How to Build a Newsletter People Will Actually Read

Duct Tape Marketing Newsletter - Created with Placeit

Duct Tape Marketing Newsletter – Created with PlaceIt

Think about the last newsletter you received in your inbox.  Was it a newsletter you looked forward to receiving or just another piece to add to the daily content clutter?

If it was a piece of clutter, I am guessing the information included in the newsletter did not provide you with value.  Many people view newsletters as an opportunity to sell versus an opportunity to build trust.  I am not saying you can never sell to your list, however, that trust factor is the most important element that needs to be built up first.

What does this mean for you?  As marketers and small business owners, we have the chance to stand out from the daily content dump.  To actually provide value and build trust with our audiences.  To offer something they look forward to receiving each week or month.

Below are four easy steps to build a newsletter people will actually read.

Focus on the subject line

This is your chance at a first impression.  You know the old saying “Don’t judge a book by its cover”, well, I am pretty sure that doesn’t apply here.  The subject line is the first glance, the first opportunity to grab someone’s attention and to get them to click through to read more.  Here are some tips on best practices for writing subject lines:

  • Keep it interesting. Change the subject line for each newsletter you send
  • Get to the point. Keep the subject line to 50 characters or less
  • Add personalization.  Use either name or localization in subject line
  • Keep it honest.  Make the subject line relevant to the actual information in the newsletter
  • Encourage action.  Add some urgency to your subject line such as “24 hours only”

Share the best content

When creating a newsletter, one of the best (and easiest) practices is content curation.  Monitoring industry related blogs over the week and collecting the most relevant and value-packed posts to share with your audience is a great way to add value for a number of reasons.  Here are a few of them: establishing relationships with other experts by sharing their content, providing your audience with the best information available to save them time and research, and saving yourself endless hours each week having to write all the content on your own.  A win-win-win!

Keep it mobile

According to emailmonday, 45% of email opens occurred on mobile, 36% on desktop and 19% in a webmail client.  If on average, 45% of you audience is viewing your newsletter on their mobile device, don’t you think it is worth paying attention to?  I sure do.  Here are some best practices for mobile friendly newsletters:

  • Learn to love larger font sizes – 16px as the smallest option
  • Move away from text-heavy newsletters.  Sometimes less is more!
  • Use dividers or different color backgrounds to break up the newsletter into sections
  • Use large, clickable buttons for calls to action

Keep a schedule

If you take the steps above to add value to your newsletters, people will actually start to look forward to hearing from you.  Keeping a schedule to send the newsletter each week or month allows your audience to start to know when to expect it to come through.  Who doesn’t love becoming part of their client’s routine?

I would love to hear from you!  Do you have an example of a newsletter you look forward to receiving?

Sara JantschSara Jantsch is the Vice President of Operations at Duct Tape Marketing.  She oversees day-to-day operations to support the growth of Duct Tape Marketing and the Duct Tape Marketing Consultant Network.  She focuses on strategic planning, goal setting and directing the operations of the company in support of its goals.  Sara is also a Duct Tape Marketing Consultant and has a very strong passion for working with small business owners that started back at the dinner table as a child. Connect with Sara on twitter.

Help Compile a List of Best Email Services

Effective email marketing is an essential ingredient in any marketing plan. It has, for many businesses, become the most important conversion tactic for selling goods and services.

Email Service Providers (ESPs) offer tools that allow you to some pretty sophisticated campaigns, capture, follow-up and segmentation when fully employed.

I am using a fairly new curation tool called List.ly to compile, with your help, a list of the best email service providers. The current list is comprised of services that I have personally used as one time or another over the years and I would for you to add your favorites, vote the ones listed up or down, comment on and share this.

It would great if you added features and reasons why you like one or another in the comments feature to the right of each entry.

John Jantsch John Jantsch
Owner
24 items   4.25k views

Email Service Providers

Compiling a list of Email Service Providers (ESP) that offer great value and service for small business.

Source: http://www.ducttapemarketing.com/blog/2013/03/22/best-email-services/

Email Service Providers | VerticalResponse

Social Media and Email Marketing by VerticalResponse is the best way to revolutionize the way you connect with your audience.

Email Service Providers | Mail Chimp - Email Marketing and Email List Manager | MailChimp

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

Email Service Providers | Email Marketing and Newsletter Software from FreshMail

Email marketing simplified Create, send and track email marketing campaigns that work. Intuitive template editor Meet the revolutionary FreshMail Designer. Create beautiful and effective newsletters without any coding skills. Access your FreshMail account from anywhere. Your files and data, as well as FreshMail's tools, are secure in a dedicated cloud and are always ready ...

