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30 Tips for Great Digital Marketing

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Tara Banda – Enjoy!

Tips-great-digital-marketing-ducttapemarketingA man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google, rely more on the Web to find and choose local businesses.

So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing: search advertising, webSite, search engine optimization, and social media. Here are 30 tips to get you going.

 

Search Advertising Tips

1. Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats.

2. Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting.

3. Include target keywords in your headlines and copy that either match or closely match the keywords you bid on in order to boost the chance that your ad appears for those terms.

4. Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.”

5. When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform the best.

6. Don’t spend precious text ad character count on your business name. It should already be in your optimized URL.

7. Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps.

8. Should you use correct punctuation in text ads? Yes! It just makes good sense.

9. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can, however, bid on terms relevant to your business.

10. DUUA (don’t use unknown abbreviations). While it could pique the interest of a few searchers, why take that chance?

Website Tips

11. If you haven’t updated your website since 2010, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards.

12. Make your website mobile-friendly! The 2014 Local Search Study results indicate that nearly 80% of local mobile searches end in a purchase. This is a big audience you shouldn’t ignore.

13. Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.). Not doing so can negatively impact your visibility on SERPs.

14. A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation.

15. In order to get found by local consumers, you need to optimize your site with local information like your address and geo-targeted keywords.

Search Engine Optimization

16. Having a business blog is useless if you don’t regularly create and promote original and sharable content to help prove relevance and therefore rank in search engines.

17. Enable share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to your website.

18. Optimize your Google+ Local page to help your business name, phone number, location, and even opening hours show up in Google Maps and Google’s local search results.

19. Much like Google+ Local, Yelp is platform to complete and post information about your business. More importantly, it helps feed Apple Maps with local business results.

20. Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even social media copy to appear in search results for these terms.

19. Don’t only promote blog posts once. Repurpose them as engaging images, quotes, or questions in order to generate additional views, shares, and subject relativity.

21. Getting backlinks from influencers and other industry-related websites that have already established credibility are great for building your own authority and driving more visits back to your site.

23. Enable Google Authorship to help build your personal brand. By establishing yourself as a subject matter expert, you can share your own content, generate more shares, and drive more website visits.

22. Since positive reviews rank in search engine results, generate positive reviews with high rankings to help persuade consumers to choose your business.

26. Once you receive positive reviews, promote them on your website and social media sites so that consumers who search for you business on social sites or local directories see the great things others say about your business.

25. Images can help sell your business, and they also rank in search engines. Don’t name your images “photo.jpg,” and instead name them more descriptively, add alt text, or captions on your website to help images show up in search results.

Social Media

27. Think, review, and review again before you make a social media post or comment. The ability to easily take screenshots makes it difficult to take back a social media mistake.

28. Since your employees also represent your brand, both in person and online, implement a social media policy that at the least permits them from sharing internal information.

29. Before you jump on a trending hashtag, make sure you know the origin of it. Not doing so can potentially cause social media regrets.

30. Like it or not, you “share” your brand on social media. And since consumers can start good and bad conversations about you, make sure to set up alerts that notify you of new mentions, comments, or messages.

Tara Banda Duct Tape MarketingTara Banda is a brand-builder, copywriter, and social media marketer in Dallas, TX. She has worked with businesses of all sizes — from Fortune 500 companies to local non-profits to startups — to define their voice, promote their brand online through digital marketing, and build lasting relationships with fans and advocates.  Tara is a currently a Content Marketing Manager at ReachLocal. In her spare time, she is obsessed with learning recipes for international cuisines. You can learn more about her on LinkedIn or Twitter.

