Comments for Small Business Marketing Blog from Duct Tape Marketing http://www.ducttapemarketing.com/blog Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 Comment on QuickBooks 2010 Expends Beyond Accounting by Ed Martin http://www.ducttapemarketing.com/blog/2009/11/20/quickbooks-2010-expends-beyond-accounting/comment-page-1/#comment-410496 Ed Martin Sun, 22 Nov 2009 02:06:52 +0000 http://www.ducttapemarketing.com/blog/?p=4593#comment-410496 Is QuickBook getting too far away from its core functionality? I'm worried about it becoming mediocre at lots of things instead of great at a few. Is QuickBook getting too far away from its core functionality? I'm worried about it becoming mediocre at lots of things instead of great at a few.

]]> Comment on What the Heck is Integrated Marketing Anyway? by jakrose http://www.ducttapemarketing.com/blog/2009/11/18/what-the-heck-is-integrated-marketing-anyway/comment-page-1/#comment-410494 jakrose Sat, 21 Nov 2009 16:03:46 +0000 http://www.ducttapemarketing.com/blog/?p=4589#comment-410494 It all comes down to this line.<br>"without the right strategy no amount talk about integrating multiple platforms and mediums makes much sense"<br><br>Social just magnifies this problem by making it so cheap and easy for people to jump in to new marketing channels without any strategic thinking. <br><br>Some of the best business minds I have ever known do most of this strategic thinking with instinct. But for most of us, some serious planning, discussion, and assessment is truly worth the time. It all comes down to this line.
“without the right strategy no amount talk about integrating multiple platforms and mediums makes much sense”

Social just magnifies this problem by making it so cheap and easy for people to jump in to new marketing channels without any strategic thinking.

Some of the best business minds I have ever known do most of this strategic thinking with instinct. But for most of us, some serious planning, discussion, and assessment is truly worth the time.

]]> Comment on What the Heck is Integrated Marketing Anyway? by ducttape http://www.ducttapemarketing.com/blog/2009/11/18/what-the-heck-is-integrated-marketing-anyway/comment-page-1/#comment-410492 ducttape Sat, 21 Nov 2009 12:16:52 +0000 http://www.ducttapemarketing.com/blog/?p=4589#comment-410492 Hey Beth, Happy to reminisce with you on this one. I think you are right social media is really just shining a light on the fact that people are not consistent across tactics. Hey Beth, Happy to reminisce with you on this one. I think you are right social media is really just shining a light on the fact that people are not consistent across tactics.

]]> Comment on What the Heck is Integrated Marketing Anyway? by designclub7 http://www.ducttapemarketing.com/blog/2009/11/18/what-the-heck-is-integrated-marketing-anyway/comment-page-1/#comment-410491 designclub7 Sat, 21 Nov 2009 10:04:28 +0000 http://www.ducttapemarketing.com/blog/?p=4589#comment-410491 Very Interesting story on Integrated Marketing. Thanks for your information.<br><a href="http://www.designclub7.com" rel="nofollow">Website Designing Company Hyderabad</a> Very Interesting story on Integrated Marketing. Thanks for your information.
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]]> Comment on What the Heck is Integrated Marketing Anyway? by Kris Bovay http://www.ducttapemarketing.com/blog/2009/11/18/what-the-heck-is-integrated-marketing-anyway/comment-page-1/#comment-410490 Kris Bovay Sat, 21 Nov 2009 00:33:05 +0000 http://www.ducttapemarketing.com/blog/?p=4589#comment-410490 Good post. And great discussion. I'm still trying to get clients to understand a definition of marketing ("no, it's not sales or selling - that's the outcome of marketing"). Good post. And great discussion. I'm still trying to get clients to understand a definition of marketing (”no, it's not sales or selling – that's the outcome of marketing”).

