Quick Fixes to Polish Your Online Presence

You want to go to dinner, but your regular pizza place is packed. You turn to Google. You want to order flowers for your mom for Mother’s day. You turn to Google. You have a new candidate coming in to interview this afternoon. You turn to Google. You heard someone say that they recommend an auto mechanic. You turn to Google. Every day, people are turning to Google to find things that they need, be it a product or service.

Have you ever Googled yourself? Or your business?

If not, you should stop for a second and go check yourself out. What you see is essentially your online presence, your virtual resume. This is what people see when they are looking for your product or service, you or your business.

Yes, you might think that your Facebook page and website show the epitome of what you are, but do they show up when you are Googled? If not, it’s not lending as much as you thought to your online presence.

What will show up when you are Googled are the networks that you are the most active on, if they are public. For example, this is what it looks like when I Google myself:

kala google

We’ve got my Twitter and my LinkedIn at the top, followed by images. There are also things on here like past jobs and blog posts that I have written.

What does it say when you Google yourself or your business?

Now, how do you get this Google search to be a little more of what you want people to see? Here are some quick tips to polish your online presence:

  1. Consistent profile picture – My “Google myself” example is the perfect example of what not to do with your profile pictures. To present a polished and consistent front, it’s important that all of your public social profiles (from Pinterest and Instagram to LinkedIn and G+) to your author pic on the blog should be consistent. A nice, professional photo of your face, sized correctly, has proven to enhance interactions and connections. People love putting a face to a name, and this is your chance to do that.
  2. To stick with the theme of consistency, if you’re a business – ensure that your logo, company name, and website are consistent across all your platforms. There is nothing more confusing than having different versions of your company name or logo on various sites.
  3. For your business to show up in Google, make sure you register with Google My Business, and that this information (hours, contact info, etc.) is consistent with the information found on your website.
  4. Next, what do your profiles, blogs, and websites say about you or your business when someone does find them and click through? Ensure that your voice is consistent, your contact info is easily accessible, and that visitors know what you and your company are about when they get there.
  5. Content, Content, Content – The more content produced across your various platforms, the more Google is going to pull your website, social media, or blog up to the top. Google loves fresh information. My Twitter and LinkedIn are at the top of my Google search because a) my Facebook has privacy settings and b) I update them both a ton. At Duct Tape, we produce a ton of content. When you search “Duct Tape Marketing” you gain access to all of our sites and platforms, and even a link to Amazon to purchase the Duct Tape Marketing book. Pretty good, right? 

duct tape google

 

If you’re active online, your online presence can be overwhelming. There are online ads, SEO efforts, massive websites and dozens of social media platforms, but what do people see when they search you? These quick things to check should help your audience start turning more of the results you’d like them to see when they look you up.

IMG_2750Kala Linck is the Community and Content Manager at Duct Tape Marketing. You can find her blogging her travels, praying for summer or tweeting about marketing, coffee and cats @tadasunshine.

Will Online Marketing Help You Save Money?

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photo credit: 123rf

Online marketing is a rapidly-evolving new world, and there are subject experts for most of its related topics — digital strategy, social media, search engine optimization and marketing, website design and development, e-commerce, content management systems, etc.

The list goes on and on, with a lot of acronyms thrown in, leading us to be involved in conversations that sound like a foreign language.

Rather than reading “Online Marketing for Dummies,” it’s easier for many of us to “prefer” to abstain or have someone else make a decision for us.  But the reality is that marketing fundamentals never change, and with a few quick insights, we can be more than adequately prepared to make some decisions to charge forward with online marketing.

Firstly, as always, understand your objectives:  Are you trying online marketing to save money, help with branding, or generate sales?  Each of these reasons will drive a different strategy.

Will online marketing help you save money?

 Absolutely!  But, I don’t suggest quitting traditional marketing cold turkey.  The plan is to use a multi-media campaign and to experiment with different online programs to check their effectiveness with your buyers.

First off, saving money comes when people find you online.  That means you need to be easily found, which means you can start with on-page Search Engine Optimization (SEO), which is set up during the programming of your website.  How good is your website — Is it set up to be found with meta tags?  Is it mobile-device friendly?  Does it need to be?

If you want to reduce the amount of money you spend on your traditional marketing budget, then you want to invest in your website so that people can find you. Also, success is measurable when you take advantage of the analytics to show that the right people are finding you online.

