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30 Tips for Great Digital Marketing

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Tara Banda – Enjoy!

Tips-great-digital-marketing-ducttapemarketingA man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google, rely more on the Web to find and choose local businesses.

So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing: search advertising, webSite, search engine optimization, and social media. Here are 30 tips to get you going.

 

Search Advertising Tips

1. Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats.

2. Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting.

3. Include target keywords in your headlines and copy that either match or closely match the keywords you bid on in order to boost the chance that your ad appears for those terms.

4. Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.”

5. When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform the best.

6. Don’t spend precious text ad character count on your business name. It should already be in your optimized URL.

7. Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps.

8. Should you use correct punctuation in text ads? Yes! It just makes good sense.

9. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can, however, bid on terms relevant to your business.

10. DUUA (don’t use unknown abbreviations). While it could pique the interest of a few searchers, why take that chance?

Website Tips

11. If you haven’t updated your website since 2010, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards.

12. Make your website mobile-friendly! The 2014 Local Search Study results indicate that nearly 80% of local mobile searches end in a purchase. This is a big audience you shouldn’t ignore.

13. Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.). Not doing so can negatively impact your visibility on SERPs.

14. A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation.

15. In order to get found by local consumers, you need to optimize your site with local information like your address and geo-targeted keywords.

Search Engine Optimization

16. Having a business blog is useless if you don’t regularly create and promote original and sharable content to help prove relevance and therefore rank in search engines.

17. Enable share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to your website.

18. Optimize your Google+ Local page to help your business name, phone number, location, and even opening hours show up in Google Maps and Google’s local search results.

19. Much like Google+ Local, Yelp is platform to complete and post information about your business. More importantly, it helps feed Apple Maps with local business results.

20. Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even social media copy to appear in search results for these terms.

19. Don’t only promote blog posts once. Repurpose them as engaging images, quotes, or questions in order to generate additional views, shares, and subject relativity.

21. Getting backlinks from influencers and other industry-related websites that have already established credibility are great for building your own authority and driving more visits back to your site.

23. Enable Google Authorship to help build your personal brand. By establishing yourself as a subject matter expert, you can share your own content, generate more shares, and drive more website visits.

22. Since positive reviews rank in search engine results, generate positive reviews with high rankings to help persuade consumers to choose your business.

26. Once you receive positive reviews, promote them on your website and social media sites so that consumers who search for you business on social sites or local directories see the great things others say about your business.

25. Images can help sell your business, and they also rank in search engines. Don’t name your images “photo.jpg,” and instead name them more descriptively, add alt text, or captions on your website to help images show up in search results.

Social Media

27. Think, review, and review again before you make a social media post or comment. The ability to easily take screenshots makes it difficult to take back a social media mistake.

28. Since your employees also represent your brand, both in person and online, implement a social media policy that at the least permits them from sharing internal information.

29. Before you jump on a trending hashtag, make sure you know the origin of it. Not doing so can potentially cause social media regrets.

30. Like it or not, you “share” your brand on social media. And since consumers can start good and bad conversations about you, make sure to set up alerts that notify you of new mentions, comments, or messages.

Tara Banda Duct Tape MarketingTara Banda is a brand-builder, copywriter, and social media marketer in Dallas, TX. She has worked with businesses of all sizes — from Fortune 500 companies to local non-profits to startups — to define their voice, promote their brand online through digital marketing, and build lasting relationships with fans and advocates.  Tara is a currently a Content Marketing Manager at ReachLocal. In her spare time, she is obsessed with learning recipes for international cuisines. You can learn more about her on LinkedIn or Twitter.

 

SEO Blended Copy: Dos and Don’ts for Boosting Your Website’s Organic Discoverability

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Maria Orozova – Enjoy!

Duct-tapeThese days, it’s all about organic: organic produce, organic pressed-juice, holistic baby diapers made from all-organic materials – the list goes on. So, it should come as no shock the role that organic SEO plays in your website’s discoverability, even over paid alternatives like pay-per-click. In fact, 70-80% of Internet users ignore paid ads, focusing instead on organic search results.

