Chris Brogan Is a Proud Freak

Marketing Podcast with Chris Brogan

My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Brogan, founder of Owner magazine and author of The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators

Freaks Chris BroganChris Brogan has embarked on a bit of a mission. He’s proudly telling his story and the story of many others who might not always end up on tidily scripted news shows. Brogan is calling them “freaks” but he’s doing so as a badge of honor, not as a put down.

One of the primary objectives of this mission is to provide some hope and encouragement for those who feel somehow they are different and are struggling to stay on that path as the world tries to push them back to its idea of normal.

He is building a community or place where people can start to believe that maybe there is a place for them. Check out his #proudfreak hashtag to meet some of those people. (Ironically, people who don’t feel like they fit in maybe aren’t the best people to try to corral into a group of some sort, so community might not be the exact term.)

But Freaks is also very much about turning your idea into something that has business value in your very unique way. In Freaks he also shows you how people have begun to find and serve a community and then how they have developed a marketplace around that.

One of the most interesting points in the interview is when I ask Brogan if his treatise is autobiographical. He claims in fact that he wrote this book for his children who he affectionately calls weirdos. In that he means that he never sees them finding their passion in a cubicle and this book just might help them understand why.

In Freaks you’ll meet dozens of other “weirdos” in what amounts to a fun filled romp through what it can mean to own a business these days.

If you feel like you’re a little different, your idea is a little off beat, then dive into Brogan’s new book and you just may find solid evidence that you’re not only right, you’re not alone.


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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • merrywater

    Sounds like a great book. Seems to me like I might be one of these freaks/weirdos. Never been comfortable in the cubical and looking for confidence to start my own business. Thanks!

    • Paul O’Mahony

      Hi merrywater – greetings to you from Cork Ireland.
      If you’re a freak or weirdo or misfit or oddbod or heretic or simply yourself – you know it for sure. Sounds as if you’re on the edge of finding that confidence to “start your own business”. There’s one suggestion I want to offer you: “your business” may or may not be the same as the common meaning of that phrase. “Your business” may be your project. You can own your own desk in an organisation you don’t own. The freak behaves as if they own their way – whether they are technically an employee or not.

  • Richard Tubb

    Great interview John and Chris – thanks for sharing! I’ve heard both of you speak in dozens of interviews and Podcasts over the years, but still find great value whenever I listen to either (or both of you!) speak.

    I love the examples of being a freak Chris shares in this interview. Being unique and unashamedly attracting like minded individuals to your cause/business is especially important in the modern world of big faceless Corporations. Power to the freaks, I say! :-)

    • ducttape

      Thanks Richard and keep listening!