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Social Media Gives Consumers and Brands a Direct Connection

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jessica Davis  – Enjoy! 

photo credit: Matt Hamm via photopin cc

photo credit: Matt Hamm via photopin cc

Remember a time when it was not possible to share your opinions about a specific product with others because there was no outlet. Not too long ago, the consumer was considered to be at the bottom of the pyramid. There was no way to display dissatisfaction with the services received or products purchased.

However, consumers today enjoy a very different situation, all thanks to social media. Through social media outlets, consumers have been able to easily convey their opinions – whether it be criticism or praise – about various brands. There is now an opportunity for consumers and brands to actually build a working relationship in which views can be exchanged and opinions can be voiced.

For brands, understanding the consumer and knowing what they think about the product can prove to be very beneficial. Also, brands with a strong consumer following can benefit from starting a direct line of communication through social media marketing to engage with the very consumership that purchases their products or services. Along with big-name brands and corporations, small businesses and start-up companies can also benefit from having a proper social media system in place.

Social media – a public forum

Social media websites provide a platform for buyers to voice their opinion in an open forum where their voice can be heard by other like-minded individuals. By building strength in numbers, consumers can get their point across to reputed organizations and brands, and force them to change their product through the use of social media outlets like Facebook, Twitter, Google+ and more. Take the recent example of consumer outrage in Canada and USA against Vitalife’s dog treats, which, according to claims are of inferior-quality and have been linked to the deaths of many dogs. Many of the consumers have banded together on Facebook, demanding that the product be pulled off the shelves.

This is just one of the many ways consumers have found for making their voices heard. Brands too, have realized the potential that lies in using social media for marketing purposes, and several brands have adopted this medium as one of their main marketing tools. Through sites like Facebook, Twitter, Pinterest and more, brands can make important information available for their loyal consumership. This can include exclusive sales, promotional offers, rewards, etc., Information about the product and its production process can be shared with consumers who feel more empowered after gaining more knowledge about their favorite product. Companies can make more use of this opportunity by posting details about the product and organization along with the process that is involved in the creation of the product.

Brand-consumer relationship

There has also been a dramatic shift in the relationship between a brand and a consumer. Social media has taken power and control out of the hands of large corporations and famous brands, and has put it in the hands of the consumers. Realizing this, many CEOs and other top level executives of big name brands have taken to Facebook and Twitter to engage directly with the customers who might be buying their products.

Through the use of social media companies can chart out their marketing strategies depending on what the consumers feel. Companies are posting questions, and asking consumers to share their views on a new product, suggest a flavor for a specific food brand, and are even asking consumers to submit their art for a new logo or product cover. Businesses are not just sticking to content on social media, but also creating interesting podcasts and videos to promote ideas for new products and campaigns. This process makes the consumers feel more involved in the marketing process and the fact that they have provided some input in the process makes them trust the brand more.

Consumer interaction through social media

More and more consumers have started interacting with each other over websites like Facebook, Twitter, Pinterest and more, and promoting their favorite products on these platforms. This gives the business more exposure, and an opportunity to understand their buyers, their needs and their dissatisfaction. Businesses can gain more insight on improving their product by spotting unhappy customers early on and taking steps accordingly.

Ensuring that consumers feel valuable can help businesses stay two steps ahead of their competitors in this ever-changing market. Social media has drastically changed the marketing game for businesses. The sooner companies realize the importance of social media and the role it plays in marketing, the sooner they can start reaping the endless rewards it offers.

Jessica Davis photoJessica Davis is a Content Strategy expert at Godot Media, a leading content services company. She works with other Godot copywriters to create engaging and effective web content for businesses and individuals. She is also interested in technology, social media and fashion.

 

3 Super Simple Ways to Make Buffer Even More Useful

I’ve long since professed my love of the BufferApp. But it’s been a while since I’ve shared some of the ways I use this tool, so I thought I would add some tips today. (About a year ago my youngest daughter landed a job with Buffer – so take that for what you will as you read! – To me, it’s just another reason to love them.)

Millions use Buffer for it’s core namesake functionality – buffering social media updates over the course of a day. While it does accomplish this task in ways that no other tool has been able to replicate, it does much more.

Below are three of my favorite ways to amplify Buffer’s usefulness.

