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Optimizing Your Tweets for Search

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Daniel Page– Enjoy!

Optimizing Your Tweets for Search

photo credit: Flickr

Twitter’s among the most powerful social networks in the world for brand awareness – which is why it’s of the utmost importance that you know how to tap into it.

Twitter’s been around for several years now, and there still appears to be a distressing number of organizations who don’t quite know what to make of it. That’s  rather unfortunate, as those organizations don’t understand enough to know what they’re missing out on. In the right hands, Twitter may well be among the most powerful social networks in the world.

I suspect this is tied to the nature of the social network. Twitter is something people use when they’re in transit. It’s a site they browse when they’re waiting for the train, sitting in the bathroom, or stuck in traffic.  It’s a social network they go to in order to share and discover new content; in order to share their stream of thought with the world.

Connect with a user on here, and they’re bound to spread whatever message you’re putting forward like wildfire.

Make Sure Your Profile Is Optimized First

Before you even think of tweaking any of your tweets, you need to have a look at your profile. Do you have a decent profile picture? Does your tagline flow naturally while still incorporating a few keywords related to your brand? Is your profile named after your brand (or something people would associate with it?)

If you answered no to any of those questions, then you’ve some work to do before going forward.

Tailor Your Tweets To Grab Attention – And Make Sure You Have A Voice

While I don’t deny that each and every tweet should have a headline, and that most should include a link along with a hashtag or two, I nevertheless maintain that your ‘voice’ is the most important part of your Twitter presence. It’s how you present yourself to your peers and followers, after all; just like a sleazy used car salesman is likelier to drive people away from his lot than sell them a Prius, tweets that appear mechanical, spammy, or boring will cause nothing but harm.

Let your personality shine through – keep it professional, but demonstrate that you are a real human being.

Time Your Tweets

There are certain dates and times when a tweet is likeliest to receive attention, but it tends to vary by region and demographic. If you know anything about your target audience, try tracking a few of them down on Twitter. Watch their habits – when are they tweeting, and how often? Working out what time most of their tweets were sent could give you a good idea of when would be the best time to make yourself heard.

Create A Keyword List

Although I’ve always been a proponent of a more organic form of SEO, it could be worthwhile to put together a list of all the major keywords you intend to use on Twitter. Keep them close-by, and don’t be afraid to occasionally drop one or two into one of your tweets (either into the body or as a hashtag).

Use Hashtags Whenever Possible (And Appropriate)

Speaking of hashtags…learn about them. Learn how they work. Learn what makes them tick. The most important thing here is that you don’t overuse them. You should never have more than three in a single tweet, and even then three could be two too many. Never start a tweet with a hashtag.

In order to figure out what hashtags you should be using, simply do a search on terms related to your brand (or to the tweet you’re planning to send). Note the terms that seem to be the most popular; these are your hashtags.

Understand The Concepts of Favorites And Retweets

While you should go out of your way to avoid pestering your fellow users, it can’t hurt to occasionally ask for a retweet when you’re sharing something particularly vital. Don’t forget to retweet a few things yourself, as well, in order to augment your own content.

Tweet Frequently

Last but not least, tweet with some degree of frequency and consistency. You might want to consider using some sort of management tool or setting up a tweet scheduler of some kind. Personally, I use Twuffer, but it’s up to you what you ultimately want to go with.

daniel pageAbout Daniel Page — Daniel is the Director of Business Development for Ahosting, a leading provider in SEO hosting and multiple IP hosting. Follow Ahosting on Twitter at @ahostingdotnet,  Like them on Facebook https://www.facebook.com/ahostingdotnet, and check out all the services they offer on http://www.ahosting.net/

 

How To Avoid the 3 Most Costly Mistakes When Using Google AdWords

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Adam Lundquist– Enjoy! 

photo credit: Red X  via WikiMedia Commons
photo credit: Red X via WikiMedia Commons

Do you ever feel like your small business would get a better return on investment by literally lighting your money on fire than using Google AdWords?

You began your AdWords campaign for your small business with high hopes and launched it, excited to fulfill orders from your new customers. Except those orders never came.

