5 Ways to Produce Eye-Catching Content Without a Designer

photo credit: kaboompics

photo credit: kaboompics

There’s nothing like great content. I create it for work. I create it for fun. Crazy? Perhaps. Especially since creating good, visually appealing content is a huge challenge faced by many.

There is no rule that says you have to hire a pricey graphic designer in order to generate beautiful, design-rich content.  Of course, design specialists are a great resource to have on a team – but, for many earlier-stage businesses, increased costs and headcount may not be ideal.

Luckily, a universe of tools exist that enable quick content creation for even the non-designers among us – whether it’s as simple as a quick meme or as elaborate as an ebook. Slim, bootstrapping teams could wear a designer hat and produce the rich content quickly and inexpensively by enlisting some of these fantastic content-producing tools:

Capture the moment with Skitch

Screen Shot 2015-04-29 at 7.32.16 PMSkitch is a great app that helps brands tell a visual story – and it’s free! Grab a quick screenshot on your device and mark it up with arrows, boxes, text and more. Skitch lets you mark up images, digital assets, PDFs, and other files with arrows, callout boxes, text, and more.

I find that at least once a day I use Skitch’s “Screen Snap” function to grab all or part of my screen for use in content. I don’t need to plug my captured image into another program for further cropping and other editing since the all-in-one features of Skitch enable me to do so right in their app. A great time saver and useful tool for supporting your talking points with a rich visual design.

Skitch is owned by Evernote but does not require an Evernote account to start using. Try it out and screengrab to your heart’s content.

Don’t use any old font, use Dafont

Screen Shot 2015-04-29 at 7.32.42 PMSick of using Times and Ariel in your creative. Aren’t we all? Luckily, resources like Google Fonts, Font Squirrel and more offer a wealth of wonderfully designed, open-source fonts to add a little character to your characters.

I like Dafont for its abundance of options that range from general purpose to highly specialized. Each font is well-tagged so the site’s great search function could pull up just what you’re looking for. Simply download, install and use a desired font in graphics, presentations, ebooks and more – just make sure to check for any attribution requirements.

Pound out a quick infographic with Piktochart

Screen Shot 2015-04-29 at 7.33.07 PMThere’s nothing like a good infographic to capture an audience and teach them something new. When it’s simple to create in just minutes and free, it’s all the more reason to inject them into a content strategy.

Piktochart is quick and simple for anyone to create professional-looking infographics, reports, banners, and presentations. An intuitive interface and simple drag-and-drop features help a designer-less team fake it until they make it.

Get instant access and “start creating in 30 seconds,” as the site’s homepage describes. Start yours from scratch, choose from customizable free templates or step up to Pro for some more options.

Along with the vast library of templates, you can find over four thousand graphics to really spruce things up, or get more custom and create your very own images. When generating visual creations to represent your brand, avoid a clunky MS Paint design and make them look professionally mastered at low commitment.

Become an author with Guides.co

Screen Shot 2015-04-29 at 7.33.14 PMHave what it takes to write an informative eBook but lack the design skill to bring into fruition? Guide.co offers the perfect solution.

We’ve all experienced the power of eBooks, in educating an audience, adding credibility and thought leadership status to a brand and capturing more qualified leads. But the more comprehensive the piece of content the more time and budget it consumes.

Guides.co provides a useful, plug-and-lay model to take on the burden creating an attractive body for your killer copy. Like Piktochart, Guides.co offers multiple templates to kick off your design – and easy-to-use customizing features help to guide your guide to fit your brand.

Guides.co even goes the extra mile and hosts your content on their site for the world to discover!

Get interactive and think ThingLink

ThingLink adds a totally new form to social media that brings life to your content. The tool makes interactive visual graphics easy to make and void of the premium price tag.

The site integrates with others like YouTube, SoundCloud, and Vimeo to pull in sounds and videos to add to your graphic.

Register for free or get a few other advantages with a membership – but you might not need to spend the extra cash. The tools basic features enable users to design quite rich, interactive videos and images to incorporate into a content marketing strategy.

