5 of the Best Tools to Track and Measure Your Domain’s Social Impact

No matter what type of business you own, it is definitely in your best interests to not only have a website but to also take the time to track your domain’s social impact. After all, a website alone no longer provides a strong enough Internet presence to push your site toward the top of Google’s search engine ranking. Additionally, without a positive and big social impact, you will end up missing out on a large percentage of your potential customers.

The best place to start is by selecting a domain name that is going to be easy to remember and spell, which is also highly descriptive of your business. In other words, if you have a law firm in Chicago, you might want to consider having ChicagoLaw as at least one of your domain names. Next, it is important to put certain key tools in place to help you ensure that you are getting the most out of your potential social impact.

1. Analytics


 Image by Yoel Ben-Avraham, via Flickr   

 Google Analytics are well-known and loved by website owners of all types because they can sync up with Google AdWords, they provide a lot of information for free and they can be linked into many enterprise software platforms that offer more robust tools. Analytics will give you a good snapshot of how many of your site’s visitors started on Facebook, Twitter or Google Plus, and this is a big piece of the social impact puzzle. Keep in mind that Google determines your site’s influential rating and search engine ranking in part by the links between your social media pages and website.

2. Tracking Your Social Media Popularity


Image permission by Nadja Shiller, Searchmetrics

Analytics will show you how many people visit your site after seeing a link on social media, but this is only one piece of the puzzle. Enterprise software such as the Searchmetrics Suite is able to truly capture the impact that your efforts are having on your company’s social media presence. Searchmetrics analyzes the performance of each social media site and provides useful tweaks for improving visibility, monitoring brand perception and optimizing your overall cross-network performance.

3. Increasing Your Overall Influence


Image by See-ming Lee, via Flickr   

As previously mentioned, Google ties your social media popularity into your domain’s overall influence score. So how can you boost this score without spending a lot of time and money? The answer is simple: utilize Klout to see real-time updates on your level of influence. Additionally, Klout suggests sharable content that is well-written and should be of great interest to the people within your social network. This is a good way to get your followers to share your content, which in turn will boost the total number of people who see your company’s name.

4. Discover Who is Talking About Your Company


Social Mention screenshot via Google search

Being able to track social mentions gives you a huge advantage. Placing an emphasis on this will give the ability to see how many people are engaged by your product or service, and you will have the opportunity to respond in a timelier manner to positive and negative comments. Instead of having someone spend a significant amount of time Googling your business name to find the latest posts, you can use Social Mention to see everything in one place. This tool will also tell you the overall strength, sentiment, passion and reach of all of the social posts that mention your company.

5. Determine How Impactful Your Twitter Accounts Are


It is common for businesses to run multiple Twitter accounts, but this makes it difficult to truly track their impact on your domain. TwitterCounter is a tool that takes care of this problem, and it also makes it easy to determine if your tweets are having the desired impact. An extra feature of this tool is that you can connect more easily with followers who have a high level of social media influence in order to more easily spread the word about your brand.

As you can see, there are many ways to track your domain’s overall social media influence. Fortunately, the five options listed above offer a nice combination of features, and they can even give you necessary information that will help you increase the power of your social media reach.


Holly's Picture 3Holly Chavez is a content creator and owner of a small online business. She turns to tools that track her domain’s social impact for meaningful statistics for her social media marketing. She also uses them as a part of the fundamental resources needed in order to push her website’s presence to the top of Google’s search engine rankings.


Harnessing Pinterest For Leads And Business Growth


photo credit:photopin

I have been happily pinning since 2010 when this visual tool exploded onto the scene and became our best way to procrastinate. Now no longer the blogger’s secret, this powerful tool is a driving force of visual social media and a search engine in its own right.

So, why the fuss about Pinterest and can business owners really use it for leads? Well, in short – it’s a big deal for many reasons, and yes, they can.


So, let’s take a look at:

  • What Pinterest is.
  • Why it is important.
  • How it can boost your business.
  • How to create imagery for Pinterest.

What Pinterest Is

Pinterest currently has over 70 million users, and as of 2015 approximately 90% of users are women.

Pinterest is a visual content platform – you “pin” from websites, upload images, re-pin from others, and  collate and curate “boards”.

Nice and easy, right?

So, why does it matter?

Why It Is Important

Pinterest is a power player in leveraging visual content, and visual content is a BIG deal.

In the content- saturated world we now tweet, like, and live in, visual content speaks louder than ever, gets you noticed, and has more traction than text alone.

Since the majority of communication is nonverbal, pretty looking pins do more than just add to images to a collection – they allow your brand to communicate strongly in a visual space.

Also, if women are your target audience, this is the place to be, given the stats.

How It Can Boost Your Business

Pinterest is a massive search engine in its own right and is a great platform for being discovered by new eyeballs and clients.

(watch this short video on it here)

By way of an example, let’s take just way 5 ways to use Pinterest for business to get you started:

  • Create boards for self-promotion: pin images from your blog with the URL in the notes area to drive traffic to your site.

Pinterest can be a really effective direct referral source for visitors and the re-pinning act creates more potential readers. Make it all the easier to pin from your site by adding a pre-pinned link to click on in your blog post.

  • Document an event or marketing device with images and pin them on a board, allowing the concept to be shared visually.

Check out how Brand Republic documented the Starbucks free latte and extra shot promo on Pinterest. Creating stories as boards is a great way to harness visuals, and also offers another platform to share on.

  • You can re-purpose the images in a blog post, and include the board links to follow to get more traffic bang for your buck.
  • Group ideas and concepts on boards to inspire others and encourage social interaction.

For example, a beauty brand could host a Spring colors, brights, palette inspirations etc, or a business could include client stories and testimonials as images, favorite quotes, behind the scenes and more.

  • Plain old advertising: Pin an image with a special offer, promo or details for an event.

Make it look beautiful and it will get seen and re-pinned.

How To Create Imagery for Pinterest

The great news is that you don’t need to be a graphic designer to make pins look amazing, there are plenty of free and low-cost platforms to help you create images full of impact.

Here is a practical step by step to creating and pinning an image:

  1. Choose a recent blog post (or, indeed, an old one that has evergreen content).
  2. Next, create an image using Canva or your favorite photo editor.
  3. The image should include the title of your blog post and your website URL.

This is so that when this gets re-pinned we can still see who created it.

  1. Add this image back into your blog post and update it.
  2. Open up Pinterest and pin this post to a board.
  3. Add a short description to the pin, and also paste your URL again in the description box.

A great tip too is to create visuals of quotes from your blog and pinning them.

Well done! You have re-purposed one post and leveraged the power of Pinterest and visual content to get your site seen and searched for.

10.2Jo Gifford mentors solopreneurs to work in smarter, more creative ways and to get their message out to the world. Her Brilliance Ignition Process encourages solopreneur to incorporate creative thinking and content creation into their business DNA, and her easy to follow style and message has grown a loyal tribe of clients and followers. Jo is mum to twin girls Eva and Mia and lives near Cambridge with her partner, Miles. (find me on Pinterest here)