her lifestyle is a great example of someone who is extremely focused on what she wants and doesn’t let the distractions get in the way because she has such a simple, yet clear, picture.

In this interview, she shares a few of the biggest tips she has learned and more importantly applied as a result of conducting hundreds of interviews with millionaire business owners.

Questions I ask Jaime:

  • From where did you get the name The Eventual Millionaire?
  • What is your approach to mentorship?
  • What are some common traits of successful business owners?

What you’ll learn if you give a listen:

  • How to differentiate between opportunity and distraction
  • How to identify the correct person to hire and delegate
  • How to scale up your business in a way

freshlogoThis week’s episode of the Duct Tape Marketing Podcast is brought to you by Freshbooks – Small business accounting software in the cloud.

FreshBooks is offering a month of unrestricted use to all Duct Tape Marketing listeners – totally free right now…. and you don’t need a credit card for the trial. – Signup for your free trial!

Why You Must Increase Your Negative Reviews

hug-your-hatersMarketing Podcast with Jay Baer

Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain.

No one likes or wants negative reviews, but the fact is, that’s how you get better.

In a perfect world, everything your business does makes the customer smile, but I don’t know too many businesses that live in that world.

In reality, it is quite likely, there are many things your business does that are confusing, irritating and surprising – the problem is that it’s also quite likely that you have no idea what those things are.

By encouraging and rewarding people to give your feedback at every turn, you can learn and hopefully fix things that do not serve – without this mindset you’ll go blindly out there wondering why you can’t keep your best customers happy and loyal.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Jay Baer, founder of Convince and Convert, and author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers. We discuss customer service, the nature of complaints in today’s market and the basics of improving your customer retention.

Baer explains why so many businesses despite negative feedback and why you can’t afford to do so. In Hug Your Haters he relates a story of a marketing officer who claimed that her number one current objective was to triple negative reviews. Now, while that may seem like a terrible thing to do on the surface, the point is she was simply going to encourage and involve her customers in the process of helping them get better – and that’s the lesson this book teaches so eloquently.

Customer service is the new marketing!

Questions I ask Jay:

  • How can you view Customer Service as a competitive differentiator?
  • Why is exceptional customer service so rare?
  • What’s the first thing you should do to improve your customer service?

What you’ll learn if you give a listen:

  • How you can turn a complaint into a raving fan
  • The root of most of your customers’ complaints
  • How negative feedback affects your mindset as a business owner