Intimidating to some, boosting your website’s organic discoverability is easier than you might think. Just remember, if content is king then keywords are the crowned jewels.  The following are a few crucial ‘dos and don’ts’ all businesses need to consider when looking to optimize their organic SEO.

Don’t: Assume the phrase “keyword” translates to “one word.”

Do: Assign natural phrases as your keywords

By strategically assigning keywords to the pages of your website, you are essentially anticipating all of the different search variations that could and should lead users to your website. Don’t make the mistake of taking the term “keywords” literally though. Incorporate a series of natural phrases into your keyword strategy. Ask yourself – How would you search for your site?

Don’t: Randomly sprinkle keywords throughout your website copy.

Do: Utilize targeted keywords.

Unless you’re looking to get on Google’s bad-list, don’t just assign keywords without incorporating them into the various elements of your website. This doesn’t mean sporadically using a keyword here and there. In fact, there are several crucial areas that Google looks at specifically for keyword integration: Page title, page headline, body copy, meta description and links, both internal and external.

Don’t: Overload keywords in your website copy.

Do: Create engaging content and naturally integrate keywords.

There’s an art to determining the appropriate keyword density % of your keyword-blended copy. While there is really no magic number for keyword density, there is one guiding light: Good content will always beat SEO. With that said, it stands to reason that if you drown your copy in keywords at the sake of flow and cohesiveness, your ranking will probably take a tumble. Instead, focus on writing engaging content while seizing opportunities to naturally introduce keywords into your copy.

Keywords alone does not a successful SEO strategy make, however. While it is a large driver of your organic search results, there are other key areas that can further help boost your websites discoverability.

Be Mobile

Mobile-browsing usage is set to bypass desktop browsing within the year so your organization’s website design is more important than ever. Because your SEO relies heavily on your website’s engagement, it’s important to choose a responsive or mobile friendly design that will cater to your mobile audience’s experience.

Get Down with Google

It’s no shock that Google looks favorably upon those who actively use their ancillary services. An easy way to start doing this is to actively use and maintain a Google+ page. Also, if your business has a blog, you’ll want to set up Google Authorship so that your writers’ work can start to help boost your site’s credibility and ultimately, search ranking.

Stay Social

Never underestimate the power of social in you SEO strategy. Your organization’s social pages are a huge source of potential traffic for your website. Create and share engaging, original content as part of your social strategy, and always remember to link back to your website.

mariaorozovamod (2)Maria Orozova is the President and Creative Director of The MOD Studio, a boutique marketing & design agency based in Austin and the powerhouse behind many local and national brands. Together, Maria and the MOD Marketing and Development team build a strategic and dynamic mix of consumer and B2B clients. For more information on building a successful SEO strategy, visit: www.themodstudio.com

 

Creating a Strong Online Presence for Marketing Success

It is guest post day here at Duct Tape Marketing and today’s guest is from Lucy Godwin – Enjoy!  

Online Presence

According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too. Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to.

An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market. Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why your product or service is so great – because that’s the next stop for the majority of your potential customers.

It’s also vital for inbound marketing, because quality online content will help attract customers even if they haven’t heard of your brand.

So here are three of the first things you need to look at when building your online marketing efforts.

1. Your website

All businesses, no matter how small, should have a website. It can be extremely basic, but it should contain the fundamental information customers – both existing and potential – need. For example, one frustration I encounter far too often is restaurants that don’t have a website with a current menu, opening hours, location and contact information. I know I’m not alone in that if I can’t find these details, I’m less likely to visit the restaurant – but there’s no reason a business should lose potential customers over something that’s so easy to remedy and costs very little.

A basic website is pretty easy to set up using an application like WordPress. WordPress is a free blogging tool and content management system that gives users the option to pay a little more for the premium version. If it’s relevant to your business, you can even add an online shop – after all, in 2013, 70 percent of consumers preferred to do their retail shopping online.

