Benefits of Outsourcing Marketing Activities


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In the beginning, startup companies are always trying to fix everything by themselves. Their marketing strategies are usually made by self-thought marketing experts, who also work in some other company sectors. This strategy is time-consuming and company owners will realize sooner or later that marketing is one of the key sectors for securing company’s growth. This turning point can lead to two different scenarios, one is they hire a professional marketing expert and the other is they decide to fully or partially outsource their marketing sector.

Both of these scenarios can lead to success, and the outcome mostly depends on what kind of company we’re talking about. Smaller startup companies that provide quality products or services should stick to what they do best. Additional hiring, and forming a team of marketing experts can drastically lower their budget, and that’s why outsourcing their marketing strategy and letting agency experts deal with all the marketing hardships is definitely a good thing to do. In this article, we’re going to review some of the benefits that outsourcing marketing agencies offer to their clients.

It Costs Less

Outsourcing marketing teams recently became very common among startup companies. This practice is especially good for product based businesses, since forming a marketing team with talents that have the same level of competence as the ones that work for marketing agencies can cost well over six figures per year, which is the price that most of the smaller companies are not able to pay.

Marketing agency costs are much lower, and their rate is usually much smaller than only one executive salary. For this price startup companies get an experienced team of marketing experts, which is definitely a bargain. In addition to this, companies also don’t need to pay for ad and software costs, since these are usually covered by the agency.

It Provides Fresh Insight

A lot of employees are very reluctant when it comes to talking about company’s sales, marketing strategies or anything that has something to do with company’s trends. Who would blame them? In larger corporate enterprises, sharing an opinion that’s different than the one that superior has, can lead into all kinds of troubles. Marketing agency experts don’t have a problem with that, they will always provide an honest and uncensored opinion about company’s business.

It’s Less Time Consuming

To see the full benefit of outsourcing company’s marketing team, people should think about how much time they’ll need to hire and train talents to have the same level of competency as the experts who work for marketing agencies. This can be very time-consuming and it requires a lot of CV reading, tests and interviews for the hiring part and lot of explaining, practicing and research for the training part in which the chosen candidate needs to get familiar with the company’s products and services and what’s even more important with habits and behavior of company’s target audience.

Since marketing agency experts usually have a lot of experience with different fields of marketing, there’s a big possibility that the agency has an expert who already worked in the respective industry, and who already knows a lot about the products on the offer as well as about the target audience that’s interested in buying them.

It Eliminates Turnover

In addition to requiring a long and sometimes expensive training, entry level marketing personnel usually doesn’t get attached to their first position within the company. When they gain more experience in the industry, most of the experts tend to look for another position, often in different companies. It is also important to know that currently, with the rise of digital marketing, there’s a lack of qualified and experienced marketing staff, so marketing sector employees often get a lot of good offers from other enterprises. High employee turnover rates can affect company’s business in a bad way since it requires additional time and funds to hire and train new experts.

GeorgeAnthony - headshotGeorge Anthony is a marketing manager, outdoor and travel enthusiast and a basketball fan. Avid reader of business related material, with a desire to share his knowledge as much as possible. Recent work of Reborn Group inspired him to write this article. You can connect with George here and here

Twitter 101: How To Craft the Perfect Tweet

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You’re a small business owner, trying to make an impact in the wild world of social media. Twitter is tempting. It’s not only a slick way to share your branded content, but it’s also a great platform for sharing other news and tips you think your community would enjoy.

The fact that Twitter exists in the first place, however, suggests our own collective impatience as a culture. If we wanted lots of words and links filling up our smartphone screens, we’d head over to Facebook. The twitterverse is a different type of platform, where people want things short, fast, and very much within their control.

Here’s how to play by the rules of Twitter and craft great tweets in the process.

Keep It Short(er)

How much shorter can you get than 140 characters? We all have so much to say, it almost seems unfair. But, how about 120 characters? Why, you ask? Because shorter tweets are … well, shorter.

Shorter tweets are easier to read, and better for retweeting. Those extra twenty characters you’ve kindly sacrificed will now be more easily usable for your followers. The extra characters allow them to add their own handle and hashtag if they wish to retweet and/or create a modified version of your tweet. At 120, there’s less risk of your precious message being cut off or truncated – all the more reason to tweet those extra characters forward.

Front Load

When crafting a tweet, put the main topic of your message as close to the beginning as possible. Consider these variations.

  1. 25 ways to make customers smile through great service.
  2. 25 smile-inducing customer service tips.
  3. 25 retail tips to keep your customers smiling.

Which one of the above tweets tickles your fancy? If you guessed “1” … you’d be wrong. It’s okay, it happens. For best results, “3” is your best bet. Tweet “3” not only explains that you’re about to share retail tips, but it also details how many tips there are – all within the first three words. This is called front loading. Wait, am I suggesting that we’re all so impatient that we need to put the crux of our info at the front of our sentences? Yup.

Keep It Low

So much about Twitter is real estate. The available space you have to craft your tweet is a tiny one. Avoid the tendency to capitalize the first letter of every word, as we might do on other marketing platforms. Rather than Stopping the Eye with Random Capitalization … let the eye flow.

This may seem strange – to ‘not’ want to clash against the rest of your customer’s twitter feed. If all tweets look the same, isn’t it a good idea to use some varied capitalization to catch the eye? Nope. The Twitter experience is a smooth uncluttered scroll. It’s best to go with its flow. Think of random capitalization like bad fashion; you’ll stick out, but for the wrong reasons. Stick with lowercase.

No Tricks. All Tweets.

Recently, I saw a headline, “A Dolphin and a Dog Meet … and You Won’t Believe What Happens Next!” I immediately thought to myself, “Self, what do we know? We know that dogs are inherently friendly, and that dolphins are even friendlier. So, I’m going to guess that the dog and dolphin get along swimmingly.”

And, wouldn’t you know it, I was right. They got along just great. Which sort of annoyed me. These types of tweets and headlines are click bait. “Click-baity” headlines are like those faux-Oreo cookies your supermarket sells. They’re tempting. They’re cheap. And, they’ll make you feel bad as soon as you’re done with them.

People are on twitter because they want the facts and they want them fast, with no filler. Setting up a tweet so that people “have” to click the link to see which direction your story is going to go just isn’t nice. So, be nice. Be clear. Save your followers some time.

FoScreen Shot 2015-06-26 at 3.14.43 PMr instance, assuming you had the aforementioned stellar interspecies video clip, why not tweet something like: This dog-meets-dolphin video clip is a thing of pure joy. With only 140 characters, it’s not a time to be mysterious. Keep things honest, and you won’t hate yourself in the morning for tricking your followers for a cheap click.


Improve Your Images

A quick Google-ing will tell you that tweets with images work, big time. Tweets with images are 94% more likely to get retweeted, and 89% more likely to get favorite’d over tweets without images.

What kind of images work best? The easiest answer is relevant ones. If your tweet is in regards to a report or stat-filled article you’d like to share, include an image of a graph. Be sure it’s still clear enough to be read on a mobile device. If it’s not, use a screenshot of a portion of the graph.

If your tweet is not about data, add a cool, conceptual stock image that ties into the topic at hand. Twitter is a good place to have some fun and to express your brand’s personality, and images are a clever way to do just that.


Play by the rules that Twitter set up from the get-go. Keep things informative, short, fast, and clear. Doing so will keep your followers engaged and informed while building trust between them and your brand.


Screen Shot 2015-06-24 at 6.01.30 PMBrian Masefield is the social media and copy manager of Bigstock, an online marketplace for royalty-free photos, vectors, and video. For more design tips, you can follow Bigstock on Twitter.

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