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12 Simple Ways to Improve your Small Business Blog

 It’s guest post day here at Duct Tape Marketing and today’s guest post is from Steff Green – Enjoy!

angry man with computer

photo credit: Anton

As a business owner, you’re always keen to try new things. So when you heard that blogging was a great way to improve website traffic and brand awareness, you thought you’d give it a go.

Sadly your business blog hasn’t produced the results you wanted. Hardly anyone is visiting, no one is commenting, and you are losing the motivation to keep up with your regular posts. So what do you do if your blog is tired, stagnant, or you feel as if the content isn’t reaching the right audience?

Before you give up on your blog, here are 12 tips to kickstart your stagnant business blog and ensure all your hard work pays off:

  1. Have you gotten started on your blog? If you’ve been thinking about blogging for your business more than you’ve actually been blogging about your business, it’s time to get started. I love the free get started blogging guide at First Site Guide for simple, image-based direction for getting your blog up-and-running.
  2. Are you using social media to help grow your audience and promote your blog content? Perhaps it’s time you started. Don’t head straight for Facebook, though – think about where your audience is most likely to hang out and what they might be interested in. Pinterest and Instagram are growing social sites that love visual content and how-to tutorials.
  3. If you’re writing product tutorials (or any kind of tutorial), include images, videos, diagrams and other visual content. Not only is your piece more likely to be useful if it contains visual guides, but the images themselves will be shared on social media, expanding your reach.
  4. Ditch the “blog” moniker. Many people don’t actually read “blogs” and will assume your blog content is all company and product updates, even if you’re writing fun and useful articles. Call your blog tab “Articles” or “How-to guides” instead.
  5. With every Google update, guest blogging is becoming an obsolete form of generating backlinks. However, guest blogging is still a powerful way to grow your audience, as long as you aim for quality over quantity. Write a post on a lifestyle blog related to your industry; for example, if you’re a tourism company, create some content for a travel blog.
  6. Do you have an old blog post that still pulls in decent traffic? Update the post with new information and better images, tighten up the prose, and republish it with a strong call-to-action.
  7. Use an editorial calendar to plan your posts weeks and months in advance. This editorial calendar should be part of your company’s marketing calendar because you’ll need to plan content around your various campaigns.
  8. Create a top-ten list associated with your industry or product. For example, if you make and sell scented candles, compile a list of the top ten scents for getting rid of a bad mood.
  9. You don’t have to “create” all your content yourself – compile posts of “curated” images, quotes and videos related to a single subject. As long as you attribute all the creators, you can republish their content and create a picture resource for your readers. For example, if you’re an interior designer, you could compile a post of 25 beautiful rustic kitchen designs to help your clients dream up ideas for their kitchen.
  10. Create a playlist in Spotify for an occasion associated with your business. For example, if you’re a wedding planner, you could create a romantic wedding playlist. Publish this list on your blog and share it on other music websites.
  11. Create a list of popular books in your industry. Choose books by popular industry leaders, and focus on interesting titles that cover a range of abilities. For example, if you were a fashion designer, you might include books on sewing techniques, on the fashion industry, and biographies of famous designers. You could even use Amazon affiliate links to make a bit of extra money when someone clicks through to buy a book.
  12. Have fun! Blogging for your business is a lot better than researching keywords for search, or sending out hundreds of press releases in the hope of getting coverage. Embrace it!

Do you have a business blog that just isn’t working? How are you going to turn things around?

author pictureSteff is the author, blogger and heavy metal maiden behind steffmetal.com, a blog about loud music, alternative subcultures and her adventures living off-grid in rural New Zealand. Steff writes dark fantasy fiction for adults; her latest book, The Sunken, a dark steampunk fantasy set in Georgian London, is now available on Amazon. Sign up for her author newsletter and receive a FREE short story.

 

How to Turn a New Fan into a Lifelong Follower

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Matthew Yeoman– Enjoy! 

photo credit: Anna L. Schiller via photopin cc

photo credit: Anna L. Schiller via photopin cc

Taking those curious new social media followers and turning them into lifelong fans that are engaged with your brand takes work. The journey from “My pal RT’d one of your tweets,” to “I now follow everything you post!” does not happen instantly.