If you’re not sure where to start, there’s a great guide to WordPress for small businesses on Social Media today. It’s easy to understand and runs through the factors you need to consider and steps you need to take when setting up your small business website.

If you’re starting from scratch and not sure what your website should include, survey your existing customers. Whether you send out an email asking for their input, or mention it casually while making their coffee, it’s the best way to get the insight you need – people love to be involved and share their opinions.

2. Search engine optimization

Once you have a website, it’s vital that it can actually be found by search engines. After all, 89 percent of consumers use search engines to research a product, service or business before making a decision. To take advantage of this, you need to make sure to look at search engine optimization (SEO) for your website.

In case you’re not completely sure what SEO means, how it works, or why it’s important, here’s a quick rundown:

  • What: The purpose of SEO is to make it easy for search engines to find your website and list it in their ‘organic’ (as opposed to ‘paid’) results.
  • Why: People tend to trust search engines, so websites that appear high in results pages are more likely to receive traffic.
  • How: Using search-engine friendly methods to improve your website.
  • Who: Everyone – anyone who has information that people want to find on the internet should be using SEO techniques.
  • When: All the time – SEO is an ongoing process. It’s important to monitor the information on your website and make sure it’s current and correct. Search engines also love new content, which is why starting a blog can do wonders for your SEO.
  • Where: Major search engines include Google, Yahoo and Bing. They connect people all over the world to the content they desire, from products to services to information.

The Beginner’s Guide to SEO by Moz and Google’s Search Engine Optimization Starter Guide both give a fantastic overview of the basics and will help you optimize your website.

3. Social media

Social media is an important part of your online presence that improves your chances of generating additional revenue and building customer loyalty. It allows customers, potential customers and other interested parties to engage easily via a channel that plays an important role in their everyday lives.

Although not every social media channel will be relevant to each business, it’s definitely worth looking into your options. For example, Facebook and Twitter will serve a purpose for almost any business – it’s a great place to post news, tips, photos and videos and ask and answer questions.

In addition to Facebook and Twitter, you might find Instagram, Google+, LinkedIn, YouTube, Pinterest, Tumblr, FourSquare helpful. Make sure to research available channels and find out if they will work for you. Instagram, for example, is a photo-sharing network, so it works wonderfully for businesses selling ‘beautiful’ products such as jewelry, food or housewares. It’s important to consider your target demographic – Instagram has around 130–150 million users, over two-thirds of which are women between the ages of 18 and 35. With Instagram, you’ll also need to keep a smartphone handy to properly access your account and engage with your audience.

Once you’ve decided which social media channels to use, get a clear idea of the kind of content you can share. The more compelling and engaging your material is, the more likely your followers will like, comment and share your posts. Engagement is key to promoting your brand – not only will it make you more appealing to existing customers, the more positive social activity that goes on, the higher the chance is that their friends will be exposed to your brand and intrigued by what you have to offer.

When they do this, they’re engaging with your brand and their networks (friends, family, colleagues) are seeing that engagement and may be prompted to check you out for their own needs.

 

lucy-godwinAuthor bio: Lucy Godwin lives in Wellington, New Zealand and is an outreach writer at Xero accounting software. Her role exposes her to the small business, startup and entrepreneur community, and she blogs for them about everything from marketing to cloud computing to finance. Connect with her on Twitter @LucyJaneGodwin.

Hummingbird and Hashtags: Keeping Your Google Plus Content Strategy Alive

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Lauren Hogan – Enjoy!

IMG_3287

Photo credit: misspixels

With Google’s recent Hummingbird update, anyone who does online marketing was forced to review & revamp their marketing strategy. The Hummingbird update specifically impacts the social media marketing realm by increasing SEO dependence on Google Plus hashtags. Whereas, previously, it was used to track post content now, using hashtags with your Google Plus posts helps optimize your content to display in search.