 

Social Media Marketing for Lead Generation

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Michael Bird– Enjoy!

photo credit: whoohoo120 on Flickr

photo credit: whoohoo120 on Flickr

Let’s say you’ve devised the perfect marketing strategy for your small business, a photograph business. It involves placing ads in papers and passing out business cards. The business comes in, and for a while things are good. After a few more months, however, it seems that the leads have dried up. You’ve had nothing but success at the events you’ve done thus far, but fewer people are responding. So what do you do? Make a new plan, Stan, and it should probably involve social media. Look, I’m not saying your marketing strategy doesn’t have potential, but if you’re not using social media to generate leads, you’re missing out on an opportunity to reach a huge market. Not convinced? Lend me your ear…

Tides Have Changed

facebook

photo credit: Flickr

Now more than ever, there has been a dramatic shift on social media from being purely a community to being a viable market. Here your customers sit, just waiting for you to reach them and tell them why they need you at their next bar mitzvah. Small businesses are using social media to create a brand for themselves, making them almost instantly recognisable. Through posts, tweets, pictures and videos, they’re encouraging conversations about their products and services. Social media also makes your company appear more personable. Your customers will feel like they can approach you, ask you questions and potentially pass your name on to their friends.

Content Leads to Leads

In recent years, social media has come away from the community builder aspect and become more of a lead generation and content publishing platform for small businesses. This encourages them to become content publishers, writing blogs and posting photographs in order to further connect with the customer. professional-photographer-blogIt works like this: The photographer might show off his or her expertise in a blog explaining the rule of thirds or the best time to use outdoor lighting. He or she then posts the article to the company website and begins posting the link on Facebook, Twitter and Instagram, along with an accompanying photo on Instagram. The followers then read the post, comment and even share it with their friends. The photographer has reached out to more people, who probably have a relative or friend who needs a photographer for an event. The content helps potential clients view the photographer as an expert, and they’ll be more likely to trust the service provider. The links on the various social media sites help point back to the business website, bettering the link profile. Sure, community is a great aspect of social media, but just having people “like” your page just isn’t enough. You have to keep them engaged with new and original content, questions in posts and photographs that will provoke a positive response.

Get Out the Measuring Tape

photo credit: Google Analytics

photo credit: Google Analytics

It is now so much easier to measure social media’s return on investment (ROI). After you establish the goals you want to reach, such as clicked links, filled-out contact sheets or booking dates for events, you need to define a strategy to reach them and find a way to track your progress. Check out these programs:

  • Simply Measured
  • Google Analytics
  • Socialbakers
  • Rival IQ
  • Zumm

These tools (and others) will help you see your social media efforts in action. You’ll be able to see what is working, what isn’t and what you can do to change that. Some companies rely heavily on paid advertisements, such as Google Adwords or Facebook Ads, and it’s true, they can be very useful. Their value, however, should come from the number of clicks back to your website, and if they aren’t doing that, they’re not really worth it. The possibilities are endless with social media and landing page marketing. Who knows? A social media shift might just lift your small business out of a marking slump.

Michael Bird

Michael Bird is Co-Founder and Director of Strategy at Social Garden, a Social Media Marketing, Content Development, and SEO Agency based in Melbourne, Australia. You can connect with Mike on Google+, Twitter, or click through to check out Social Garden’s Blog.

How to Incorporate Brand Advocates into Your Marketing Strategy

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Holly Cordner – Enjoy!

When asked about how and why they make purchases, most people say that reviews and recommendations play a major role. That holds true even in the B2B marketplace—according to one study, 60 percent of B2B tech buyers look at peer reviews before making buying decisions.

This probably doesn’t come as a surprise. After all, when it comes to your own purchasing decisions, are you more likely to trust an ad or a person who’s actually used the product?

The question is, how can you boost positive reviews of your business and how should that play into your overall marketing strategy?

Brand Advocates: Generating Buzz

Brand advocates are more than just loyal customers—they’re ambassadors. They’re people who believe in your business and who are willing to answer questions, write blog posts, and help you create favorable word-of-mouth buzz. They can help you by reviewing your products and helping convince leads who may be on the fence about your services to take the plunge.

Who are your advocates? Where can you find them?

Begin by identifying customers who have had a good experience with your brand.

  • Get in touch with people who are interacting with you on social media or on review sites like Yelp.
  • Find customers who’ve given you positive reviews on comment cards or surveys.
  • Ask your salespeople—which customers to they turn to for references? Which customers are most satisfied with their experience?

Try to identify potential advocates on a regular basis—every three to six months or so—to keep your pool fresh.

This should go without saying, but in case it’s not obvious: in order to keep your loyal customer base large and happy, you need to provide consistently great service. It’s not enough to be just “adequate”— most companies do that—you need to “wow” your customers with attention to detail and personalized service. Try to accommodate special requests when you can, and let them know how much you appreciate them.

