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Using Social Media to Generate Sales Leads

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dawn Ellis – Enjoy!

Hand over keyboard

photo credit: Free Images

If you’re looking to generate sale leads successfully, you need to go where the people are. And currently, everybody seems to be on social media. At first glance, social media looks like a place for friends and family members to share pictures of their daily outings – which is true to some degree – as social media is about connecting people digitally through conversation.

With the average Facebook user spending 6.35 hours a month on the social platform, and 260 million active users on Twitter, you cannot afford to avoid social media. Businesses are investing a lot of money and time into their social media strategy. On the other hand, smaller businesses cannot afford to budget marketing and finding leads through social media is overwhelming.

If this sounds like your business, stop putting your head in the sand and find those sale leads through social media by following these four simple steps:

Know your audience

People join social networking websites to socialise. They don’t want to be bombarded with advertisements. Advertisements belong in magazines and not on social media. You should treat your social media accounts like you would your mailing list. Be personal, be engaging and be human. Always remember to reply to customer comments.

Give them what they want

You know who your prospective customers are but they don’t know about you. Why should they come to you? Be interesting, be entertaining and be informative with your content. Be reliable, be dependable and don’t ask for anything in return. Soon your prospective customers will find you.

Become the go-to person

You should have an integrated blog on your website. You should be addressing current issues that your customers are facing, updates on your business and daily ramblings. You should be sharing these posts on social media. People are quick to dismiss the brands that they believe will not deliver the services they require. By becoming the go-to person in your industry, you will attract more customers and strengthen existing relationships.

Utilise multiple channels

It is worth knowing that the most popular networking websites are: Facebook, Twitter, YouTube, LinkedIn, Google+ and Pinterest. Each social media channel boasts their own community. You should adapt your long-term plan to each community accordingly. Have a clear focus, be consistent and prove your expertise. Utilise multiple channels and cross promote. Nonetheless it is better to be actively involved with one or two social channels, than to be spread thinly with no given direction on them all.

Measure your success

There are many free tools to monitor your social media engagement but they do not tell you if people clicked through to your website. Google Analytics is a great tool for learning about your customers. You can see how many people have visited your website through social media. Learn what works for your audience and what doesn’t. By consuming this data you can work to making your social media a triumph.

Finally

Studies show that 70% of businesses generate leads on social media. Productively use social media and your business will see an increase of brand awareness, website traffic and conversation. Follow the above steps and advance your business by attracting more customers and strengthening existing business relationships.

dawnellisDawn Ellis is Content Outreach Executive of AlldayPA, offering businesses a bespoke call handling service, answering calls personally and professionally 24 hours a day, 365 days a year. Dawn is interested in marketing, search engines, social media and all things digital..

 

The Secret to Getting More Repeat Customers

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Rachel Daley– Enjoy! 

So you’ve made a sale. “YES! I sold my product! Ultimate goal met!”

Mmm… not quite.

One of the most critical post-sale mistakes is to assume that your job is done once you make the sale. What if I told you that you can turn that one sale into repeat sales to grow your business?

Turns out, what you do after the sale is just as important as what you do before. The ultimate success of your business depends on a strong, personable relationship with your customer base to build trust. Customer trust leads to customer loyalty, which leads to customer recommendations, which means more customers!

So how can you get the most out the sale you just made?

Ensuring customer trust and future sales all comes down to great customer service.

In fact, 70% of buying experiences are based on how the customer feels they are being treated.

But you already knew that.

So I’ll give you another little insider secret… your customers are your friends. Okay, maybe not exactly, but this is what I mean:

Friendships take work before, during, and after you become friends.

Customer relationships take work before, during, and after a sale.

You want those repeat customers who bring in other customers. They are the life line of your business! To build that kind of security, you have to build post-sale relationships with your customers even after their payment has been approved.

$ell 240x180

How to “stay friends”, Even After the Sale

Just think about how you treat your friends…

You keep in touch

Keep an email list of your customers so you can send newsletters with your business’s latest news and promotions to keep them in the loop. You can make things personal even by sending a mass email! Mailchimp has a great free plan, or check out Tiny Letter.

Answer all questions and respond to comments quickly! Staying on top of your social media, emails, and site comments is one of the easiest ways to continue the relationship post-sale. TIP: If you’re getting a lot of comments and questions maybe find some help to manage your social media.