Here’s why this update matters: Google Plus is the second largest social platform with just over 50% of the global internet user market and boasts roughly 1,203 million users per month (visits to Gmail are counted). These are astounding numbers not to be overlooked. Do not exclude the use of hashtags if part of your content strategy includes Google Plus. Here are 5 ideas of how to use hashtags in your content strategy:

1)  Basic Use

This is simple. If you are posting content to your business Google Plus account, throw in a few hashtags to help support the reach of your post. Find a happy medium between the standard hashtag use on Twitter and Instagram. 2-4 hashtags per post is a realistic goal.

2)  Optimization

You have a blog. You have an SEO strategy. You have a Google Plus account. Now let’s connect the dots. It can never hurt to optimize your post for organic search & use those optimized words as hashtags.

3)  Photo Content

The most popular activity on Google Plus is photo sharing. Utilize hashtags when you post to provide equal opportunity for your post to be viewed.

4)  Networking

Communities are a great way to reach a targeted audience and invite an opportunity for more sharing, +1’s and discussion. When you post content to a community make sure to include hashtags to encourage and track conversation around the topic of choice.

5)  Conversation

Just as you would on Twitter, use hashtags that relate to your business and your goals. This includes choices such as #tech or #socialmedia. However, unlike Twitter you can use specific hashtags such as #techtips or #socialmediamarketing. You can even attach on to a couple hashtags that already spark weekly conversation. Examples include #MondayMotivation and #FridayFun.

headshot squareLauren Hogan is the Social Media Coordinator at HomeAdvisor which offers homeowners tools including Cost Guide, a resource to help budget your next home improvement project and DesignMine, a site to help collect, organize and bring to life home project ideas. She enjoys trail running in the summer and spending time on the slopes in the winter. Connect on Twitter

 

SEO Consulting in 2013: What the Pros Know that You Don’t

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Chris Warden. – Enjoy!

SEO

photo credit: SEOPlanter via photopin cc

SEO is changing, and for the most part, the life of an SEO consultant is getting better. Gone are the days of open keyword data and mass link buying, but we’ve been lucky to gain a few things too. Most notably, we’ve gained the ability to justify the cost of good SEO and shown that a good SEO consultant is worth the additional expense in easy to understand terms and ideas such as ROI and lifetime value.

As in all walks of life, it seems that the pros are always one step ahead of the amateurs and the hobbyists. What separates the pros from the amateurs in 2013 isn’t going to be a self-proclaimed “expert” title in their bio on LinkedIn. In 2013 it’s all about strong content and quantitative analysis to determine what’s effective and what isn’t.

Here’s what’s really important in 2013, and beyond.

Content is king. Really, we mean it this time.

Google has been telling us for years that content was king. Somewhere deep down inside, I think they really meant it.

SEO experts knew that content was important, but the only benefit to good content over bad content was the potential to get it shared, thus building more links in the process. Other than that, content was content. If it were indeed king, it was the king of a place we’ve never heard of.

Now, Google has shown the world that it means business. The “new” search results are going to favor brands – whether personal or corporate – to low-quality, niche-specific, here today gone tomorrow websites or those that just build massive amounts of low-quality content (I’m looking at you eHow) in order to spam the search listings with as many of their indexed pages as possible.

Maybe content was king all along, and Google just found the right algorithm change to weed out most of the bad content by sending it to the depths of the search results. Or maybe Google held on to the idea for far too long that links were absolutely the most important tool in SEO; even though what they really wanted was good and relevant content, even though they didn’t have a quantitative way to measure what good content and bad content looked like (other than human review). We’ll never know.

What we do know is that bad content is a thing of the past, at least if you plan to build a site that generates a decent amount of organic search engine traffic.

Backlinks are losing ground to stronger rankings metrics.

Backlinks are still the most important metric when it comes to ranking a site, but they’re quickly losing ground to other – more modern – metrics such as social indicators, citations, and instances of co-occurrence. In short, SEO is becoming more and more similar to PR every day.