You attempted to fix it with different keywords, ad copy, and the newest techniques from self-proclaimed “experts”. However, with each new “fix” you spent more of your time and money – but added no new revenue. You are low on advertising budget and even lower on patience.

If this is your experience then you are not alone, almost all small businesses make costly mistakes when they start using AdWords. This is because the AdWords system penalizes you for mistakes you do not even know you are making. Even worse, in some cases AdWords even encourages these mistakes. The more you mistakes you make the more money AdWords earns from extra clicks you don’t want.

This article helps you identify these mistakes – and more importantly learn how to correct them to put you on the path to AdWords profit.

Mistake One: Keywords In Broad Match

AdWords is set by default to have your keywords in broad match, and this causes your keywords to match for a huge variety of searches you never intended.

For example, if you are a pizza store in Philadelphia and use Google AdWords, you might bid on the keyword Pizza delivery in Philadelphia. You assume that a hungry user has to type in the phrase Pizza delivery in Philadelphia into Google to view your ad and order your delicious pie. However, that is not the case and it costs you money!

By default your ads shows for a huge variety of searches that you never intended. If not changed from default, your keyword Pizza delivery in Philadelphia actually signals to Google to show your ad for searches such as how to cook a frozen pizza, and when clicked, you still have to pay for that irrelevant click.

The discrepancy between the searches you intend your ad to show for and the actually searches that trigger your ad is because the AdWords system uses different match types for keywords. There are four main match types: broad, broad match modifier, phrase, and exact. The different match types allow you (the small business advertiser) to match for a broader or narrower range of actual search queries that users type in. Broad is (as it sounds) the most broad in terms of what searches trigger your ad, and it is ALWAYS set by default in Google AdWords. This means that it is at Google’s discretion to decide that a user’s search is “close enough” to your keyword. Since Google gets paid on every click, they have a broad view of what is close enough.

When beginning your account change the match type of your keywords. Make sure your keywords are either in either phrase match or broad match modifier. These match types ensure that the words you use as your keywords have to be the ones the users searched for in Google. Here is a handy chart to visually see the differences as well as the special symbols that change the match type:

photo credit: chart via PPC HERO
photo credit: chart via PPC HERO

Mistake Two: The Wrong Industry For An Immediate Sale

A common mistake when beginning AdWords is to immediately go for the sale. In some industries an immediate sale makes sense, but in many industries users are not ready to make the purchase at first interaction.  In these industries, the user needs to trust your company before they even consider making the purchase. If the user clicks on an ad and is taken to a site where the only option is a sale, if the user isn’t ready to purchase they have no choice but to leave your site without providing your business any valuable data.

Rather than throw money into the AdWords abyss a, try a different approach. A better way to run AdWords in these industries is to think of a longer sales cycle, and change your goal (called a conversion) from getting an immediate sale to getting their contact information. You can use your ads to send users to a page that asks for their contact information in exchange for a small incentive, build trust by marketing to them via the email they provided, and finally sell to them when they are ready to make a purchase and already trust your company. Incentives can include:

  • Free eBooks
  • Samples
  • Free consultations

This approach works best for industries where trust is key, such as an expensive physical product or a long-term service provider.

Mistake Three: Sending Users To The Homepage

Once you decide on your goals in AdWords, you need to send users to a page that matches the users search and makes it as easy as possible for them to convert. All too often I see new AdWords campaigns send users to the home page. The homepage doesn’t match the users search and conversions are unlikely to happen.  A homepage often has a variety of items and is designed for navigation deeper into the site rather than a conversion.

For example, let’s say you are in the right industry for an immediate sale, like a winter clothing retailer that sells winter hats amongst other items. If you are just beginning to use AdWords you may send all of the users to your generic homepage. If you buy the keyword winter hats and the user is sent to the homepage, which is crowded with all of your items, the user has to search to find the specific sales page for winter hats. This means the user had to spend additional mental energy to search more through your website and click again. The majority of users will not expend this mental energy– they leave your page without making a purchase.

You want to make it as easy and friction-less as possible for the user to convert by sending them to specific high-converting sales pages. If the user type in winter hats send them to the exact sales page for winter hats.

