Content As a Business Model

Screen Shot 2015-10-27 at 8.07.43 AMMarketing Podcast with Joe Pulizzi

We’ve been extolling the virtues of content marketing here at Duct Tape Marketing since before we really had terms like content marketing or inbound marketing. Not because I’m so smart I saw all of this coming in my crystal ball – because it was pretty obvious early on that people wanted content – they wanted to know how to do things.

Look around today and you’ll find numerous brands such as Copyblogger, Social Media Examiner and Mashable built first and foremost on content and only after a community coalesced did they find a way to monetize what the community demanded.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Joe Pulizzi, founder and CEO of the Content Marketing Institute and the author of the new book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. We discuss content marketing strategy and what it can mean for you and your business. 

the Content Marketing Institute is a Content Inc business. Naturally, they are all about content, but the business formed only because they were able to attract a large and loyal following that wanted to start paying for events and consulting.

Content Inc is a must read. As I state in the interview with Pulizzi one of my favorite things about the book is the appendices where they outline step by step how they produce and amplify content.

Questions I ask Joe:

  • Is there still an opportunity to be successful in content marketing?
  • How do you make money in the initial stages of a content campaign?
  • What is the “Content Tilt?”

What you’ll learn if you give a listen:

  • Why some businesses that try content marketing fail.
  • How email strategy is the key to a successful content marketing campaign.
  • Why you should build a following before developing a product.

What It Takes to Achieve Greatness

Screen Shot 2015-10-20 at 1.41.14 PMMarketing Podcast with Lewis Howes

My guest for this week’s episode of the Duct Tape Marketing Podcast is Lewis Howes, host of The School of Greatness Podcast and author of the new book The School of Greatness: A Real-World Guide to Living Bigger, Loving Deeper, and Leaving a Legacy. We discuss his podcast process and how to inspire yourself to do better every day.

One of the overarching themes of Howes’ work is the notion of overcoming adversity. In almost every instance, his interviews and lessons draw on the experience of humans overcoming great odds to achieve what they set out to achieve.

The School of Greatness is an inspiring read as well as a great reminder of what it takes to reach your goals – no matter how audacious they may be!

Questions I ask Lewis:

  • What inspired your podcast and your book?
  • How did your upbringing define who you are today and your strive for greatness?
  • Is there something your career as an athlete has taught you about starting a business?

What you’ll learn if you give a listen:

  • How to address adversity
  • How exercise can help you focus and be more successful
  • How to understand why you have a mission to complete something

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