Upload in bulk

One very useful way to use Buffer is in support of a campaign. Let’s say you have an event coming up and you know you’re going to promote landing pages and valuable content related to the event.  Or let’s say you have an entire network of contributors, whose content you want to share.

Using the 3rd party Bulk Buffer you can add a CSV or text file of dozens or even hundreds of links and have them automatically distributed across your Buffer schedule.

I’ve also used this approach to que up an entire week’s worth of activity so I could forget my social habit during a vacation. Of course, you could also do this kind of thing on behalf of a client that has engaged you to beef up their social media participation and sharing.

Re-promote old posts

buffer scheduler

Make sure you install the Buffer Chrome Extension so that with one click you can compose an update to buffer from the page you happen to be on. Then check out the “new scheduler” in the window that pops up. This tool allows you to set repeated, future posts of this update in pretty much any schedule you dictate.

I will often put blog posts into schedule days and weeks out so that they receive ongoing, future attention without any additional effort on my part.

Look, it’s silly to believe that everyone that needs to read your awesome post will see it today. You will find that your traffic for your posts often doubles by adding repromotion to your routine.

Hook it up to your RSS reader

Feedly app

Even though you can find plenty of people suggesting that no one uses RSS readers anymore, you shouldn’t listen.

Subscribing to and easily accessing blogs is still a big part of my ongoing education, sharing and idea getting. Sure, I also subscribe to a handful of targeted aggregators like Newsle and love the “Buffer Suggested” links that show up daily in my Buffer account, but I also fire up Feedly everyday and because I’ve authorized a connection to Buffer I simply share all the posts I want to share during my morning read and push them to Buffer.

By adding each of these elements to my daily and weekly routine I can multiply my social media sharing efforts with very little extra work.

What are your favorite Buffer hacks?

Be Everywhere: Connecting Social Media to the Real World

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jeremy Miller – Enjoy!

duct-tape-be-everywhere

photo credit: flickr

Social media is a powerful set of tools for marketers to connect with prospects and clients, but social media has its limitations.

Not all of your customers are active on Facebook, Twitter, or Instagram. And not all of your customers are allowing social media to affect their buying decisions.

Go beyond social media. Engage your customers on all fronts, and create the impression that your brand is everywhere.

Make your brand highly visible

Marketing sets the condition for the sale to happen.

As John Jantsch says, “Marketing is essentially getting someone that has a need to know, like and trust you. Of course then you must turn that know, like, and trust into try, buy, repeat and refer.” This is what he calls the Marketing Hourglass.

Moving a customer through the Marketing Hourglass is accelerated and enhanced with repeat exposure. An experience with your sales team can be heightened and reinforced with social media, and vice versa. Each interaction with your brand builds upon itself and moves the customer through the seven stages of the Hourglass.

Create the impression your brand is everywhere

Let’s move beyond theory and consider a company example from my upcoming book, Sticky Branding.

Brilliant is a rapidly growing staffing firm with offices in Chicago and Southern Florida. The company specializes in recruiting accounting, finance, and IT professionals for mid-sized companies.

The firm’s marketing strategy is to be everywhere. Jim Wong, CEO of Brilliant, says, “I want us to be everywhere, or I want people to think we’re everywhere.”

To create the impression the brand is everywhere, the firm employs three core programs to engage its customers:

  1. Sponsorship: Brilliant sponsors events and associations that serve small- and mid-sized companies in its geographic markets.
  2. Content Marketing: Brilliant publishes weekly email newsletters that are tailored for its audiences. The company has four business units, and each one has corresponding email programs.
  3. Social Media: Brilliant places the most emphasis on Facebook and LinkedIn, because these are the social networks that both employers and job seekers are actively involved in.

Sponsorship is Brilliant’s primary vehicle for participating and supporting its communities, while content marketing and social media are designed to reinforce and enhance that investment.

Jim says, “It builds confidence in our brand. It’s like, ‘I saw them online, and then I saw them sponsoring our conference last month. They’re everywhere.’ Popping up everywhere leads prospects back to us, and it sets the condition for a sale.”

Promote with purpose

To move customers through the seven stages of the Marketing Hourglass — know, like, trust, try, buy, repeat, refer — requires marketing with purpose.

The question, or the challenge for your business, is what else can you do?

Where can you engage your customers with purpose? Facebook and LinkedIn are a great way to engage your clients online. What about in person?