Even better, once completed, ThingLink lets you tag your piece and share with your social network along with their own community. Interact with other creative ThingLink users for ideas, inspiration and feedback.

Go forth and design

Designing is not easy. Supplementing the talent of an experienced designer will save costs but could indeed reduce the effectiveness of a content strategy. However, since more basic content is better than no content at all, getting your engine running with intuitive and affordable tools is key.  Helpful apps that enable the everyday entrepreneur or busy marketing generalist to design without breaking the bank or eating up your time is lifesaving.

Have any questions about improving your content strategy? Contact me! 

VinceVince is a passionate digital marketing specialist with a track record of evangelizing technology to modernize business development and brand building in the startup through enterprise levels. Skilled in strategic data-driven campaign management, Vince focuses on demand generation programs that influence growth, including marketing automation, social media, digital advertising, search engine optimization, blogging, public relations, video and event marketing.? Vince is a well-established Twitter influencer under @vince_tech and Founder of Boom Digital, a boutique digital marketing agency specializing in supporting the growth of early-stage startup companies through social media, content marketing, and design.

 

3 Effective Ways to Use a Blog to Boost Your Retail Business

Depositphotos_41742531_smallA million times you’ve heard that you need a blog to get more customers. Maybe you even created a blog for your retail business. You created the blog, wrote a bunch of articles with eager anticipation of the customers who would stampede through your door. You stare at your door waiting…

The flood of new customers never arrives. Heck, it seems like not a single additional customer came in due to your blog. What’s wrong? Maybe you’ve avoided creating a blog because of similar stories you’ve heard from others who have tried and failed. Whether you have tried a blog and had no success or avoided starting a blog, this article is for you.

What nobody explains about blogging for a retail business

Nobody explains just HOW to blog to bring customers through your door, but I’m here to help you with that. The first mistake that everybody makes is blogging about them self. The truth is your customers don’t care about you. Customers care about themselves. They’ll never come into your shop just to put money in your cash register; they’ll only come to get something they want or need for themselves. So, blog about how your customers benefit from your products.

Here are 3 things that will help you attract customers to your store.

1. Demonstrate your products being used

Few stores show their product being enjoyed or put to best use.

Write a blog post showing how your product can be used. If your product is a tool, show it being used by an expert to fix things. If it is clothing, show it being worn with other items you sell and inspire your customers to make their own fashion statement. How-to articles are one of the most popular types of blog posts. People are always searching for ways to do something. Demonstrate what problem your product solves or how people are happier using your product.

IKEA’s Share Space blog allows people show the creative ways they have used IKEA products. The blog is written in a casual, friendly tone and includes lots of pictures of people’s projects.

2 Establish trust in your industry

Over 80% of people do research on the web before making a purchase. A blog is the perfect place to give people a buying guide to the products you sell. Start by answering questions that your customers regularly ask.

River Pools and Spas started writing content on their blog that simply answered their customers’ questions. Today their blog gets more traffic than any other pool company site in the world.

Do not be a salesman when you write a guide. Write the post as if you were talking to a dear friend that you wanted to know the honest truth. Use some photographs in the article and help people understand why one feature is better, in what circumstances, and what its shortcomings are. Giving people honest expert advice to make a purchase will build a rapport with your customers.

Create an article that explains, step-by-step, how to use or make something with your product. Add a checklist, or questions to ask when shopping and you have given your customers a goldmine of information. Strive to inform in a way that doesn’t have the goal of making you money. Instead, help everyone better informed about your products.

3. Show off your shop’s personality

More and more, people are buying from those who they know, like and trust. A blog gives your shop personality. Like I said earlier, you don’t want to sound like a salesman. When you write blog posts, be personable.

Use empathy with your customer when writing. By sharing common experiences with your customers, you are building a relationship with them because you have a shared interest in common. This increases the bond you and your customer have and will increase traffic through your door.

The Artists Frame Service does a good job of mixing in their personality with their blog.

Your customers are online and you should be there too

Retail blogs fail because they don’t focus on what the customers want; blog about topics that your customers find interesting. A blog is the easiest way to link your brick and mortar store with the online world. If you use it right, you’ll have a major advantage over your competition.

