The Easiest Job in the World Is Calling Yourself a Consultant

Marketing Podcast with Michael Zipursky

MichaelZipurskyConsultant, author, speaker – that’s the hottest business card title going these days and hey, who am I to knock it, I’ve called myself all three at times.

But here’s the deal – while it’s become much easier to claim the title, there’s only one way to own it – you get up every day and you figure out how to get better at your craft.

If you do that, you’ll be able to provide value for someone and that’s all you need to do to succeed in the world of consulting.

Short of that – just telling people you’re a social media consultant, marketing coach, growth hacker – without putting in the work to develop your own point of view, your own methodology, and your own story that attracts ideal clients – you’re a fraud.

Harsh words perhaps, but I believe in you, I believe in small business and I believe in this industry so why not let it show!

My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Zipursky, founder of Consulting Success and an expert at working with consultants to install marketing systems that consistently attract their ideal clients and significantly increase their fees. We discuss being a consultant and how to make a consultancy business relevant and profitable.

Questions I ask Michael:

  • How do you find your ideal consultancy clients?
  • How should consultants be approaching pricing their services?
  • What are your favorite lead generation tactics?

What you’ll learn if you give a listen:

  • Why you shouldn’t be afraid to limit your market and become a specialist.
  • How to make sure your marketing approach fits your ideal client.
  • How to better evaluate your value as a consultant.

The Hardest Part of Growing a Business

Marketing Podcast with Frank Pegram and Kevin Jordan

Frank PegramBusiness ownership is certainly not for the weak. Nor is it for those who panic, those who get impatient or those who cannot embrace change.

I’ve interviewed hundreds of small business owners over the years and I can tell you that while most admit that marketing is a great challenge and that learning to manage people as they grow can be very difficult, it’s the act of knowing when to let go and get outside help that can present the greatest challenge.

My guests for this week’s episode of the Duct Tape Marketing Podcast are Frank Pegram and Kevin Jordan. Frank is an entrepreneur and long-time owner of Dynamark Security of Richmond, VA. Kevin is a founder of Redpoint Marketing and a certified Duct Tape Marketing Consultant. We talk about entrepreneurship and what it takes to run and market a successful business.

Pegram is like so many successful business owners – he got to where he got primarily through his ability to sell. But, as many business owners find that can only take you so far.

As we discuss in this dual interview, when he made the choice to go out and engage a marketing professional to help him sort out the role of sales and marketing in the organization he felt he finally gained a measure of control over what his overall marketing efforts look like going forward.

I think perhaps more than anything else – when you look at marketing as a system and you adopt a systems mindset – you gain control over your marketing and suddenly marketing becomes much easier.

Questions I ask Frank and Kevin:

  • What compelled you to start in the security industry?
  • Are you achieving the vision you had for your business when you started?
  • What is the #1 issue facing your business and how does having a marketing consultant help you address it?

What you’ll learn if you give a listen:

  • Why you should build a referral program.
  • How great reviews can help you land sales.
  • How to set realistic growth goals.