How does online marketing help with branding?

 Check out social media.  Your brand should be mentioned all the time, and you should be monitoring that chatter.  Why do people like your brand? Why are they frustrated with you?  The more you “listen” on social media, the more you will understand the perception of your brand so that you can respond or embellish.

You can become your own brand advocate, placing strategic messages on various sites, encouraging traffic to your website (so critical to online marketing) to learn more.  You can hire community managers who respond to customer service needs in real-time so that your brand presence is both real and virtual.  This helps with the customer experience, ensuring you have strong engagement and maintenance of your customers.

Sales campaigns can be driven completely virtually

– by providing targeted promotions through AdWords and Banner Ads, you can run A/B tests to see which messages are resonating more with your buyers.  You can track your website “stickiness” to learn how long visitors are staying on your site and to maximize conversions – converting website visitors to buyers.  You can also track referrals – are people coming to you because of Yelp, Facebook, or emails?  If you find one is more impactful than the other, then it’s clear where you should be investing your time and resources.

Note that sales campaigns are most effective when your brand is already well recognized – whether that is through traditional or digital marketing.  So if you want a successful sales campaign, make sure that your marketing campaigns are established and strong.

My goal was to try to explain online marketing in more traditional marketing terms.  In fact, I may have ended up creating more questions for you.  But if that’s what I did, I hope that you now at least know what you don’t know, rather than being immersed in a lot of millennial language that makes little sense.

Online marketing is not going away.  It’s a way of promoting business that we all need to embrace, and it’s a wonderful complement to traditional marketing.  Because there are so many niche areas, though, it’s better to start with some basic initiatives and feel good about them, before moving onto all the “bells and whistles.”

I suggest to first start with a foundation of a website, email blasts, and social media to ensure a strong ROI from your marketing investment.  Then you can add e-commerce, advertising, and prescriptive analytics for exponential growth.  That’s something that even Bartleby’s Lawyer-boss would advocate.

 

Aruna Naomi Inalsingh 010515Aruna Naomi Inalsingh of Ani Marketing Service has been practicing marketing for over 20 years, helping private, public, and start-up companies in the US, UK, Asia, and Russia increase their revenue streams. By aligning marketing strategies with business objectives, Aruna likes to integrate branding, promotion, and communication programs.  With the expansion of print marketing into online marketing, Aruna has adapted the traditional content strategy to include content planning to be used for websites, blogs, and social media communities.  The result is a range of memorable and effective campaigns that include strategic messaging, print collateral, and online marketing. 

3 Advantages to an Experiential Web Presence

webpresenceI spend a lot of time online. Whether it’s at work researching and managing my clients, at home browsing my favorite blogs and shopping, or on the go using Uber and Google Maps, I usually always have a way to access the Internet. Throughout all of my Internet time, and in the last few years especially, I have noticed a shift in how businesses portray themselves online. Gone are the days when there was a specific formula for mapping out website navigation, organizing content and images, and displaying a prominent call to action. Now with greater accessibility to the Internet through various devices, coupled with the advancements of modern technology, browsing the Internet has truly become an experience for the user, with tremendous advantages for businesses.

Just as a brand’s physicality is an experience in itself, the digital presence of a brand should reflect that experience in a similar light. The evolved user experience is no longer the traditional model of providing information. It’s using technological enhancements, like responsive design, better navigation, higher resolution visuals, storytelling capabilities, and many more techniques in order to attract your visitors, keep your visitors, and finally, convert your visitors. Below we elaborate on these advantages of an experiential website.Advantage: Attract your visitors.

1. Advantage: Attract your visitors.

There are many ways to create an experiential website. When you find your creative team to design and develop it, part of their market research entails researching your competition and your customers. They will be able to tell you what your competitors are doing correctly and where they are failing, so that you can take the opportunity to surpass them. More and more companies are investing in the user experience, because their customers are expecting it, especially those of the millennial generation. The importance of responsive design and mobile marketing, for instance, is more important now than ever, as studies have shown that businesses that incorporate this into their experiential website, are thriving. Take advantage of the opportunity to stay ahead of the competition and attract visitors to your website!