Your customer will be much more likely to find you in search engines. You’ll not only answer all their questions but show them that you really get them. They will remember you for it, and from then on they will much rather come to your shop over others.

robert-newmanRob Newman is CEO of Get Web Clients. If you’d like to learn more about what it really takes to get more visitors to your website, build your email list, and become an authority in your niche, subscribe today.

 

5 Easy-To-Use Blog Post Formats

If you’re starting a new blog for your business, you probably have done a lot of research on how to write blog posts. You’ve probably come across all different kinds of posts, everything from other businesses like yours to Buzzfeed’s top 10 cat gifs of the week. It can be a bit overwhelming. Every blog post is different, and you may not know which styles and formats to emulate.

The truth is, there are countless ways to write blog posts, and many different formats you can use. In my last post, I even suggested you use multiple different formats every week or month to help you write more efficiently. Here are several different, easy to use blog post formats and how to use them.

Countdown / List

Countdown or list posts are some of the most highly shared posts on the Internet, and they are easy to read and create. Made popular by sites like Buzzfeed, the countdown post is a list of headers, broken apart by small bits of content under each header. You see this all the time: “5 tips to make you a better blogger,” “The top 10 teams in Major League Baseball,” even posts like this would fall under that format.

These sorts of posts are frequently shared because the headers make it easier for speed readers to comprehend the content of the post. They also make it and for those who may not want to read the entire post to pick and choose the content they want to read. It is easy to write because the list format allows you to gather and organize your thoughts without having to worry about those pesky and sometimes difficult-to-write transitions.

To write a countdown or list post, begin with a topic. Next think of a handful of examples. Aim for a nice round number like 5 or 10, but don’t sweat it if you can only think of 4 or 7. Next, write a little bit about each example and why it pertains to the topic. Finally, write a short intro and conclusion about the subject and why it matters to your audience. It’s as simple as that!

How-To

How-to blog posts are exactly what they sound like, a post with a step-by-step outline of how to complete a task. Here on the Duct Tape Marketing blog, Sara writes great how-to posts. These are often easy to write because you’re outlining something you already know how to do, and really helpful to your audience.

To write a how-to blog post, begin with a task and list out the steps one by one. Next, spend a bit of time explaining each step, maybe even including photos or examples of each step. Make sure these steps and explanations are broken down so your blog’s audience can understand, and avoid any industry-specific jargon. Finally, write an introduction explaining to your audience why they should learn this new skill, and maybe a conclusion encouraging your audience to practice and use the new skill.

News

News posts are editorial posts that analyze a newsworthy event and apply it to your industry. News posts get shared because there is a good chance your audience is already talking about the news story.

To write a news blog post, start by creating a listening post to keep an eye (or ear) out for news that applies to your business. This can be done by following journalists and news outlets on social media, or just checking your favorite news outlets daily. Next, find a news story that may have an impact on your industry or business in the future. Begin by writing a little bit of background on the news story, and then spend time talking about how it impacts you, your industry or your customers.

Sharing

Sharing posts are some of the easiest to write, and are a valuable tool to leverage for growing your strategic partner base. These are posts where you can share other posts or products to your audience. For example, every weekend John shares his “Weekend Favs,” three new tools that can help make running a business easier.

To write a sharing post, collect blog posts or products to share throughout the week leading to the post. Be sure to keep your strategic partners in mind, and work their products and posts in often. List each item and hyperlink each one. Next, write a little about each post or product you are sharing, specifically why your audience should click the link. That’s it!

Mailbag

Finally, the mailbag post is a great way to get your audience to write your posts for you. The only catch is that you have to build up an active audience for this to work. These posts simply consist of you answering questions directly from your audience.

To write a mailbag post, call for questions from your audience either in a post on your blog or social media. Then copy/paste the questions and write your answers. If you don’t have much of an active audience, you can always think of commonly asked questions to answer, but this can be difficult.

Blog posts shouldn’t be difficult to write. These five easy blog post formats should help you get your blog rolling with great, consistent content.