Read on to learn how to turn that first like, share, or retweet, into a lifelong follower. The key takeaway will be around creating a strong community – and I’m not talking about one built on group hugs – these a real social media community building tactics.

Make sure that the content is platform appropriate

Every social media platform offers something different to users. You have to use the unique features of each one to truly engage with your community and new followers:

  • Facebook, Pinterest, and Instagram are visual content starved. Social Bakers found that Facebook posts with images get 93-96% more attention. New followers are going to look through your social profiles – make sure you have lots of images for them.
  • LinkedIn is mostly set up for B2B. This formal atmosphere requires in-depth professional content. Cracking jokes doesn’t work: I’ve tried!
  • Twitter is free form, provided you stay within the 140 character limit. It will work best if you comment on events in the moment they are happening.
  • YouTube is the King of Video Content – we all know that. In a business context, that video content is best presented with a familiar and regular host that your fans will connect with – no one wants to be friends with a faceless company.

Take the time to read and view what your competition has done. You can use their most successful content on each platform as a template for your efforts to get new fans following you.

Have regular giveaways and special promotions on your social media accounts

Regular giveaways, promotions and contests are the type of things that old fans love, and love to share. They are also what can really get new followers interested. A majority of the business social profiles I follow came my way from a friend sharing it with me.

For proof, a Nielsen study on Twitter users found that those who follow business accounts on the platform are doing so 52% of the time to be notified of giveaways, promotions, and contests.

Post consistently and have a schedule

Nothing builds a community like a social profile where users know when to show up. Having long and irregular delays between updates leads to more chances that followers, especially those new followers, will forget you.

Remember that a consistent schedule is not a CONSTANT schedule. I’ve used the term “tweet flooding” to describe a Twitter user who posts new tweets nearly non-stop, or in sudden bursts of four or more. This activity destroys a social profile and community.

Tools like Hootsuite are popular for help with consistency. You can sit down one day and plan out the content you’ll send out for a week or longer, schedule it, and never forget to post again.

Find them before they find you with your scheduling tool’s search function

A bonus aspect of a tool like Hootsuite is that it can be a community building tool for those who haven’t found you yet – you find them. Hootsuite has a search function which automatically finds certain keywords. That keyword can easily be your:

  • Brand name for those who mention you but don’t use your account profile.
  • Competitors name so you can monitor opportunities to engage with these fans.
  • Industry specific keywords and phrases.

Your scheduling tool can do more than just schedule – it can help you reach out to new people to include in your community who haven’t met you yet!

Talk to your new fans

You can not forget the ‘social’ part of ‘social media.’ Having one on one conversations with your new fans help to build a community. Even a simple “Hello to @newfollowers” can help welcome them and build that relationship as it builds your community.

newprofileNot only will these small acts increase brand loyalty, but they also show that you’re open to really talking – not just broadcasting a socially masked marketing message.
Matthew is the writer over on the Devumi.com Social Media Blog. You can find him there every Friday posting about increasing your Twitter followers, getting more YouTube subscribers, and commenting on other social media related news. He focuses on Twitter, YouTube, Google, Vimeo, SoundCloud, and Pinterest.

How to Add Serious Value to Your Online Community

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jamie Thomson – Enjoy! 

According to research carried out by social media experts, Socialnomics, 78% of consumers trust peer recommendations, whereas only 14% trust advertisements. Perhaps that’s why online communities are so good at generating business referrals?

Developing an online community is all about engagement. As a small business owner, you want people to participate in your forum discussions, leave comments on your blog posts and recommend your products and services to other people. But how exactly do you go about achieving this?

The answer lies in the value that you add to your members. Here’s how you can inspire your online community and create a small army of brand catalysts.

Encourage Press Release Sharing

According to press release experts, PR Web, 80 million of us read our news online every day and amongst those 80 million people are your community. If you’re not already in the B2B marketplace, get other businesses in your industry involved in your community by encouraging them to share their press releases on your site. Not only will this improve your brand authority but it’ll also add huge value to your existing community members as they’ll be able to keep up to date with the latest movements in the marketplace without having to look elsewhere.

