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Another Duct Tape Business Blog Theme Release

A few weeks ago I teamed up with WordPress Theme designer Cory Miller to create a business oriented theme for WordPress. The response to this release was great.

The one request I received the most was to release a version of the theme that would allow the user to create and upload their own custom graphic header. So, here you go Duct Tape Business Blog Theme Released With New Header Logo Image

Duct Tape Blog Theme

Key features:

* Three column
* Web 2.0 look
* Widget ready
* Header graphic (PSD file included)
* 125×125 graphical ad ready for your products and services

Take it for a test run here.
Download it here.

Support post for this theme.

A Facebook and Google Reader App for Bloggers

Google ReaderA few weeks ago I wrote a post pointing out the growing usefulness of Facebook as a business tool. It isn’t that I am so enamored with the social network as I am optimistic that the new open platform will allow developers to create some very useful business applications.

Today I want to tell you about one such application that I think meets that criteria. The application is called Google Shared Items. This application allows Facebook members to easily do two very useful things. First, it makes it very easy to feature your blog posts on your profile page (your Facebook home page) allowing your network to get a taste of your blog. There are other ways to do this, but this one really works well.

The real power behind that app though is that it also allows you to see a list of all the blog posts that your friends/network have shared (Shared by bookmarking them in their Google Reader) and then ranked as the most popular items. This feature gives you your very own Digg like tool to discover changing content that, if your network is like minded, will provide you with a fabulous resource of relevant reading that you may never discover on your own.

The application is very simple to install and does require a Google Reader account as well. You can see my public Google Reader Shared stream here. This is the content that is then flowing to the Facebook application for other to view and share. Of course, this is for any content in your reader that your want to share, not just your own blog posts, but those of all the blogs you read – and it throws off an RSS feed so there are countless other ways for you to repurpose this content outside of Facebook as well.

A lot of folks are flocking to Facebook and then getting there and saying, now what?

So, if you’ve discovered business uses and applications for business use, post a comment and let us know!

Advertising Age to Use the ToddAnd Power 150

advertisingageTodd Andrlik, a marketing and PR guy known to most as Todd And and creator of the Power 150 – top marketing blogs, announced today that AdvertisingAge will be taking over his little creation and plans to integrate it into their coverage of marketing and media.

I think it’s a tribute to some hard work on Todd’s part to have created something AdAge thought worthy of partnering with and a further sign that blogging has truly become too important for mainstream media and advertisers to ignore.

From Jonas Bloom, editor of Advertising Age

The fact we’ll now also be ranking the media and marketing blogs says a lot about how important that community has become in a very short time.

Great photo, blog, podcast, video resource list

onlinemediagodcontrast.PNGMashable, the social networking news site, has created an insane resource list calledONLINE MEDIA GOD: 400+ Tools for Photographers, Videobloggers, Podcasters & Musicians

The Conversational Marketing Summit

Conversational Marketing SummitFederated Media, this blog’s media agency, announced this week that they are holding a Conversational Marketing Summit September 11-12 in San Francisco.

From the FM Site:

The Program

The Conversational Marketing Summit brings together leaders in conversational media and marketing for a two-day dialog around the issues, lessons, and opportunities of this emerging medium. Speakers will present actual work from the field, including case studies from:

Brands: Absolut, Cisco, GM, Hewlett Packard, Microsoft, Nike, Symantec, Virgin
Agencies: Anomaly, Butler Shine, Carat, Ogilvy, OMD, McCann, Starcom
Media: AskANinja, BoingBoing,, Duct Tape Marketing, TechCrunch

The attention this event has already drawn from corporate heavyweights like Microsoft, Dell, HP, WebEx, and demonstrates how far Federated Media has come in the interactive advertising world. The line up of speakers is a virtual who’s who in new media including executives from, MySpace, Facebook, Yahoo, Six Apart, YouTube, Fox, AOL and, well, you get the picture.

I’ll be there and suggest that anyone who wants drink from the new media fire hose should join this conversation as well. This event will sell out!

Desktop Blog Tools a Hit

windows live writerMost of the blog platforms have some form of WYSIWYG editor that allows you to log in and create your blog posts using familiar editing tools.

A tool that you may not be as familiar with is the category of software known as desktop blog clients.

A desktop client is a software or service that lets you write your blog content on your computer locally. The advantage to this is that you don’t need to be online, can easily back up and save your posts on your hard drive, can create posts for multiple blogs if you like, and even enhance your post with customized features not available on your blogging platform.

Could You Use a Wiki for Marketing?

wikiI’m fascinated by some of the creative uses I’ve come across for a fairly new media tool called a wiki.

What’s a wiki? Let’s turn to the encyclopedia built on one Wikipedia – The definition of a wiki
Here’s an example of a wiki used to build a community enthusiastic about a single topic – the outdoors. WikiOutdoors

The WikiOutdoors site was built using a custom skinned version of the free software called MediaWiki – the same tool that Wikipedia is built on.

Main Street Make Over Starts Here

Main Street I reported on this blog a few weeks ago that the department store chain Ikea was holding a Main Street Make Over contest for small businesses. To enter, a small business must send in a video nominating their business for a make over. The nice twist in this case is that the entries are to include reasons why your business AND your community deserve to win – if you win, a team of designers will descend upon your town with great ideas and furnishings for up to 10 businesses in your community.

I asked Duct Tape Marketing readers to submit photos showing the nifty use of Duct Tape in a business setting. The winning photo entrant gets a flip video camera and the runner-up a copy of Duct Tape Marketing.

And the winner is!
duct tape sales strategyMike Leahy the Mad Marketeer working for small local businesses in Wales UK.

Entitled: I always carry my duct tape when carrying out my first marketing consultation meeting as it helps me get learn the most about my client! Motto: Shut up, listen up, speak up – in that order.

And the runner-up!
duct tape print shop Brad Potter of Print Source Port Orchard Washington.

The town that we will be doing the video on is Port Orchard, Washington.
And we most certainly appreciate Ikea for their contribution to the town.

It is the town that time forgot, the downtown is on a lovely inlet on
beautiful Puget Sound in the glorious state of Washington.