Setting Up a Brand Advocacy Program

Identifying advocates is only half the battle. You need to decide what to do with them once you’ve found them. Here are some ideas about how you can leverage their power to help maintain a positive image for your brand:

  • Ask them to follow you on social media and comment on and share what you post.
  • Ask them to write positive reviews and testimonials on your site, review sites like Citysearch, or their blog and social media profiles.
  • Ask them if you can film them talking about their experience with your brand.
  • Ask them to contribute to communities or forums.
  • Ask them for referrals.
  • Ask them to write blog posts or create images for you.
  • Ask them if you can use their experience as a case study.
  • Ask them to speak directly (over the phone or via email or chat) to potential customers.
  • Ask them to come up with FAQ questions and answers or identify improvements for your website.

These are just some of the ways that brand advocates can be put to good use. You should get creative and decide on which strategies will work for your business.

You should probably start small. Ask potential advocates to do something easy at first, like follow you on Instagram or give you a five star rating on Google+, before moving on to bigger projects like testimonials and blog posts. You may also want to consider setting up some sort of rewards or kickback program where advocates get a percentage off, a nominal payment, or free products (à la Amazon Vine) for completing tasks.

You should also invest some time in mentoring and quality control. You should let your advocates be authentic voices for your brand, but you may also want to set some guidelines if, for instance, you plan on connecting brand advocates with potential customers directly.

How about you? How are you leveraging the power of brand advocates in your business?

Holly Cordnerhollycordner is a marketing manager living in Salt Lake City. She writes for Needle, which helps businesses of all sizes identify brand advocates and connect them with customers. Her first love is technology with tofu coming in a close second.

 

Marketing Automation for Small Business

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Wendy Coombes– Enjoy!

photo credit: iStock Photo

photo credit: iStock Photo

If you are a small business marketer, you know that the number of channels across which to deliver your key messages has increased considerably. While it is great that we have so many opportunities to attract and engage our ideal client, managing multiple channels effectively can seem like a full time job.

This explains why the biggest group of marketing automation buyers are small and midsize businesses. So let’s take a look at this trend and marketing automation’s effectiveness for small business.

What is Marketing Automation?

As businesses realize they need get on board with web marketing strategies, they typically “bolt on” solutions. They open up a Twitter or Facebook account, dabble in LinkedIn groups or do an email shot using a free cloud-based email marketing solution.

Managing communication programs across multiple applications is a logistical nightmare; it lacks overview and the ability to measure its effectiveness.

Marketing automation enables businesses to execute campaigns, automate processes, and measure their impact.

How can you benefit from workflow-based lead management?

The most frequently requested feature of marketing automation solutions is lead management. Leads are the lifeblood of business, so it is easy to see why marketers consider lead generation their biggest challenge and most important goal. Marketing automation assists in a number of ways.

First, to attract on the web you need valuable and optimized content. The best marketing automation platforms let you create:

  • optimize site pages
  • calls to action and landing pages
  • (smart) forms

Other capabilities that play a role in lead management let you:

  • view which content your leads engage in and present leads with further content they will find relevant
  • score leads
  • do progressive profiling
  • set up event triggered email workflows

Besides these lead management capabilities, it should offer closed-loop analysis, search engine optimization tools, email marketing, and other tools to manage online multi-channel campaigns.

There’s no substitute for marketing planning

Whilst marketing automation can increase the effectiveness of lead generation and result in increased revenue, it is not a substitute for a customer-centric marketing strategy. Effective marketing plans start with a thorough understanding of your buyer personas and the buyer’s journey as they research and evaluate your products or services.

A look at the business case

Traditionally used by large e-commerce organizations, marketing automation has become more widely adopted and therefore more available, affordable, and practical for small business. Marketing automation combined with inbound strategies offers measureable benefits for small business:

  • lower cost per lead
  • improved customer lifetime value
  • increased revenue
  • improved sales effectiveness
  • better ROI on your marketing investment

What is important to recognize is that it is not a quick fix solution. If you start with a low-traffic base and want grow traffic organically, do not expect to see significant increases in traffic for 9 months (maybe somewhat shorter if you have ample resources to pump out good quality content).

