12 Things a Small Business Owner Can Do to Get the Most Out of WordPress

WordPress is a popular CMS platform, so you’re in a great place if you use it as the foundation for your website. With millions of themes and plugins, a superior experience can be had. It’s easy to get started, and an out of the box solution is free.

Let us count the ways to maximize your WordPress installation.

Grab a Theme

Wordpress ThemeGive WordPress a custom look and feel that accurately represents your brand. ThemeForest has thousands of low-cost templates that can be customized with some know-how.


Get Your SEO in Shape

Screen Shot 2015-07-26 at 8.21.34 AMThe Yoast WordPress SEO Plugin is the most popular search engine visibility plugin. It controls title/description tags, avoids duplicate content, and sets up an XML sitemap for search engines.

Contact Form 7

Contact Form 7 is a customizable form with many great features. It’s the frontrunner of contact forms for WordPress; many themes include it.

Contact Form 7

Build Out Your Newsletter

MailChimpThe MailChimp plugin is a great newsletter tool. Send automated messages, marketing emails, and targeted campaigns, and see reports for what’s performing best.


MailChimp’s plugin also works well with Contact Form 7.

Clean Up Spam

While not all WordPress sites are blogs, most are. Once you see your blog on the map, you’ll get spam comments. Akismet helps you silo those comments off and keeps that junk out of sight and out of mind.

Encourage Social Shares

Screen Shot 2015-07-26 at 8.22.40 AMDigg Digg lets you add a floating share bar to your site.

This bar lets visitors of your website share content to like Facebook, LinkedIn, Twitter, or Google+. Digg Digg lets you customize visibility and placement of the share bar, so it doesn’t have to float on the side of the content if you don’t want it to.

Build a Business Schema

The most useful plugin for a small business with a physical location, the All in One Schema.org Rich Snippet, lets you add local business schema to your WordPress website. Schema markup helps search engines understand the intention and categorization of web sites to assist with customer acquisition. Schema.org’s markup shows geography (location), hours of operation, reviews and testimonials, Google authorship, and more.


With information like this, search results will look like this:

Screen Shot 2015-07-26 at 8.23.20 AM

Don’t you feel more compelled to click on listings with reviews?

Use a tool like Synup to help with local marketing components; it gives visibility into what your websites look like across 200+ sites so you can fix issues. You can also use Synup to track rankings, display reviews, and monitor reviews.

Schedule Regular Backups

BackWPup is the best tool I’ve encountered to backup WordPress files to a Dropbox account. I set up a weekly job on a less-trafficked night (usually Friday) and get an email as soon as it’s done.

Screen Shot 2015-07-26 at 8.23.43 AM

This gives peace of mind that if something happens to my site (it gets hacked, files get deleted, the server hard drive dies, etc.) that I have something to rely on.

BackWPup has a pro and free version. The free version is great, but if you love the plugin, support it by going pro.

Get People to Schedule Appointments Directly from Your Site

AppointmentsA service provider looking to schedule bookings can use Appointments, which lets you accept, set, and manage any bookings on your site.

I also recommend YouCanBook.me or Calendly. With tools like this, managing your calendar is easier than ever.

Seek Help with Content Ideation

ScribeUsing Scribe, easily identify content marketing opportunities for maximum shareability.

Scribe isn’t free, and that has been reflected in its reviews. Should you have a budget, it’s worthwhile to explore. I also recommend Oz which is being used by agencies for content ideas.

Create Custom Landing Pages for All Products, Services, and Locations

Beaver BuliderBeaver Builder makes it easy for businesses with multiple service offerings and/or locations to create custom landing pages for each.

It is drag-and-drop, so you don’t need your developer.

Bonus: Update Your Site

Infinite WPWordPress plugins get updated often. Think about smartphones; almost every time your power that thing on, you’re notified about another app update. The same holds true for WordPress. While updating your smartphone is optional, updating your WordPress plugins is mandatory. Most WordPress plugins are updated for two reasons: 1) feature updates, 2) patching holes that can give outsiders access to your web server.

Ever seen a hacked website? Without regular updates, you’ll be next.

That’s why I recommend InfiniteWP. Get notified daily of new updates to your installations, log-in, and update!


It’s easy: with WordPress and a good theme foundation, all you need is a few plugins to power the site to be a small business website powerhouse. With love, care, and constant updating, your small business site will stay secure and build up your visibility in store, in person, and on the web.

Tamar Weinberg is a professional hustler and author of best-selling social media book, The New Community Rules: Marketing on the Social Web. She blogs about all things tech and social at Techipedia.

21 Blogs I Turn To When I Need to Learn How To Do Stuff

No shock in this statement – I’m a big fan of blogs and blogging as a core marketing, content and SEO practice.


photo credit: via photopin (license)

I subscribe to many blogs, read blogs daily and generally find that when I search for things blog posts offer the most useful solutions.

I read many different types of blogs – some for inspiration, some for thought leadership and still some for personal growth.

Today I want to present a list of blogs that I turn to on a regular basis when I want to learn something practical and useful.

This list of 21 blogs isn’t top list or ranking or any other of the link bait kinds of lists you see out there. The blogs on this list are tools for me as I market and grow my business and attempt to expand my knowledge in an ever changing world.

I frequently get asked about resources I turn to and, for today, here they are. I placed them into a handful of categories, but many of them could cross over into multiple categories and often do in the range of topics they weigh in on. Most of these won’t be new to regular readers as I reference them often, but it can be helpful to see them all in one place. Subscribe to this list and you’ll always have ready access to tips, tools and techniques you can take action on today.

Feel free to share blogs you find utterly useful when you need to learn how to do stuff.

Reel SEO – http://www.reelseo.com/
Video Brewery – http://www.videobrewery.com/blog/

Podcast Answer Man – http://podcastanswerman.com/
Entrepreneur on Fire – http://www.entrepreneuronfire.com

MOZ – http://moz.com/
Search Engine Watch – http://searchenginewatch.com/

Social Media
Social Media Examiner – http://www.socialmediaexaminer.com/
Buffer – https://blog.bufferapp.com/
Razor Social – http://www.razorsocial.com/blog/

Jon Loomer – http://www.jonloomer.com

PPC Hero – http://www.ppchero.com/
WordStream – http://www.wordstream.com/blog

Kiss Metrics – https://blog.kissmetrics.com/
Unbounce – http://unbounce.com/blog/
QuickSprout – http://www.quicksprout.com/university/

Occam’s Razor – http://www.kaushik.net/avinash/
Crazy Egg – http://blog.crazyegg.com/

Content Marketing Institute – http://contentmarketinginstitute.com/blog/
Copyblogger – http://www.copyblogger.com/blog/

WP Beginner – http://www.wpbeginner.com/category/wp-tutorials/
Yoast – https://yoast.com/



The Biggest Stereotype About Marketing Automation

It's guest post day here at Duct Tape Marketing and today’s guest post is from Alexandra Skey – Enjoy!  It’s not our fault that most of us associate marketing automation with complex campaigns run by advanced marketers in bigger companies. That’s how…

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