2. Advantage: Keep your visitors.

When users have a positive experience on your website, they are more likely to return. This in turn provides you with loyal customers who then become brand advocates, in other words, your greatest referral database. The research that is used to attract your visitors is additionally applicable to the ways in which the website will retain them and keep them coming back for more. Bounce rates have exceedingly increased, due to the lack of an experience. Once you have this research that demonstrates what your users are looking for, it will be far easier for you to tweak your user experience to their tastes. Give your customers a seamless digital experience so that they can find all of the information they are looking for, when they want it, all while enjoying it. The best way to retain your visitors is to constantly and continuously give them what they want!

3. Advantage: Convert your visitors.

We often hear from business owners that the user experience of their website comes secondary to their bottom line, which is to simply have a digital presence so that they can increase online sales. They don’t know how to justify the ROI of an experience. However, now that we know that your visitors are looking for these experiences and transforming into brand advocates because of these experiences, we can expect to see results in the sales cycle and in revenue flow. Guesswork and experimentation are no longer necessary when your users are entertained, moved and understood via your website.

In an increasingly data-driven world, businesses are finding ways to understand the motivations behind consumer behaviors and then applying that knowledge to a website that gives their potential and current customers a unique and memorable experience specifically catered to them. As a company experienced with the user experience, we at ParadigmNEXT hope that you take these 3 advantages to your advantage and launch a beautiful digital presence, with the focus being an experiential website.

 

YANA_PIC (1)Yana Nirshberg is the Co-Founder, Managing Partner and Creative Director at ParadigmNEXT, Inc. ParadigmNEXT is a digital marketing consulting agency headquartered in Chicagoland. We service brands both directly and via their nominated agencies, ParadigmNEXT delivers a seamlessly integrated Brand Experience and a greater measurable return on marketing investment (ROMI). Services we provide include brand identity, integrated marketing, inbound marketing strategy, art direction, web-design & development, startup incubation and product development services to a wide array of clients ranging from bootstrapped startups to successful longstanding companies. We’re deeply rooted in the tech startup community in Chicago and abroad, and have great relationships with emerging seed funds, VC’s, startup founders, and collegiate entrepreneurs.

How to Be or Not Be In a Digital World

Screen Shot 2015-04-29 at 3.15.06 PMWe’ve watched online presence transform from a hobby or a pastime into a mandatory, crucial, and overwhelmingly powerful tool practiced by everyone familiar with the World Wide Web. What is fast becoming clear is that 10 years from now, online presence will replace resumes and will serve as our business card whether for professional purposes or social and romantic ones. This reality lends urgency to the question of how we, average Joes, promote ourselves on the web? How do we become our own content marketing, SEO, and copywriting team?

Gone are the days of posting whatever feels right at the spur of the moment anywhere and everywhere on the web. The good old days of carefree frolicking on the net have made way to a new and very different kind of web presence. This is the time of the carefully thought out posts, the manicured pictures, and the well-formulated responses. These are the days of the meticulously crafted Likes and Shares and the cautionary tales of intimate affairs gone viral and private pictures haunting teenage girls.

At the Social Fresh Conference a few months ago, three out of five panelists chose to discuss digital presence. In the words of the table’s moderator, “practically every business in the world knows the importance of an online presence. Most people find it off-putting if a business doesn’t have a website to talk about itself.” With recruiters and hiring managers in businesses of all sizes turning to the web to gain insight into potential candidates and one in every five employers using social networks to screen job seekers, it is clear why being MIA online is deemed anachronistic, hidebound and even suspect.

Hard Times for Small Businesses

This is a paradox unique to our time. We live in a profoundly online culture with enormous access to information. However, many small to medium businesses have not quite caught up to this digital explosion and find themselves lagging behind, always one step behind the latest social network taking the world by storm.

In Came the Social Media Assistance Tools

In the world of online, where a need is determined, a product is usually not far behind. In the wake of the ever growing social platforms, online services have sprung up to offer tracking, management, and synchronization support. Software such as Hootsuite, Oktopost, and Sociota provide a one-stop-shops for managing all your media accounts, Lithium offers to nurture all your customer support and care relations for you, and Engagor targets conversations involving your business or brand as they happen in real time across all social media platforms. Such services were constructed with the small business sector in mind. They aim to provide an answer for businesses that don’t yet have those big marketing departments and extravagant social budgets.