Alex-Boyer-Photo-150x150-e1420769709443Alex Boyer is a Community Manager and Content Ninja for Duct Tape Marketing. You can connect with him on Twitter @AlexBoyerKC

How Not to Get Lost in the Content Creation Wasteland

Planning an entire year in advance – who DOES that??

You should – if you want to stay focused and on track to meet your marketing goals. To be more specific – if your marketing strategy includes blogging, sending e-newsletters, or any other form of content that you share digitally, a content calendar is a powerful tool to make your online marketing more effective. And without one, you could be just another boring fish in the online marketing sea.

As someone who does nearly all of my business online and connects with thousands of people every week using online tools, a content calendar is a no-brainer. Knowing what I want to share with my audience ahead of time makes my writing more efficient and my work less stressful. It keeps me organized. It keeps me focused on the bigger goal of constantly finding new ways to serve my best customers better.

Think of it like this: let’s say you live in Oklahoma City, and you plan to drive to Los Angeles, somewhere you’ve never been. Even though you have the fantastic invention of GPS, plus a paper map and a good friend who knows the city well to help you get to your destination efficiently and safely, you simply get in your car and start driving west.

You don’t even consider what asphalt cooking in 115-degree heat could do to your tires. You ignore the signs that read “next gas station 158 miles”. You just drive aimlessly, surviving on cold fried chicken you bought at the Albertson’s in Needles because there was literally nothing else open. You’re not sure how or when you’ll get to LA.

content planYou’ll probably still get there… but it could be a much longer and more frustrating trip than it needed to be, all because you didn’t take a few minutes to plan.

Content creation is like that. Without a clear path to your destination, it becomes a vicious cycle that alternates between writer’s block and hopelessness.

Thankfully, a bit of planning will keep you from getting lost in the Mojave Desert of content development.

If you’re reading this with a sceptical eye, then you’re probably someone who struggles with the question “But how do I know what to write about?” The answer is simple: ask your audience.

If your audience is engaged with you and asks you questions, you can build your content calendar to address their needs. Your audience is probably the most powerful planning tool you have at your disposal. The more engaged you are with them, the more they’ll tell you what they want, and the easier it is to plan your content strategy well in advance.

Wondering how to create a content strategy that has your business’s longer-term objectives in mind? Here are a few tips:

  1. Focus on monthly themes. You don’t have to have every blog title, and every YouTube video script written out. But by choosing a general theme for each month, you have a framework around which to develop each piece of content. As you come up with new ideas, slot them into the most relevant themes to start building out the calendar.
  2. Plan content around your launches. Are you planning to launch a new product or program this year? Up to a month before your launch, start promoting content that relates to whatever you’re going to be selling; it brings more people into the fold who are likely to buy from you.
  3. Solve your audience’s problems. Survey your email list or Twitter followers; find out what they want to know and use that information to create your themes and your content.
  4. Be flexible. Just like a business plan, it’s impossible to stick to your content plan like glue. Be responsive to your audience’s new questions, and pay attention to current events to see if you can leverage those to make more people aware of your brand.

Ready for a smooth ride on the content creation highway? Take ten minutes today and create your monthly content themes for the rest of 2015. Your audience will thank you.

jessica omanWhen Jessica Oman (the Renegade Planner) isn’t busy helping her clients start and grow businesses that earn them a 6-figure income, she’s road-tripping in the USA with her hubby and pooch, or developing her appreciation for a good West Coast IPA. She’s written the Ultimate Guide to Leaving Your Job and Planning a Business you Can Bank on, which you can download free by clicking here.

21 Blogs I Turn To When I Need to Learn How To Do Stuff

No shock in this statement – I’m a big fan of blogs and blogging as a core marketing, content and SEO practice.

Blogs

photo credit: via photopin (license)

I subscribe to many blogs, read blogs daily and generally find that when I search for things blog posts offer the most useful solutions.

I read many different types of blogs – some for inspiration, some for thought leadership and still some for personal growth.

Today I want to present a list of blogs that I turn to on a regular basis when I want to learn something practical and useful.