On the other hand, if your site is already getting good traffic but you are not converting sufficient leads, you may see results much sooner by utilizing best practice conversion methods.

What to look for in a marketing automation platform

If you plan to research marketing automation solutions, look for things like:

  • What is included in the minimum license fee? Many providers will charge you based on the size of your contact database. Check how many contacts are included in the base rate. You really want a solution that is scalable but you might want to know whether charges are capped once you reach a certain number of contacts.
  • What is the minimum license period? Many require an initial12 months. Ask if the entire license fee is payable up front or whether they accept monthly installments.
  • Read real case studies of businesses like yours who have adopted marketing automation and see if you can get in touch directly with current users to hear their experiences first hand.
  • Is user training included? It is not unusual for training to be charged additionally. Check what training is included.

As mentioned before, there is no substitute for good marketing planning and strategy, but once you have your goals and roadmap set out, marketing automation can do some of the heavy lifting and provide you with the analytics to achieve sustainable lead campaign success.

Wendy Coombeswendy profile photo_150px copy is an inbound marketing consultant with a background in Technology and B2B marketing as well as e-Commerce.   Her inbound marketing agency, Brite Kite, is based in Sydney Australia. Wendy is passionate about helping traditional professional service providers such as lawyers and accountants, transition to online lead generation and realizing a better ROI on their marketing investment. Connect with Wendy on twitter via @wendycoombes.

 

Gambling with Facebook Ads: How to Win Against a Stacked Deck

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Claire Pelletreau – Enjoy!

ducttape-oCPM-screenshot“Facebook Ads is just like gambling! I got this rush every time I looked and saw that my numbers had gone up again!”

Not everyone has this reaction to Facebook ads, especially their first time out of the gate. Running paid campaigns can also bring about that crushing disappointment of gambling: your money runs out and you’ve got nothing to show for it.

But you have a lot more control over the results of Facebook ads than at the Blackjack table, so this investment could be the very risk your business should be taking.

Put List Building on Autopilot

List building is one of the easiest (and cheapest) pieces of marketing to turn over to Facebook Ads. It isn’t hard to entice people to click on an ad that offers something of value to them, especially if it’s free. A collection of 50 green smoothie recipes? Yes, please.  A free guide to getting bumped up to business class on every flight? Hook me up. Even if I’m on Facebook just to procrastinate or see what friends are up to, I’ll click on your ad if it offers me something useful.

And when you combine a compelling ad with a great landing page that converts – You just hit list building pay dirt. You can use ads to drive traffic to your landing page around the clock! But make sure you pay attention to the right numbers before you even launch your campaign.

The “Fine Print” of Running Facebook Ads

It’s important to remember that Facebook is the dealer here. He knows how to wrangle your chips away from you, even if it still seems like you’re winning. Let me give you an example:

One of the best ads to run is the Promoted Page Post ad. These ads can show up in your Newsfeed with the little word “Sponsored” at the top and bottom. If you don’t spot that “Sponsored” word, you can easily confuse these ads for posts from pages you forgot you liked in the past.  You can comment on this ad, like it, share, and click on the photo if it has one.

So let’s say you’re showing me a hilarious photo of a hipster cat with glasses. Chances are I’m going to click on that photo to see it full-size. Then maybe I notice your image caption talking about funny cat videos, and a link.  The hope is that I click on the link and head over to your site.

Here’s the catch, though: Facebook just charged you for 2 clicks. It doesn’t matter whether I sign up for your cat-laden newsletter, or if I ever return to your site again. You get billed for both of those clicks.

This may seem like nothing when you’ve got a super high CTR (click-through-rate) and these clicks are costing you $0.33 each.  But imagine that for every click through to your landing page, you’re paying for 2 clicks ($0.66). And you have an opt-in conversion rate of 25%, meaning 1 out of every 4 people who visit actually sign up for your newsletter.

So you spend 2 x 4 x 0.33 for one email sign-up: $2.64.

This is not necessarily a bad cost-per-conversion. It is, however, far from the $0.33 cost-per-click that Facebook had you focusing on.

“How can I keep my cost-per-conversion down?”

