Okay this entry is a bit of a rant and has little to do with marketing but I just needed to say it.

Ad Ware, as it is called, has become a real problem.

If you are not familiar with this subject it probably still impacts you. Some not so nice software folks and website have come up with ways to basically infect your computer with code that makes windows appear from thin air when you surf. They can even put ads on websites that are not really there.Continue Reading

I attended a workshop session with Gary Halbert today
(Gary is one of the best known direct marketing copywriters
of all time) The primary theme of his message to a large
group of Internet marketers was this:

The Future of Online Marketing is Offline.

You can bet some folks in the audience were a bit
confused…but I tend to agree with this line of thinkingContinue Reading

Better yet…what if there was a way to have your best clients
selling hard for you 24/7?

Testimonials from satisfied, no make that thrilled, clients
are one of the best ways to supplement your marketing
materials.Continue Reading

I know toolbars aren’t that cutting edge but recently Google and
Alexa updated their toolbar kits to include some very useful things.
Oh and did I mention they are free.

A toolbar for those who haven’t used one is a little menu bar that
docs right into your browser. Google is the king of search engines
and Alexa is the king of measuring traffic and other website stats.

Continue Reading

When I talk to many small business owners about the Internet
and ways to use it to grow their business I often encounter this
response. “That’s just for people trying to sell stuff to people all
over the world” or “I tried that and it didn’t work for me.”Continue Reading

Recently I was in the middle of completely overhauling the
DuctTapeMarketing Web site. It was time to freshen things up
a bit so I kind of overdid it. On top of changing the overall look
and feel, I am adding tons of new resources, audio, and a weblog. Continue Reading