Yet services catering to small businesses go far beyond online management and monitoring tools. With the understanding that even brick-and-mortar businesses are in need of serious web visibility came a slew of geo-based software such as Moment.me, which will aggregate all relevant social media posts related to an address you input.

If a Dog is Man’s Friend Then…

I’ve heard it said that social media assistance software is a small business’ best friend. Like a good assistant, it badgers you as little as possible with questions you don’t have clear answers for and before you know, it gets the job done. If tracking your social media traffic is what you’re after, communicating with your customers in real time, or making yourself relevant on as many social media platforms as you possibly can, these tools have your name written all over them.

b&w author pic 1Anat Richter is Content Marketing Director at emaze. When she isn’t tapping away in its Tel Aviv offices, she is documenting life on the web as a user and a guest blogger.

 

Can Your Video Advertisement Reduce Everyone to Tears?

Remember Tears for Fears? They had it right: everybody wants to rule the world.

tears for fears

When you set out to create a video advertisement, you want its influence to span the globe. The best way to accomplish that feat is to leverage something that is universal: like emotion.

Brands that elevate themselves up from the level of simply providing a service, to the heralded plateau of being a facilitator of emotion are the brands most likely to succeed in the global online community.

In the past, the challenge was establishing a genuine human connection with only a 30-second video spot. But online, viewers have “leisure time” in the emergent channels (social timelines, Whatsapp-style group messaging, etc.) to consume content that is much longer in length.

In this blog post, we’re going to take a look at an advertisement from Google that utilizes this extra available time effectively in order to shoot straight for the heart of the viewer to bring forth the tears.

Google’s “Dear Sophie” Ad Will Break You

Interestingly enough, ‘Tears for Fears’ is a reference to one of the core principals American psychologist and psychotherapist Arthur Janov, who advocates a ‘tears instead of fears’ approach to dealing with (childhood) trauma.

Google’s ‘Dear Sophie’ video is only dealing with the consumer’s fear of the unknown, but their approach is similar: break you down to build you up. Check it out:

(If you don’t have time to view the advertisement, it basically features a man emailing “into the future” his newborn daughter using Google’s services.)

“Dear Sophie” comes from BBH New York & Google Creative Labs. It has over ten million views, and about two seconds into the video you feel why—in your heart. It will get to you emotionally.

For that reason and others, it has won multiple advertising awards, including the People’s Voice at the 2012 Webby Awards.

The advertisement is about 1:30 in length—three times the length of the traditional 30-second slot—but it sustains the viewer’s attention just fine because in part the viewer is probably just browsing the web looking for something to watch.

The Big Takeaway: You Have Time to Tell a Story So Tell One

Notice how “Dear Sophie” is not really about any one service in particular. In simply telling a story, Google succeeds in advertising all of their services—a lifestyle, even. A lifestyle of love.

It sounds somewhat cheesy, but ten million views isn’t cheesy at all.

To sum everything up: the short story format of a couple minutes is made possible by the extra “leisure time” available online.

Depending on the context, there are no rules. (I once watched an online B2C video advertisement that was over an hour long. I don’t even know how long it actually was because I stopped watching!)

Generally, however, most people agree that anywhere from 2–7 minutes is an appropriate range for the short story format.

In the next blog post, we’re going to continue looking at “leisure time” advertising. Taking full advantage of the time available is one aspect, but taking full advantage of the context itself is another, and perhaps more important.

Mike TylerMike Tyler CEO of War Room ranked #1 in online Digital Advertising and reporting. Are you looking for more Video Advertising tips? Check out the Video Advertising Guru

YouTube Adds More Interaction to Videos With Cards

Cards are all the rage in digital circles it seems, so YouTube has jumped on the bandwagon adding a cards feature as a way of creating greater interaction.

Think of cards as ways to add information to another piece of information. For example, Twitter Cards allow you to add a video to a tweet and WordPress supports plugins that allow you to add cards to widgets and sidebars so that information supporting other information comes to life.

YouTube Cards

With YouTube’s version of cards, you can embed a call to action that urges the viewer to click for more info. It’s kind of annotations, but in my opinion a lot more engaging. You can create card types for merchandise, fundraising, video, playlist, associated website and fan funding.

Adding YouTube Cards

To add cards to your video open the video and click on the i circle icon and choose to add a type of card at the appropriate place in the video.