What is your biggest AdWords obstacle?

Adam LundquistAdam Lundquist (@adamlundquist) is the CEO of Nerds Do It Better, an Internet advertising agency for small businesses. He has been featured in The Harvard Gazette, Search Engine Journal, KISSmetrics, WordStream, PPC Hero, Certified Knowledge, Mtv, Vh1, Sports Illustrated, and Moz. Visit his site today for a free eBook: Make Internet Advertising Work For Your Small Business. 5 Steps To Find, Cultivate and Market To New Customers.

 

How to Get More Customers for Free This Week Through Google

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Erik Larson – Enjoy! 

You’re getting frustrated.

You see neighboring businesses, competitors, and everyone else get customers through their door, and you’re getting nothing.

So you ask around, trying to figure out what’s going on.

You keep hearing your friends tell you “My customers keep telling me they ‘saw me on Google’ or they ‘found me through their smartphone’”.

You have a website! That one guy you paid way too much money to put up your website said you would be found on Google! What gives?

So you type your name into Google, and sure enough, there’s your website, right where it was. And you remember that supposedly, you were going to be on the first page of Google for [whatever your industry is, let’s say plumbing]. So you type in plumbing, and you’re nowhere to be found. But you do see this:

PlumbingMaine1Large

‘Wait, how come I’m not on that map?’ You ask. ‘This must be why the other plumbers are crushing me!’

Welcome to Google My Business, a free service provided by Google.

I know it can be frustrating to see your competitors looking really good on Google, and you’re nowhere to be found, I understand that. I also understand the idea of getting your business up on Google can be intimidating, the idea of going through a huge elaborate process, jumping through hoops, and not understanding any of it is scary.

But guess what, it’s surprisingly easy.

Using the built-in Google My Business tutorial, you will usually be able to get setup and going in an hour or less. Anyone that has a basic understanding of how to use the Internet can do this, so by the sole reason that you are reading this blog post, I believe in you.

Let’s get started so we can  get you some more customers, shall we?

First off, there are some important things you need ready and at your fingertips:

  • A Google or Gmail account
  • A nice picture of the front of your building
  • Your address
  • Your logo

Once you have these things ready, go to http://www.google.com/business/, and click on the “Get on Google” button. Follow all the directions exactly, make sure to fill out as much as possible. Once you’ve got your account setup and verified, it could take a couple days to get your business in the results.

Getting the HUGE boost in traffic we talked about

Alright, so now that your account is setup and verified, here’s the tricky part, making your business stand out on the search page.

I typed “Plumbing in Portland, Maine” and I got these results.

PlumbingMaine2Large

Which result do you think gets the most clicks?

As you might have guessed by the lack of reviews on the front page, getting a Google Review can be kind of tough. I’ve seen a lot of companies with Google profiles that have been up for a long time, and still don’t have any reviews.

So, how do we go about getting these elusive reviews?

Here are three really easy steps to getting a Google review:

  1. Type your company name and city into Google. [For example: “Joe’s Plumbing, Baltimore”
  2. Find the “Write a review” link, right click it and copy the link.
  3. Send that link to 30 of your best and favorite customers, and ask them to write a review.

In the email, make sure you thank them for being an amazing customer, and make sure to thank them again after they wrote the review. If you are a customer of theirs as well, you can offer to do the same thing for them.

Once those reviews start rolling in, you’ll likely notice a bump in traffic to your site, your Google+ page, and your business.

Getting even MORE customers

Wait, you want even more customers?

Well, if you have the money, there’s a way to boost the amount of people coming to your website dramatically. If you’re a brick-and-mortar business, Google Adwords Express let’s you show up in Google Maps results, and you’ll show up in the yellow bar in Google search. It’s pretty easy to setup, and it’ll run automatically.

If you want to go more in-depth, you could run a campaign in Google AdWords, there are tons of great tutorials out there to help you out.

Now, the next step is to get your business set up in Bing Places, to take advantage of all of the Siri and Windows Phone users out there.

How many of you have used Google My Business? How has it helped your company?