This list of 21 blogs isn’t top list or ranking or any other of the link bait kinds of lists you see out there. The blogs on this list are tools for me as I market and grow my business and attempt to expand my knowledge in an ever changing world.

I frequently get asked about resources I turn to and, for today, here they are. I placed them into a handful of categories, but many of them could cross over into multiple categories and often do in the range of topics they weigh in on. Most of these won’t be new to regular readers as I reference them often, but it can be helpful to see them all in one place. Subscribe to this list and you’ll always have ready access to tips, tools and techniques you can take action on today.

Feel free to share blogs you find utterly useful when you need to learn how to do stuff.

Video
Reel SEO – http://www.reelseo.com/
Video Brewery – http://www.videobrewery.com/blog/

Podcast
Podcast Answer Man – http://podcastanswerman.com/
Entrepreneur on Fire – http://www.entrepreneuronfire.com

SEO
MOZ – http://moz.com/
Search Engine Watch – http://searchenginewatch.com/

Social Media
Social Media Examiner – http://www.socialmediaexaminer.com/
Buffer – https://blog.bufferapp.com/
Razor Social – http://www.razorsocial.com/blog/

Facebook
Jon Loomer – http://www.jonloomer.com

PPC
PPC Hero – http://www.ppchero.com/
WordStream – http://www.wordstream.com/blog

Conversion
Kiss Metrics – https://blog.kissmetrics.com/
Unbounce – http://unbounce.com/blog/
QuickSprout – http://www.quicksprout.com/university/

Analytics
Occam’s Razor – http://www.kaushik.net/avinash/
Crazy Egg – http://blog.crazyegg.com/

Content
Content Marketing Institute – http://contentmarketinginstitute.com/blog/
Copyblogger – http://www.copyblogger.com/blog/

WordPress
WP Beginner – http://www.wpbeginner.com/category/wp-tutorials/
Yoast – https://yoast.com/

 

 

How to Build a Blog with 100,000+ Monthly Page Views

It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Vinay Patankar – Enjoy!

how to build a blog

You’ve probably heard that blogging is a great way to generate leads and sales for your business. John has talked about blogging many times on this very blog. And the truth is, it does work, many companies have seen stellar results from creating compelling blogs and building large audiences around them.

But why is it so hard?

While this may be true, building a successful blog is much harder than it sounds. I’ve been blogging for a long time. I ran a personal blog and a number of different niche blogs during my time as an Affiliate Marketer. I wrote hundreds of posts and did various “link building” tactics to try and rank my blogs to get traffic. This did produce some results, I got a bit of traffic and a few sales, but it never turned into the lead-generating-cash-machine I dreamt about every night before bed.

It was only when I started blogging for my startup Process Street did I start to see some real numbers and results from my efforts. We are still in early days (the blog is about 6 months old) but we recently hit the 1,000 subscriber mark and are now receiving over 100,000 page views every month!

traffic stats

What changed?

So what did I do different this time than all the other times I blogged?

The answer is content promotion. In my early days of blogging, I would spend 90% of my time writing content, once it was done I’d share it on my social media properties then move on to the next post. I now spend just 30% of my time on creating content and 70% promoting it.

content creation vs content promotion

This does not mean I write lower quality content by any means, in fact, my content is much higher quality now, I just write fewer posts. Like much fewer. I was writing up to 10 articles a day across my various blogs, now I am lucky if I manage to get 1 per week out. But when I write, I write longer, more detailed, more personal, more actionable and more impactful posts than I ever did before. This is not by chance, this is part of the carefully curated content strategy that I came up with from watching some of the greatest SaaS content marketers in the world like Buffer and Moz.

Creating high quality content is absolutely necessary to build a blog that people read, share and link to, but creating high quality content is only half the battle (or 30%!). High quality content is not useful if nobody sees it. Today, I have a team of 3 Virtual Assistants that focus on promoting my content, and not just content on my blog, I have them promote guest posts I write on other peoples blogs (like this one) plus any post that links to one of my products or posts.

So what is content promotion and how do I do it?