There are a few ways, but the easiest is to use Facebook’s Optimized CPM (oCPM) bidding option. This means that Facebook will show your ad to people who are more likely to take a specific action based on their previous behavior on Facebook. So if you want to get people to like your page, you choose that option and Facebook will supposedly make it happen. If you want people to click through to your website and check it out, maybe read a blog post, you can choose to have the ad optimized for link clicks. If you want someone to go from seeing your ad to signing up for your list, you choose the “website conversion” option.

“But Optimized CPM gives me a crazy expensive Cost Per Mille!”

It looks that way. Compared to those ultra-cheap cost-per-click numbers you’re used to seeing, a $12 CPM (or cost per 1,000 impressions) looks like it’s Facebook’s way of hitting you where it hurts, and hard.

But before you go back to CPC bidding, you have to do the math.

Let’s go back to the earlier example where your cost-per-click was $0.33, and you needed four people clicking on your ad twice to nail one email sign-up. You’re paying $2.64 per conversion.

If Optimized CPM shows your ad to people who are more likely to opt in to your newsletter, the conversion rate on your landing page should get a bump. If that bump can bring your cost-per-conversion down to less than $2.64, who cares how much your Cost Per Mille is?

So give Optimized CPM a try for your next lead generation campaign. In order to choose this option you’re going to need to have conversion tracking set-up and use the Power Editor to choose all the correct options.

Enjoy the rush of watching your list grow and even the sweet agony brought about by a painfully-low CTR. Don’t go all in on your first campaign – there are so many different ways you can “win” by testing out different versions of your ads.

And stay away from using photos of cats in your ads – there really is such thing as ad images that are too good.

cp-bio-photoClaire Pelletreau is a Facebook ads consultant and confessed conversion junkie. She’s been playing with Facebook ads since 2011 and sharpened her skills running paid campaigns for Laura Roeder’s five and six-figure launches. Now she applies everything she learned to helping other small businesses bring in more subscribers and sales than they ever imagined.

Get more bang for your advertising buck – click here to grab Claire’s free step-by-step guide to list building with Facebook ads!

 

The Biggest Stereotype About Marketing Automation

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Alexandra Skey – Enjoy! 

It’s not our fault that most of us associate marketing automation with complex campaigns run by advanced marketers in bigger companies.

That’s how it took off in the last decade.

But that stereotype is threatening the future of small businesses…

How It All Began

We know content marketing works.

We also know that more information is being created every 48 hours than the entire amount we made before 2003.

So, every 2 days it becomes harder to create content to engage people, especially those who are interested in what you do and are likely to become your customers.

This is a serious problem.

Roughly 5-7 years ago, a group of companies saw what was happening and did something about it.

They were HubSpot, Pardot, and Marketo, among others.

These companies knew it would be almost impossible to succeed at content marketing without streamlining the process. So they started automating tasks their corporate clients needed, and combining them in one place.

That was the birth of marketing automation platforms.

Why They’re “Too Complex”

Since the key with any great campaign is delivering the right message to the right audience at the right time, one of the things the industry became focused on was automating emails. Specially, creating complex trigger scenarios so that you could deliver those messages on an individual basis, ideally converting more customers.

Now we send over 294 billion emails a day.

Unfortunately, that complexity plagues the stereotype of marketing automation. It’s what most people think of when you mention the concept.

Besides the price.

And while it’s certainly useful for businesses with significant traffic, the cost and time involved is prohibitive for many smaller companies.

The Irony

The irony of marketing automation is that it’s viewed as complex and time consuming – yet the goal is to simplify tasks and save you time reaching your most profitable customers.

It’s simply a way of automating mundane tasks, so you can be more effective and reserve those spurts of energy for creative projects.

Due to the rapid adoption of content marketing, and the associated challenges of creating successful inbound campaigns, it will become more crucial than ever for all businesses to start adapting these time saving techniques.

In fact, some may be doing it without even realizing it:

  • When you use an SEO tool like Yoast to optimize your blog, that’s marketing automation – because instead of learning the rules, Yoast shows you what to do.
  • When you use a plugin to automatically share posts on Twitter, LinkedIn, Facebook and other social channels, that’s marketing automation.
  • When you schedule your tweets using a service like Hootsuite, Buffer or TweetDeck…
  • When you monitor mentions of your business on the social web using Meshfire or Google…
  • Even when you use canned email responses to answer common questions…

It’s not about saving 1 hour by doing something different.