150portraitErik Larson is the founder of RunTheMarket, a small business marketing blog. He is also the SEO specialist for Lendio, a free online tool to find business loans, and writes on small business topics on the Lendio Blog. He can also be found on Google+ and Twitter.

 

30 Tips for Great Digital Marketing

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Tara Banda – Enjoy!

Tips-great-digital-marketing-ducttapemarketingA man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google, rely more on the Web to find and choose local businesses.

So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing: search advertising, webSite, search engine optimization, and social media. Here are 30 tips to get you going.

 

Search Advertising Tips

1. Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats.

2. Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting.

3. Include target keywords in your headlines and copy that either match or closely match the keywords you bid on in order to boost the chance that your ad appears for those terms.

4. Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.”

5. When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform the best.

6. Don’t spend precious text ad character count on your business name. It should already be in your optimized URL.

7. Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps.

8. Should you use correct punctuation in text ads? Yes! It just makes good sense.

9. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can, however, bid on terms relevant to your business.

10. DUUA (don’t use unknown abbreviations). While it could pique the interest of a few searchers, why take that chance?

Website Tips

11. If you haven’t updated your website since 2010, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards.

12. Make your website mobile-friendly! The 2014 Local Search Study results indicate that nearly 80% of local mobile searches end in a purchase. This is a big audience you shouldn’t ignore.

13. Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.). Not doing so can negatively impact your visibility on SERPs.

14. A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation.

15. In order to get found by local consumers, you need to optimize your site with local information like your address and geo-targeted keywords.

Search Engine Optimization

16. Having a business blog is useless if you don’t regularly create and promote original and sharable content to help prove relevance and therefore rank in search engines.

17. Enable share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to your website.

18. Optimize your Google+ Local page to help your business name, phone number, location, and even opening hours show up in Google Maps and Google’s local search results.

19. Much like Google+ Local, Yelp is platform to complete and post information about your business. More importantly, it helps feed Apple Maps with local business results.

20. Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even social media copy to appear in search results for these terms.

19. Don’t only promote blog posts once. Repurpose them as engaging images, quotes, or questions in order to generate additional views, shares, and subject relativity.

21. Getting backlinks from influencers and other industry-related websites that have already established credibility are great for building your own authority and driving more visits back to your site.

23. Enable Google Authorship to help build your personal brand. By establishing yourself as a subject matter expert, you can share your own content, generate more shares, and drive more website visits.

22. Since positive reviews rank in search engine results, generate positive reviews with high rankings to help persuade consumers to choose your business.

26. Once you receive positive reviews, promote them on your website and social media sites so that consumers who search for you business on social sites or local directories see the great things others say about your business.

25. Images can help sell your business, and they also rank in search engines. Don’t name your images “photo.jpg,” and instead name them more descriptively, add alt text, or captions on your website to help images show up in search results.

Social Media

27. Think, review, and review again before you make a social media post or comment. The ability to easily take screenshots makes it difficult to take back a social media mistake.

28. Since your employees also represent your brand, both in person and online, implement a social media policy that at the least permits them from sharing internal information.

29. Before you jump on a trending hashtag, make sure you know the origin of it. Not doing so can potentially cause social media regrets.

30. Like it or not, you “share” your brand on social media. And since consumers can start good and bad conversations about you, make sure to set up alerts that notify you of new mentions, comments, or messages.

Tara Banda Duct Tape MarketingTara Banda is a brand-builder, copywriter, and social media marketer in Dallas, TX. She has worked with businesses of all sizes — from Fortune 500 companies to local non-profits to startups — to define their voice, promote their brand online through digital marketing, and build lasting relationships with fans and advocates.  Tara is a currently a Content Marketing Manager at ReachLocal. In her spare time, she is obsessed with learning recipes for international cuisines. You can learn more about her on LinkedIn or Twitter.

 

SEO Blended Copy: Dos and Don’ts for Boosting Your Website’s Organic Discoverability

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Maria Orozova – Enjoy!