Like Brilliant, develop three to five recurring programs that engage your customers over and over again to create the impression your brand is everywhere.

When your customers see your brand again and again they will think of it first when they have a need. And being considered first is a powerful position for your brand.

JeremyMiller_150x150Jeremy Miller is a Brand Builder, Keynote Speaker, and president of Sticky Branding — a brand building agency. After rebranding his family’s business, Jeremy embarked on a decade long study of how small- and mid-sized companies grow incredible brands. He knows what it takes to grow a Sticky Brand and how you can do it too. His upcoming book, Sticky Branding: 12.5 Principles to Stand Out, Attract Customers and Grow an Incredible Brand, will be published in January 2015.

How to Future-Proof your Company’s Social Media Strategy

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Reagan Cook – Enjoy!

Remember when Snapchat was simply known as that weird “sexting” app?

I do. I was the first person in my circle of friends to download the app. When I started inviting my friends to join me the primary reply I received was:

‘Isn’t this for sending naked pictures?’

snapchatFast-forward two years later, and now everyone’s on it. Even companies have joined the party.

McDonalds, Taco Bell, General Electric, they’ve all invested heavily to turn Snapchat into an effective marketing channel.

The lesson here?

When it comes to new social media channels, today’s punch line may soon be impacting your bottom line.

Before Snapchat, people made fun of Facebook and Twitter. Before that, SMS. As we’ve seen again and again, dismissing new communication platforms comes with an opportunity cost for brands, businesses, and consumers.

How do I keep up with Social Media as it evolves?

If you want to live long and prosper on social, the first thing you should know is: DO NOT BET THE HOUSE ON A SINGLE CHANNEL.

Facebook, Twitter and Snapchat are just tools. If you’re serious about future-proofing your social media ecosystem, improve the organizational structure that surrounds it. Instead of buying another wrench, invest in a better toolbox.

The Multi-channel Marketing Arms Race

image2_wrenchesAccording to Gartner, 50% of tech spending outside of IT comes from marketing, and this number is expected to rise to 80% by 2017. Unfortunately, much of this money is being wasted.

Today’s brands are trapped in a competition to see who can build the biggest social presence.Thing is, when it comes to driving revenue and tracking ROI on social, it’s not the size of your presence that counts, its how you use it.

According to a CMO Council report only 15% of marketers believe their companies are doing a very good job of integrating disparate customer data sources and repositories.

It’s a lot like owning a dozen wrenches but never being able to find the right one when your sink is leaking.

Brands are spending tons of cash to establish a huge suite of channels, but they can’t really operationalize the social media process because they lack the ability to move between channels and keep track of each customer’s overall brand journey.

This channel fragmentation creates two big problems:

  1. If your channels are fragmented, personalization is difficult. Your biggest social media advocates are not going to feel like VIPs, and potential customers are less likely to convert. (According to Ovum/Datamonitor U.S. retailers lose nearly $100 billion dollars each year from poorly executed cross-channel marketing efforts.)
  2. When a social platform implodes (or just isn’t cool anymore) all your customer data and marketing assets go down with the ship.

The solution?

Limit the fragmentation of your social media channels by adopting a marketing strategy that accounts for cross-channel mobility.

A customer-centric omnichannel approach improves retention and maintains lifetime loyalty because it establishes a singular ‘record of engagement’ with each and every customer.

The Omnichannel Advantage.

Are you serious about being inducted into the social media marketing hall of fame? Well now’s a good time to start proving your awesomeness.

We’re in a transitional period. Success in social marketing is no longer about being the earliest adopter or the biggest spender. It’s about being the most customer-centric.

It’s about being omnichannel.

While your less organized competitors are waiting weeks for their social media data from each silo to be collected, analyzed and (hopefully) shared, your brand can initiate highly personalized conversations in real time, and have full confidence that the messaging fits with the customer’s overall journey.

This doesn’t just mean following up a positive tweet with a Facebook message – it means connecting all your marketing channels. Social activity can trigger a highly relevant email message that will only be sent when a customer walks into your store.

This combination of timeliness and authenticity will drive loyalty and deliver a more holistic brand experience to your customers. At the same time, it will decrease your dependency on any single marketing channel, and lay the groundwork for a healthy and wealthy marketing future.

profile_150pxReagan is the Head of Content Marketing at Bridg, an L.A. based start-up that helps retail brands make their marketing simpler and more efficient. Follow Reagan on Twitter at @Reagan_Charles and make sure to visit www.bridg.com/blog for more awesome data driven marketing hacks.