]]> Comment on What the Heck is Integrated Marketing Anyway? by bethharte http://www.ducttapemarketing.com/blog/2009/11/18/what-the-heck-is-integrated-marketing-anyway/comment-page-1/#comment-410489 bethharte Fri, 20 Nov 2009 22:11:59 +0000 http://www.ducttapemarketing.com/blog/?p=4589#comment-410489 This is a topic near and dear to my heart... I've been doing IMC for 15 years, so it's a funny notion that's it's back in style. I guess it's like bell bottoms or clogs, they keep coming back in slighty different variations. <br><br>Here's the IMC I have practiced: Cohesive branding/messaging across mediums that customers understand the first time. (simple definition)<br><br>So, a typical & traditional campaign might include a news release, a direct mail piece, website copy, an online ad with landing page, and an event. <br><br>All communications are branded and messaged cohesively so that the person exposed to all of the mediums gets it...over and over. Before IMC (and it STILL happens even today), things were siloed, customers might actually get something that looks slightly different with a slightly different message depending on the department's agenda and politics. It boggles my mind that this happened/happens...but I think the Internet helped to propel IMC forward and social media is doing the same. <br><br>Now, in 'real' IMC you needed to allow for a mechanism for that person to response and then the company has to fine tune their return response accordingly. (The IMC funnel.) That's where I've always seen companies trip up because they were used to talking one-way and the response mechanisms were a bounce-back card (am I showing my age with that one?!) or a landing page or website form, etc. But those things were never utilized for feedback usually only "lead generation." <br><br>John, your example of today's IMC is great! And social media tools just put a big ol' spotlight on an communications that might not be integrated cohesively. Because the people on the receiving end are now not only talking back to the company...but to everyone else too. And if the company doesn't adjust...people will just keep on talking until you do. ;-) <br><br>I am just jazzed you wrote about IMC! I am going to whip out my Don Schultz books and reminisce! :) <br><br>Have a great weekend John!<br><br>Beth Harte<br>Community Manager, MarketingProfs<br>@bethharte This is a topic near and dear to my heart… I've been doing IMC for 15 years, so it's a funny notion that's it's back in style. I guess it's like bell bottoms or clogs, they keep coming back in slighty different variations.

Here's the IMC I have practiced: Cohesive branding/messaging across mediums that customers understand the first time. (simple definition)

So, a typical & traditional campaign might include a news release, a direct mail piece, website copy, an online ad with landing page, and an event.

All communications are branded and messaged cohesively so that the person exposed to all of the mediums gets it…over and over. Before IMC (and it STILL happens even today), things were siloed, customers might actually get something that looks slightly different with a slightly different message depending on the department's agenda and politics. It boggles my mind that this happened/happens…but I think the Internet helped to propel IMC forward and social media is doing the same.

Now, in 'real' IMC you needed to allow for a mechanism for that person to response and then the company has to fine tune their return response accordingly. (The IMC funnel.) That's where I've always seen companies trip up because they were used to talking one-way and the response mechanisms were a bounce-back card (am I showing my age with that one?!) or a landing page or website form, etc. But those things were never utilized for feedback usually only “lead generation.”

John, your example of today's IMC is great! And social media tools just put a big ol' spotlight on an communications that might not be integrated cohesively. Because the people on the receiving end are now not only talking back to the company…but to everyone else too. And if the company doesn't adjust…people will just keep on talking until you do. ;-)

I am just jazzed you wrote about IMC! I am going to whip out my Don Schultz books and reminisce! :)

Have a great weekend John!

Beth Harte
Community Manager, MarketingProfs
@bethharte

]]> Comment on Weedend Favs November Fourteen by digital_busines_ phone http://www.ducttapemarketing.com/blog/2009/11/14/weedend-favs-november-fourtee/comment-page-1/#comment-410487 digital_busines_ phone Fri, 20 Nov 2009 16:34:43 +0000 http://www.ducttapemarketing.com/blog/?p=4547#comment-410487 Bravo, Bros! keep going like this, more good info again. Bravo, Bros! keep going like this, more good info again.

]]> Comment on What the Heck is Integrated Marketing Anyway? by Chris Marentis http://www.ducttapemarketing.com/blog/2009/11/18/what-the-heck-is-integrated-marketing-anyway/comment-page-1/#comment-410486 Chris Marentis Fri, 20 Nov 2009 12:15:11 +0000 http://www.ducttapemarketing.com/blog/?p=4589#comment-410486 I agree with Paul. Before launching any marketing effort, you need to have a firm foundation of research and strategy...what are you building (or what do you want to win)? Social media is just a new way to communicate this message in a dynamic, interactive format. Like traditional media, it needs to be an integrated approach that all hangs together on your strategy. Duck Tape 101... I agree with Paul. Before launching any marketing effort, you need to have a firm foundation of research and strategy…what are you building (or what do you want to win)? Social media is just a new way to communicate this message in a dynamic, interactive format. Like traditional media, it needs to be an integrated approach that all hangs together on your strategy. Duck Tape 101…

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