You show gratitude

Remember those two magic phrases Mama taught us? Please and THANK YOU. Make sure to send a “thank you” when you receive notification of a sale. It may just a quick typed message, but it adds that personal touch even through the computer screen.

Offer a discount code to returning customers to make them not only want to come back, but also feel the love. EX: offer 10% off their next order.

  • Make things viral by getting them to share the deal with friends through a tweet. example: Yay, I just bought this item on www.shop.com and got 10% off my next order from @shopname

You go out of your way for them

Go even further and send a longer note with the product when you ship it. Bonus points if you handwrite it! Make sure to personalize each note with the customer’s name so they know you took the time.

You know them on a deeper level

Who knows what your customers want better than your customers themselves? Get to know them by asking for their input. TIP: Create an interactive quiz or ask fun yet helpful questions on your Instagram. Customers will be more likely to respond! The key is to not make customers feel obligated to answer questions because they are not paying for obligation.

Do it for free in 3 easy steps with Google Docs:

google docs survey 240x180

You respect them as human beings

Mama also said treat others the way you want to be treated. Keep that in mind and there’s your answer to how to engage with your customers before, during, and after a sale.

Similar techniques are used for pre-sales marketing of course, so these shouldn’t seem foreign to you. Just don’t assume marketing ends once the sale had been made. To create success with longevity for your business you have to create relationships with longevity. So after your next sale, follow these tips and you will gain a boost in sales and return customers that will bring their friends in no time.

Rachel DaleyRachel is the resident content wizard over at MadeFreshly. Helpful and inspirational advice for eCommerce is her specialty there, but when she’s not busy writing you will probably find her at a track meet or adventuring around California with her Canon T2i.  Follow her on Twitter.

 

The Key To Ideal Customer Service: Making Exceptions

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Duane Forrester – Enjoy! 
photo credit: Copyright: kbuntu / 123RF Stock Photo

photo credit: Copyright: kbuntu / 123RF Stock Photo

It was a dark and stormy night as I entered the store. I’d ordered a (geekishly expensive) camera from said store and was still waiting for it to ship to my home, a couple of states away. However, my travels unexpectedly landed me in the town where the store-that-shall-not-be-named-because-I’m-not-that-vindictive is HQd. As such, I thought I would drop by and see if I could save everyone some trouble and just pick up the camera if it hadn’t yet been shipped.

So I walked up to the customer service desk to learn that my camera had not shipped and was, in fact, in the store. “Excellent,” I exclaimed. And that’s when the help desk staffer lowered the boom (or was that thunder?):  “I can’t give it to you. It has a shipping order attached.” Knowing the intricacies of running a retail business, I was sympathetic and, instead, offered to just eat the cost of shipping myself because I really wanted to leave with that camera. In other words, I was asking the staff to make an exception to their policy.

They wouldn’t. And here’s why in today’s social, everybody’s-got-a-mic-and-an-audience world, the first point on a business’ policies list should be “Know when and how to modify policy.”

But back to the store…

Long story short, no one would give me the camera—not even the manager, not even the head of sales. The camera had a shipping order and that was that. I left the store (absolutely for the last time) without a product I had already paid for that was mere feet from me. And you can rest assured my audience heard about it.

Policy can no longer always trump customer service. In fact, plenty of companies have been “modifying” policy for years.

Look at the companies that excel in customer service. Nordstrom’s is clearly not going broke even though it accepts returns on all products – even items they don’t actually sell. Zappo’s has become the darling of internet shoppers thanks to handling shipping issues with such grace and kindness people rave about them online. Companies like Comcast and Delta have learned to use social to keep customers happy. They understand the social currency and value of modified policy.

Can you bend the rules all the time? Of course not. Even some of the time is probably too much. But if you can school your employees on business decision-making and its potential value instead of hammering home hard and fast rules, you’ll be better off on multiple fronts. Happier customers. Empowered employees. Awesome stories shared.

And in case you’re wondering, I did eventually get my camera. It’s great. But every time I shoot with it, I remember this experience and I remember how I won’t shop at this particular retailer again. Today, a couple of years after this happened, I’m in the market for another camera and simply refuse to even think of them as a point of purchase. Flexible customer service could’ve changed that.

duane-bw-fullsizeDuane Forrester is a Senior Product Manager at Bing and just an OK photographer. Say hey on Twitter:@duaneforrester.
 