Duct-tapeThese days, it’s all about organic: organic produce, organic pressed-juice, holistic baby diapers made from all-organic materials – the list goes on. So, it should come as no shock the role that organic SEO plays in your website’s discoverability, even over paid alternatives like pay-per-click. In fact, 70-80% of Internet users ignore paid ads, focusing instead on organic search results.

Intimidating to some, boosting your website’s organic discoverability is easier than you might think. Just remember, if content is king then keywords are the crowned jewels.  The following are a few crucial ‘dos and don’ts’ all businesses need to consider when looking to optimize their organic SEO.

Don’t: Assume the phrase “keyword” translates to “one word.”

Do: Assign natural phrases as your keywords

By strategically assigning keywords to the pages of your website, you are essentially anticipating all of the different search variations that could and should lead users to your website. Don’t make the mistake of taking the term “keywords” literally though. Incorporate a series of natural phrases into your keyword strategy. Ask yourself – How would you search for your site?

Don’t: Randomly sprinkle keywords throughout your website copy.

Do: Utilize targeted keywords.

Unless you’re looking to get on Google’s bad-list, don’t just assign keywords without incorporating them into the various elements of your website. This doesn’t mean sporadically using a keyword here and there. In fact, there are several crucial areas that Google looks at specifically for keyword integration: Page title, page headline, body copy, meta description and links, both internal and external.

Don’t: Overload keywords in your website copy.

Do: Create engaging content and naturally integrate keywords.

There’s an art to determining the appropriate keyword density % of your keyword-blended copy. While there is really no magic number for keyword density, there is one guiding light: Good content will always beat SEO. With that said, it stands to reason that if you drown your copy in keywords at the sake of flow and cohesiveness, your ranking will probably take a tumble. Instead, focus on writing engaging content while seizing opportunities to naturally introduce keywords into your copy.

Keywords alone does not a successful SEO strategy make, however. While it is a large driver of your organic search results, there are other key areas that can further help boost your websites discoverability.

Be Mobile

Mobile-browsing usage is set to bypass desktop browsing within the year so your organization’s website design is more important than ever. Because your SEO relies heavily on your website’s engagement, it’s important to choose a responsive or mobile friendly design that will cater to your mobile audience’s experience.

Get Down with Google

It’s no shock that Google looks favorably upon those who actively use their ancillary services. An easy way to start doing this is to actively use and maintain a Google+ page. Also, if your business has a blog, you’ll want to set up Google Authorship so that your writers’ work can start to help boost your site’s credibility and ultimately, search ranking.

Stay Social

Never underestimate the power of social in you SEO strategy. Your organization’s social pages are a huge source of potential traffic for your website. Create and share engaging, original content as part of your social strategy, and always remember to link back to your website.

mariaorozovamod (2)Maria Orozova is the President and Creative Director of The MOD Studio, a boutique marketing & design agency based in Austin and the powerhouse behind many local and national brands. Together, Maria and the MOD Marketing and Development team build a strategic and dynamic mix of consumer and B2B clients. For more information on building a successful SEO strategy, visit: www.themodstudio.com

 

3 Step Content Marketing Audit for Small Business Marketers

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Ryan Kettler – Enjoy!

Content

photo credit: john.schultz

Use this quick and easy process to improve your website in order to attract more visitors and customers

You may have heard that content is king. Backing up this cliché is the fact that paid advertisements that interrupt people just aren’t working that well on the Web anymore. These days simple, helpful, instructional content is more effective at attracting new customers to your website.

But to take advantage of the power of content marketing, you have to have website content that attracts your targeted audience. Don’t worry, even if your existing website is lacking, the process I’m about to share will still set you on the right path going forward.

Let’s get started.

Step 1 – Review Your Existing Content and Keywords

Take a look at your website and start building a master list of all the keywords you’re already using.

One way to find your existing keywords is with a free BoostSuite account. BoostSuite (the company I work for) will crawl all of your pages and show you a list of all of your keywords automatically. Also, if you already have a Google Webmaster Tools account you can export a list of keywords from there too.

Or you can simply view the source code (in your web browser) of any page of your website and search for the text “keywords.” And even if you haven’t set any keywords for your web pages you can use this free keyword extraction tool to find your keywords by typing in your URL.