It’s about streamlining the process, so you save 3 minutes here and 8 minutes there at every step along the way.

With marketing automation, everything counts.

What’s next?

The demand from businesses with smaller budgets and time requirements is growing.

While the first wave of automation platforms was built for enterprise teams and budgets, we’re now seeing companies like ScribeContent, Orbtr, Spokal, Nurture and others designing platforms specifically for smaller teams, making it easier for anyone to create successful content campaigns.

Raab Associates recently showed that over 75% of companies adopting automation platforms in the USA are now small and micro businesses. And B2B Online shows that over 50% have fully integrated automation into their marketing.

 

photo credit: B2B Online

photo credit: B2B Online

 

Here’s the catch.

As it becomes easier for small businesses to leverage tools to make their content better, it will become easier to create better content. This means the quality of content that businesses need to produce to attract potential customers (and nurture them over time) will increase.

This is fantastic news for customers.

And it’s good for small businesses too, because those who can implement time saving techniques into their marketing practices now will have an even better chance of getting ahead of their competition and succeed at doing what they love.

Henry Ford was right.

Automation leads to great things.

AlexandraSkeyAlexandra Skey is the co-founder of Spokal, an award winning marketing automation platform for small businesses, and author of Zero Friction, which explores the future of online retail and will be released in fall 2014.

She lives on the west coast of Canada and is obsessed with customer experiences, horses and kiteboarding. You can connect with her on Twitter.

 

4 Helpful Automation Tools

It’s guest post day here at Duct Tape Marketing and today’s guest is from Josh Ludin – Enjoy!

A friend of mine, and fellow small business founder, told me a funny story recently. He had a meeting scheduled with a bank to secure a loan – his very first meeting of this sort – and during the meeting, the loan officer asked him “So what is your position? President, CEO?” My friend sat back, thought for a second, and replied “well last night, I was the Janitor!”

As a small business owner, we wear many hats and are in charge of managing many aspects of our business simultaneously. Whether it’s customer service, bookkeeping, sales, fulfillment and distribution, or any of the other necessary tasks required to maintain a business, time is of the essence. And now, with so many social media channels available to communicate with our customers and build a pipeline of leads, it’s extremely time consuming to stay on top of your game. So, I wanted to give you a cheat sheet of tools that will make automating your social media so much easier and consequently, more effective. You will love this list, but I want to preface it with this note, which somebody advised me of years ago and I couldn’t agree more; don’t try and tackle all social media channels at once, but rather develop 1 or 2 at a time until you have a strong following and are managing them without too much of a headache. If you try and dive into Twitter, Facebook, Instagram, Pintrest, LinkedIn, Google+, and so on, you will just be spinning your wheels. So to the cheat sheet…

1. TweetAdder

Building a twitter following is tough, and then once you build that following, you really need to be posting 3-5 times daily in order to really remain relevant. But Twitter can be such an amazing tool for lead generation, and it is by far the easiest tool to use to communicate with your customers. TweetAdder is great because it allows you to completely automate your tweeting. You simply upload a list of tweets you want to send out (I usually do about 50 at a time) and then you tell TweetAdder the intervals of time between tweets and you’re done. Additionally, you can pick other Twitter accounts to retweet at set intervals as well. And then on top of that, it makes it easy to add people that are part of your target audience. You can search for people who are using certain keywords, and start following them, and then about 15% of those people end up following you back (and, you can unfollow people who don’t!). This tool has helped me build up my twitter following, and manage my communication with ease.

2. Dlvr.it

When you write a new blog post, you know that you need to share it across all of your social media channels. But that takes a lot of time. You have to create a new post for each and every one of the channels, so Dlvr.it created an application that makes it much easier. You select your RSS feed and assign it to each account that you want to share your new posts on. And then, whenever a new post is created, the RSS feed automatically distributes the post across all of your social media channels. You can be completely hands off.