Create a Classifieds Board

In the same way that Gumtree enables people to post classified ads in their local area, enabling people to promote their services within your industry is a great way to add value to your community. A classifieds board will encourage people to visit your website regularly to see what promotions and offers are available. Consider allowing other businesses to post job vacancies on your site too as this can help improve your authority in the marketplace and establish your brand as a market leader. This in turn, will add value to your community as your members will associate themselves as being part of a successful network.

Initiate Collaborations

‘Hi Linda, have you met John?’ Much like a business version of Match.com, your website can become a hub for people in your industry to find collaborators with whom to create new projects. Actively promote new members who join your community and encourage existing members to introduce themselves. By creating business opportunities within your community, you’ll add significant value and encourage people to increase their presence on your website.

Develop a Forum Thread Specifically for Beginners

We all had to start our business careers somewhere, right? Why not make your online forum the place that those new to the market go to for advice on getting started in your industry? Developing a thread specifically for newcomers will help expand your community and recruit new members. It’ll also give more experienced users the opportunity to share their wisdom with others. Your thread may even lead to successful mentorships for your members.

Review Related Products and Services

The chances are that your industry isn’t limited to the types of products and services that your business offers. One way to add value to your community is to review related services that your website visitors will find useful. This can help establish your business as a trusted brand and will expand your community out with your own particular niche. Writing reviews will encourage people from all corners of the marketplace to visit your site for impartial information about the latest products in your industry.

Adding value to your online community will help you retain existing community members, attract new users and position your business in such a way that you’ll benefit from having an army of loyal fans spreading the word about your brand.

 

Jamie ThomsonJamie Thomson is a freelance copywriter at Brand New Copy where he writes about small business and content marketing on his copywriting blog. He’s also the founder of The Tutor Website, an online hub for small business owners in the private tutoring industry.

 

Five Selling Mistakes that Cost You Marketing Dollars

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Mike Montague– Enjoy!

sales-mistakesMost businesses these days seem to take a sales or marketing approach to business development instead of a sales AND marketing approach. These common mistakes in sales can cost you marketing dollars and a lot of revenue from potential sales. If you are looking for a better return on your marketing budget, you might try looking at your sales department.

You don’t tightly target your prospects.

When business is slow, the temptation to tell your story to whomever will listen is great.  Instead, be choosy about the people to whom you “tell your story.”  Use your existing customer base to identify the characteristics of your best customers.  With that information, have the sales and marketing departments sit down together and develop a profile of your “ideal” customer.  Then, search out prospects that most closely fit the profile.  You may meet with fewer people, but you’ll close more sales.

You’re not sufficiently selective about the prospects with whom you meet.

Expressing an “interest” in your product or service is not a strong enough reason to schedule an appointment with a potential prospect. If prospects’ “interests” aren’t backed by recognized needs or desires for your product or service – now or in the immediate future – then there’s no compelling reasons to meet with them.  Find out why prospects are interested and what trigger event sparked their interest before you schedule sales appointments.  Use the marketing department to score the leads and nurture them until they are “sales ready”.

You neither establish credibility nor demonstrate expertise.

In sales, your job is to help the prospect view their situation from different perspectives and discover elements or aspects of their challenges they didn’t previously recognize.  And most importantly, you can’t just tell them! Prospects can get information from your marketing, but you must be able to ask questions in such a manner as to help prospects make those “discoveries” through a conversation.  Here’s an example:

When you asked your production manager to measure the injection pressure differential between the beginning and end of the production cycle and to what extent it contributed to the casting inconsistencies, what did he report?

Educating your prospects through intelligent questions demonstrates your understanding of their problems and allows the prospect to discover your expertise. It is perhaps the single most important skill to master in modern selling.

You don’t ask “tough” questions.

To be valuable as a salesperson, you must be able to identify elements at the center of controversies, uncover root causes of problems, discover carefully guarded information, and obtain rarely volunteered commitments.  You won’t be able to accomplish any of those tasks without asking tough questions. Again, marketing materials can explain features and benefits, but only great salespeople can ask and answer tough questions.

You rush to make presentations.

Many salespeople are too eager to make presentations.  They view them as opportunities to establish the value of their products or services by demonstrating their unique aspects. However, the real purpose of presentations is to confirm your ability to deliver the solutions prospects are predisposed to buy.