Well I’m glad you asked. It just so happens that I created a very detailed and in-depth checklist that you can follow to promote your content. This checklist is responsible for driving at least 1,000 visitors to every post I have written, it in itself is a huge piece of content that took me 3 days to create! Now it’s all yours. Use it yourself or hand it off to a VA and watch the visitors roll in.

Grab my content promotion checklist below and supercharge your blog today.

vinay headshot process street 100x100Vinay Patankar is an ex digital nomad and startup growth specialist. He is the CEO of Process Street, a platform that manages recurring processes for teams and turns businesses into automated, self growing machines. Find him on Twitter, Google+ or his Blog. Sign up for a free trial of Process Street here: http://process.st

How to increase conversion rate on your blog

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Giles Thomas   – Enjoy! 

featured-imageDo you often ask yourself:

How do I get more people to sign up to my blog?

Why is no one joining our email list?

Generating leads from your blog is no easy task.

It can be difficult to keep writing content when your conversion rate is low, 1% or even less.

Through testing and trial and error we came up with a technique that not only makes your visitors happy but also increases your conversions rates.

Convert more visitors to email subscribers using the Content Cliffhanger Technique

I struggled with conversion rate just like you, I had a pretty ok conversion rate of 3% until I discovered a fairly unknown marketing technique.

The Content Cliffhanger Technique

In three easy steps I went from 3% to a site-wide conversion rate of 22.46%!

First I’ll explain the psychology behind the technique then I’ll show you how.

Information Loops

Just like in a tv series or film, when it comes to blog conversions cliffhangers work like a charm!

This is due to something called the ‘Zeigarnik effect’.

It is when a piece of information starts but does not finish, our brains then keeps hold of the information, pushing it into our mind time and time again until the information is complete.

It seems to be human nature to finish what we start and if it’s not finished, we can’t forget it.

Bluma Zeigarnik a Russian scientist learned the phenomenon when her tutor Kurt Lewis noticed something very interesting about waiters and waitresses.

After observing them when waiting tables, they realised the waiters had much better recollection of unpaid orders than paid ones.

To the point that, when the table left the restaurant and closed the cheque the staff member would forget their order all together.

The information loop stayed open in the persons mind until the table was complete, because the narrative of that table was not complete.

Get more emails with Zeigarnik’s Findings

We can leverage this technique in our blogs to help us collect emails.

Start a narrative or information loop in the blog post and ask for an email opt-in from the visitor to complete the loop. The ending to the narrative.

The way you do this is simple:

1. Write about niche topics

For example ‘The 6 Most Effective Endurance Exercises’.

In the post start an information loop, the beginning of your narrative, the set up for your cliffhanger.

In this example they talk about 3 of the 6 best ways their readers can improve their abs.

6-best-workouts

They then offer a bonus content area to email subscribers with videos showing in detail how to do all 6 exercises.

Your bonus content could be a PDF, video or even a swipe file.

2. With the Content Cliffhanger plugin give away free bonus content

Create a download for the post that shows the reader in video form all 6 exercises in detail.

This means the reader can close the information loop by downloading the free content.

I created a free wordpress plugin to enable you to easily offer free downloads.

content-cliffhanger

 

3. Record the difference in your email opt-in rate before.

I cannot promise you exact opt in rates, nothing in conversions is a hard and fast rule. There are no one size fits all fixes. But I can say from my experience I have yet to see this make an improvement to a blogs conversion rate.

The difference with this plugin and most others is that you can customize the form and its contents for every post or page. So you can have free downloads that are always aligned with your pages content.

That is the secret behind the technique, when the users search intent is aligned with the opt-in offer, you see much higher conversion rates. Because the giveaway is aligned with what they originally searched for on google.

Start an idea in your blog post but finish it in the download, like a cliffhanger in a good tv series.

People then want to close the information gap or loop, increasing the likelihood of conversion.

This works much better than generic opt-ins like, ‘Join our newsletter’.

You can have increase your blogs conversion rate too…

…but first you must take action on what you learned in this post.

Let me know your thoughts in the comments below. What techniques are you using to get more conversions? What do you offer your customers when asking them to opt-in?