3. AWeber

We’ve all heard the saying before “The Money is In the List” – but once you build up your email marketing list, how you reach out to your new leads is key. AWeber allows you to send new leads emails in pretermined intervals so you can lead your potential customers right down the sales pipeline as you would like, every time.

4. Zapier

Zapier allows you to ‘Zap’ new posts from one online tool to another – and works with almost every online platform out there. For example, if you post a new video on your youtube channel, it will send out a Facebook message. So you can automate events to take place on one platform when another specified event happens on another platform.

 

As I mentioned, social media management is extremely time consuming. Fortunately, all these headaches have been experienced by others, so now we have amazing tools at our disposal. Automating this aspect of your business is a necessity – suggestions for any other tools that I missed would be greatly appreciated!

 

josh-297x300

Josh Ludin is the founder of the subscription box Blind Surprise and writes about his path to making money online, and more importantly his mistakes to avoid, at NeverJobHunt.com. He is determined to motivate aspiring entrepreneurs to take the leap of faith and begin building businesses and create the lifestyles many only dream of from the confines of their cubicle. Additinonally, he writes about start up advice and hacks to help young businesses get over that first plateau and find profitability.

Why Your Business Needs a Google+ Page Too

It’s guest post day here at Duct Tape Marketing and today’s guest is from Diana Gomez – Enjoy! 

If you are on Google+ (which you are) and if you run a business (which you do), you also need to create a G+ Page for your business that is wholly separate and distinct from your personal G+ profile.

Essentially, Google designed Google Pages to address the specific needs of business owners seeking to maximize Google’s features for their professional purposes.

Here are some of the basics you need to know for mastering your G+ business listing and some tips on where to devote your energies to reap the greatest rewards in harnessing the power of G+ for your business marketing strategy as well as enhancing your business’ reach across the online realm:

First Impressions Matter

With so much competition in any given field, unless you can create a visually stimulating profile page for your business, there’s a high likelihood that searchers will simply move on to the next business in the carousel that has prioritized its appearance.

At a minimum, your business page cover photo needs to represent your brand and indicate what line of business you are in. You may love kittens, but your business’ cover photo is not the venue to display this affinity (unless you are in the business of kittens, that is). If you are not, leave them on your personal G+ Profile Page or on an adorable YouTube video where they belong.

Ideally, the photo will be clear and will adapt well regardless which device the user employs. More and more searchers are doing so via mobile devices, so making sure your G+ Business Page is compatible is a must.

In addition, make certain that your properly linked website conveys the same message!

Google Maps Matters

The best way to establish your place “on the map” is by establishing your place on the map, literally.

When your business profile clearly lists your business address, your physical location will automatically show up when people search for your area of expertise using Google Maps. And that’s why it’s also important that you select the most-appropriate business category – Google wants to connect you with your potential customers, so help them help you.

Make sure your listing shows your address exactly as it appears on your website. Additionally, don’t just stop at your business name, location and physical phone number. Provide as much information as possible. Include hours of operation, a description of what you do in general, and a few specifics such as: most popular products and most requested information.

And perhaps most important, consistency across all of your business channels is key. If Google lists your address differently, change the one on your website to match theirs. Those who are willing to play the game according to Google’s rules are the ones whose businesses will benefit in the end.

Connect Through Conversations

One of the newest aspects of social media that Google is working to integrate across their own products is hashtags. Whenever you post something on your business page (and you should as often as possible), include relevant hashtags because Google now recognizes those in searches when it shows up on their own G+ outlets. If you are using the “right” hashtag at the “right time,” Google just might reward you with an increased rank in search.

As we all know, there’s no secret formula for getting to the top of the Google search charts. But if you follow these optimization guidelines when setting up your Google+ Business Page and listing, you are that much closer to connecting to your customers when they seek you out via Search, Maps, G+ or mobile devices.

And the best part is that by putting the work in upfront and staying on top of regular updates, from that point on, the rest will be taken care of by Google marketing automation.

DianaGomezDiana Gomez is the Marketing Coordinator at Lyoness America, where she is instrumental in the implementation of marketing and social media strategies for USA and Canada. Lyoness is an international shopping community and loyalty rewards program, where businesses and consumers benefit with free membership and money back with every purchase. Check out Lyoness on Facebook.