Email Service Providers | Sendinblue
SendinBlue offers self-serve tools that are suitable for businesses of all sizes. The vendor works with clients with subscriber lists that range in size from 100 contacts all the way to 1 million+.
Email Service Providers | Constant Contact - Small Business Marketing

Email, Event, and Social Media marketing tools and solutions from Constant Contact make it easy to reach, engage, acquire, and retain customers or members. Get started today - free!

Email Service Providers | Enterprise Class Email Marketing Software by Pinpointe

Email & Social Marketing Automation for mid sized enterprises. Award-winning, feature-rich email marketing and social tracking. 800-557-6584.

Email Service Providers | AWeber - Email Marketing Software & Email Marketing Services

Opt-In Email Marketing Grows Business AWeber creates lasting customer relationships for you and over 115,000+ other businesses with email newsletters, autoresponders, RSS to email and more of the best email marketing tools. Send Updates to Twitter & Facebook Expand the reach of your email newsletters.

Email Service Providers | Mailrelay, email marketing platform

Mailrelay offers a free account that lets you send up to 75000 monthly emails, with a subscriber limit of 15000, for free, forever. It also includes the possibility to create autoresponders, RSS campaigns, A/B tests and many more, also for free (No credit card required or other payment method info required for creating the free account, just name and email)

Email Service Providers | Telemarketing Data Lists, Email data and mailing list

Prospect360 is leading UK Data List Broker Company; they provide B2B, B2C services across the world. they also deal with SMS broadcasting, Telemarke​ting data, E-mail broadcasting, Business & Consumer databases, & ​Mailing lists.

Email Service Providers | Transactional Email from MailChimp - Mandrill

Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.

Email Service Providers | Email Marketing Software & Autoresponder from GetResponse

Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and autoresponders. Simple, easy interface. FREE sign up.

Email Service Providers | iContact- Email Marketing Services

Email Marketing through iContact allows your company to create, send, and track your messages with ease and efficiency.

Email Service Providers | That's Biz Email Marketing for Restaurants

Serving thousands of Busy Restaurant Owners. Email messages are created for you. Includes redeemable coupons. Redeem coupons in two seconds using QR codes (no POS integration required). Restrict coupons to a single use and eliminate abuse. That's Biz - an iContact Business Partner.

Email Service Providers | Systematic Revenue. Lead Management and Marketing Automation

Reach new customers, nurture your prospects, and drive more revenue than ever before.

Email Service Providers | ActiveCampaign - Email Marketing & Automation

Create email marketing and HTML newsletter campaigns in minutes. Powerful email marketing software features with free premium templates.

Email Service Providers | Campaigner - Email Marketing Service | Email Marketing Made Easy

Campaigner Email Marketing Service. Easily create and send effective email marketing campaigns. Get started today with our Free 30 Day Trial.

Email Service Providers | emfluence - Digital Marketing Platform and Services

emfluence is your partner for conversions online. We convert strangers into prospects, prospects into customers, and customers into evangelists. We do this by ensuring that every digital marketing effort we make with you is based on three principals: track, measure, and improve. Or TMI.

Email Service Providers | SMTP Relay Server: App and Transactional Email Delivery

Learn why more developers choose SendGrid's SMTP relay services to deliver transactional emails triggered by web apps. Sign up for a free account today.

Email Service Providers | Mass Email Marketing Company, Advertising Services, Bulk Email Servers

We are a Mass Email marketing company, provides mass email services and bulk email servers which take email advertising to the next level. Connect with us to enrich and create featured email marketing campaigns.

Email Service Providers | Send beautiful email newsletters with Campaign Monitor

Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.

Email Service Providers | Movable Ink

Rather than being frozen in time when the marketer hits "send", emails become containers for live content that adapt to when, where, and how recipients open and interact with messages. Building relevant communications becomes easier for the marketer, and results in deeper engagement with the consumer.

Email Service Providers | Direct Mail List Management, Targeted List Fulfillment Services | Macromark

Direct marketing is a form of advertising in which businesses and nonprofit organizations communicate directly with the customers.

Email Service Providers | Infusionsoft

Infusionsoft is the only all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce.

Email Service Providers | Acrelia News: Quality Email Marketing
Email Marketing platform to communicate with your customers in a simple, effective and professional way

12 Month Total Online Presence Action Plan

Last week I wrote a post that addressed the overwhelming amount of things you need to focus on in order to build a Total Online Presence. I broke it down into 12 months of action themes to make it easier.