Talk to you soon below!

giles-thomasDownload the free 65 page Guide to List Building, download the guide here. Giles Thomas writes about Content Marketing and Conversion Rate Optimization at Acquireconvert.com. He is also the founder of  the holistic design agency Whole Design Studios.

 

12 Simple Ways to Improve your Small Business Blog

 It’s guest post day here at Duct Tape Marketing and today’s guest post is from Steff Green – Enjoy!

angry man with computer

photo credit: Anton

As a business owner, you’re always keen to try new things. So when you heard that blogging was a great way to improve website traffic and brand awareness, you thought you’d give it a go.

Sadly your business blog hasn’t produced the results you wanted. Hardly anyone is visiting, no one is commenting, and you are losing the motivation to keep up with your regular posts. So what do you do if your blog is tired, stagnant, or you feel as if the content isn’t reaching the right audience?

Before you give up on your blog, here are 12 tips to kickstart your stagnant business blog and ensure all your hard work pays off:

  1. Have you gotten started on your blog? If you’ve been thinking about blogging for your business more than you’ve actually been blogging about your business, it’s time to get started. I love the free get started blogging guide at First Site Guide for simple, image-based direction for getting your blog up-and-running.
  2. Are you using social media to help grow your audience and promote your blog content? Perhaps it’s time you started. Don’t head straight for Facebook, though – think about where your audience is most likely to hang out and what they might be interested in. Pinterest and Instagram are growing social sites that love visual content and how-to tutorials.
  3. If you’re writing product tutorials (or any kind of tutorial), include images, videos, diagrams and other visual content. Not only is your piece more likely to be useful if it contains visual guides, but the images themselves will be shared on social media, expanding your reach.
  4. Ditch the “blog” moniker. Many people don’t actually read “blogs” and will assume your blog content is all company and product updates, even if you’re writing fun and useful articles. Call your blog tab “Articles” or “How-to guides” instead.
  5. With every Google update, guest blogging is becoming an obsolete form of generating backlinks. However, guest blogging is still a powerful way to grow your audience, as long as you aim for quality over quantity. Write a post on a lifestyle blog related to your industry; for example, if you’re a tourism company, create some content for a travel blog.
  6. Do you have an old blog post that still pulls in decent traffic? Update the post with new information and better images, tighten up the prose, and republish it with a strong call-to-action.
  7. Use an editorial calendar to plan your posts weeks and months in advance. This editorial calendar should be part of your company’s marketing calendar because you’ll need to plan content around your various campaigns.
  8. Create a top-ten list associated with your industry or product. For example, if you make and sell scented candles, compile a list of the top ten scents for getting rid of a bad mood.
  9. You don’t have to “create” all your content yourself – compile posts of “curated” images, quotes and videos related to a single subject. As long as you attribute all the creators, you can republish their content and create a picture resource for your readers. For example, if you’re an interior designer, you could compile a post of 25 beautiful rustic kitchen designs to help your clients dream up ideas for their kitchen.
  10. Create a playlist in Spotify for an occasion associated with your business. For example, if you’re a wedding planner, you could create a romantic wedding playlist. Publish this list on your blog and share it on other music websites.
  11. Create a list of popular books in your industry. Choose books by popular industry leaders, and focus on interesting titles that cover a range of abilities. For example, if you were a fashion designer, you might include books on sewing techniques, on the fashion industry, and biographies of famous designers. You could even use Amazon affiliate links to make a bit of extra money when someone clicks through to buy a book.
  12. Have fun! Blogging for your business is a lot better than researching keywords for search, or sending out hundreds of press releases in the hope of getting coverage. Embrace it!

Do you have a business blog that just isn’t working? How are you going to turn things around?

author pictureSteff is the author, blogger and heavy metal maiden behind steffmetal.com, a blog about loud music, alternative subcultures and her adventures living off-grid in rural New Zealand. Steff writes dark fantasy fiction for adults; her latest book, The Sunken, a dark steampunk fantasy set in Georgian London, is now available on Amazon. Sign up for her author newsletter and receive a FREE short story.