For merchandise, an author might use a book trailer and have a card pointing to the book’s website. A video, playlist of associated website might allow you to create a series of videos and prompt the viewer to watch the next in the series or check out a course sales page. (To point your card to a website the site must be associated with the YouTube account via advanced channel settings. My guess is this a good thing from a Google SEO world anyway.)

There are other tools that allow you to add overlays and other calls to action but native YouTube features just seem to make sense to me.

In the example, above I’ve linked a series of educational videos to a course they are drawn from but also linked them together so a viewer would go through the entire series much like a playlist. You can check out an example of YouTube cards in action here

You can check out the help topics on Google Cards here.

6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google

It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Dan Olson – Enjoy!

Small businesses today, more than ever, rely on agencies to help with organic search and local results to drive business in their local markets. The challenge for most is ranking in the top spots to be noticed and attract the right customers. As a matter-of-fact, 67.60% of all Google clicks come from the first 5 positions, making that real estate extremely valuable and highly sought after. Understanding this challenge, we’ve come up with six tactics agencies use to help their small business customers achieve search result success.

1) Pick long-tail keywords. Not only that, but pick the right ones.

Be sure to recommend that your customers pick keywords that aren’t too short. The shorter the keyword, the more competition they are to face from competitors in the same market. Not only that, but it will take a lot more effort to build the adequate link authority in order to meaningfully rank for that keyword. Instead, you should focus on more detailed (long-tail) keywords or phrases that are specific to your clients’ solution. This results in more relevant traffic to their sites and higher rankings within search results which can substantially decrease bounce rates and increase conversions. Here are a few examples of keywords: Short-tail keywords – Marketing, SEO, Social Media, Content Creation (usually one or two words, not very targeted). Long-tail keyphrases – web design ohio, seo guest posting strategies, local marketing chicago illinois, responsive wordpress theme templates (more focused and specific to target audiences).

2) Don’t write content for the search engines.

By this, we don’t mean writing content stuffed with keywords you hope will help with your rank. if you think that method works, prepare to be greatly disappointed. Rather, write valuable content that educates your audience. It’s often pretty tempting to copy and paste content to save time. However, when you do this, you sacrifice your credibility and dilute your link authority. You should always produce content you know your audience will consume and come back to for more! Tip: Many agencies don’t have the bandwidth nor resources to do this for each and every client, but will outsource these types of services to experts in the field

3) Co-create content with other authorities in your niche market.

Business owners, in most cases, spend a lot of time building up their own content and not enough time collaborating with other people in the same industry. As an agency, they rely on you to guide them in the right direction. Finding the right partners within an industry is crucial. Whether it’s teaming up with a blogger in your city to run a thought leadership piece or investing some time to share relevant content through a local community site, there are many outlets that help increase your clients’ local visibility and build up their reputation.

4) Claim and manage your client’s local listings.

This is more of a technical SEO tactic, but still very important. “Google My Business” is a platform that enables your small business customers to verify their online visibility and local business information through the search engines. By signing up on this platform, you can help businesses keep track of their local listings and social footprint. It’s a very simple way for agencies to help small businesses get found, manage their online presence, and build relationships with consumers. Places like Angie’s List, Google+ Local, Yelp, and Citysearch are also great sources to bolster their online visibility.

5) Publish content consistently.

Consistency is key when you’re just starting out. Search engine bots come by to scrape your content on a regular basis. With more consistent publishing, search engine bots associate your domain with authority and help you rise through the search rankings. To aid in doing this, create an editorial calendar. This way, you’ll be able to keep track of your content ideas, as well as your publishing schedule. Remember, Google loves when you deliver fresh and relevant content that is shared consistently, so keep producing content that is unique to your clients’ audience and the rest will fall into place.

6) Manage your client’s online reputation.

Lastly, you want to pay attention to your client’s online reputation. Reputation management plays a significant role in your influence with customers. If your client has negative mentions or reviews online, it’s in their best interest to find them as soon as possible. This way, they have time to craft a proper response that can address, if not alleviate, the situation. Clients can also capitalize on positive mentions by responding favorably to them, helping solidify them as a trustworthy place of business. Recap: We’ve found that these tactics can have the most significant impact on your clients’ search rankings. Remember, establishing a keyword strategy early on will keep you laser-focused on developing fresh and relevant content that drive true results. Positioning is key! Building up your clients’ reputation and maintaining an authoritative figure in the local market takes time, but done right will benefit you both greatly.