Using Social Media to Generate Sales Leads

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dawn Ellis – Enjoy!

Hand over keyboard

photo credit: Free Images

If you’re looking to generate sale leads successfully, you need to go where the people are. And currently, everybody seems to be on social media. At first glance, social media looks like a place for friends and family members to share pictures of their daily outings – which is true to some degree – as social media is about connecting people digitally through conversation.

With the average Facebook user spending 6.35 hours a month on the social platform, and 260 million active users on Twitter, you cannot afford to avoid social media. Businesses are investing a lot of money and time into their social media strategy. On the other hand, smaller businesses cannot afford to budget marketing and finding leads through social media is overwhelming.

If this sounds like your business, stop putting your head in the sand and find those sale leads through social media by following these four simple steps:

Know your audience

People join social networking websites to socialise. They don’t want to be bombarded with advertisements. Advertisements belong in magazines and not on social media. You should treat your social media accounts like you would your mailing list. Be personal, be engaging and be human. Always remember to reply to customer comments.

Give them what they want

You know who your prospective customers are but they don’t know about you. Why should they come to you? Be interesting, be entertaining and be informative with your content. Be reliable, be dependable and don’t ask for anything in return. Soon your prospective customers will find you.

Become the go-to person

You should have an integrated blog on your website. You should be addressing current issues that your customers are facing, updates on your business and daily ramblings. You should be sharing these posts on social media. People are quick to dismiss the brands that they believe will not deliver the services they require. By becoming the go-to person in your industry, you will attract more customers and strengthen existing relationships.

Utilise multiple channels

It is worth knowing that the most popular networking websites are: Facebook, Twitter, YouTube, LinkedIn, Google+ and Pinterest. Each social media channel boasts their own community. You should adapt your long-term plan to each community accordingly. Have a clear focus, be consistent and prove your expertise. Utilise multiple channels and cross promote. Nonetheless it is better to be actively involved with one or two social channels, than to be spread thinly with no given direction on them all.

Measure your success

There are many free tools to monitor your social media engagement but they do not tell you if people clicked through to your website. Google Analytics is a great tool for learning about your customers. You can see how many people have visited your website through social media. Learn what works for your audience and what doesn’t. By consuming this data you can work to making your social media a triumph.

Finally

Studies show that 70% of businesses generate leads on social media. Productively use social media and your business will see an increase of brand awareness, website traffic and conversation. Follow the above steps and advance your business by attracting more customers and strengthening existing business relationships.

dawnellisDawn Ellis is Content Outreach Executive of AlldayPA, offering businesses a bespoke call handling service, answering calls personally and professionally 24 hours a day, 365 days a year. Dawn is interested in marketing, search engines, social media and all things digital..

 

From Zero to Thousands: 5 Steps to Get Your Social Media Up and Running

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Rachel Wisuri – Enjoy!

Social Media

photo credit:pixabay

Maybe you’re a new business, or maybe you’re an older business who recently decided to get active on social media. Regardless, you face the same problem: how do you build a successful presence on social media when no one on Facebook, Twitter, Pinterest, or Instagram knows who you are?

Below, I’ve outlined 5 steps to get your social media channels up and running.

1. Choose the channels that work best for YOU

Not every social media channel will works for your business. As the Community Manager for a test-prep company, I’ve experienced that firsthand. Pinterest for test prep? Not the most efficient use of my time. (Have you ever heard your friends say, “Oh I saw the most amazing pin about math formulas today”? No? Didn’t think so.) So first, choose the channels that are right for your company.

How? Figure out where your customers already hang out. Set up a Mention or a Google Alert for your company’s name, and find out where conversations about you are already happening. (Or, simply ask your customers what their favorite platforms are!) You can also consider the demographic information for each channel and try to match that up with the demographics of your customer base.

2. Define your goals

As marketers, we know it’s much better to be able to track and define your success with hard numbers. Once you’ve chosen some channels, it’s time to set up your metrics for success. That will help you see if your hard work is paying off and help you decide if you should continue to invest in a channel that is not working as well as you’d like.