Pro tip: If you’re a PR guy (or girl) it might be time to add a bit of SEO knowledge to your repertoire before you’re completely obsolete.

Content doesn’t mean blogging (necessarily).

Every SEO consultant or person who happens to rely on content in order to drive traffic, leads or sales dies a little inside when we talk about content with clients only to hear about how they’re “already blogging.”

Content is writing. Content is also video, podcasting, design (infographics, presentations, etc.), and social media posting. There are quite literally dozens of ways to produce content and writing it in  a blog is certainly not the only way. Depending on your business, it might not even be the most effective way.

In essence, content is a way to express thoughts or ideas to other people. Writing is but one of may forms of content, and it is certainly something you should educate your clients to understand.

Integrated strategies are the new one trick pony.

In the last few years, the Internet marketing community has grown very segmented. With the rise of segmentation within our industry, we’ve come to rely on several one trick ponies – or people who specialize in just one thing – to get the job done.

The future is made for the strong generalist within all of us. SEO in general is switching from building backlinks, analyzing keywords and optimizing pages to an all-encompassing medium focused on everything from social media strategy to content production.

SEO consultants of the future don’t necessarily have to be good at everything, but they certainly need to be aware that SEO is more than linking and optimization, which is largely what the past generation of SEO revolved around. The good SEOs of the future understand that SEO is a mix of research, optimization, link & citation building, content production, social media and data mining. SEO can’t stand on its own anymore. To succeed in the future, you have to understand the importance of integrated marketing strategies and how to implement them for your clients.

There’s no better time to be (or hire) a great writer.

Anyone who calls himself an SEO consultant – or SEO expert – knows 2013 is the year of the writer, thus making it the year of content. We’ve been building to this point for quite some time, but the time has finally arrived where the best writers – or those that know how to find and retain the best writers – are going to leap frog over the outsourced link builders and the automated software. In short, this is the year the SEO consultant that plays by the rules is really going to shine.

For the first time in the history of search engines, we’re starting to see sites with established and authoritative writers ranked better than those that aren’t as high on the food chain. For example, Rand Fishkin is always going to have better ranking content on the subject of SEO than me, no matter how good I am at SEO. The reason for this is due to the perceived authority (deservedly so) that Rand has achieved within the SEO community.

The same goes for your business, or your clients. Better writers are beginning to show greater returns on investment than the $25 articles from no-name writers we’ve been purchasing from freelancers for the last decade.

It’s time to really dive in and learn all you can about producing great content, or to find someone who can. Good content runs in the range from $75 – $350+ for a blog post, but those that are producing the best content are those that are going to be rewarded with the links, shares, and recognition within the industry.

Cheap content is dead and gone.

There is no more room for shortcuts.

Automation software and overseas employees used to rule the SEO game.

Those days are gone. SEO is now an art form that needs micro managing and near constant supervision.

When your clients ask, can you tell them with 100-percent confidence that nothing is going on that is going to get them penalized by Google? Of course you can’t. And if you can’t be sure that you are providing value to your clients, you shouldn’t be in this business in the first place.

Conclusion

Good SEO consultants are constantly on top of the changes that happen (seemingly daily) within the industry. The main thing that separates a good SEO from a bad one is education. Educate yourself, and stay on top of trends in order to provide your client with the most bang for their buck and you’ll stay relevant no matter what changes the SEO world faces in the future.

Warden_HeadShotChris Warden is a seasoned entrepreneur and CEO. Starting his entrepreneurial career at age 19, he has performed in numerous capacities owning and managing both offline and online companies. Chris now serves as CEO of Spread Effect, a leading content marketing and publishing company. He is a member of the Young Entrepreneur Council (YEC) and often writes on topics of content marketing, SEO, and business development. He’s passionate about building and mentoring world-class teams and loves to chat with like-minded individuals. You can connect with Chris via Linkedin, Twitter – @ChrisWarden_SE, or Google+.