Until you know what and why you are presenting, you should refrain from making presentations.  Don’t cool off your lead from the marketing department by presenting information they don’t care about, instead heat it up by discussing the prospect’s situation and understanding why they are considering your help.

Make the most of your marketing and sales opportunities!

If both departments work together, the harmony can take your organization to the next level. Marketing can become sales enablement specialists who create and nurture leads, and then escort them over to sales at the perfect time. The sales team can relax and become closing conversation masters that bring the expertise of a trusted advisor to remove road blocks for prospects. Both departments can work together to create an environment that allows the customer to buy and enjoy doing so!

These five mistakes are just some of the ways selling mistakes hurt your marketing. If you can think of others, please share them in the comments below.

 

Mike-Montague-2013-smThis is a guest blog by Mike Montague, Associate and Certified Trainer at Sandler Training Kansas City. Sandler Training empowers their clients to achieve higher levels of success through innovative training courses in sales, management, and customer service for companies and individuals around the Kansas City area. They offer public and private courses for individuals and organizations who value lifelong learning and continuous improvement.

Why This SEO Veteran Is Joining the Duct Tape Marketing Consultant Network

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Phil Singleton – Enjoy!

Certified-ConsultantI recently enrolled in John Jantsch’s Duct Tape Marketing Certified Consultant program.  A couple of my fellow SEO and web design friends asked me why, which almost made my head explode.  The new Duct Tape Marketing Consulting Network is not just for traditional marketing consultants anymore.

There are so many reasons for professional service providers such as web designers and especially SEO and Internet marketing professionals to join:

1.  Staying Ahead Of The SEO Curve

In terms of search engine optimization, volume-based link building is dead and unnatural link building is dying.  For years, Google preached about content being king, while all the while rewarding volume-based link building.  Thankfully, with advanced web spam fighting algorithm updates such as Penguin and Panda, back-room link building is gone and now content really is king.  In order to create and execute an effective content-driven SEO strategy and to succeed in the new age of search engine optimization, we SEOs need a better, more comprehensive understanding of small business marketing.  It’s just that simple.

2. Trust

John Jantsch and Duct Tape Marketing are two of the most trusted names (if not THE most trusted names) in small business marketing.  Yet my niches, specifically search engine optimization and online marketing, suffer from reputational issues.   Years of hard-sell cold-calling and deceptive marketing practices by thousands of domestic and offshore service providers promising SEO gold have tarnished our industry.  So many small businesses have been burned by Internet marketing companies that SEO is perceived as snake-oil.  While I think my own firm’s history, track-record, online visibility and client references help to overcome industry reputation issues, becoming a Duct Tape Marketing Certified SEO and web development professional will inspire confidence and trust.

3. A Killer Sales Pitch

When we walk into a prospective client sales presentation, we are already able to show compelling reasons to choose us through our track record, approach and case studies.  But a Duct Tape Marketing certification will really help elevate our sales pitch.   Would you rather have a hollow design-driven website, or an SEO-driven website developed from the ground up by formally trained and certified Internet marketing professionals?  Yeah, I thought so.

4.  Personal Development

The program isn’t just about leveraging brand power.  There is a formal training program.  John’s Duct Tape Marketing books have already made me better at what I do, but I know the program and network will take my game to another level.  I am also looking forward to learning the system and applying it to my own business.

5. Building Authority & My Own SEO

John has a huge, targeted following in all of the major social media channels.  Additionally, he has several website properties with very strong traffic and search engine authority.  Even without all the other benefits, this is almost enough of a reason by itself to join the network.  I now have access to one of the most powerful content distribution networks in my niche – which gives me the opportunity on occasion to present worthy, high-quality content and get that content posted, promoted and amplified throughout this channel.

6. Differentiation

Check out the Duct Tape Marketing™ badges on my websites: http://kcwebdesigner.com  and http://kcseopro.com.  See what I mean? Our SEO and web design clients immediately see the value of having a web development and SEO services provider that is also certified by the most trusted name in small business marketing.  From a marketing and sales perspective, our Duct Tape Marketing certification will enable us to really ‘stack the deck’ in terms of value-proposition.

