Real Time is the Right Time

Marketing podcast with David Meerman Scott (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Real-time marketing and business management is upon us. Companies that get the notion of instantly creating and responding, almost as a business behavior, are taking advantage of opportunities as they happen and engaging customers at the speed they’ve come to expect.

The days of annual planning and execution as a ritualistic process are thing of the past. Companies must plan and implement almost instantly – companies big and small. The good news is that by adopting the right mindset and the right set of monitoring tools, even the smallest of organizations can beat the competition to opportunities happening in real-time.

Real-Time Marketing and PR - David Meerman Scott

Google Place Search Changes the Local Game Again

Last week Google reshuffled/revealed its local search strategy by introducing something called Place Search.

Place search eliminates the local search 7 box and blends local and organic results in a way that clearly demonstrates how important local search is to them – and consequently to your local small business.

Google has been steadily improving its ability to predict your location and offer up local results even without the use of a city name or location in your query. (It’s very interesting to experiment with this function one letter at a time in Instant Search.)

Google Place Search - note the map has moved too

One thing that’s certain from this new look is that you must claim, optimize, amplify, and participate on your Google Places Page. If you thought this was a nice thing you would get around to someday, stop right now and go get this in the works. It will be very hard for a business to rank well for local search lacking a dynamic Google Places Page.

Once you claim your Places page you must go to work on the elements that will give your page a competitive advantage

1) Add images, video and product/service descriptions to your page. Add custom fields to get more relevant content. Spend time getting the right Places categories.
2) Get listed in other second tier directories – here’s the easiest way
3) Get involved in the ratings game – on Google, Yelp, CitySearch, InsiderPages – reviews on your Google Places page and from other major review sites are a key ingredient for higher local ranking and have become an expectation from shoppers.

Ratings and reviews are an important ranking factor

4) Start routinely using the Places Posting feature to add fresh content
5) Add coupons and try out the Google Tags

How to Unfriend on Facebook

I realize this isn't the most positive post, but the subject is one that I get asked somewhat frequently. While it is very easy to add friends on Facebook, the method for unfriending or deleting friends is not as straightforward…

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How to Create a Social Media Conversion System


Image credit: anitakhart via Flickr

People often complain that social media is a giant time drain, but one that they know they must dive into because everyone says they must.

Of course this is exactly the kind of thinking that makes social media, or any business or marketing activity, a giant time drain.

Social media participation and integration is an important aspect of marketing and while the names, technologies, and tools may feel foreign, the fundamentals involved in making them pay are the same.

Marketing is about building trust and these days any effective conversion approach is steeped in building trust through engagement. This is true of selling, advertising, lead generation, and customer service – and it’s certainly true when it comes to building trust using social media platforms.

The trick, like all good inbound marketing, is to create value and a reason for someone that might encounter your business to want to know more.