5 Simple Steps for Do-It-Yourself Search Engine Optimization

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Aaron Houghton  – Enjoy!

Image Credit: Qole Pejorian Flickr CC

Throughout my career I’ve run my own small businesses, consulted with small business owners, and built software for small business users. I’m one of the biggest small business advocates you’ll ever meet. The passionate entrepreneurs who decide to launch and run their own businesses are the force that drives this world forward.

One of my favorite things about small business owners is that they’re natural do-it-yourselfers. As a small business owner yourself, you’ve probably learned that in order to get something done right, you oftentimes have to do it yourself.

In this article I’ll show you how to take your web marketing results into your own hands.

Although it’s common to assume that web marketing should be handled by the techies, don’t make this huge mistake. Your knowledge about your business make you the person most capable of generating big web marketing results – more sales leads and new customers for your business.

Small business owners who use this process acquire new customers at drastically lower costs than buying visitors through cost-per-click ads. Our research shows that following this process over one year produces high quality free website traffic equal to that from a $100,000 paid search engine advertising campaign.

Let’s get started.

Build a Website that You Control

You probably already have a website for your business, but if you don’t, it’s critical that you set one up immediately. A business website is the digital representation of your personal expertise. It’s where you build your authority as an expert on the topics you know best.

To establish your expertise you’ll write blog posts and articles using keywords that are important to your prospective customers. In order to do this, you need to have access to quickly and easily add new blog posts and pages on your website.

Websites built on simple editing platforms like WordPress or SquareSpace allow you to edit existing pages and add new ones at any time.

If you can’t easily edit your current business website, just create a new website right now. Imagine that you’re starting a little online magazine. Register a domain name that explains your primary topics of expertise, for instance home-garden-talk.com or makeup-for-weddings.com and set up a hosting account with GoDaddy that gives you the ability to edit and add pages to the site on your own.

Choose the Right Keywords For Your Business

In web marketing, keywords are the building blocks of success. Having the right web marketing strategy really just boils down to having the right list of keywords. It’s that simple.

Your best keywords are the words that your customers are already using.

Ask a few of your customers how they describe your business when talking with friends. Pay special attention to the words they use and write them down.

Think about the problems that your prospective customers are experiencing that your business can help them with. Add descriptions of those problems to your keyword list too. For instance, if you are a locksmith, you would write locked out of my car or need to change the locks on my house.

If your business serves a local region make sure to include all of its names too. For instance Chapel Hill, North Carolina is also referred to as part of the Triangle Area of North Carolina, and Central North Carolina. Create multiple versions of each of your existing keywords by adding the region names at the end, like locked out of my car chapel hill north carolina and locked out of my car triangle area north carolina.

You should have 25-50 words or short phrases in your list now (each on its own line). Copy your list and paste it into the Google Keyword Tool to see which keywords have the highest volume of searches and lowest level of competition.

Find the ten keywords that have the highest search volume and the lowest level of competition. You now have the perfect web marketing strategy for your business. Let’s get started implementing it.

Create a Content Schedule

You need to begin writing blog posts and articles about each of your top ten keywords. Don’t expect to do this today. It’s actually best to add these new pages to your website steadily over time.

Take a look at your schedule and add a recurring weekly event to remind you to write at least one new article each week. You don’t have to do it all yourself. Ask employees, friends, business partners, or customers to contribute. Give them a topic from your keyword list and tell them to take any angle they would like.

A good blog post or article page is three to four paragraphs in length, is focused tightly on a single keyword from your list, and is written in a friendly, conversational tone.

Write your article, or edit an article submitted to you, and then add it as a blog post or new page on your website. Include links in the article, where relevant, to product or service pages on your website.

Optimize Your Pages

Give your new blog posts and articles the best chance possible to pull in new visitors by making sure they’re optimized for the search engines.