I received so much feedback on this approach that I decided to conduct a live online seminar and reveal a set checklist of steps for each month.

The Total Online Blueprint Seminar was a hit!

We had over 1500 people sign up for the session and during the live program the hashtag for the event #dtmTOP trended globally.

The overwhelming consensus of those that participated is that there’s a great deal to do when it comes to building a Total Online Presence and the highly practical nature of the action steps I shared was just what people wanted.

Consider a few comments from participants:

 

 

Replay the online seminar in its entirety below.

You may also view and download the slides I used here.

During the session I also introduced a new small group coaching program where I will take up to 10 coaches and consultants through an 8-week intense program aimed at helping them build a Total Online Presence. The program also includes a complete online portal of training and resources for each participant.

If you know you need to invest time and resources into enhancing your effectiveness with online marketing or you would like to obtain more knowledge and resources to share with your clients, this could be the perfect answer.

Check out the entire Total Online Presence coaching program here: (Don’t wait, we start Feb 5th!)

12 Month Total Online Presence Blueprint

I’ve been taking business owners through the beta of my Total Online Presence Program of late and the comprehensive nature of this mindset is certainly reinforcing the overwhelming amount of stuff there is to do online if you are to tap the full potential of building a Total Online Presence.

Total Online Presence Blueprint

photo credit: someToast via photopin cc

That was a really long sentence to say – “Dang, there’s a lot you have to do to get this right.”

But here’s the good news (or maybe it’s the horrible news), it never ends, you’re never done, it’s just part of who you have to become. What I mean is there’s no point in worrying about getting it all done this week or this month unless you only plan to be in business for a month or so.

You must come to think of building a Total Online Presence as an intention and a continuous work in progress. (I’m conducting a live online seminar the subject of this post January 22nd if you want to get into even more specifics – Enroll here)

With that in mind, I present a 12-month plan of attack or blueprint for working on your presence in the coming year. I’ve long taught this “live by the calendar” approach as I think it helps business owners, who wear many hats, get above the overwhelm by taking it topic by topic and manageable bit by bit in an attempt to forge something that looks like continuous progress.

Month 1 – Create a Listening Station

Setting yourself up to actively monitor what’s being said to you, about you, about your market, your competitors and by your customers, is step number one. Employ a combination of free and paid tools such as Google Alerts, Google Reader, HootSuite and SproutSocial to filter, aggregate, follow and monitor your online presence and establish a routine of processing, acting on and sharing this information on a daily basis.

Month 2 – Set-up Foundational Content Calendar

Using your own brainstorming combined with some smart keyword research from a tool like the Google Keyword Tool, set up a calendar of monthly themes that will make up the focus of your content for each month. This can be a mix of your own content, guest content, video, audio and related content produced by others. The content created around these foundation themes will become the backbone of your SEO efforts. (I wrote more about a Total Content System here.)

Month 3 – Get More Sharable

This month you’re going to work on several fronts. You are going to audit everything you’re putting out there and make it easier to share. That means adding social media buttons to all of your content through WordPress plugins such as Sociable, adding ways for people to share your emails and adding sharing options to your printed and offline materials. In addition, you’re going to start exploring ways to share more of other people’s content. Drawing links to your content is essentially networking and you start this process by filtering and sharing good stuff that your followers and readers want to know about. One of the best ways to do this is to scan your blog subscriptions and employ a tool like Buffer to share 10-12 great finds each day.

Month 4 – Create a Point of View eBook

This month comes with one and only one task – create an eBook that will be the backbone for your lead capture program. By creating a content tool that summarizes how your firm is different by either presenting highly valuable content or outlining your unique methodology you create the foundation for trust building while giving people a reason to start a conversation beyond Twitter. This also gives you a tool to start reaching out to potential strategic partners for list swaps and cobranding opportunities.

Month 5 – Clean Up Your Content Delivery Platform

It’s time to take a good hard look at what we used to call your web site. Content delivery now means your blog, podcast, videos, eBooks, newsletters and brand assets placed in other networks around the web such as YouTube and Slideshare. And, of course, this also means your web site, your email capture process, your contact process, your about us page, your on page SEO factors and your page load speed.