Five Selling Mistakes that Cost You Marketing Dollars

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Mike Montague– Enjoy!

sales-mistakesMost businesses these days seem to take a sales or marketing approach to business development instead of a sales AND marketing approach. These common mistakes in sales can cost you marketing dollars and a lot of revenue from potential sales. If you are looking for a better return on your marketing budget, you might try looking at your sales department.

You don’t tightly target your prospects.

When business is slow, the temptation to tell your story to whomever will listen is great.  Instead, be choosy about the people to whom you “tell your story.”  Use your existing customer base to identify the characteristics of your best customers.  With that information, have the sales and marketing departments sit down together and develop a profile of your “ideal” customer.  Then, search out prospects that most closely fit the profile.  You may meet with fewer people, but you’ll close more sales.

You’re not sufficiently selective about the prospects with whom you meet.

Expressing an “interest” in your product or service is not a strong enough reason to schedule an appointment with a potential prospect. If prospects’ “interests” aren’t backed by recognized needs or desires for your product or service – now or in the immediate future – then there’s no compelling reasons to meet with them.  Find out why prospects are interested and what trigger event sparked their interest before you schedule sales appointments.  Use the marketing department to score the leads and nurture them until they are “sales ready”.

You neither establish credibility nor demonstrate expertise.

In sales, your job is to help the prospect view their situation from different perspectives and discover elements or aspects of their challenges they didn’t previously recognize.  And most importantly, you can’t just tell them! Prospects can get information from your marketing, but you must be able to ask questions in such a manner as to help prospects make those “discoveries” through a conversation.  Here’s an example:

When you asked your production manager to measure the injection pressure differential between the beginning and end of the production cycle and to what extent it contributed to the casting inconsistencies, what did he report?

Educating your prospects through intelligent questions demonstrates your understanding of their problems and allows the prospect to discover your expertise. It is perhaps the single most important skill to master in modern selling.

You don’t ask “tough” questions.

To be valuable as a salesperson, you must be able to identify elements at the center of controversies, uncover root causes of problems, discover carefully guarded information, and obtain rarely volunteered commitments.  You won’t be able to accomplish any of those tasks without asking tough questions. Again, marketing materials can explain features and benefits, but only great salespeople can ask and answer tough questions.

You rush to make presentations.

Many salespeople are too eager to make presentations.  They view them as opportunities to establish the value of their products or services by demonstrating their unique aspects. However, the real purpose of presentations is to confirm your ability to deliver the solutions prospects are predisposed to buy.

Until you know what and why you are presenting, you should refrain from making presentations.  Don’t cool off your lead from the marketing department by presenting information they don’t care about, instead heat it up by discussing the prospect’s situation and understanding why they are considering your help.

Make the most of your marketing and sales opportunities!

If both departments work together, the harmony can take your organization to the next level. Marketing can become sales enablement specialists who create and nurture leads, and then escort them over to sales at the perfect time. The sales team can relax and become closing conversation masters that bring the expertise of a trusted advisor to remove road blocks for prospects. Both departments can work together to create an environment that allows the customer to buy and enjoy doing so!

These five mistakes are just some of the ways selling mistakes hurt your marketing. If you can think of others, please share them in the comments below.

 

Mike-Montague-2013-smThis is a guest blog by Mike Montague, Associate and Certified Trainer at Sandler Training Kansas City. Sandler Training empowers their clients to achieve higher levels of success through innovative training courses in sales, management, and customer service for companies and individuals around the Kansas City area. They offer public and private courses for individuals and organizations who value lifelong learning and continuous improvement.

How Networking Can Increase Your Sales and Help Your SEO

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Samantha Pena – Enjoy! 

pushing social network structure

photo credit: Thinkstock

You know the saying, “It’s not what you know but who you know”? Although your skills and dedication play a large part in starting your business, your chances of success rise when you know the right people.

Networking is one of the most valuable business tactics in growing your business, because it gives you the opportunity to learn from others and to tell them about your business in return. Consequently, networking can expand the reach of your business, boost your website’s search rankings, and increase your customer referrals. Here’s how:

Collaboration with industry experts increases your brand exposure

Networking gives you the chance to not only discuss your business with professionals but to also offer them something of value, whether that is your help, your service, or your knowledge.