Repeat this last step on all of your competitors’ web pages to make sure you don’t miss some incredible keyword they’re using that you haven’t caught on to yet.

Now that you’ve created a big list of keywords, let’s figure out which ones actually matter.

Step 2 – Analyze and Evaluate Keywords For Opportunity

Not all keywords are created equal, especially for your unique business. The best keywords for your marketing strategy are keywords that have high search volume (lots of people searching for them) and low competition.

Copy and paste your big list of keywords into a keyword research tool like Google Adwords keyword tool to determine the search volume and competition level for each.

Sort your keywords by search volume (highest at the top) and then move any keyword with a high competition level to the bottom of the list. Take your top 25 keywords and copy them into a new document.

You are now looking at the keywords that will take your content marketing strategy to the next level. Let’s see how your current website stacks up.

Step 3 – Map Your Best Keywords To Your Existing Pages

Now that you have your top keyword list, beside each keyword write the page URL of a single page on your current website that is about the keyword. You can do this manually or use a tool to automatically map your keywords to your existing website pages.

How many keywords have matching pages? Great content marketers have at least one page of content about each of their most important keywords.

For keywords that are matched to a page, make sure that actual page has the exact keyword in its HTML title, meta description, and H1 heading.

You will probably also have some leftover keywords that cannot be applied to any existing pages, and that’s great! These keywords become your writing punch-list, meaning your next blog post should be about one of them.

Write a new blog post then optimize it for one top-opportunity keywords. Keep writing new content until you have at least one page on your website about each of your top opportunity keywords.

Follow these three easy steps and you’ll start marketing your business online using content that will attract your perfect target audience, just like the pros do. It’s that easy.

Did you find some new keywords for your business that surprised you? If so, tell us what you learned in the comments below.

RyanRyan Kettler is Director of Communications at BoostSuite. He’s an internet marketing zealot, sports fanatic, devoted runner, avid golfer, beer connoisseur, and live music enthusiast. When he’s not writing or helping BoostSuite customers he can be found running 5ks, sampling IPAs, and attempting to dance/sing at concerts. BoostSuite allows small business marketers to get more website visitors, sales leads, and customers by optimizing their websites on their own. Follow BoostSuite on Twitter and Facebook.

A Rank Checking Tool

Aaron Wall of SEOBook puts out some very nice free tools to use in your SEO efforts.

One that I’ve recently started using is Rank Checker. This is a Firefox plug in that sits in your browser ready to go to work. If you visit a site and wonder how that site ranks for any of your target keyword phrases simply click on the plug in icon, type in the phrases or words and hit search. Very shortly you get the ranking of that site for all the phrases you entered on Google, Yahoo and MSNLive.

Of course you can easily keep tabs on how your site ranks for all your important phrases as well.

Side note – MSNLive is really starting to do a better job with search results and I’m experiencing more traffic from them all of a sudden. (See XML sitemap post too.)

Google Keyword Tool Now Offers Search Volume

One of the first successful PPC ad systems was service called Overture. One of the most popular features of this service was a tool called the Search Suggestion Tool. Anyone online back in say 2002-2003 used this tool a bunch to help determine what search phrases received the most traffic. This was one very simple DIY tool.

When Yahoo bought out Overture the tool languished and eventually went away. In my opinion this was a big mistake on the part of Yahoo. (But that’s a conversation for another day)

Click on the screenshot below to see full size

Google Keyword Search ToolGoogle recently enhanced their keyword suggestion tool and added search volume and some measure of competitiveness. The reason the PPC engines offer tools like this is to help people get better at bidding on search terms and offer suggestions for more terms to bid on. Serious PPC folks use this tool to help determine bid amounts and bid on thousands of search terms. (If you have an AdWords account this tool is built into your dashboard.)

I’ve found that this tool is also a nice, low effort way to get some ideas for keyword phrases for your web pages and blog posts. The tool offers suggestions for ways that people are really searching in your industry and might spark some ideas for blog headlines. Of course, for local businesses, this can be a great way to identify terms that you might want to add your city name to.