Month 6 – Become Serious About Landing Pages

Now that we are producing keyword rich content it’s time to start driving people to get that content, to download that eBook, subscribe to your content updates and to connect for specific events and presentations. This month you’re going to get serious about creating landing pages for very specific purposes such as signing up for your email newsletter, downloading your eBook or attending a free educational online seminar. You can use outside tools such as Unbounce or internal tools such as Premise to help create landing pages with lots of functionality. Once you learn the mechanics of what makes a good landing page you can replicate the process to test and personalize for a variety of environment and occasions. Here’s a great primer on landing pages.

Month 7 – Revamp your Email Communication

This month you’re going to get serious about remaking your basic email newsletter as well as employing autoresponders to help follow-up with prospects and customers. By adding your monthly content theme material mixed with other people’s content you’ll produce a far more valuable newsletter that people want to receive. In addition, you’re going to start using your ESP’s tools to segment and personalize content for different audiences.

Month 8 – Tackle Social Profiles

I know that with all the emphasis on social media these days that waiting until month eight to mention it may seem odd. My view is that without addressing many of the steps that I emphasized in the previous months, social media participation is simply a distraction. Now, I can make a case for claiming and building profiles whenever you can, but serious consideration should be focused here now. Get serious about claiming, completing and enhancing your Twitter, LinkedIn, Google+ and Facebook profiles. Don’t stop there, branch out to industry networks, Yelp, Foursquare, Instagram and Pinterest profiles. Consider a service like KnowEm to create even more profiles.

Month 9 – Address Social Integration

Now that you’ve built profiles it is time to start going deeper. Choose the social network that allows you to reach the greatest number of prospects. Depending upon your business this might be LinkedIn or it might be Facebook. I believe that most businesses need to up their game in a number of networks to cover the favorite for their entire market, but it’s important to also get much deeper in at least one so you can learn how to engage in a way that attracts leads and converts fans and friends to email subscribers and customers. Then you can expand that effort.

Month 10 – Work Out Conversion

This month your entire focus should be on the conversion process. So many business focus on generating traffic when the money is in, well, the money. This begins with understanding everything you can about the usability of your web site, A/B testing your landing pages and setting up analytics goals and funnels to track every ad, call to action, headline and offer. Tools like UserTesting.com, Google Experiments and Google Analytics make up a nice low-cost toolset for these functions.

Month 11 – Start Employing Smart Advertising

Here’s another category that lots of people want to jump right into. It’s true you can run some Google AdWords and maybe generate traffic before you ever create any kind of organic presence, but I believe that your advertising gets far more effective if you can use it to create awareness for strong content offers, have a firm foothold in some social networks, are testing and tweaking your conversion tactics and are prepared to capture leads and build the kind of trust that helps you fully monetize your traffic.

Month 12 – Develop Mobile Friendliness

We end the year by looking at ways to tap the fact that almost every one of our prospects and customers have mobile devices that allow them to shop, search, research and buy products and services from local and global companies. The need to make your content mobile and tablet friendly is essential. Once that is taken care of you can branch out and explore mobile advertising, location-based offers and SMS communication knowing that the foundation built over the past year will allow you to maximize the growing mobile space.

Even at over 1400 words I realize that for some all I’ve done is whet the appetite for more specific direction. If today’s post has piqued your interest in this important subject, join me Tuesday, January 22nd for a live online seminar where I will dive into all twelve months with a list of specific actions you can take for each.

Total Online Presence Blueprint Online Seminar – Jan 22nd – Enroll here

7 Pay-Per-Click Advertising Options That Are Not Google or Bing

Pay-per-click advertising (PPC), when used correctly, is a very powerful way to drive traffic and conversions.

pay per click advertising options

photo credit: alles-schlumpf via photopin cc

The used correctly part includes effective targeting and testing, writing compelling ads, creating compelling offers and managing the bid and budget process in the most cost effective manner.

While the Google and Bing PPC ad networks are the most popular options, smart advertisers also choose to round out their offerings with other options to both capture viewers that aren’t captured by these networks and lower the overall cost per conversion through other channels.

The following seven options should be considered and tested as you build your lead generation platform online.

1) Reddit ads – Reddit is currently the hottest social news sharing site and their ad offering is somewhat unique. You target your ads based on interest and not demographics and ads include user engagement features such as voting and comments. Get your ad right and this network can generate targeted leads.

2) YouTube Video Targeting– Okay I guess this one really is Google, but not exactly AdWords. With the YouTube Video Targeting Tool you can put your ads in specific video channels or even specific videos. You can choose from a variety of formats.

3) StumbleUpon Paid Discovery – StumbleUpon is a unique social sharing site that offers visitors without a click. StumbleUpon users simply stumble to your chosen page. The service delivers lots of low-cost visits, but the trick has always been to convert with a very simple and engaging call to action.