Dan OlsonDan Olson is the Co-Founder and CEO of UpCity.com, the industry’s most robust SEO software and inbound marketing platform designed to help clients achieve local digital marketing success. Designed by pioneers in the search engine optimization industry, UpCity makes getting free traffic even easier. With a built-in “task engine,” UpCity creates personalized action plans and performance tracking reports to help guide each campaign to achieve measurable SEO success. As a stand-alone technology solution or as an extension of your services team, we partner with agencies to help them acquire, retain and scale their small business relationships.

5 Local Search Tactics You Must Employ Today

This post is one in a series of tips designed to guide small business owners through the challenges of today’s startup environment and is sponsored by Canon MAXIFY – the printer lineup designed to help small business owners increase productivity so that they can focus on everything else that matters. For more information about the Canon MAXIFY printer lineup visit here 

Search is pretty much everything these days.

photo credit: D.Clow - Maryland via photopin cc

photo credit: D.Clow – Maryland via photopin cc

Even businesses that rely on people in their town, coming into their place of business to complete a transaction, are held to the fact that, increasingly, most buying decisions start out with an online search.

The category of local search engine optimization has picked up steam over the last few years as search behavior combined with the rapid growth of smart phone use created a truly mobile search consumer. Services like Yext have cropped up just to help tackle this very specific form of SEO.

Below are five local search tactics that demand your attention today if you are a local oriented business.

Get the NAP right

NAP stands for Name, Address and Phone and the search engines obviously want to make sure that when someone is looking for a local business there’s no ambiguity around what and where the business is.

Google depends upon list and data compilers to make sure this information is accurate and up to date. If you’ve been in business more than a few months there’s a good chance your business is in one or more of the directories that Google depends on, but in addition to adding business to these directories you must make certain that the information is correct and consistent.

MOZLocal is a great free tool for analyzing the current state and gaps in your directory listings.

Local profiles matter

Profiles in social, local and review sites such as Yelp, can be a great place to add lots local information.

While many people are familiar with the more popular networks such as Google+ and Facebook, there are other important directories that might help in giving your local business an edge. MOZLocal is one of the best tools for automating this process.

Localize your content

Many people forget to consider their web content and make sure that they are adding localized content where it makes sense. Obvious things like blog posts with suburb names and maps with directions are a must, but you might also consider adding a community calendar and blogging about events that happen in your town.
The Yoast Local SEO Plugin is an invaluable tool for optimizing content on WordPress sites.

Consider adding location specific landing pages where you might have content specific to a suburb, town or even neighborhood.

Reviews drive local trust

Reviews are one of the many ranking factors Google throws into what businesses show up for a local search. If you search on a term like “SEO” and Google thinks you are in say, in Kansas City, you are going to see a list of Kansas City based SEO companies.

If you do this search yourself take note of the fact that all of the local pages listed also have Google+ Pages associated and while not all have reviews, the ones that do certainly stand out.

Get serious about collecting reviews! Tools like Grade.us and GetFiveStars can help make this process more streamlined.

Local social

Don’t forget to add to your overall local approach by localizing much of your social media activity. As mentioned above, your profiles are a great place to start, but you can go beyond that as you post new content and updates.

Think about ways to curate local content to share in social media. GeoTarget your social media advertising with local personalization. Find and use popular localized hashtags. See if anyone has created local Twitter lists of influencers you can tap into.

When you work consistently on the local search tactics outlined above you can expect to gradually start raising your local search profile to the point where Google may become your greatest source of leads.

 

Canon will be spotlighting several small business owners on its social media channels throughout the next several months, so be sure to leave a comment and share your thoughts on this post using the hashtag #MAXIFY in order to qualify. If you are a U.S.-based small business owner (1-9 employees) and have faced a unique business challenge in your first year on the job, let us know! We’d love to hear what line of work your small business falls within and what you feel is the most important takeaway from this post. We’ll also be rewarding select small business owners with a prize pack including the Canon MAXIFY MB5320 printer as well as other essentials to help you run your business more efficiently. So don’t forget to leave a link to your website or social media pages that way we can see how well you’re marketing your business and get in touch!