7. Network Power

Becoming part of the Duct Tape team not only gets me more personal access to a small business marketing guru, but John is also literally a handshake away from most of the leading influencers in my niche…perhaps giving me the opportunity to see one of these leaders in person at a Duct Tape Marketing event, and dare I say maybe even meet one of them someday.

8. Practical Tools, Online Resources, Events & Discounts

I was lucky enough to get a sneak peek at some of the new tools and systems available to certified consultants.  I also learned that network members will also get meaningful discounts to business services and subscriptions that are relevant to my business.

9. Duct Tape Referral Network

Yes, this is the gift that keeps on giving.  On top of all the other benefits listed above (and probably more I don’t even know about yet), I get to be a member of an exclusive referral network of trusted Duct Tape Marketing consultants.  I kind of view this as one of the many cherries on top, but this could potentially lead to a lot of new business for my company.

10. Great Investment

I am very happy that there is a financial investment associated with joining the Duct Tape Marketing Consulting Network and becoming certified.  Given the massive amount of value, the licensing and certification fees are an absolute no-brainer for serious SEO and web development professionals.  I am very happy that the privilege of joining the network requires you to put a skin in the game and complete a formal training process.  If it were cheap and easy, everybody would do it and it would have a lot less value.

Editor’s Note: Want to learn more about joining the Network – Join John Jantsch for a live Discovery Webinar – enroll here

psPhil Singleton is the owner of Kansas City Web Design®, a web development firm specializing in SEO-friendly WordPress websites and custom website applications, and Kansas City SEO®, a full-service Internet marketing services company that provides organic search engine optimization and other online marketing services.  Contact Phil on his Google+ page or LinkedIn page.

 

A Visual Guide to Local SEO for Small Business Websites

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Sturges – Enjoy!

How to Build a Perfectly Optimized Local Website by Following the Google Guidelines!

Building a winning local website is no simple task. We need content about our business, a blog, location pages, photos and galleries, contact pages and more! All this can quickly overwhelm budgets and plans.

HannibalSSo in order to help, we’ve built an infographic which attempts to help small business owners, consultants, web designers and local marketers get a better plan.

Anyone a fan of the A-Team? Remember Hannibal Smith, big cigar in his mouth, saying “I love it when a plan comes together”? I loved that.

And the goal here is to help your plan “come together”.

In the process of creating this post, we first attempted to write it in s standard blog text format… we tried hard, but it was B-O-R-I-N-G. Really, boring. Then we got the idea to make it into an infograhic.

We think it worked, it’s a big one, but hopefully you’ll agree it’s the best approach. We hope you’ll save it and use it to guide the development of your website and get the clarity you need as you go.

We’ve combined our experience with extensive research across the local space online. At the bottom of the infographic we site the sources we used in developing the blueprint.

At the bottom of this post we provide a PDF link and embed links at a couple sizes as well.

Here you go:

Local-SEO-Template-Blueprint-Infographic3

This graphic and the systems we use ourselves in-house to build sites following these guidelines are always evolving. If you have questions or further ideas from the trenches we’d love to hear from you.

Share this Image On Your Site

Wrapping up:
The key take aways here are to please read the Google SEO Guidelines, you will be a step ahead if you do. Use the Google guidelines together with this infographic and you will be far ahead of 99% of the folks out there.

Get the PDF version:
Visual-Guide-To-On-Page-Local-SEO.pdf

Justin is the Founder and Principal Consultant at Systemadik Marketing where he and his team work with local businesses to build better online marketing systems.  Justin has been working online since 1994, he is currently working on launching the Systemadik LMS (Local Marketing System) which is a custom WordPress SEO and content solution for local businesses.  He is a Duct Tape Marketing Consultant and employs the DTM system to provide strategic support and leading marketing tools to his clients. Justin is a father and husband and enjoys exploring the cenotes and coral reefs of the Yucatan Peninsula with his family.

Does Your Business Have a TV Show?

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Kevin Jordan – Enjoy!