The search engines pay special attention to certain page fields so you can gain a better search engine rankings just by putting the right words in the right places. Check for basic optimization by making sure that each page’s keyword (or keyphrase) can be found in the page title and meta description and is also used several times within the article’s text.

Use free tools like BoostSuite or SEOMoz to automatically scan your website and see where changes need to be made. Most optimization fixes are just simple text changes so you can optimize each new article in only a few minutes right when you post it online.

Commit to the Process and Get Started

Our research shows that adding one new optimized article to your website every week for one year generates an amount of free search engine traffic that would have cost around $100,000 if purchased through paid search engine advertising.

Now that’s a competitive advantage! But you actually have to follow this process to generate these results.

Are you ready to take your business to the next level? Are you willing to do the work required to grow your business and have new customers knocking down your door?

Start back at the top of the article and work your way through the process. Find your best keywords, write your first article, optimize it then add it as a new page on your website now. Your website will start receiving new visitors in just a few days.

Keep it up week after week and you’ll build a powerful web marketing system that produces thousands of website visitors and a steady flow of new customers for your business throughout the year.

Aaron Houghton is a serial entrepreneur who builds web marketing products for small business owners. Aaron is currently co-founder and CEO of BoostSuite.com. BoostSuite is a product that helps small business owners get more marketing results on their own. Formerly Aaron was co-founder of email newsletter leader iContact.com that was sold to Vocus in 2012 for $180M. Aaron was an Ernst and Young Entrepreneur of the Year winner in 2008, was listed to Inc Magazine’s 30 under 30 list 2010, and was named as a Top 10 Most Influential CEO in 2010 (behind Zuckerberg, Andrew Mason, and Matt Mullenweg). In his free time Aaron is an avid wakeboarder and outdoor adventurer.

 

SEO Is Not Really That Complicated

LotusJumpSo, I know this post will draw the ire of some SEO folks, but that’s alright, some need their ire drawn. SEO can be a complex science and there are those, Aaron Wall and Lee Odden come to mind immediately, that have much to add to the field of SEO when it comes to highly sophisticated implementations.

In my experience however, the typical small business need only focus on three things to greatly improve their chances for showing up in search results for key phases. (There are many, many things that can be done, but get your head around these three first.)

1) Consistently create education based content that is optimized for important keyword phrases – another way of saying this might be write lots of useful information in blog posts and work the phrases that people might use searching for your business or the problems you solve in the title of the posts.

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Don’t Just Do Search Better, Do It Differently

bingMicrosoft’s relaunched search tool, named Bing, came live this week and I think there’s a lot to like about it. The primary focus it seems is to reposition how we use and interact with search results rather than simply try to do a better Google. But, in doing so, perhaps it will create a better experience too.

While you can do regular old search on Bing, it is billed as a “decision engine” and presents and organizes results best when you are trying to find something like health answers, travel or shopping deals, local info or comparing items. With Bing, it appears that Microsoft is attempting to allow surfers to find and compare items or services they are shopping for and then integrate the actual purchase into the engine with Bing cashback. (Some items that you buy while searching on Bing reward you with cashback)

Travel is another important focus on Bing. You can bring together airline and hotel searches with price comparison and ratings and reviews. The look and feel of the travel portal is much more like that of an online travel agency than a search engine. You can even get the latest travel deals by following @fareologist on twitter.

Local search seems to get the short end of the stick. You can perform a local search and get results for local business much like you could via MSNLive Search. But, you must click on the local results tab to drill down and sort and filter your search by things like ratings. I was hoping this functionality would be more front and center.

    Some random features you might like:

  • Really like the page snapshot – just hover near the description of a search result and get a peek at the content
  • Video and image search engines seem to locate well and have nice search and filter tools
  • Related searches show up in the left sidebar and can help you refine your search
  • When you search for an individual you get all kinds of related searches such as quotes and interviews by that person

It’s worth checking out and I plan to work the travel site pretty hard to see what it turns up.

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