4) Twitter Promoted – Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of Twitter users. They are clearly labeled as Promoted when an advertiser is paying for their placement on Twitter. The Tweets can be targeted to search terms and specific hashtags. Advertisers have been reporting good results in terms of targeted conversions, but also in terms of social metrics such as increased followers and influencer scores.

5) Facebook Advertising – Facebook’s targeting is as effective as any platform and for that reason offers some unique opportunities. If you’ve built a large fan following the sponsored updates option can be a good buy with a compelling call to action.

6) LinkedIn Advertising – LinkedIn advertising isn’t for everyone as it’s predominantly a B2B platform and if used too broadly gets very expensive. The most effective use I’ve seen is narrowly targeting user niches based on keywords or titles in profiles.

7) 7Search – 7Search is a 2nd tier network and does not act as a replacement, but rather a great addition to help advertisers gain traffic from the 10% of traffic that Google and Bing don’t have. Savvy PPC bidders can find some real bargains here for long tail kinds of terms.

Once you’ve created content that converts, compelling calls to action that get people to click and an ROI on bids on the big networks, it makes perfect sense to start exploring other options to lower your cost per acquisition and gain greater exposure.

5 Google Analytics Reports and Tips You Should Embrace Now

Google Analytics just keeps getting better and better as far as I’m concerned and marketers that use this free tool need to get better and better at understanding what it can tell you.

On a side note, anytime Google improves a free tool they are probably getting ready to offer a paid version. Quite frankly the tool is worth paying for if you take advantage of the many ways to slice and dice your data.

Google Analytics Multi Channel Funnels

Google Analytics Multi Channel Funnels

You have to move beyond tracking site and page visits and get to the data that can actually help you make better marketing decisions.

On top of learning how to improve your conversions, when you understand the meaning behind your marketing data, you can gain a far greater understanding of everything about your business.

Google Analytics has steadily added more features that can help you create and track conversion goals and paths to conversion on your site. They’ve added real-time, social and mobile data reports so you can analyze traffic and conversion from just about every dimension. (Keep up with Analytics blog)

Below are five somewhat new functions that I think are worth taking the time to understand.

1) Multi-Channel Funnels

Multi-Channel Funnel Reports are a great way to get a handle on how your entire inbound marketing effort is doing. Once set up these reports tell you what channels customers interacted with during the 30 days before conversion or purchase.

This can effectively allow you to see a complete picture of the steps your customers take before purchasing or converting. This way you can identify time lags and friction as well as identify your most effective channels.

This is also a great way to better understand the value of social media, for example, as you can view how Twitter may have assisted in the path to conversion, even if it started with a Google Ad.

Here’s a nice tutorial on Multi Channel Funnel set-up.

2) Mobile Stats

I’ve been pushing for mobile themes and flexible design for some time now and my view is the tremendous growth in smaller tablets is going to push this beyond mandatory.

My site currently receives about 12% of its visits via mobile devices, including iPads. This is up 30% over comparison to just April of this year.

Google Analytics has a mobile tab and you must start paying attention to current state and growth state of mobile on your site as you determine what mobile-based enhancements you make to your site and marketing in general.

One tip for watching growth: You can compare one date range to another by dropping down the date range function in the upper right corner and clicking the compare box.

3) Search Engine Optimization

Another potentially valuable report is the Search Engine Optimization Report found in your Traffic Sources tab. You’ll need to integrate your Google Webmaster Tools account with Google Analytics to access this. If you have a Webmaster account Google will ask you to allow access, if you don’t you’ll need to set one up, which you certainly should for a variety of other reasons.

This report gives you some insight into how well your site is ranking for specific keyword phrases. It shows you the search volume for the term, how much traffic you are receiving, the impressions and the average position you hold for the term.

My experience is this is a bit wonky as it averages many things, but it’s not a bad way to find terms that you might want to work a little harder at optimizing your site for. This also a great place to do some comparison date ranges to see the impact of your SEO tweaks.

4) Social Conversion Goals

Not too long ago Google integrated social tracking into the Analytics suite to provide a fuller range of information regarding social network activity.

In addition to tracking how much traffic you are receiving from the various networks, you can build conversion goals for each network and see, for example, how many Twitter visitors sign up for your newsletter.

Out of the box Google tracks any +1 activity to and from your site, but if you want to add other plugins, such as Likes and InShares, you’ll need to do a little work to get these tracked properly. Here’s the tutorial on setting up Google Analytics with Social Plugins.