If you watch any television at all, chances are you’ve stumbled across one of the many reality TV shows that turn the day-to-day drama of a small business into prime time entertainment. There’s TLC’s Say Yes to the Dress (starring Kleinfeld Bridal in Manhattan) and Cake Boss (featuring Carlo’s Bakery in Hoboken, NJ), the History Channel’s Pawn Stars (Gold and Silver Pawn Shop, Las Vegas) and American Pickers (Antique Archeology in Le Claire, Iowa), and my personal favorite–the Discovery Channel’s Flying Wild Alaska (about the airline Era Alaska, based in Unalakleet, AK). These shows have turned the owners and employees of obscure small businesses into international celebrities, and generated tens of thousands of dollars of revenue for the businesses (if not more). What small business owner hasn’t watched one of these shows and thought to him or herself, “I wish I had a TV show about my business distributed by a media giant to millions of viewers around the world”?

Well, I’ve got great news for you. You can have a TV show about your business, and Apple will deliver it literally into the hands of 1.5 billion people around the world. It’s called a video podcast, and for the business owner who has the time and resources to devote to creating one, it’s a very effective way of delivering educational content to your target audience and establishing yourself as an authority in your niche.

iTunes Video BlogsWhat’s a Podcast?

Before I go any further, perhaps I should clarify what exactly a podcast is, because the name “podcast” actually is no longer a good way of describing it. You see, a podcast is basically a means of distributing content to an audience. That content can take the form of a radio show (audio podcast), a TV show (video podcast), or a newspaper (yes, you can actually distribute PDF documents using a podcast). The reason it’s called a “podcast” is that in the beginning many people were listening to audio podcasts on their iPods. However, there are now many different ways that people can consume podcasts, so that’s a little bit of a misnomer.

Just as is the case with more traditional forms of syndicated content distribution, people can either consume one “episode” of your podcast (like picking up a newspaper from the rack at the news stand), or they can subscribe to your podcast and have each episode automatically delivered to their favorite device when it is released (smartphone, laptop, iPad, iPod, etc).

Why would you want a video podcast?

Now, you may be thinking to yourself, “I already have an email newsletter that people can subscribe to. Why should I have a podcast also?” Unlike an email newsletter, this method of delivering content to your target audience is completely spam-proof, and does not require someone to divulge any personal information (like name and email address) in order to receive it. Therefore, all barriers to entry are essentially removed. It’s a great way to let people “try out” your business at no risk–a key component of the Duct Tape Marketing Hourglass concept.

As to why you should consider a video podcast instead of an audio podcast, there’s a couple compelling reasons:

  • With a video podcast, there are fewer restrictions on the type of content you can produce–think live demos, screen capture videos, virtual tours of your facility, etc.
  • Your personality comes through more powerfully in a video (assuming you appear on-camera) than in an audio broadcast
  • In some cases (depending on your content), you can separate the audio from the video in your editing process and use the audio files to create an audio podcast without any additional editing, thus reaching a wider audience.
  • Right now, there are a lot fewer video podcasts than audio podcasts, meaning less competition. Also, Apple is actively promoting video podcasts in iTunes and has expressed interest in getting more of that type of content on their platform.

What will your show be about?

So, now that you’re convinced that this whole video podcast thing is at least worth investigating, the only thing left to decide is what your show will be about. Here’s a few ideas:

  1. Use your show to teach customers (or potential customers) how to use your products. For example, the Basic Brewing video podcast teaches people how to brew beer, and its host, James Spencer, has an online homebrew supply store.
  2. Use your show to establish authority and credibility in your niche. If you’re a speaker, author, or coach, a video podcast is a great way to position yourself as an expert. See the NutritionFacts.org video podcast for an example.
  3. Your show could simply be a method of broadcasting company events, messages and updates to your employees, strategic partners, vendors, and customers. For example, the White House publishes a video podcast that is simply a recording of all the president’s speeches.

If those examples don’t give you any ideas or inspiration, just go to iTunes and search for video podcasts about topics you are genuinely interested in (you can even find video podcasts about video podcasting). Subscribe to a few and start watching them on a regular basis. Chances are, before long you will start to view the hosts of the shows you subscribe to as experts you can turn to for trusted advice. You may even end up buying products or services from some of them! There’s no reason why you can’t be one of those “trusted experts”. Start a TV show for your business so you can share your knowledge and experience with the world, gain the trust of your target audience, and position your brand at the top of your niche.

