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Creating Niche Web Sites To Help Tell Your Story

Every business needs a web site. That’s no longer a debate. I contend, however, that every business really needs at least two web sites. You should have one to tell about your company and your services and one that focuses strictly on providing great content about some aspect of your industry. Think in terms of a site that would rank very high in search engines for important key words.

For example – A law firm would have their formal firm site SpencerFane.com but they would also launch a site called MidwestConstructionLaw.com to act as a portal of information for anyone interested in the construction business.

The key to this strategy is search engine traffic. All you need to do is think how people really search for information. The construction companies in the above example don’t search for information about the construction business by looking for a law firm. They search something like “How to get paid for mechanical liens” So the trick is to create a content rich site that can compete for that kind of traffic and make sure that it directs them back to your firm’s site.

How To Use A Blog For Business

It was bound to happen. I started another blog. Blogs have becomes such powerful tools for the small business owner that I decided to start another blog dedicated solely to subject of business blogging. I call this one Blogging Business

This blog is not about the over hyped “How to make a fortune” with a blog. It is meant to be a sensible look at how small businesses and independent professionals can use a blog as another way to communicate with a target market and further enhance the other ways they are marketing.

I will reveal a great deal of practical how to advice and have even lined up several well-known marketing professionals who currently are not using blogs. I am teaching them how to integrate a blog into their marketing and will be sharing their case studies in coming months.

Hope you take the time to visit and subscribe.

Say Goodbye to MapQuest

I love using the mapping websites out there to help find stuff
and I have used both Mapquest and Yahoo maps for many
things but. . .Google just quietly launched Google Map search
and, in typical Google fashion, it’s a winner.

Verging closer and closer to becoming the local directory, Google
has combined search, mapping and directions with some sort of
Star Wars tool.

The best thing to to do is go play with it. You’ve never had so
much fun with a map.

From a business standpoint, it further points to the need to make
sure your web site is listed in every local directory you can find.

At the very least get listed for your town in DMOZ

How To Get Started Blogging

About once a week I get an email from someone who wants to know
how they should get started blogging. I used to launch into a discussion
about software and various options for hosting and driving traffic, but
lately I’ve come to the conclusion that you get started blogging like you
get started doing a lot things.

So, here’s my new answer.

To get started blogging I suggest you do the following 3 things.

1) Download an RSS reader or subscribe to a web based service.
Favorites for me are FeedDemon for RSS reader and Bloglines for
web based. [Here's my Business Blogging Resources Page too]

2) Go to Bloglines or some other Blog Directory and find blogs
that are somehow related to what you want to blog about.
[Bloglines make this pretty easy as it will suggest relevant
blogs and FeedDemon will seemlessly integrate the two]

3) Now, just read for about 30 days.

To me, that is the best way to get started on the right track.
Learn what other’s are doing and find out how you might do
a better job of it.

Marketing With RSS Free Teleseminar

I am hosting part two of my 7 session teleseminars on Local
Online Marketing topics. Be sure to sign-up for next week’s
session on RSS.

Session #2 – Wednesday, Feb 23rd – Noon Central Time (GMT -6)
How to deliver your marketing message directly to your customer’s
computer desktop – The basics of marketing with RSS – Feb 23rd-
Noon Central Special Guest Expert – Rodney Rumford –
MyRSSCreator.com and Feedsyndicator.com

It’s getting harder and harder to cut through the clutter and be
heard. RSS technology allows you to develop a more personal
relationship with your clients and prospects and gives you another
tool to communicate. Again, this is still very new but by the end
of 2005 every small business owner will understand it’s power
– Get in now! Rodney Rumford has created several very
successful services that show anyone how to use RSS as a small
business marketing tool. This session will make what appears to
be a highly technical subject, very user friendly.

Sign Up Here

Do You Know What Your Clients Are Looking For?

One of the best ways to stay on top of trends is to make a habit of
studying what people are searching for.

Recently, I uncovered a free service called NicheBOT.com this
keyword service helps you uncover hot keyword markets
and allows you to check your search engine ranking
on Google, and much, much more.

Google AdSense – New Feature

A while back Google allowed AdSense advertisers the
ability to set up what they called channels. This let you track
AdSense clickthroughs and the like to specific pages.

Cool feature – Trouble was you had to go back to each of those pages
and insert some new code. Not the end of the world but still a fair amount
a work.

Now Google has set-up URL specific tracking that can be managed right
from your AdSense account page without inserting any new code. I set-up
about 20 pages in 2 minutes. Very nice!

Best Blog Directory and RSS Submission Sites

Want to get more readers for your blog? Visit Robin Good’s
comprehensive list of Blog Directories and RSS Submission Sites

As is becoming more and more obvious, blogs are forcing a bit of a shift
away from the major search engines. Oh, you still need to do your work
there too, but your weblog will benefit dramatically if you spend the time
to visit this list and work your way through it.

One of the key benefits of this reference list is that it provides all of the
submission links directly, so that you don’t have to waste any time at
all to find these at each destination site. This by itself is a significant
effort, especially as a number of sites make it consciously hard to find
this info, in order to discourage spam and superficial or automated
submissions.