When you meet others whom you think might be a great resource for your business, offer to partner with them on a project that is mutually beneficial to both of you. Although the type of partnership you create will largely depend on your business and your goals, there are so many collaboration opportunities available in real life and in the digital world.

Offering to speak at one of their events or collaborate with them on a white paper gives you the opportunity to showcase your industry expertise while tapping into and connecting with their existing network. Cross-business collaboration is thus a great way to gain greater publicity for your business without coming across as overtly promotional.

Trustworthy referrals influence consumers’ purchasing decision

In an age when reviews are readily accessible on the Internet and the market is inundated by similar products and services, businesses rely on positive referrals to gain new customers. In fact, statistics show that 65 percent of new customers come from referrals, primarily because people gather other people’s opinion before determining whether they should purchase a product.

Therefore, in order to boost your brand trust and increase your referrals, you must establish excellent business partnerships. For example, ask a business connection if they’d be interested in setting up a barter program with you, in which you’ll do work for them and refer new clients to their business and vice versa. Although you’ll be doing some work for free, the high-quality leads that you’ll receive from the partnership will override any monetary loss you may have.

In addition, maintain positive relationships with your loyal customers by offering them referral incentives. Offer a reward or a discount if they refer your business to a friend. A compelling reward and a clear and easy call-to-action will encourage customers to recommend your business to their contacts, increasing your network, brand reach, and leads.

Digital networking encourages brand trust

Building a network between your business, your customers, and experts in your field not only builds up your brand’s credibility but also boosts your SEO efforts. The best way to do this is to create connections with important bloggers and to network with your customers on social media.

In the last year, consumer confidence in social media as a trustworthy source of information increased +75 percent. Therefore, instead of advertising, which don’t work anyway, network on social media. When you connect with consumers on a personal level, you not only gather valuable insight on your their needs and wants but you also earn their trust. In addition, many experts say that there is a correlation between social media and SEO in link opportunity and search volume increase, which is an additional perk of using social media.

You also don’t have to network with just business owners. Sometimes, establishing a connection with thought leaders and influencers in your industry who are willing to write about your product or service and link back to your site is useful in increasing your brand exposure and building up your backlink profile. Especially since SEO and PR are becoming more integrated, it is important to get featured on authoritative sites in order to boost your site ranking.

Networking is a powerful strategy earning you high-quality leads, more customers, and brand trust. Therefore, view every moment as a potential networking opportunity and watch your business grow.

20140319144747_samSamantha Pena is a Content Strategist for Hudson Horizons, a digital agency that offers Web design, development, and marketing for small to mid-sized businesses. In addition to her weekly posts on Hudson, she also writes for various notable digital marketing sites on social media marketing and SEO. You can read her latest posts on Google+.

 

Using Forums to Market New Products and Services to Existing Customers

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Patrick Clinger – Enjoy!

proboardsBusinesses of all stripes are always looking for new customers to buy their products or services. However, sometimes businesses ignore the best place to look for new sales:  through customers who have already purchased products and services in the past.  Tapping into your existing customers to boost your sales is smart because you’ve already done the hardest part of the sales cycle with them:  you made that first sale.

The easiest path to new sales is often found through those who have already made a decision to buy from you.  The key is getting a sense of how the products are perceived by customers, how the services are used, and what add-on or upsell products and services are a good fit to market new offerings to an existing customer base.

Internet Forums

One of the best tools for learning more about customers who already use your products and services is social media, with Internet forums being one of the more dependable tools for gathering information.

According to a 2012 study by Awareness, a marketing firm based in Burlington, Mass., one-third of marketers are looking to social media and Internet forums as the platform of choice to reach customers.  Nativo, a content marketing firm in Long Beach, Calif., says 20 percent of Americans use forums to discuss and recommend products.  Nearly two-thirds of women in online forums make product recommendations on these boards.

Marketing to customers via an Internet forum delivers this proven path and helps ensure success by enabling a series of regular and intimate communications between the company and the customer. Spending time on Internet forums where your customers can be found often reveals relevant marketing information about products in demand, services used, strengths of competitive offerings, and weaknesses in products or services offered by a competitor.  This sort of intelligence is ideal for putting together a sales pitch on new or related products and services, or to make a compelling offer to customers of your chief competition in order to acquire new customers who were unhappy with their offering.