5) Real-Time Visits

The last report to cover today is Real-Time. This is accessed through the Home tab and Real-Time tab. This report, as the name suggests, shows you what is going on in real-time. Data from most reports in Google Analytics lags a day or more behind.

You can see how many visitors are currently on your site, top social sources, top active pages and top referral sources.

This data can be a bit distracting if you become obsessed with watching it, but the real reason I like it is that if I check it a couple times a day and I identify when a high traffic or profile site has linked to one of my blog posts and perhaps jump on over and add some comments while the conversation is fresh.

It’s also a nice way to monitor the impact of a campaign or even email newsletter click through in real time.

There’s much to learn in this category and, while it can sometimes feel like Calculus, it’s where the really smart marketers go to get better at their craft. I’m a big fan of the books by Avinash Kaushik and you may also want to grab this eBook – Google Analytics Integrations.

5 Ways to Generate More Email Sign Ups

Getting more email subscribers is job #1. Email is and has long been the number one producer of return on marketing investment for businesses large and small.

Acquiring the contact information of someone who has expressed at least a mild interest in what you do and has given you permission to tell them a great deal more about what you do is the first, and perhaps most important, task.

There are few businesses today that can get by on traffic and eyeballs alone. Today’s marketer must get access, permission and time on the screen. Today’s marketer must have multiple opportunities to build enough relationship capital to convert trust into a sale.

Email marketing, combined of course with advertising, referrals, public relations and a total online presence is the complete package.

List building is an essential element of email marketing today and takes a strategic approach in line with its importance.

It’s no longer enough to slap an email sign-up form on every page of your website and call it done. You must focus attention to detail and expand your thinking on list building to get your “value exchange” or “reason I would give up my email address” in front of more of the right people at just the right time.

Below are five tactics for list building today:

1) Feature with content

There is an assumption in this post that you are producing high quality, educational content – the kind that draws links and readers. Now you’ll want to explore ways to promote your list sign up as people engage with this content.

Many WordPress theme frameworks today (Genesis and Thesis) allow for what are being called “feature boxes.” These feature boxes make it easy to place a sign up box at, say, the end of each blog post or top of your blog home page. Placing your email offer where people are reading and enjoy your content improves uptake.

2) Content partner share

One of the most important ways to entice email subscribers today is by offering long format content in the shape of an eBook. Generally, this is content that deeply tackles one subject in a way that’s appealing to your target client.

Once you’ve gone to the effort to produce this content reach out to other businesses, the ones that know they should be offering content to their customers, and allow them to promote your eBook by way of a special co-branded sign-up landing page.

3) Thank you suggest

Once someone signs up to receive your offer it’s good form to redirect them to a “thank you” page that gives them assurance that all is well, what to expect next or other details.

Consider partnering with three or four other “high quality” content producers that you would recommend to your readers and suggest subscriptions to these partners on your thank you page.

If each of the partners involved performs this action you’ll see more subscribers by way of referral.

4) Advertise

If your content, such as an eBook, is attractive enough you may find that advertising is an effective way to create list sign-ups. Of course this assumes that your conversion and measurement activities are such that you at least have some idea of what an email subscriber is worth long-term to your business.

You can effectively promote an eBook through Facebook Promoted Posts or by purchasing solo ads in newsletters related to your market.

5) Endorsement swaps

One of the most powerful ways to quickly add subscribers is for another list owner, one that has built trust with their subscribers, to send a mailing endorsing your eBook or newsletter content.

Now, while this is obviously a great tactic, it’s one that requires many things. No list owner will risk their reputation endorsing low quality content and neither should you. This is a tactic that takes time as it’s best done with partners that you have established a very trusting relationship with either by way of reputation in your industry or by directly working on other projects.

Build these relationships, create some killer content and approach your partners with the idea of sending an email offering their great content to your list while they do the same.

7 Stages of a Total Online Presence Seminar Archive

Yesterday I conducted an online seminar to over 1,300 small business owners and marketers and covered the big picture approach to integrating all the online moving parts such as content, SEO, Email marketing, social media marketing, online advertising, mobile, location, conversion and analytics.

Needless to say, this is important stuff and this is fast moving stuff.

Below is the archive of the recording of this event for those inclined to dive in and learn more about this total picture approach.

During the call I also introduced a beta program based on the Total Online Presence content that includes 6 live sessions with me and a full online training portal. The program starts Oct 4th and is priced at about 1/3 of what the program will eventually sell for. As of this writing there are a couple spots left. Check out the beta program here