Content As an Essential Strategy

I’m pretty sure you’re sick of folks like me telling you that content is king and that you must produce reams of it in order to compete these days, so I won’t put you through any more of that kind of silly talk.

What I will say is that people today have come to expect to find information about any product, service, company, individual, cause or challenge they face by simply turning to the search engine of their choice. So, if they’re not finding content that you’ve produced that provides them that information, even if someone referred them directly to you, there’s a pretty good chance you won’t be worthy of their trust.

I guess I am going to tell you that you’ve got to commit to content production, but you’ve got to make it a part of your overall strategy and you’ve got to produce content with an eye on doing two things – educating and building trust.

Integration is the New Killer App

chainAll around us companies are innovating. New web-based applications are cropping up faster than you can count. These applications, when used as a stand alone, can make life much easier.

However, the real power of an elegantly thought out application comes when two or more application providers find ways through APIs to get their applications to work in tandem.

This is classic multiplication at work here. When one app with a fan base can start working seamlessly with another app with a fan base, all the fans win and the organizations grow exponentially through cross pollination and an enhanced feature set.

This kind of thinking is something that needs to be baked in at the strategic layer of every business – online or off.

Below are 7 examples of web apps that multiply in value when you understand how to use them together.

SlideRocket Set to Blast Into the Online Lead Generation Space


SlideRocket is an online presentation editor positioned initially to take on the likes of PowerPoint and Keynote on the web. Today I think it took a giant leap forward.

I’ve always liked SlideRocket’s ease of use for design and find it easier to use than most desktop software. Over the last year or so the tool has continued, in my opinion, to improve by making it easier to add video, use presentations offline, and host online presentations that don’t require any download or plugin on the part of the attendee.

SlideRocket is also a great presentation asset manager because it allows you to share and collaborate on presentations with team members and even updates all your presentations and slides when you make a change to an asset such as a logo. Organizations that share or use common presentations for sales and demos should really appreciate that functionality.

This week SlideRocket announced additional features that also make it a powerful sales and lead generation tool.