Internet forums also help to build customer loyalty. The seeds you plant today, through the intimate two-way communication forums provide, help make products better and allow the company to fix potential problems, while ensuring product launches are more successful — just by leveraging the loyalty built through the regular interactive engagement with your customers.

Spend some time finding out which forums your customers read regularly and do some “lurking” where you read each post and response without actively participating.  Take careful notes.  Identify current customers on the forum.  From their posts and comments, what other products or services would improve their experience with your company based on the first purchase they made?  Do they offer advice to others buying similar products or do they warn prospects about the purchase they made from you?

Stay in Touch

If you detect something is wrong, you can proactively contact them and fix the problem.  If it’s a competitive offering, how does your product or service address the shortcomings of the competitive solution?  Can you put together a program to encourage these customers to try your company?

Internet forums provide a great way to stay in touch with your customer base.  But there are some “rules of the road” for participating in a forum and using it for marketing purposes.  Follow them or you could risk being banned by the forum staff:

  • Develop a good profile so forum participants know who you are.  Make yourself approachable.  Make sure there is contact information so it makes you accessible to your customers and prospects.
  • Introduce yourself to the forum members in the appropriate section.
  • Be smart about commenting; never insult a poster.
  • If you are alerted to a problem, play a role in getting it resolved; encourage other posters to ask you questions.
  • Make valuable contributions to the forum; provide good information.  Don’t spread rumors or make bold claims.  Be helpful and humble.  Be objective.
  • Don’t hard sell new products and services when you make a new post, and always expose any biases you have.  It’s great to help people who have questions, it’s bad to spam.

Patrick Clinger Headshot - 300dpi-jpg 05-16-13Patrick Clinger is founder and CEO of ProBoards, the world’s largest host of free forums on the Internet (www.proboards.com).  The company has been hosting forums for more than 14 years with over 3.7 million forums created on its platforms.  The company’s forums record billions of page views every year with tens of millions of registered users.  ProBoards’ Forums.net white label forum service allows small business to quickly and easily create their own branded Internet forum that is fully managed by ProBoards.

 

Why Live Chat is a Powerful Sales Tool

It is guest post day here at Duct Tape Marketing and today’s guest is from Sunir Shah – Enjoy! 

As you read this article, potential customers are browsing your website, looking to buy something from you. Lost, confused, skittish, they will abandon your site before buying anything.

If only you had talked to them in time.

If you still think live chat is just for technical support, you’re in the wrong decade. As your ever present salesperson on every page of your website, the new live chat finally gives online companies that shop floor presence the average customer needs before buying.

What live chat has become

bonobosWhen I say live chat, I’m talking about the chat tab in the corner of websites like BonobosHipmunk, and Birchbox.

I’m talking about live chat that is immediate and personable, where real humans answer questions and provide helpful, actionable information. The kind of live chat that provides you with direct, one-on-one conversations with customers.

It’s no surprise that a study conducted by Shopify showed that chatting customers were 3 times more likely to become return shoppers and had 48% larger order sizes.

Why Live Chat Improves Sales

A customer clicking through from search or advertising is not a loyal customer. They just want to know, ‘What’s in it for me?’

Live chat gives you a chance to show you’re more than a landing page by being there, answering their questions, and If you’re not online to answer that question for them, customers will move on to the next website that can.

By simply initiating a chat, a customer instantly qualifies themselves as a lead.  That one-on-one interaction gives you the opportunity to answer a question or solve a problem that converts them from ‘lead’ to ‘customer.’

More importantly, you get the chance to delight them with an amazing experience that might win you a future and returning customer.

How to rock live chat

Be available. If you’re going to do live chat, you need to staff it. Not answering an incoming chat is worse than not answering the phone. It’s gives customers the same feeling as when walking into a store and not being able to find a salesperson.

Make it snappy. Customers expect immediacy, so aim to respond to their first message in under 30 seconds. A few seconds more and they could be on to the next store. Even a simple hello will get the conversation started.

Make it human. Fire the robots. Burn the scripts. Let your staff be natural when they’re helping customers. Like this Netflix customer support rep who managed to delight the customer with a deep knowledge of science fiction programming. This is a chance to build a relationship with your next loyal customer.