Some things to consider when setting up your metrics goals (a.k.a. how will you define success?):

  • Is getting a lot of followers your main goal?
  • Do you want to increase mentions of your brand online?
  • How important are likes, re-tweets, comments, and engagement to you?
  • What is your goal for response time to customers’ questions and comments?
  • Are you trying to increase clicks and drive traffic to your website?

3. Tell everyone you know.

Great, now you’re set up on the best channels for you and have started making your profiles look awesome. But you still have the same problem: no one is following you. :(

How to fix it: start an online conversation with your current customers to get the ball rolling. Move your existing customer base to your social media channels. Email them, put your account names on your business cards, and scream it from the rooftops. By driving their focus to your social media accounts, you’ll start to build a quality follower base that already likes you and what you have to say.

4. Think like a human being, not a social media robot.

Don’t just promote and talk about yourself. Don’t allow your conversations and posts to be one sided. When you act like a human being via social media and use it to interact with other human beings, you’ll be able to reach new potential customers and people who are genuinely interested in what you’re selling.

Engage in conversations like you would with your own friends — “like” relevant comments and statuses, and start conversations with interesting people and companies.

5. Provide useful information to your community.

Now, I’m not saying you should never talk about yourself, but do so in a way that will benefit your community. What are their main concerns? What do they need help with? This comes back to knowing your customers.

Now that you have these 5 steps under your belt, it’s up to you to upkeep your brand new follower relationships and make them last far into the future!

Bonus Tip: people love contests and free stuff, and your followers are no exception. Engage your new social media community by promoting fun competitions. Got some company pens or t-shirts to give away? Create a contest for your followers and promise the winners swag! They might even brag about it to their friends, which just equals more and more mentions for you!

Good luck and happy Tweeting!

My author photoRachel Wisuri is the Community Manager at Magoosh, an online test-prep company in the Bay Area. There, she spends her time making sure the Magoosh community is happy, healthy, and growing. In her free time she can be found eating peanut butter, listening to the Beatles, and lounging in the park.

 

Optimizing Your Tweets for Search

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Daniel Page– Enjoy!

Optimizing Your Tweets for Search

photo credit: Flickr

Twitter’s among the most powerful social networks in the world for brand awareness – which is why it’s of the utmost importance that you know how to tap into it.

Twitter’s been around for several years now, and there still appears to be a distressing number of organizations who don’t quite know what to make of it. That’s  rather unfortunate, as those organizations don’t understand enough to know what they’re missing out on. In the right hands, Twitter may well be among the most powerful social networks in the world.

I suspect this is tied to the nature of the social network. Twitter is something people use when they’re in transit. It’s a site they browse when they’re waiting for the train, sitting in the bathroom, or stuck in traffic.  It’s a social network they go to in order to share and discover new content; in order to share their stream of thought with the world.

Connect with a user on here, and they’re bound to spread whatever message you’re putting forward like wildfire.

Make Sure Your Profile Is Optimized First

Before you even think of tweaking any of your tweets, you need to have a look at your profile. Do you have a decent profile picture? Does your tagline flow naturally while still incorporating a few keywords related to your brand? Is your profile named after your brand (or something people would associate with it?)

If you answered no to any of those questions, then you’ve some work to do before going forward.

Tailor Your Tweets To Grab Attention – And Make Sure You Have A Voice

While I don’t deny that each and every tweet should have a headline, and that most should include a link along with a hashtag or two, I nevertheless maintain that your ‘voice’ is the most important part of your Twitter presence. It’s how you present yourself to your peers and followers, after all; just like a sleazy used car salesman is likelier to drive people away from his lot than sell them a Prius, tweets that appear mechanical, spammy, or boring will cause nothing but harm.

Let your personality shine through – keep it professional, but demonstrate that you are a real human being.

Time Your Tweets

There are certain dates and times when a tweet is likeliest to receive attention, but it tends to vary by region and demographic. If you know anything about your target audience, try tracking a few of them down on Twitter. Watch their habits – when are they tweeting, and how often? Working out what time most of their tweets were sent could give you a good idea of when would be the best time to make yourself heard.

Create A Keyword List

Although I’ve always been a proponent of a more organic form of SEO, it could be worthwhile to put together a list of all the major keywords you intend to use on Twitter. Keep them close-by, and don’t be afraid to occasionally drop one or two into one of your tweets (either into the body or as a hashtag).