Kevin JordanKevin Jordan is an authorized Duct Tape Marketing Consultant living in central Virginia. He’s also the host of the Small Business Marketing Minute, a daily video podcast for small business owners looking for simple, affordable, and practical marketing tips. He teaches several online courses on small business marketing, including video marketing.

How to Get More Customers for Free This Week Through Google

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Erik Larson – Enjoy! 

You’re getting frustrated.

You see neighboring businesses, competitors, and everyone else get customers through their door, and you’re getting nothing.

So you ask around, trying to figure out what’s going on.

You keep hearing your friends tell you “My customers keep telling me they ‘saw me on Google’ or they ‘found me through their smartphone’”.

You have a website! That one guy you paid way too much money to put up your website said you would be found on Google! What gives?

So you type your name into Google, and sure enough, there’s your website, right where it was. And you remember that supposedly, you were going to be on the first page of Google for [whatever your industry is, let’s say plumbing]. So you type in plumbing, and you’re nowhere to be found. But you do see this:

PlumbingMaine1Large

‘Wait, how come I’m not on that map?’ You ask. ‘This must be why the other plumbers are crushing me!’

Welcome to Google My Business, a free service provided by Google.

I know it can be frustrating to see your competitors looking really good on Google, and you’re nowhere to be found, I understand that. I also understand the idea of getting your business up on Google can be intimidating, the idea of going through a huge elaborate process, jumping through hoops, and not understanding any of it is scary.

But guess what, it’s surprisingly easy.

Using the built-in Google My Business tutorial, you will usually be able to get setup and going in an hour or less. Anyone that has a basic understanding of how to use the Internet can do this, so by the sole reason that you are reading this blog post, I believe in you.

Let’s get started so we can  get you some more customers, shall we?

First off, there are some important things you need ready and at your fingertips:

  • A Google or Gmail account
  • A nice picture of the front of your building
  • Your address
  • Your logo

Once you have these things ready, go to http://www.google.com/business/, and click on the “Get on Google” button. Follow all the directions exactly, make sure to fill out as much as possible. Once you’ve got your account setup and verified, it could take a couple days to get your business in the results.

Getting the HUGE boost in traffic we talked about

Alright, so now that your account is setup and verified, here’s the tricky part, making your business stand out on the search page.

I typed “Plumbing in Portland, Maine” and I got these results.

PlumbingMaine2Large

Which result do you think gets the most clicks?

As you might have guessed by the lack of reviews on the front page, getting a Google Review can be kind of tough. I’ve seen a lot of companies with Google profiles that have been up for a long time, and still don’t have any reviews.

So, how do we go about getting these elusive reviews?

Here are three really easy steps to getting a Google review:

  1. Type your company name and city into Google. [For example: “Joe’s Plumbing, Baltimore”
  2. Find the “Write a review” link, right click it and copy the link.
  3. Send that link to 30 of your best and favorite customers, and ask them to write a review.

In the email, make sure you thank them for being an amazing customer, and make sure to thank them again after they wrote the review. If you are a customer of theirs as well, you can offer to do the same thing for them.

Once those reviews start rolling in, you’ll likely notice a bump in traffic to your site, your Google+ page, and your business.

Getting even MORE customers

Wait, you want even more customers?

Well, if you have the money, there’s a way to boost the amount of people coming to your website dramatically. If you’re a brick-and-mortar business, Google Adwords Express let’s you show up in Google Maps results, and you’ll show up in the yellow bar in Google search. It’s pretty easy to setup, and it’ll run automatically.

If you want to go more in-depth, you could run a campaign in Google AdWords, there are tons of great tutorials out there to help you out.

Now, the next step is to get your business set up in Bing Places, to take advantage of all of the Siri and Windows Phone users out there.

How many of you have used Google My Business? How has it helped your company?

150portraitErik Larson is the founder of RunTheMarket, a small business marketing blog. He is also the SEO specialist for Lendio, a free online tool to find business loans, and writes on small business topics on the Lendio Blog. He can also be found on Google+ and Twitter.