Prepare your team to sell. Train your staff to know solutions for common problems and problems the customer hasn’t yet considered. Ideally your operators are good listeners and strong critical thinkers, able to solve immediate problems and anticipate future needs based on conversation context. Share transcripts of good and bad chats to show your team what works and doesn’t.

Practice starting chats. The beauty of live chat is you can see who’s on your site and what pages they’re viewing. You can initiate a sales conversation by posing a targeted sales opener. For instance, if they are looking at bikes, “Hey, we have a big selection of mountain bikes. I can help you find the right one. Are you staying near the city or going offroad?

Close the sale. You can lose a lot of sales at order and fulfillment, either from customers who lose faith in the purchase, don’t trust you, or are having problems. Set an automated rule to initiate a chat for any customer that hesitates on checkout, such as “Hey, want to know more about our money back guarantee?”

Big Finish

There are tens of thousands of companies just like you using live chat for sales. Like Farms Technology, LLC, which uses it to approach sometimes introverted farmers with useful product information. Or WhoIsHostingThis.com who uses live chat to establish trust and build a rapport to boost sales.

Live chat is a powerful, if not the most powerful, sales tool you have. It’s the only tool that lets you talk to customers while they are shopping on your website.

It’s immediate, helpful, human and more like a real world sales experience than any other online channel.

‘Carpe Chatem’ – seize the opportunity in each conversation to win a customer and close more sales.

 

Sunir 1Sunir Shah is a marketer, developer and startup guy who loves making the Internet a more glorious place. Currently he’s the Chief Marketing Olarker at Olark live chat where he spends his days winning markets through engineering and his nights losing Settlers of Catan.

 

4 Ways Creativity Can Help Generate Online Sales

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Ryan Ernst – Enjoy!  

As digital marketing and advertising has evolved throughout the years, function has slowly gobbled up form, one clicks, like, page view and web lead at a time. It’s 2014. And Don Draper ain’t walking through the doors of your boardroom with a storyboard anytime soon.

But creativity and imagination still play a huge role in digital marketing – a role that can drastically boost online sales in any industry. They’ve certainly helped our business grow.

When it comes to marketing your company, showing off your services and products in a clever manner is a key component to capturing the imagination of the consumer. Creativity will instantly distinguish you from the competition. Not only will your brand appear to be a trendsetter, it will be.

Below, we’ll highlight four creative ways that can help your business generate online sales. They should be key not just to your strategy, but to your overall digital marketing mindset.

graphics

photo credit: BigStock

Stunning Graphics: Having compelling graphics throughout your website and social channels is an absolute must. Invest in graphic design work, photography and above all else, attention to detail. All will provide you with returns. When a visitor comes to your website and sees amazing imagery, they will be captivated by your company. Implementing a creative strategy with graphics will help you soar past the competition and result in more people inquiring about your company. You’ll regret not implementing this creative strategy sooner.

Video

photo credit: BigStock

Video: A study by eyeviewdigital.com shows that using video on landing pages can increase conversion by 80%. Videos increase the length of time people stay on your page, giving your brand message longer to sink in. This rich form of media on your website will make your company seem larger while clarifying your overall brand message.

Copywriting

photo credit: BigStock

Copywriting: Have you ever taken the time to examine the verbiage on your website? Is it clear and concise while helping the visitor navigate through exactly what they are looking for? Keep in mind, you’re losing a reader with every sentence. Keep your image simple and keep the most important information at the top. We strongly recommend setting up a Google Experiment within Google Analytics platform where you can test two different pages to see which one performs better. This will help you gauge which messaging resonates the best with your web audience!

Personality: Let’s face it, so many website are dull and boring. When a brand actually conveys its true personality, the consumer will be more connected with it. In the bio section of your website, in addition to professional photos, add an interesting fact about each associate that actually has some personality! This is also a great conversation piece when meeting with your customers.

Keep in mind, sales is sales. Watch any great salesperson and you’ll see the way they capture the imagination of the person to whom they’re selling. Creativity always will have a place in that process. It might not have the direct correlation in an uptick in business as spending more money on advertising. But in the long run, creativity will make people connect with and share your brand. That means more clicks, more likes, more page view, more web leads. And more sales.

 

Ryan_ Ernst_bio_photoRyan Ernst is the Director of Communications at The Connor Group.