Use Hashtags Whenever Possible (And Appropriate)

Speaking of hashtags…learn about them. Learn how they work. Learn what makes them tick. The most important thing here is that you don’t overuse them. You should never have more than three in a single tweet, and even then three could be two too many. Never start a tweet with a hashtag.

In order to figure out what hashtags you should be using, simply do a search on terms related to your brand (or to the tweet you’re planning to send). Note the terms that seem to be the most popular; these are your hashtags.

Understand The Concepts of Favorites And Retweets

While you should go out of your way to avoid pestering your fellow users, it can’t hurt to occasionally ask for a retweet when you’re sharing something particularly vital. Don’t forget to retweet a few things yourself, as well, in order to augment your own content.

Tweet Frequently

Last but not least, tweet with some degree of frequency and consistency. You might want to consider using some sort of management tool or setting up a tweet scheduler of some kind. Personally, I use Twuffer, but it’s up to you what you ultimately want to go with.

daniel pageAbout Daniel Page — Daniel is the Director of Business Development for Ahosting, a leading provider in SEO hosting and multiple IP hosting. Follow Ahosting on Twitter at @ahostingdotnet,  Like them on Facebook https://www.facebook.com/ahostingdotnet, and check out all the services they offer on http://www.ahosting.net/

 

Why Content Creation Is Everyone’s Job

This post is one in a series of tips designed to guide small business owners through the challenges of today’s startup environment and is sponsored by Canon MAXIFY – the printer lineup designed to help small business owners increase productivity so that they can focus on everything else that matters. For more information about the Canon MAXIFY printer lineup visit here 

Content

photo credit: theledge80 via photopin cc

By now I’m guessing you’ve come to realize that every organization must produce valuable, education based content in order to compete in business today.

It’s what the market expects from you, it’s how you get found, how you build trust, and how you convert knowledge into business and, of course, it’s a lot of work too. Because content creation has become one of the most time consuming and demanding functions inside many organizations, I’m always look for ways to help organization get it done in the most beneficial way.

Many firms have added content creation inside the marketing department and hired writers and journalists in an attempt to feed the content beast. While this is a logical step I believe it misses the real power of content that resides in most organizations.

The need for content has moved beyond a traditional marketing department’s ability to create because the content an organization must produce today represents the voice of an organizations strategic point of view. In other words, content creation must be part of everyone’s job.

You can’t simply hire a marketing specialist and put them in charge of the blog. Marketing, sales, service, even HR, must take part in content creation if a firm is to tap the awesome power this idea brings. In many cases people responsible for many of the customer facing functions have more insight into what customers want and need than the marketing departments often charged with sole creation of an organization’s content.

Content is culture

If content is the voice of an organization to the world then content creation is the voice of culture insider the organization. When everyone in the organization is asked to drive and create content the entire organization participates in the process of engaging customers and prospects.

This level of customer engagement from departments not generally heard from brings a greater sense of collaboration and quite often much more useful and valuable content.

Hold a content workshop

One of the best ways to get this notion started is to hold content workshops internally. This can be a simple quarterly all hands meeting where marketing and business strategy and near term objectives are presented and then every department brainstorms on relevant content they could contribute to support those objectives.

Few things bring departments together like this kind of engagement and participation. Not everyone will be enthused by the notion of being asked to create content, but many will be thankful for the opportunity and feel empowered by the invitation to contribute.

Drive an editorial calendar

The primary outcome of the content workshop is to help form a content calendar. Someone has to be in charge of the calendar and often that job will fall to marketing, but there’s no reason different departments can’t sponsor content based on monthly themes.

It’s also essential that marketing, or a task force charged with owning the editorial calendar, create training and guidelines for creating and posting content and participating in social networks.

With the low cost of high quality printers available these days, creating case studies, industry related pages and training materials has never been easier.

Canon will be spotlighting several small business owners on its social media channels throughout the next several months, so be sure to leave a comment and share your thoughts on this post using the hashtag #MAXIFY in order to qualify. If you are a U.S.-based small business owner (1-9 employees) and have faced a unique business challenge in your first year on the job, let us know! We’d love to hear what line of work your small business falls within and what you feel is the most important takeaway from this post. We’ll also be rewarding select small business owners with a prize pack including the Canon MAXIFY MB5320 printer as well as other essentials to help you run your business more efficiently. So don’t forget to leave a link to your website or social media pages that way we can see how well you’re marketing your business and get in touch!